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Integral role of blockchain and artificial intelligence in sustainable economic development
Blockchain technology and Artificial Intelligence (AI) play variety of roles in sustainable economic growth tackling a range of social, economic, and environmental issues. AI boosts labor productivity and propels economic growth by automating processes and increasing productivity across industries. Transparency in transactions is guaranteed by blockchain's decentralized and unchangeable structure, which is essential for sustainable business processes. Since they foster social inclusion, economic prosperity, and environmental sustainability, blockchain and AI are in line with the Sustainable Development Goals. Ultimately, AI and blockchain are formidable tools that advance sustainable economic growth. Their unique set of abilities provides ground-breaking ways to improve performance, inclusion, and transparency across a wide range of industries. Keeping in view the above, this chapter analyzes the integral role of blockchain and AI in enhancing sustainable economic development. It explores the legal framework concerning the usage of blockchain and AI in several regions and countries. 2025, IGI Global Scientific Publishing. -
Cutting-edge technologies for economic well-being: The transformative power of AI and blockchain
This paper explores the transformative impact of cutting-edge technologies, specifically AI and blockchain, on economic well-being. It begins by examining how AI-driven solutions are revolutionizing industries, enhancing decision-making processes, and improving financial inclusion. Blockchain technology is discussed for its potential to increase transparency, reduce fraud, and streamline financial transactions, thereby fostering trust and efficiency. The synergy between AI and blockchain is highlighted as a powerful driver for economic growth, enabling decentralized finance, secure data management, and scalable innovation. The paper further explores how these technologies are unlocking new opportunities for sustainable development, particularly in emerging markets. It concludes by emphasizing the role of AI and blockchain in shaping a future of economic prosperity, with a focus on inclusivity, sustainability, and long-term well-being. 2025, IGI Global Scientific Publishing. -
Exploring ethical and cultural considerations in metaverse-based digital marketing
New opportunities for digital marketing have emerged with the emergence of the metaverse, a virtual setting where users can communicate with one another and other digital beings. This article tries to investigate the cultural and ethical issues of metaverse-based digital marketing. It is crucial to consider the ethical ramifications of these behaviours as marketers increasingly use the metaverse as a platform for connecting with and engaging with consumers. This cover concerns including consent, data security, and privacy. The massive collection of personal information in the metaverse raises questions regarding its use, storage, and security. It becomes crucial to provide openness, responsibility, and user control over their data in order to preserve consumer and marketer confidence. Cultural factors are as crucial for digital marketing that uses the metaverse. The metaverse is a worldwide network with participants from many racial and cultural origins. Marketing professionals must be aware of cultural conventions, beliefs, and sensitivities in order to prevent unintentionally offending people or feeding prejudices. Users may have a terrible user experience and react negatively to cultural appropriation, misrepresentation, and exclusionary practices. Therefore, it is essential for encouraging favourable brand perception and user engagement to include cultural diversity and inclusivity into marketing tactics within the metaverse. This article discusses several ethical and cultural issues that marketers in the metaverse face and suggests solutions. It highlights the requirement for unambiguous moral principles and business norms that are consistent with the principles of user empowerment, privacy, and inclusivity. Additionally, it emphasizes the significance of cultural sensitivity and localization in order to efficiently and politely customize marketing messages to various audiences inside the metaverse. Marketers can design meaningful and genuine user experiences while avoiding potential problems by taking the ethical and cultural aspects of metaverse-based digital marketing into account. This work will aid in the creation of ethical and culturally aware marketing techniques within the metaverse, encouraging consumer participation, trust, and beneficial brand-customer connections in this new digital environment. 2025, IGI Global Scientific Publishing. All rights reserved. -
Legal personality in the metaverse: A jurisprudential examination
One of the novel legal issues we see developing in the metaverse is whether or not avatars and AI agents should be given standing as legal people? This chapter advances a jurisprudence that discusses the rights, responsibilities and autonomy of digital entities in virtual spaces and assesses elements of jurisprudence, such as corporate personhood, which may be relevant in the absence of physical presence. Through examples of both popular, widely known platforms sites like Second Life and Decentraland as well as recent blows to idealism around digital legal spheres through experimental governance projects like Estonia's e-Residency program, the chapter addresses some current junctures to discuss challenges about issues such as accountability, jurisdiction, and intellectual property. It draws attention to the necessity of creative legal mechanisms and global norms for regulating new digital frontiers, propelling the conversation on how we apply our jurisprudence to digital environments forward. 2025, IGI Global Scientific Publishing. All rights reserved. -
