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                <text>The role of consumer ethnocentrism in purchase decisions</text>
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                <text>Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing;pp.427-451</text>
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                <text>Goel S., Christ University, India; Giri P., Christ University, India; Sharma V., Christ University, India</text>
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                <text>Consumer ethnocentrism means consumers have propensity to give preference to products made in their country of residence and it has a major impact on consumer behaviour. This chapter examines the causes of consumer ethnocentrism with focus on patriotism, animosity, consumer affinity and other factors. This paper also analyses the moderating roles of product necessity and product knowledge on ethnocentric tendencies. Theoretical implications for marketers are explored and possible solutions for the consumer ethnocentric issue that marketers might employ segmentation, positioning, and communication strategies. This chapter found that consumer ethnocentrism is an important variable that global marketers need to consider when managing brands and entering international markets.  2025, IGI Global Scientific Publishing.</text>
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                <text>Industrial development of the past 200 years has brought immeasurable wealth and prosperity. However, it has also caused an unintended eco-logical degradation. Hence, the focus of environmental law has shifted from the creation of global frameworks to deal with environmental problems to comply with those frameworks. As a result, the primary actors in environmental law have shifted from the state and the global community to corporations. As a consequence, environmental policies must develop along legally holistic lines. The role corporations have had in achieving ecological sustainability is poorly understood. In the backdrop of the above issues, the chapter examines the implications of ecologically sustainable development for corporations. It articulates corporate ecological sustainability through the concepts of environmental management and ecologically sustainable competitive strategies. It further examines the implications that these concepts have for a corporation in the long run.  2020 by IGI Global.</text>
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                <text>Beerannavar C.R.</text>
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                <text>Interdisciplinary Approaches to Public Policy and Sustainability, pp. 228-247.</text>
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                <text>Beerannavar C.R., School of Law, Christ University, India</text>
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                <text>The Role of Digital Media in Shaping Public Opinion and Political Discourse</text>
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                <text>Digital Space in the Wake of Shrinking Traditional Media;pp.1-48</text>
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                <text>Singha S., Kristu Jayanti University, India; Singha R., Christ University, India; Rebeka R.S., Christ University, India</text>
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                <text>The impact of digital media on public opinion and political debate is examined in this chapter. The significance of digital media in political communication and its effect on public opinion and political discourse are introduced at the outset of the chapter. It analyses the pros and cons of using social media for political campaigns. Further probes deeper into the proliferation of false information and propaganda in digital media, its effect on public opinion and political discourse, and the measures taken to counter it. It discusses the difficulties and ethical concerns of using digital media to encourage civic participation. This chapter provides a concise overview of the discussion and draws attention to the implications for future study and application.  2026, IGI Global Scientific Publishing. All rights reserved.</text>
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                <text>The role of digital technologies in open innovation</text>
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                <text>Open Innovation Strategies for Effective Competitive Advantage;pp.345-398</text>
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                <text>Jain S., Christ University, India; Sangal S., Christ University, India</text>
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                <text>This chapter explores how digital platforms serve as enablers of open innovation by connecting diverse networks of individuals, companies, and institutions. It examines how platforms like GitHub, Innocentive, and Quirky facilitate collaboration, knowledge exchange, and co-creation between internal and external stakeholders, including startups, big enterprises, independent innovators, and research institutes. The chapter also addresses challenges such as security issues, intellectual property concerns, and management complexities in collaborative processes. It discusses best practices for leveraging digital platforms effectively in open innovation, aiming to foster sustainability, adaptability, and continuous growth in a dynamic market.  2025 by IGI Global Scientific Publishing. All rights reserved.</text>
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                <text>This study investigates the drivers of income inequality trends in seven developing Asian countries between 1990 and 2022, exploring the effects of energy efficiency, government spending, economic growth, globalization, and human development. The study investigates how these variables affect income inequality using various statistical methods, including long-run machine learning and prediction models. The findings indicate a negative impact of energy efficiency on income inequality, highlighting the potential of energy-saving measures in narrowing the income gaps between the rich and poor. Government spending, economic growth, globalization, and human development are also crucial in alleviating income inequality in developing Asian countries. This study underscores the importance of tailored policies, advocating for investments in energy efficiency, targeted government spending, larger economic integration, and inclusive growth strategies to address income inequality in developing Asia.  2024</text>
