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Investigating Educators Behavioural Intentions Towards Smart Tools in Education
This study explores pre-service and in-service teachers behavioral intention to adopt smart tools by examining their perceptions of usefulness, ease of use, enjoyment, and contextual readiness. Using a quantitative survey design, data was collected from 42 participants across the Delhi-NCR region through purposive sampling. A composite score of 15 Likert-scale items was used to measure behavioural intention, followed by quartile-based analysis, independent samples t-tests (for gender), and one-way ANOVA (for age groups). While results revealed no statistically significant differences across gender and age, the quartile distribution indicated a varied spectrum of intention, with participants broadly categorised into low, moderate, and high-intention groups. The study highlights the need for teacher training programs to go beyond technical instruction. It advocates for a more nuanced, context-aware approach to technology readiness in teacher education that bridges the gap between vision and practice in the evolving ecosystem of Education 5.0. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Antecedents of Farmers' Intentions to Adopt Drone Technology: Integrating TAM and TPB Models in Agriculture
This study examines farmers' behavioral intentions toward adopting drone technology in agriculture using a quantitative approach. Data will be collected from farmers familiar with Agri-based technologies through purposive sampling, with esponses analyzed via structural equation modeling (IBM SPSS AMOS V21). The study integrates the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) to understand key factors influencing adoption. Findings highlight that farmers' knowledge of drone operations and economic factors impact their acceptance, while regulations and perceived behavioral control contribute to reluctance. Although the study focuses on farmers, future research can explore perspectives of agricultural specialists, AgriTech start-ups, and policymakers. The insights will help stakeholders enhance the adoption, quality, and flexibility of agricultural technologies. Uniquely, this study addresses the gap in research by examining the role of regulations and behavioral control in farmers' decisions on drone adoption. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Enhancing Educational Engagement Among Kattunayakan Tribal Children Through Culturally Tailored Educational Activity Centres
The deep forests of the Western Ghats are home to the aboriginal tribes Kattunayakans, Categorized under the Particularly Vulnerable Tribal Groups (PVTGs) in India. Despite various government schemes to improve their economic status, the literacy rates remain very low due to geographical isolation and traditional lifestyle. The main objective is to look into designing educational activity centres that exclusively cater to the needs of the Kattunayakan children, integrating indigenous knowledge and methods with teaching-learning sessions to promote lifelong learning. Technological progress and AI can be game changers for accessing quality education, including visual learning, language translation, and personalized methods while preserving cultural heritage. The research is based on a systematic narrative review, critically examining scholarly articles, policy and government reports. The outcome shows that these programs help improve academic skills while keeping them closer to their culture and identity. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Leveraging Business Intelligence to Explore AI-Driven Transformation in the VUCA and BANI World
Artificial Intelligence (AI)-driven technological advancements often create competitive business models especially in the unpredictable BANI and VUCA environments. This chapter focuses on the role AI in transforming Business Intelligence (BI) while allowing efficient decision-making and strategic planning. The AI can transform a business using predictive analytics for volatility, automation to address complexity, decision support in non-linear scenarios, personalized user experiences, reliance on adaptive systems, improving employee productivity, and promoting sustainability. A detailed plan is implemented including resource allocation and timeline for the tasks. Using a mixed class agile methodology, a case study is developed for managing the pandemic crisis in the future for the BANI world. The BI-driven insights regarding mortality rates, infection spread, and economic impact help policymakers form informed and effective decisions. The results demonstrate that AI-driven BI offers improved efficiency, accuracy, scalability, and cost reduction in the BANI world. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Breaking the Bias: Assessing Nudge Effectiveness in Overcoming Decision-Making Prejudices
Influencing consumer decision-making processes in the digital age is vital as E-commerce continues dominating the market. This research work explores the application of nudging to e-commerce or any digital environment involving consumer choices, investigating its efficacy in mitigating cognitive biases that affect online purchasing decisions. We employed a 2 x 2 within-group experimental design to examine how different nudges influence e-commerce choices. Data collected from 88 participants reveal that status-quo nudges can influence decision-making more than social proof nudges or salience nudges in online shopping. These results significantly impact digital marketing strategies, suggesting that carefully designed nudges can guide consumer choices by overcoming ingrained prejudices. This research also provides practical insights into consumer behaviour through subtle interventions in e-commerce settings. While nudging has been studied in offline contexts, applying it to e-commerce and digital consumer choices represents a growing area of study. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Smart and Digital Wellbeing Initiatives in Healthcare: The Way Forward
