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Marketing Research and Market-Focused Production as an Effective Business Tool in Power Sector
Businesses must devote part of their resources to conducting market and marketing research to make good decisions, which will help expand any business and utilize resources effectively. Understanding the intended clients is essential to successfully operating and expanding a firm. For marketers to comprehend consumer value about the product being supplied and therefore add value to their consumers, it is crucial to have this understanding. Organizations can better influence customers to buy niche goods or corporate services after thoroughly understanding their objectives, requirements, and values. In this situation, it is required to restructure the physical system and the related control and planning systems to provide production the tools it needs to become more competitive and customer-focused, acting as a positive and active production process instead of a reactive one. One of the finest techniques for understanding consumers is market research. It provides basic information that a company may utilize to inform its marketing strategy, facilitating and enhancing sales and marketing. This paper reviews the impact of effective market and marketing research and market-focused manufacturing in the power sector. 2023 IEEE. -
Marketing of malayalam films through new media /
The research studies the marketing strategies used by Malayalam films through New Media. In this research new media includes Facebook, Twitter, YouTube, Whatsapp and instagram. For the past four years there is a new shift in the marketing of Malayalam films. More and more film makers are depending on new media for the marketing of Malayalam films. Through this research the researcher studies the current trends in the new media marketing of Malayalam films. -
Marketing odyssey for a digitally native brand: a case study of Sunbird Straws
Research methodology: The case study incorporated a combination of primary and secondary data collection approach. The authors interviewed Dr Varghese, the co-founder of Sunbird Straws and the protagonist in this case study. In addition, secondary data was obtained from various sources such as newspaper articles, journal publications and company reports. Case overview/synopsis: On a rosy and vibrant morning in 2017, Dr Saji Varghese, a professor at Christ University in Bangalore, stumbled upon a curved coconut leaf on the campus resembling a straw. This sparked his motivation to transform coconut leaves into a natural straw, prompting him to initiate experiments with coconut leaves in his kitchen. The process of boiling and straining leaves became his method for crafting an eco-friendly straw. After numerous attempts, he successfully produced straws from coconut leaves, introducing a distinctive and creative concept incubated at IIM Bangalore. These unique straws, crafted by Varghese, prioritised environmental friendliness and were also crafted entirely from biodegradable materials, free from harmful chemicals. These straws demonstrated durability in hot and cold beverages for up to 3 h, maintaining their integrity without becoming soggy or leaking. As the business flourished, it reached a critical juncture. The primary challenge centred around product marketing, mainly due to consumer unfamiliarity with such sustainable straws. This was a product that also fell under the category of low involvement for consumers. Raising awareness about the product and persuading consumers to purchase presented a significant hurdle. In response, Varghese assigned his team to develop cost-effective marketing strategies. Given the start-up nature of the business, advertising budgets were constrained, and the objective was to achieve a positive return on advertising spend for every investment in advertising the product. In addition, the focus was on increasing the likelihood of selling the straws on both business-to-business and business-to-consumer levels. In this case study, Vargheses role and predicament exemplify the delicate equilibrium that entrepreneurs frequently grapple with, striking a balance between marketing strategy and return on ad spent to steer the trajectory of their businesses. It offered a valuable examination of the nuanced decisions marketers encounter as they strive for both profitability and customer-centric products. Complexity academic level: The case study is relevant to the marketing discipline. All undergraduate and postgraduate-level marketing courses in higher education institutions can use this case study. It can also be used in integrated marketing communication or digital marketing classes. It can be used further in the hospitality and management fields. Also, online courses in marketing can include this case study. 2024, Emerald Publishing Limited. -
Market Reaction to Dividend Announcements During Pandemic: An Event Study