A learner-cantered educational landscape: Era of education 5.0 and disruptive technologies
The chapter focuses on concepts of Education 5.0 and its competence in shaping future learning environments. It emphasises on learners social and personal growth by improving quality of life standards with the help of current technologies and digitalisation. (Shabir Ahmad, 2023) To deliver humanised approach by the application of new technologies is the primary use of Education 5.0. However, usage of new age technology in education doesn't mean giving laptop and tablet to each and every child and the usage of digital mediums for teaching and learning. After covid-19, digitisation becomes the integral part of our life, education is no exception for that. (Shabir Ahmad, 2023) Beyond digitalisation pandemic also remained us the importance of human hardships to social transformation with emotional intelligence driving technology as a tool. In short education 5.0. (SYDLE. com, 2023) referring to the significance of human, social and emotional abilities to enhance wellbeing of an individual by using technology advancement as a tool. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Leadership and Performance Evaluation Strategies for Remote Healthcare Teams in the Digital Era: Effective Leadership in Remote Healthcare
Electroencephalography (EEG)- based Brain- Computer Interface (BCI) technology has appeared as a promising path for healthcare, contributing to novel solutions for detecting, treating, and dealing with neurological conditions. By capturing and construing the electrical activities of brain signals, EEG- based BCIs empow er direct brain communication with external devices, circumventing traditional neural conduits. This chapter delves into the progress of EEG- based BCI devices, emphasizing their implication in healthcare, the technical challenges tangled, and their potential to transform patient care. The key objective is to deliver a detailed exploration of the development procedure of EEG- based BCI devices, emphasizing their applications in healthcare. The chapter includes the principles of EEG signal acquisition, the design and engineering of BCI systems, the employment of machine learning algorithms for signal decoding, and the clinical validation required for medical use. Moreover, it will discuss the prospective effect of these devices on healthcare and future research directions. 2025 by IGI Global Scientific Publishing. All rights reserved. -
The impact of remote experimentation on student engagement
The transition to remote experimentation, accelerated by global challenges such as the COVID- 19 pandemic, has significantly reshaped the landscape of education, particularly in science and engineering disciplines. Furthermore, the study highlights the importance of interactive elements in online environments, which can enhance engagement levels by fostering collaborative learning and active participation. The results reveal a nuanced relationship between remote experimentation and student engagement, with implications for instructional design. By identifying best practices for integrating remote experimentation into curricula, this research provides valuable insights for educators aiming to optimize student learning outcomes in an increasingly digital educational landscape. Ultimately, the study emphasizes the need for a balanced approach that combines the benefits of remote experimentation with strategies to maintain the essential hands- on elements of traditional laboratory experiences. 2025, IGI Global Scientific Publishing. -
Implementing learning analytics in educational systems to effectively integrate and cater to different learning styles
This research deals with developing an educational system that will contain advanced learning analytics and technologies such as virtual reality (VR), augmented reality (AR), among others, to ensure learning styles are well catered for, including auditory, visual, kinesthetic, and digital. With personalized education at an increased height in this present dispensation, the study delves into how educational frameworks can be leveraged to support individualized learning preferences, which would in turn optimize student performance by applying tailored instructional methods. By combining LMS data with educator and student voices, the report shows how these adaptive technologies have a significantly positive impact on engagement and academic performance. It also considers affordability, scalability, data privacy, and training challenges to focus on holistic implementation at the institutional level. It is imperative that the students in higher education benefit from customized, technology-based learning environments oriented towards their personalized needs. 2025, IGI Global Scientific Publishing. -
Edible Innovation: How Youth-Driven Trends Are Shaping the Future of Food Marketing
The food market is undergoing changes, and consumers 2020 to 2024 are shaping a market segment with unique eating behaviours. Nowhere is the impact of transformative trends that are reshaping the present and near future of markets and populations so pronounced than in food marketing and consumption. Dates throughout 2020-2024 are being pondered in this chapter to explain what makes this current generation tick. It also contains an overview of new innovations and modern changes in products and process, promotional, and marketing activities. This chapter looks at how the strong will, character, and ambition of the new generation are paving new paths in the food industry, leaving outdated practices behind and hitting the reset button on standards of health and sustainability. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Edible Innovation: How Youth-Driven Trends Are Shaping the Future of Food Marketing