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                <text>Wei X., School of Business, Central South University, Changsha, China; Pal S., School of Business and Management, Christ University (Deemed to be University), Karnataka, Bengaluru, India; Mahalik M.K., Department of Humanities and Social Sciences, Indian Institute of Technology Kharagpur, West Medinapur, West Bengal, 721302, India; Liu W., School of Economic Geography, Hunan University of Finance and Economics, Changsha, China</text>
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                <text>Baruah A., Department of Psychology, CHRIST University, Uttar Pradesh, Ghaziabad, India; Jain Y., Department of Psychology, CHRIST University, Uttar Pradesh, Ghaziabad, India; Richharia S., Department of Psychology, CHRIST University, Uttar Pradesh, Ghaziabad, India; Nawaz I., Department of Psychology, CHRIST University, Uttar Pradesh, Ghaziabad, India; Dhamija B., Department of Psychology, CHRIST University, Uttar Pradesh, Ghaziabad, India</text>
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                <text>Background: Family structure plays a pivotal role in shaping individuals psychological development, particularly during emerging adulthood. Aim: In India, where joint and nuclear family systems coexist, understanding how these structures influence psychological variables such as conformity, loneliness, perceived self-efficacy, psychological distancing, and the need for affiliation is critical. Method: This study employed a mixed-methods approach to examine these variables among 470 emerging adults (298 females, 172 males) aged 18 to 25?years, recruited from urban and semi-urban areas in India. Quantitative data were collected using standardized tools, while qualitative insights were gathered through semi-structured interviews with 20 participants. Results: Quantitative results revealed that emerging adults from joint families reported significantly higher levels of self-efficacy compared to those from nuclear families (U?=?18,945, p?=?.03), while no significant differences were found in loneliness (U?=?25,140, p?=?.73) or conformity (U?=?20,735, p?=?.57). A weak negative correlation was found between loneliness and self-efficacy (rs?=??.20, p?&amp;lt;?.05), indicating that higher loneliness is associated with lower self-efficacy. Qualitative findings highlighted the role of family as a source of emotional security, with technology bridging emotional gaps across family types. Participants exhibited a present-focused planning mindset, emphasizing adaptability over rigid long-term goals. Both joint and nuclear family participants relied on familial and peer networks to fulfill affiliative needs, though the nature of these networks varied by family structure. Conclusion: The study concludes that while joint families were associated with higher self-efficacy, both family types provided emotional security and fulfilled affiliative needs in distinct ways. These findings underscore the importance of considering both structural and relational aspects of family dynamics in understanding young adults psychological well-being. Future research should explore these dynamics across different cultural contexts and age groups to identify universal and culture-specific patterns.  The Author(s) 2025</text>
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                <text>The current chapter examines the impact of financial inclusion on women's economic empowerment. The data was gathered from 1,140 women in slums through a structured schedule on a five-point Likert scale. The schedule was pretested and validated using reliability and validity tests. The exploratory and confirmatory factor analysis were performed to validate the questions. The impact was tested using linear regression, and results of regression model indicated women's financial inclusion significantly contributes to their economic empowerment. The findings of the study indicate that women in urban slums do not lack access to financial institutions. The results of the study have critical implications for policymakers and stakeholders involved in the financial inclusion process such as bankers, self-help groups, and others to reorient themselves towards financial inclusion practices.  2023, IGI Global.</text>
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                <text>Bhatia S., Delhi Technological University, India; Dawar G., CHRIST University (Deemed), India</text>
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                <text> Irma Maria Moreira Nandita</text>
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                <text>Intimacy is a phenomenon in human relationships that usually develops in the context most love relationships. Gender refers to the social categories of men and women. The two are interwoven with each other and influence each other. Gender roles dictate how men and women should experience and express intimacy. This research study focuses on the gender differences in the experience of intimacy. Data was collected using a semi-structured interview and the narratives of were analysed to identify themes that indicated commonalities in the experience of intimacy for men and women. However, differences in the experience of intimacy for men and women were also identified. Another focus of the study on the experience of intimacy is the gender differences after the birth of children. Gender differences were identified in the experience of intimacy after the birth of children. The findings also indicated that with the progression of time, marital relationships change from an emphasis on physical experience and expression of intimacy during the initial stages to an emotional emphasis with increase in familiarity between them and the birth of children. 