This study analyses the difference in stock market reactions to dividend announcement during the pandemic. The thirty constituent stocks of Sensex, the index of Bombay Stock Exchange (BSE), is used for analysis. This allows cross-industry comparison of the market reaction. The study examines stock market reactions covering 44 days around the dividend announcement dates. The primary objective of this study is to understand whether the price adjustment linked to the dividend announcement news during the pandemic was different from the earlier years. This empirical study employs the conventional event study methodology using abnormal returns (ARs) to examine the stock market reaction to dividend announcement. The market reaction to dividend announcement was increasingly positive during the pandemic, compared to previous years. The statistical pooled t-tests showed there was a significant relationship between the pandemic and ARs. The findings also indicate that the difference in the market reaction to dividend announcement was more prominent in services stocks than that in manufacturing. Further, the results also verify the weak-form of efficiency of Indian stock exchange. 2021 Management Development Institute. -
Market Openness and Price Volatility: Evidence from Major Cash Crops of India
JIM Quest: Journal of Management and Technology, Vol-8 (2), pp. 01-10. ISSN-0975-6280 -
Marital Stress and Domestic Violence during the COVID- 19 Pandemic
Marital stress and domestic violence is prevalent in every society around the world. It has become a major concern during the Covid-19 pandemic. Governments have resorted to lockdown measures in order to contain the pandemic. The pandemic has made the weaker and more vulnerable people in a household more exposed to abusive partners. Social isolation and home confinement have detrimental effects on ones mental and physical well-being. Women have been shown to be at a very high risk from violence during The Covid19 pandemic. The research paper aims to understand the factors which compel women to stay in abusive and stressful marriages and the ways in which they can be empowered to lead their life with dignity and self-respect. The cultural contexts of most societies force women to stay in abusive marriages as the woman is often portrayed as the symbol of unity in families. Understanding the cultural bindings of women trapped in abusive households during the COVID-19 pandemic is a very crucial aspect as this can help in understanding the fear and apprehensions of women trapped in destructive marriages. This can be a key factor which can make it easier for support groups while providing counselling and other kinds of support to women trapped in abusive marriages. The paper also discusses the impact of abusive relationships on children and how it negatively shapes their personality and their emotional well- being. 2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. -
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Marine microbial biopolymers and their applications
Marine environment has been an important surrounding in recent times for valuable resources such as bioactive polymers. Increasing environmental concerns and realizing the limitation of global petroleum resources, biopolymers has gained utmost importance. Highly abundant renewable biopolymers of different polysaccharides have been produced from microbes, clams, shrimps, etc., exhibiting varying biological activities. Among all these biopolymers, microbial biopolymers are the most promising substitute for the existing synthetic polymers. Microbial polymers are synthesized intracellularly and extracellularly for their cell functions and survival playing specific roles as reserve materials for energy conservation, symbiosis and osmotic adaptation, protective agents that can be extruded and used for various applications. These biopolymers have exceptional moisture and oxygen barrier characteristics in making films for use in food industries and medical aspects. Microbial biopolymers that have been used include the cellulose, levan, pullulans, xanthan, gellan, kefiran, Haloferax exopolysaccharides, Polyhydroxyalkanoates (PHAs), and poly-3-hydroxybutyrates. Marine bacteria such as Bacillus, Halomonas, Alteromonas, Planococcus, Pseudoalteromonas, Vibrio, Zoogloea, and Thermococcus are found to be hyperproducers for biopolymers. Due to their high quality, sustainability, long shelf life, and biodegradability, they have been receiving interest for innumerable biological activities such as antioxidants, antidiabetic, antiinflammatory, and antimicrobial actions. Microbial marine biopolymers with natural biological activity, structural functions can be tailored using genetic engineering to obtain newer biomaterials with novel functionalities. 2025 Elsevier Ltd. All rights reserved. -
Marine macrolides as an efficient source of FMS-like tyrosine kinase 3 inhibitors: A comprehensive approach of in silico virtual screening