The food market is undergoing changes, and consumers 2020 to 2024 are shaping a market segment with unique eating behaviours. Nowhere is the impact of transformative trends that are reshaping the present and near future of markets and populations so pronounced than in food marketing and consumption. Dates throughout 2020-2024 are being pondered in this chapter to explain what makes this current generation tick. It also contains an overview of new innovations and modern changes in products and process, promotional, and marketing activities. This chapter looks at how the strong will, character, and ambition of the new generation are paving new paths in the food industry, leaving outdated practices behind and hitting the reset button on standards of health and sustainability. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Role of Influencer Marketing in the Indian Retail Business Sector: A Qualitative Study
The enhancement of technology has increased social media usage among internet consumers. As the people from young to old generations people are addicted to social media and it turns out to be an opportunity for marketers to attract potential customers. A qualitative study with an in-depth interview and a structured questionnaire was conducted with the establishment managers and owners of the retail outlets who are endorsing their retail outlets with social media influencers. The study has established a framework "CARE" for social media Influencers (Content & Campaign, Awareness, Reach & review, engagement) identified as the key indicators in Influencer promotions. The paper provides an understanding on influencer marketing, endorsements & promotions at low cost while reviewing the product performance to users benefiting the social society. 2025 by IGI Global Scientific Publishing. All rights reserved. -
The Impact of Marketing Strategies in the FastFood Industry
This study explores the effectiveness of marketing strategies in the fast-food industry, focusing on digital marketing, promotions, mobile app usage, celebrity endorsements, and perceived value for money. The aim is to provide insights for refining marketing strategies that engage key consumer segmentsMillennials, Gen Z, and Gen X. These cohorts shape consumer behavior, making it crucial for businesses to understand how to effectively engage them. The research examines the relationships between marketing strategies and fast-food consumption frequency and investigates generational differences in consumer responses. A quantitative approach using surveys and questionnaires captures consumer preferences, perceptions, and behaviors. Statistical methods, such as descriptive statistics and Spearmans correlation, are employed for analysis. Findings reveal that digital engagement, promotions, mobile app usage, celebrity endorsements, and perceived value for money significantly influence fast-food purchase frequency. 2025 by IGI Global Scientific Publishing. All rights reserved. -
AI-Powered Financial Inclusion: Bridging the Gap for the Unbanked
Financial inclusion is crucial for both economic growth and decreasing poverty levels, however, around 1.7 billion adults worldwide still do not have access to banking services. AI- driven financial technologies offer creative solutions to close this divide through offering easy, cost- effective, and effective financial services. This chapter delves into the present situation of financial inclusion, the main AI technologies driving changes, successful examples, obstacles, and future outlook. Through the use of artificial intelligence, we have the ability to develop a financial system that is more inclusive, giving power to individuals and promoting economic growth. 2025 by IGI Global Scientific Publishing. All rights reserved. -
ML Use in Fraud Detection in the Financial Sector
Detecting fraud is complex, requiring analysis of vast data over time, making it resource- intensive for human investigators. This chapter explores key forms of financial fraud, including those involving corporations, banks, and insurance sectors. It provides a thorough evaluation of various machine learning techniques, such as supervised and unsupervised learning, deep learning, and ensemble methods, used to detect and prevent these financial crimes. The chapter examines the effectiveness of algorithms like LR, DT, SVM, and NN in identifying complex fraud patterns. Additionally, it discusses advanced approaches like anomaly detection, clustering, and real- time fraud detection systems. It highlights ongoing challenges and proposes potential future developments, including explainable AI, federated learning, and improved data processing techniques. This comprehensive exploration aims to deepen the understanding of machine learning's role in fraud detection and guide future research toward more effective and reliable fraud prevention strategies. 2025 by IGI Global Scientific Publishing. All rights reserved. -
A study on digital intelligence and influencer marketing for sustainable diversification of India's retail economy: A qualitative study
The purpose of the study is to investigate the role of Digital intelligence via influencer marketing to see its significance impact on India's retail economy. Throughout the decade digital technologies have been adopted into the social eco-system. Through mixed methodologies, the study has collected data from the Hyderabad region from multiple retail outlets to understand the influence of digital intelligence on consumers in interacting with retail outlets. The results of the study indicate that a significant presence of retail outlets online improved the performance of retail outlets. The customer's point of interaction and contact has been improved significantly. The findings of this study will provide valuable insights for the policymakers, retailers, and marketers to navigate in digital landscape and to be a part of sustainable economic growth in India's retail boom. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Big data analytics in tourism development and marketing: Theoretical perspectives on big data analytics in tourism marketing