Smart and digital wellbeing initiatives play a significant role in modern healthcare. This chapter explores current initiatives, their use and effectiveness, as well as their challenges and future directions, with a special focus on mental health. It explores digital wellbeing, the growing need for initiatives, and the tools available in India and the world. These initiatives enhance accessibility, reduce stigma, offer personalized interventions, and improve psychological and workplace wellbeing. However, current technology, especially AI-based chatbots, have limited user interaction and authentic therapeutic support. Additionally, biased datasets can lead to flawed responses and issues with inclusive support. Current initiatives face privacy concerns due to a lack of regulatory bodies, emphasizing the need for robust regulation and oversight. Collaborative development, appropriate marketing and improved security are key to improving existing initiatives. Future research needs to address and explore these concerns to ensure the development of effective and ethical initiatives. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Trade vis-vis Human Rights of Farmers Under TRIPS
The Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) plays a crucial role in shaping the global intellectual property system that significantly impacts farmers' rights. In agriculture, TRIPS grants intellectual property protection in the form of patents and plant variety protection. Such protection conflicts with the farmer's rights to save, sow and exchange the seeds. This raises human rights concerns related to farmers such as access to genetic resources and their cultural rights, food security, livelihood that are enshrined under various international human rights instruments such as International Covenant on Economic, Social and Cultural Rights (ICESCR) and Universal Declaration on Human Rights (UDHR). This intersection between TRIPS and the human rights of farmers requires a more inclusive approach that balances human rights with innovation. In light of the above perspective, this chapter analyzes farmers' human rights integration under the domain of intellectual property rights protected under TRIPS. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Transforming Teacher Education: Leveraging Smart University Technologies to Foster Equity, Innovation, and Inclusive Learning
This chapter critically examines how emerging technologies are transforming teacher education within the evolving model of the Smart University, with a focus on aligning innovation with the universal values of educational equality and justice. Through a multidisciplinary lens, it explores how tools such as artificial intelligence, learning analytics, digital classrooms, and institutional digital infrastructures can be strategically adopted to modernize education and foster inclusive and human-centered learning environments. The Smart University is positioned as a space of both technological and ethical transformation, requiring a rethinking of pedagogical goals and responsibilities in teacher preparation. Central to this vision is the integration of Universal Design for Learning (UDL), a framework that anticipates learner diversity by offering flexible pathways for engagement, knowledge acquisition, and expression. When embedded in smart systems, UDL enables teacher education to move beyond standardized approaches, promoting accessibility, personalization, and learner agency. The chapter also addresses critical challenges associated with smart technologies, including digital inequities, data privacy concerns, algorithmic bias, and the risk of depersonalized learning. It argues that technological progress without ethical grounding can exacerbate educational disparities rather than resolve them. To counter this, the chapter calls for a values-driven approach to technology integration-one that centres inclusion, justice, and equity. In doing so, it reimagines the Smart University as a high-tech institution and as a transformative environment that equips future educators to navigate diverse, digitally enriched, and socially responsible classrooms. 2026, IGI Global Scientific Publishing. All rights reserved. -
DREAMS Digital Pedagogical Models for Inclusive Education: A Report From the Virtual Reality Learning Environment (VRLE)
Digital pedagogy is the current need of the hour and it is the social responsibility of facilitators in adopting a growth mindset of innovation. Learners at present are diversified with varied psychosocial concerns in the virtual field. Hence, to integrate a culture of autonomy and inclusivity within the learner's framework digital pedagogical models need to be constructed. This article reports the innovation and application of 21 virtual resources created for DREAMS (Thomas, 2014) program from May 2021-June 2023 using digital software's like CANVA and Adobe, graphic interchange formats (GIPHY App), and memes (Meme Generator App). The virtual reality learning environment (VRLE) was created through zoom platform where these resources were applied as a pedagogical tool throughout the virtual intervention for a period of 6 months. Through this article, contemporary virtual models are explored for personal development of teenagers. There is also a need to work with digital pedagogical models for promotion of inclusive education and positive youth development. 2026, IGI Global Scientific Publishing. All rights reserved. -
Video Gaming Addiction and Socio-Emotional Learning of Pre-University Students