Marine organisms are a definitive source of antibiotics and kinase inhibitors which provide cues for discovering novel drug leads. Marine macrolides are getting much attraction due to their enzyme inhibitory potential. The present study comprehensively dealt with the virtual screening and structure-based prediction of macrolide compounds against FMS-like tyrosine kinase 3 receptors (FLT3). The FLT3 was chosen as a biological target against the 990 marine macrolides. Before the virtual screening of macrolide compounds, validation of molecular docking was carried out by re-docking of co-crystallized Gilteritinib within the FLT3. Among the selected 990 candidates of marine macrolides, 311 were failed due to the generation of insufficient conformers. Amongst the successful compounds, 22 compounds were also failed to dock within the receptor, while the remaining 657 marine macrolide entities elicited successful docking. The HYBRID Chemguass4 Score ranged from -10.17 to -0.02. This vast difference in the HYBRID ChemGuass4 score is attributed to the difference in binding potential with the receptor's binding pocket. The top ten compounds were selected based on the HYBRID ChemGuass4 Score lower than -8.0 against FLT3. The pharmacokinetics and ADME properties revealed the drug likeliness of the macrolides. 2022 SAAB -
Marine brown algae (Sargassum wightii) derived 9-hydroxyhexadecanoic acid: A promising inhibitor of ?-amylase and ?-glucosidase with mechanistic insights from molecular docking and its non-target toxicity analysis
Jeopardized glucose hemostasis leads to cronic metaboic disorder like Diabetes mellitus and it is predicted to occur in ?700 million people in the coming 20 years. Our study aims to isolate Palmitic acid (C16H32O3), 9-Hydroxyhexadecanoic acid metabolite from Sargassum wightii to inhibit alpha-amylase and alpha-glucosidase to reduce postprandial hyperglycemia and decline the risk of diabetes. High docking score of palmitic acid with both ?-amylase and ?-glucosidase is observed in in-silico molecular docking analysis, in comparison to commercially available drug acarbose. The three hydrogen bond in palmitic acid interacts with the important amino acids like Arg195, Lys200 and Asp300 in Glide XP docking mode for alpha-amylase. For ?-glucosidase, quantum-polarized ligand docking (QPLD) was used with similar three hydrogen bond interactions. Both docking studies showed significant binding interaction of palmitic acid with ?-amylase (?5.66 and ?5.14 (Kcal/mol)) and with ?-glucosidase (?4.52 and ?3.51(Kcal/mol)) with respect to the standard, acarbose docking score. The bioactive palmitic acid isolated from the brown alga, Sargassum wightii is already seen to inhibit digestive enzyme with non-target property in Artemia nauplii and zebra fish embryos. Further studies are required to investigate its role in in vivo antidiabetic effects due to its non-toxic and digestive enzyme inhibitory properties. It can be recommended in additional pharmaceutical studies to develop novel therapeutics to manage diabetes mellitus. 2023 SAAB -
Marangoni convective MHD flow of SWCNT and MWCNT nanoliquids due to a disk with solar radiation and irregular heat source /
Physica E : Low-Dimensional Systems And Nanostructures, Vol.94, pp.25-30, ISSN: 1386-9477. -
Marangoni convective MHD flow of SWCNT and MWCNT nanoliquids due to a disk with solar radiation and irregular heat source
Present study addresses the Marangoni transport of dissipating SWCNT and MWCNT nanofluids under the influence of magnetic force and radiation. A novel exponential space dependent heat source is considered. The flow is generated due to a disk with surface tension created by thermal gradient. The partial differential equations system governing the flow of carbon-water nanoliquids and heat transfer through Marangoni convection is established. Subsequent system is reduced to nonlinear ordinary boundary value problem via generalized Karman transformations. Numerical solutions are developed of the arising nonlinear problem via Runge-Kutta based shooting approach. Impacts of embedded parameters are focused on Nusselt number, velocity and heat transport distributions through graphical illustrations. Our simulations figured out that the heat transfer rate increased via Marangoni convection; however it is decayed by applied magnetic force. The temperature of SWCNT-H2O nanoliquid dominates MWCNT-H2O nanoliquid. 2017 Elsevier B.V. -
Marangoni convection radiative flow of dusty nanoliquid with exponential space dependent heat source