The title of the suggested book chapter is " Theoretical Perspectives on Big Data Analytics in Tourism Marketing" and it is about the influence of big data analytics in the growth and promotion of tourism. It just shows how the AI and Metaverse can strategically use big data for better Market Segmentation and Customer behaviour analysis. This chapter looks at how metaverse technology allows tourists to participate in virtual experiences. Tourism companies can refine their marketing strategies, streamline operations, and provide value added experiences to their consumers by utilizing big data analytics. This Chapter underlines the power that big data has to change the tourism industry by enhancing decision making and spurring innovation in service provision. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Leveraging technology for sustainable economic growth: Advancing the SDGs through innovation
Raising long-term competitiveness of national economies is an important requirement with the broad use of digital technologies. In addition to offering the possibility of economic restructuring, information and communication technologies open up new avenues for all citizens to access a range of services, such as first-rate healthcare and education. As a result, these developments promote inclusive growth and significantly aid in the achievement of the UN Sustainable Development Goals (SDGs). Significant economic changes that raise living standards and boost global competitiveness can be sparked by the promise of digital transformation within a framework of sustainable development. Keeping in view the above, the chapter thoroughly examines practical and theoretical frameworks pertaining to the application of sustainable development, as well as an assessment of the possibilities for using digital technologies to promotesustainable competitiveness. The relationship between digital inclusion and its longterm effects on global economic development is also analyzed. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Emerging trends in usage of drone technology: Exploring the ethico-legal frontiers
As an offshoot of technological advancement, the integration of autonomous Artificial Intelligence (AI) in the usage of drone technology has entirely changed the current landscape. Usage of drones in commercial activities, military services, emergency operations has expanded the horizons of human life. But together with this evolution there arise several critical ethico-legal concerns such as privacy and security issues, accountability, and environment impact making its real-world implication a significant concern in the current times. These issues need to be addressed in purview of policy framework and existing guidelines concerning the ethical usage of drone technology. Keeping in view the above, this chapter explores the emerging trends in drone usage through the lens of ethico-legal perspective across various sectors. It also highlights the complexities of its usage with regard to its rapid advancement. Furthermore, the global governance perspective considering responsible use of drones among policy makers and stakeholders is widely examined. 2025, IGI Global Scientific Publishing. All rights reserved. -
Success Stories and Happiness Wisdom Framework for Thriving Workspaces: Crafting Cultures of Wellbeing
In todays fast- paced and increasingly complex work environment, organizations are under immense pressure to ensure not just productivity but also the overall well- being of their employees. Through the exploration of real- world success stories, this chapter will illustrate the innovative strategies adopted by organizations to create environments where employees flourish. Additionally, Happiness Wisdom Framework, a practical guide that organizations can adopt to cultivate a culture of well- being, is proposed. Methodology relies on secondary sources and focussed group discussions conducted among Generation Z participants to provide a comprehensive analysis of employee well- being practices and the formulation of the Happiness Wisdom Framework. This chapter will be helpful for HR and organizational leaders looking to implement effective well- being strategies and benefit researchers and consultants interested in understanding how to create sustainable, positive workplace cultures through the adoption of innovative frameworks like the Happiness Wisdom Framework. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Implementing the Happy Wisdom Framework in Modern Workplaces: Nurturing Joyful Insights
Happiness in the form of pleasant moods and emotions, well- being, and positive attitudes has been attracting increasing attention throughout psychology research. This chapter introduces the happy wisdom framework, an integrative approach designed to nurture joyful insights and address the multifaceted challenges of modern workplaces. By combining the principles of wisdom and happiness, the authors propose a comprehensive strategy for enhancing individual well- being, team dynamics, and organizational culture. The framework builds on established conceptualizations of wisdom and happiness, drawing from extensive theoretical and empirical research. It identifies key workplace issues at different levels, including individual stress and lack of meaning, team incivility and abusive supervision, and organizational deficits in ethical, social, and environmental responsibility. The chapter concludes by presenting practical insights and recommendations for integrating the happy wisdom framework into workplace practices that benefit employees and organizations alike. 2025 by IGI Global Scientific Publishing. All rights reserved.