Keywords: Intimacy, Parenthood, Gender     </text>
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                <text>This research explores the relationship between personal belief in a just world (PBJW), gratitude, and forgiveness within the context of middle-aged adults in India. While prior research has established links between PBJW and forgiveness, this investigation delves deeper, examining how gratitude moderates these relationships. The primary objective is to unveil how gratitude moderates the connection between PBJW and forgiveness, filling a significant research gap within the Indian context. The researchers collected data from 386 middle-aged Indian adults through online and offline surveys. The study reveals a positive but weak correlation between PBJW and forgiveness. Gratitude significantly moderates this relationship, amplifying the impact of PBJW on forgiveness. These discoveries offer fresh insights into the complex dynamics underlying forgiveness processes among middle-aged adults in India, addressing a critical gap in the existing research landscape within this cultural context. Practical implications are drawn for counselors and formators that support efforts to promote forgiveness and enhance interpersonal harmony and psychological health.  The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2024.</text>
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                <text>Christopher E.N., Department of Psychology, Indian Institute of Psychology and Research (IIPR), St. Anthonys Friary Church, # 85, Hosur Road, Bangalore, 560095, India; Dey A.M., Department of Psychology, CHRIST (Deemed to Be University), Bangalore, 560029, India</text>
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                <text>Despite the advances in studies conducted among healthcare professionals to explore the impact of the pandemic on their mental health, a large population still continues to display COVID-19 related psychological complaints. There has been recent awareness of moral injury related guilt and shame among doctors and nurses. However, the factors associated with moral injury have not received much attention, due to which the issue still persists. This study aims to explore the role of guilt-shame proneness, and locus of control in predicting moral injury among healthcare professionals. MISS-HP, PGI Locus of Control, and GASP scales were administered to a sample of 806 healthcare professionals. Pearson correlation coefficient indicated a significant positive relationship between moral injury and guilt-shame proneness, as well as the locus of control. Regression analysis indicated a significant role of guilt-shame proneness and locus of control in predicting moral injury. In conclusion, while studying moral injury, it becomes equally important to consider these factors to understand the concept better.  2023 The Author(s). Published by Informa UK Limited, trading as Taylor &amp;amp; Francis Group.</text>
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                <text>Harrison, Mark Gregory; Dey, Anjali Miriam; Ying, Ji; Mrvar, Petra Gregor?i?; ari?, Marjeta; Hocson, Sheila Marie; Distor, John Mark; Acopio, John Ray; Clavecillas, Elgin; Lam, Chi-Ming; Jackson, Liz</text>
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                <text>Harrison M.G., Hong Kong Shue Yan University, 10 Wai Tsui Cres, North Point, Hong Kong; Dey A.M., CHRIST (Deemed to be University), Bangalore, India; Ying J., Education University of Hong Kong, 10 Lo Ping Rd, Ting Kok, Hong Kong; Mrvar P.G., University of Ljubljana, Kongresni trg 12, Ljubljana, 1000, Slovenia; ari? M., University of Ljubljana, Kongresni trg 12, Ljubljana, 1000, Slovenia; Hocson S.M., Far Eastern University, Nicanor Reyes Sr, Street, Sampaloc, Metro Manila, Manila, 1008, Philippines; Distor J.M., Far Eastern University, Nicanor Reyes Sr, Street, Sampaloc, Metro Manila, Manila, 1008, Philippines; Acopio J.R., Map University, 658 Muralla St, Intramuros, Metro Manila, Manila, 1002, Philippines; Clavecillas E., University of Santo Tomas, Espa Blvd, Sampaloc, Metro Manila, Manila, 1008, Philippines; Lam C.-M., Education University of Hong Kong, 10 Lo Ping Rd, Ting Kok, Hong Kong; Jackson L., University of Hong Kong, Pok Fu Lam, Hong Kong</text>
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                <text>In this multi-continent, cross-cultural study, we investigated the role of humility in counselling relationships between school counsellors and students across Southeast Asia, South Asia, and Central Europe. A culturally diverse research group interviewed 45 school counsellors and analysed the data thematically. The findings suggest that humility is a relational and context-dependent trait, highlighting how cultural understandings and enactments of humility shape counsellor-student relationships. The study has implications for developing culturally relevant counselling practices in schools, where cultural characteristics, organisational factors, and counsellors professional practices interact.  The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2025.</text>
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                <text>The Role of Imposter Phenomenon on Self-Handicapping and Psychological Distress among Young Adults</text>