Video gaming addiction has been increasingly recognized as a concern among adolescents, potentially affecting their emotional regulation, social interactions, and academic performance. Thus, study aims to examine the relationship between video gaming addiction and socio-emotional learning (SEL) among pre-university students using quantitative survey design. The study utilized two standardized instruments; the Gaming Addiction Scale (GAS) and the Social-Emotional Learning Scale (SELS) to measure students' levels of gaming addiction and SEL components. Researchers employed stratified random sampling technique and obtained 200 successful response to the survey from pre-university students across various institutions of Bangalore, India. Data were analysed using Pearson correlation analysis and simple linear regression (SLR) to determine the extent to which video gaming addiction influences different dimensions of SEL, such as task articulation, peer relationship, and self-regulation. The study found a weak negative correlation and GAS could account for 4% of SEL as revealed by SLR. Future research may focus on educational policies and intervention strategies to promote healthier gaming habits and improved socio-emotional learning among young learners. 2026, IGI Global Scientific Publishing. All rights reserved. -
Student and Teacher Perceptions on AI Integration in Indian Higher Education: A Qualitative Stakeholder Study
This study aimed to explore the perceptions of students and educators in Indian universities regarding the integration of Artificial Intelligence (AI) into higher education, focusing on its role in learning and assignments. The research examined the attitudes and beliefs about AI, particularly in terms of its impact on pedagogical approaches and student learning outcomes. Specifically, the study explored the ethical implications, perceived benefits, and challenges associated with AI usage in the Indian educational context. A phenomenological approach was employed, with data collected through semi-structured interviews and focus group discussions involving students and educators across diverse academic disciplines. Thematic analysis identified key patterns in participants' experiences, revealing both enthusiasm for AI's potential to personalize and enhance education and concerns over its implications for critical thinking, privacy, and educational equity. The findings offer insights for the development of AI-related educational policies in India. 2026, IGI Global Scientific Publishing. All rights reserved. -
Generative AI and the Future of Cyber Threats: Building Resilient, Trustworthy Defenses
Generative AI is transforming cybersecurity, introducing autonomous, adaptive threats that challenge traditional defences. Capable of producing realistic content, mimicking behaviour, and scaling deceptive attacks, GAI reshapes phishing, malware, deepfakes, and social engineering. Vulnerabilities in AI- generated code and synthetic data demand proactive, AI- driven countermeasures. This chapter explores XAIs role in transparency and trust, highlights emerging technologies for intrusion detection and predictive modelling, and emphasises ethical design, verification, and collaboration to build resilient infrastructures against next- generation intelligent cyber threats. 2026 by IGI Global Scientific Publishing. -
Artificial Intelligence and Human Rights: Safeguarding Data Privacy and Ethical Values in the Digital Age
In the 21st century, the rapid advancement of Artificial Intelligence (AI) presents governments with the dual challenge of fostering technological innovation while safeguarding the rights and freedoms of their citizens. This comparative analysis examines how India addresses data privacy, human rights and ethical concerns arising from AI deployment. The study begins by tracing the evolution of Indias legal and policy framework, from the Information Technology Act, 2000 to the Digital Personal Data Protection Act, 2023, assessing how these measures respond to emerging AI-related threats and their implications for individual privacy and civil liberties. Further, the paper evaluates Indias engagement with international standards and best practices. Lastly, the study examines ethical and human rights challenges posedby AIapplications, including algorithmic bias, automateddecisionmaking, surveillance and deepfakes with a focus on high-stakes sectors like law enforcement, and welfare delivery. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
Click, Trap, Repeat: Dark Patterns and the Illusion of Choice in the Digital Market
This chapter will look into how AI has transformed the traditional methods of dark patterns, which are deceptive, manipulative designs used to trick users into decisions that wouldnt have been made if such patterns were not introduced. It will analyse how such patterns use predictive reasonings across e-commerce, social media, and fintech platforms, influencing consumer behavior and their decision-making. The chapter highlights the wide regulatory gap in addressing the manipulations and ethical implications by drawing on global developments from the European Union, the United States, and Asia. The study aims to provide a multidisciplinary understanding of how AI boosts digital deception and to propose a legal framework that safeguards user autonomy, promotes transparency, and ensures accountability in an AI-mediated consumer environment Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
Trademark Confusion in the Era of Big Data Algorithmic Branding: Consumer Decpetion and Conpetition Law Challenge
This chapter, per the authors, examines how Big Data and AI have transformed trademark deception from sign-based imitation to algorithmically driven perception distortion. It explains how digital platforms collect and analyze massive behavioral datasets to rank, recommend, and position brands in ways that influence consumer belief about origin without copying any mark. Algorithmic practices such as competitor keyword bidding, recommendation bias, and ranking manipulation generate large-scale confusion by shaping what consumers see first and trust most. While global jurisprudence, including the LOrl v. eBay decision, recognizes platform-facilitated deception, Indian law still interprets confusion through traditional frameworks distinguishing infringement of the mark from deception of consumer belief. This chapter, per the authors, argues that AI-mediated market architecture produces deception without infringement, creating evidentiary gaps and competitive distortions that require algorithmic transparency, marketplace accountability, and an updated trademarkcompetition interface Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