The flow of liquids submerged with nanoparticles is of significance to industrial applications, specifically in nuclear reactors and the cooling of nuclear systems to improve energy efficiency. The application of nanofluids in water-cooled nuclear systems can result in a significant improvement of their economic performance and/or safety margins. Therefore, in this paper, Marangoni thermal convective boundary layer dusty nanoliquid flow across a flat surface in the presence of solar radiation is studied. A two phase dusty liquid model is considered. Unlike classical temperature-dependent heat source effects, an exponential space-dependent heat source aspect is considered. Stretching variables are utilized to transform the prevailing partial differential system into a nonlinear ordinary differential system, which is then solved numerically via the Runge-Kutta-Fehlberg approach coupled with a shooting technique. The roles of physical parameters are focused in momentum and heat transport distributions. Graphical illustrations are also used to consider local and average Nusselt numbers. We examined the results under both linear and quadratic variation of the surface temperature. Our simulations established that the impact of Marangoni flow is useful for an enhancement of the heat transfer rate. 2017 -
Marangoni convection in Casson liquid flow due to an infinite disk with exponential space dependent heat source and cross-diffusion effects /
Reults In Physics, Vol.9, pp. 78-85, ISSN No: 2211-3797. -
Marangoni convection in Casson liquid flow due to an infinite disk with exponential space dependent heat source and cross-diffusion effects
Present work aims to investigate the features of the exponential space dependent heat source (ESHS) and cross-diffusion effects in Marangoni convective heat mass transfer flow due to an infinite disk. Flow analysis is comprised with magnetohydrodynamics (MHD). The effects of Joule heating, viscous dissipation and solar radiation are also utilized. The thermal and solute field on the disk surface varies in a quadratic manner. The ordinary differential equations have been obtained by utilizing Von Km transformations. The resulting problem under consideration is solved numerically via Runge-Kutta-Fehlberg based shooting scheme. The effects of involved pertinent flow parameters are explored by graphical illustrations. Results point out that the ESHS effect dominates thermal dependent heat source effect on thermal boundary layer growth. The concentration and temperature distributions and their associated layer thicknesses are enhanced by Marangoni effect. 2018 -
Marangoni convection flow of cntsal2o3water hybrid nanofluids with variable fluid properties
The current investigation reports the impact of amalgamations of carbon nanotubes and aluminum oxide in boosting the thermochemical properties of water as the base fluid. It is assumed that the viscosity of the base fluid varies with temperature exponentially and temperature varies linearly. The governing equations prevalent in the current problem accompanied by boundary conditions are transformed into a highly nonlinear system of ODEs by means of similarity trans-formations. The numerical result for the obtained mathematical model was acquired by using the bvp4c inbuilt function in MATLAB. The domain effects were analyzed through sketched graphs. It is further observed that the Nusselt number decreases with the rising value of the variable viscosity and the thermal conductivity parameters. 2021 Begell House, Inc. www.begellhouse.com. -
MAPPING THE SHIFTS IN HINDI DAILY SOAPS FROM PAST TO PRESENT
The daily soaps that we view every day in our living room reflect how our society works and functions, for few people their day starts and ends with these television shows. What happens in our favorite television serials, also tend to influence the lives we lead, like the way they dress up, the manner in which they socialize; tend to have a huge impact on our behavior and actions. Hindi daily soaps during the late 1990s and early 2000s served the Indian audiences with more of human relationships such as saas bahu dilemmas, parent child understanding that predominantly focused more on family values and ethics, in other words it preached to the Indian viewers how an ideal family is ought to be, showcasing a perfect family setting. In the present context there has been a gradual shift in terms of themes, character portrayal, trends, visualization and effects along with messages that these shows want to convey, such as gay marriages, extra-marital affairs, domestic violence are now becoming the central themes of much popular Hindi daily soaps .This study would map the shift in Hindi daily soaps during the early 2000s to the present day on the basis of- themes, character portrayal, trends, visualizations and effects and the messages that each of these shows convey. -
Mapping the literature on school bullying in India: A scoping review