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                <text>The Imposter Phenomenon (IP), characterized by persistent self-doubt and a fear of being exposed as a fraud despite objective success, is a growing concern, particularly among young adults. This study explores the intricate relationships between the Imposter Phenomenon, Self-handicapping, and Psychological Distress in a sample of 242 young adults aged 1825. The data is analysed using descriptive statistics, correlation, and regression. Findings from a comprehensive survey, utilizing the Clance Impostor Phenomenon Scale, the Self-Handicapping Scale, and the Mental Health Inventory reveal a significant positive correlation and prediction between the Imposter Phenomenon and self-handicapping and a positive relationship between the Imposter phenomenon and psychological distress. These findings contribute to a deeper understanding of how the Imposter Phenomenon influences self-handicapping behaviours in young adults, shedding light on the psychological distress associated with these experiences. The study underscores the need for targeted interventions to address imposter feelings and their potential consequences on mental well-being in this vulnerable population, ultimately aiming to foster a healthier and more resilient generation.  The Author(s), under exclusive licence to Springer Nature Switzerland AG 2024.</text>
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                <text>Pooja.Y B., Department of Psychology, Christ University, Delhi, Delhi, India; Sonali M., Department of Psychology, Christ University, Delhi, Delhi, India; Swati P., Department of Psychology, Christ University, Delhi, Delhi, India</text>
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                <text>Green behaviour refers to those behaviours that are pro-environmental in nature. Green behaviour is essential in an organization to ensure that the organization is meeting its organizational sustainability. Employees at all levels must support and participate in green behaviour. One way of encouraging employees to participate in green behaviour is by inducing them through incentives. This chapter dwells on why it is important to introduce green incentives in the workplace to encourage green behaviour. A short survey was conducted among employees in the Indian subcontinent to understand whether incentives can act as a catalyst in motivating green behaviour in the organization. It explores the advantages and disadvantages of bringing green incentives in the organization and the guidelines a company must keep in mind while designing an attractive green incentive system to motivate employees to engage in green behaviour  2024, IGI Global. All rights reserved.</text>
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                <text>Building Sustainable Human Resources Management Practices for Businesses, pp. 291-303.</text>
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                <text>Firm value is considered as a vital aspect in analysing a company s financial health. It is the total value of a company. This study determines the role of firm-specific characteristics such as firm size, firm age, newlineliquidity, firm complexity, board independence, institutional ownership, newlinenon-performing assets, annual volatility of stock returns, leverage and internal control represented by Enterprise Risk Management (ERM) and Big4 auditor on the firm value measured using Tobin s Q, Return On Equity (ROE) and Return On Assets (ROA). This proposition was addressed with the sound statistical investigation of 127 companies listed in the NSE financial services and manufacturing sectors by utilising annual newlinepanel data for 11 years from 2007-17. Regression results indicated that in the financial services sector, the purchasers consider firm size, firm age, liquidity, the volatility of stock returns and non-performing assets. ROA shows that the management has to focus on firm size, firm age and volatility of stock returns. ROE informs that the investors will look into newlinefirm size, firm age, institutional ownership, non-performing assets, leverage, firm complexity and volatility of stock returns. Whereas in the manufacturing sector, the purchasers focus on adoption of ERM, firm size, firm age and liquidity. ROA showed that management has to give importance to ERM, firm size, firm age, firm complexity, liquidity, and leverage. ROE revealed that the investors look into firm size, firm newlinecomplexity, liquidity and leverage. These findings are of particular interest newlineto investors, researchers and practising managers in the financial services and manufacturing sector. </text>
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                <text>Hariharasudhan S., Prince Shri Venkateshwara Padmavathy Engineering College, Department of Information Technology, India; Subasree S., Nehru Institute of Engineering and Technology, Department of Computer Science and Engineering, Tamil Nadu, T.M. Palayam, India; Bhuvaneswari M., Karpagam Academy of Higher Education, Department of Biomedical Engineering, TN, Coimbatore, India; Victor M., Christ University, School of Business and Management, Bangalore, India; Kumar R., Ies University, Department of Mech Engg, Ies Institute of Technology and Management, M.P., Bhopal, 462044, India; Kumar K.S., Vel Tech Rangarajan Dr. Sagunthala R D Inst. of Science and Technology (Deemed to Be University), Chennai, Tamil Nadu, Avadi, India</text>
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                <text>Muloor K.H., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bengaluru, India; Shankar Iyer L., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bengaluru, India; Saseekala M., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bengaluru, India; Manu K.S., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bengaluru, India</text>