The Influence of Emotional Branding on Consumer Loyalty and Purchasing Decisions
Emotional branding has emerged as a powerful tool for businesses to create deep connections with consumers, influencing both loyalty and purchasing decisions. This paper explores how brands leverage emotional branding strategies to build strong emotional bonds with their customers, resulting in increased brand loyalty and a higher likelihood of repeat purchases. The study examines the key components of emotional branding, including brand attachment, trust, and engagement, and how these factors contribute to consumer decision-making processes. Empirical data gathered from various industries support the conclusion that emotional branding is a crucial factor in driving long-term consumer loyalty and sustainable business success. 2026, IGI Global Scientific Publishing. All rights reserved. -
Exploring Music, Art, and Literature in Conflict Narratives Using Fantasy Fiction: War Through a Cultural Lens
The study of war has long been confined to disciplines such as history, political science, and journalism. However, with the evolution of modern conflicts and the shifting global landscape, it is imperative that scholars also explore more unconventional or often overlooked mediums, including literature, art, and music-not just to study how civilians respond to war and the trauma it leads to, but also the intricacies of war itself. This study examines war and conflict narratives through a cultural lens, using Critical Discourse Analysis of Letters of Enchantment (2023), a fantasy duology by Rebecca Ross. Fantasy fiction, once perceived as an escapist genre, has recently developed into a medium capable of exploring serious sociopolitical themes, including warfare, propaganda, and trauma. This study explores the ways in which the duology portrays war through themes of media influence, artistic expression, censorship, and music suppression, drawing parallels with real-world historical and contemporary conflicts. 2026, IGI Global Scientific Publishing. All rights reserved. -
Japan and Human Security Policy Praxis: Relevance and Inclusiveness for Indo-Pacific Partnerships
Post-war Japan focused on promoting its national interests with limited engagement in international settings. Japan became a leading economy through its hard work and positive commitment by the 1980s. Thereafter, it gradually became involved in the international arena by supporting various developmental projects in developing countries. The advancement of the United Nations Development Programs (UNDP, 1994) human security paradigm provided a suitable framework for Japans foreign policy engagement. However, in the first decade of the 21st century, Japan and other leading actors in the Indo-Pacific region recognized the importance of partnerships in limiting Chinas biased expansion strategies. Accordingly, the Quad and the Indo-Pacific Economic Framework evolved. Compared to other actors in these partnerships, Japans prioritization of the human security paradigm makes it a significant player in the sustainable future of the Indo-Pacific region. From this perspective, this chapter critically examines Japans people-centered and inclusive human security policy praxis. 2026, IGI Global Scientific Publishing. -
Sustainability, AI, and Hybrid Pedagogy: Building Eco-Responsible, Culturally Inclusive Learning Systems
Artificial Intelligence (AI), Hybrid Education Models, and Sustainable Development have transformed the education systems of the world. Hybrid models also involve digital learning and in-person learning, whereas AI provides opportunities to experience learning on a personal, scaled, and interactive level. Regardless of these benefits, there are still ethical issues of governance, environmental sustainability, cultural inclusivity, and equity that are of essence. The chapter discusses the development of AI-based hybrid education models that will facilitate the environmentally friendly practices, intercultural cooperation, and sustainable educational objectives. Based on interdisciplinary studies in Intelligent Tutoring Systems, Technology-Enhanced Learning, Education for Sustainable Development, and culture-driven Sustainable Development Goals (SDGs), the chapter suggests a model of developing inclusive, ethical and future-oriented hybrid learning space, and explains the implications on educators, institutions, and policy makers. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Generative AI in Action: Empirical Case Studies on Startup Innovation and Entrepreneurial Decision-Making
Generative artificial intelligence (AI) is quickly reshaping the world of entrepreneurship and offers startups more opportunities than ever before to innovate and make strategic decisions, as well as to operate more effectively. The chapter is a synthesis of 50 recent academic articles that critically examine how generative AI, specifically large language models and creative automation systems, is transforming the business model design process and venture execution. It discusses two significant directions, one the effect of generative AI in startup innovation of quick product ideation, bespoke customer service and scalable solutions and the other the effect that AI will have on entrepreneurial decision-making, with AI-based analytics and support systems informing resource allocation and market perspective. Based on empirical evidence and practical case studies, the chapter offers practical recommendations to successful adoption and sets the research directions in the future to allow the full implementation of the transformative abilities of generative AI in the startup world. 2026 by IGI Global Scientific Publishing. All rights reserved.