School bullying has been identified as a major issue among students throughout the world. With around 260 million school students, the largest student population in the world, it becomes essential to investigate this issue in the Indian context. The present work uses the Arksey and O'Malley (2005) framework for scoping review to examine the nature of research on school bullying in India and identify research gaps to be addressed by future research. The review maps the concepts examined, research approaches used, sample characteristics, data collection methods, researcher characteristics, and nature of publications in relation to bullying. Seven databases - JSTOR, PsycNET, Cochrane Reviews, ERIC, MEDLINE, Web of Science, and Cochrane Central Register for Controlled Trials - were searched for sources containing the terms bullying and India published in English and between the years 2015 and 2022. Thirty-eight sources selected for the review suggest that existing research in India on school bullying is limited compared to the West and yet provides a guiding light to future researchers. The findings from this review highlight research gaps in the existing literature and outline areas for further exploration. 2024 Elsevier Ltd -
Mapping the landscape of tourism cities research: a bibliometric analysis of the International Journal of Tourism Cities
Purpose: This research addresses the pressing need for comprehensive studies in the rapidly evolving field of city tourism. This study aims to understand the overall performance of the International Journal of Tourism Cities (IJTC), the structure of knowledge in city tourism research and the prevalent themes and trends arising from IJTC. Design/methodology/approach: A bibliometric analysis was conducted to scrutinize the publication patterns in IJTC. This involved examining parameters such as the annual count of published articles, the keywords used in them and their respective authors. Findings: The findings reveal that IJTC has a growing and diverse publication output, establishing itself as a reputable and influential publication within urban tourism research. The results reflect various aspects and themes in city tourism research. Research limitations/implications: The study has certain limitations. The data used for analysis was obtained exclusively from the Scopus database. The analysis was conducted using only one software package, Bibliometrix. Other software packages may offer different features for bibliometric analysis. The study relied exclusively on quantitative methods for data analysis. Qualitative methods could have provided more nuanced interpretations of the data. Practical implications: Comparative analyses could be conducted between IJTC and other journals within urban tourism or related disciplines. Such research would yield valuable insights into the current state of the field and aid in identifying areas warranting further investigation. Social implications: The findings from this study can inform the decisions and actions of various stakeholders involved in urban tourism. Practitioners and policymakers can draw from this research to make informed decisions. Existing and emerging authors can identify relevant topics for their research. Readers can access pertinent information for their needs. Originality/value: This study offers a unique contribution by thoroughly comprehending the performance of IJTC between 2015 and 2023. It progresses the existing body of knowledge on city tourism research by examining its current status and future trends. 2023, International Tourism Studies Association. -
Mapping the Landscape of Financial Mindfulness Research: A Bibliometric Study
Financial mindfulness is an emerging concept in personal finance that promotes a transformative mindset to encourage rational decision-making and mitigate emotional biases. This study explores the evolution of research on financial mindfulness through a systematic literature review and bibliometric analysis of 58 relevant articles. The bibliometric analysis reveals the developmental trajectory of this literature, identifying notable authors, journals, countries involved, and international collaborations. Financial mindfulness originated from integrating finance with mindfulness principles, building on earlier concepts like money attitudes and behavioural finance. The study highlights the interdisciplinary nature of financial mindfulness, with significant contributions from finance, economics, and psychology. This research is novel in that it is the first attempt to systematically analyse the literature on financial mindfulness in this comprehensive manner. It establishes a foundational understanding for future researchers in the field, mapping out the existing landscape and highlighting the interdisciplinary collaboration that characterizes this area of study. By charting the developmental path and identifying key contributors and trends, this research sets the stage for continued exploration and a deeper understanding of financial mindfulness. Ultimately, it encourages further interdisciplinary research and practical applications in personal finance management, ensuring that future studies build on a robust framework of existing knowledge. This research not only explores past developments but also provides a clear direction for future inquiries and innovations in the field. 2024, Iquz Galaxy Publisher. All rights reserved.