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                <text>This research focuses on integrating Internet of Things (IoT) and AI-driven machine learning algorithms to optimize operations within micro-fulfillment centers for quick commerce in India. The study addresses the growing demand for faster delivery times, driven by the rise of e-commerce, and the challenges associated with managing inventory, logistics, and last-mile delivery. By implementing IoT-enabled devices to monitor real-time data and deploying machine learning algorithms for demand forecasting and route optimization, the study aimed to enhance operational efficiency and reduce delivery times. The research utilized a dataset comprising various operational metrics from micro-fulfillment centers across major Indian cities. A comparative analysis revealed that the AI and IoT integration led to a 22% reduction in delivery time and a 15% improvement in order accuracy. Additionally, the predictive maintenance system, powered by IoT sensors, resulted in a 30% decrease in equipment downtime. The results demonstrate that combining IoT with machine learning optimizes supply chain operation and significantly contributes to meeting consumer expectations in the quick commerce sector. This research provides a comprehensive framework for leveraging technology to address the unique challenges of the Indian market, offering valuable insights for industry stakeholders.  2026 Elsevier Inc. All rights reserved..</text>
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                <text>Artificial intelligence; Computer in society; Computer science; Computing methodology; Consumer decisions; Database management system; Fast delivery; Geomatics; Information systems; Internet of Things; Machine learning; Micro-fulfillment centers; Operations management; Product assortment; Product demand; Product quality; Quick commerce</text>
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                <text>The revolutionary impact of the Internet of Things (IoT) on payment systems and digital transactions within the financial industry is investigated so as to better understand its implications. During this period of unparalleled digitalization in the financial environment, the Internet of Things has emerged as a crucial participant in the process of altering traditional payment paradigms. For the purpose of improving efficiency, security, and the overall user experience, this article analyzes the incorporation of Internet of Things (IoT) devices into financial transactions. These devices include smart cards, wearables, and linked appliances. The paper elucidates how Internet of Things-driven innovations are expediting payment processes, reducing transaction costs, and mitigating fraud risks. This is accomplished through a comprehensive investigation of case Researches, technology breakthroughs, and regulatory frameworks. In addition to this, the article investigates the implications of the Internet of Things (IoT) in terms of promoting financial inclusion by providing digital payment services to groups that were previously underserved. This research gives useful insights for policymakers, financial institutions, and technologists who are looking to navigate and harness the potential of the Internet of Things in transforming payment systems. These insights are gained through an examination of the obstacles and opportunities related with the adoption of IoT in the financial sector.  2024 IEEE.</text>
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                <text>Thirumagal P.G.; Das T.; Das S.; Khatri E.; Kiran S.; Rani S.</text>
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                <text>5th International Conference on Recent Trends in Computer Science and Technology, ICRTCST 2024 - Proceedings, pp. 171-176.</text>
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                <text>Institute of Electrical and Electronics Engineers Inc.</text>
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                <text>&lt;a href="https://doi.org/10.1109/ICRTCST61793.2024.10578351" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1109/ICRTCST61793.2024.10578351&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85199359984&amp;amp;doi=10.1109%2FICRTCST61793.2024.10578351&amp;amp;partnerID=40&amp;amp;md5=6e1fe8307494724232b898cc92dab042" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85199359984&amp;amp;doi=10.1109%2fICRTCST61793.2024.10578351&amp;amp;partnerID=40&amp;amp;md5=6e1fe8307494724232b898cc92dab042&lt;/a&gt;</text>
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                <text>Thirumagal P.G., VISTAS, Department of MBA, Tamil Nadu, Chennai, India; Das T., Christ University, Department of School of Business Management, Delhi NCR Campus, UP, Ghaziabad, India; Das S., Christ University, Department of School of Commerce, Finance &amp;amp; Accountancy, Delhi NCR Campus, UP, Ghaziabad, India; Khatri E., Nitte Meenakshi Institute of Technology, Department of Management Studies, Karnataka, Bengaluru, India; Kiran S., CMR Institute of Technology, Department of MBA, Karnataka, Bengaluru, India; Rani S., Kalasalingam Academy of Research and Education, Department of Commerce, Tamil Nadu, Sriviliputtur, India</text>
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