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Cultural Blind Spots in Marketing AI: Case Studies of Failure
Artificial intelligence has been quickly shifting into the pioneer of contemporary marketing. AI powered systems influence how brands communicate with culturally diverse audiences through automated content creation and hyper personalized targeting. These systems, while highly efficient, are proving to have major cultural blind points in which algorithmic decision making fails to detect or interpret cultural, social, and representational subtleties. Such lapses appear as biased outputs, homogenization of identity, and reinforcement of stereotypes, growing into public controversies and reputational crises. This chapter explores cultural blindness in marketing- focused AI systems through four case studies: Amazons recruitment tool, H&Ms culturally insensitive campaign, Doves beauty representation controversy, and Levis AI generated diversity models. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Integrating Renewable Energy in Airports: A Roadmap Towards Carbon-Neutral Aviation Hubs
This chapter explains how one of the means of achieving carbon-neutral airports is by the airports integrating renewable energy. It examines how solar, wind, geothermal and hydropower technology can be used to curb carbon emission, reduce energy costs, and make the aviation industry environmentally sustainable. It lists the best practice, the impediments to the implementation, and the policy recommendations to the successful implementation based on the world case studies such as San Diego, Amsterdam Schiphol, and Denver airports. The discussion notes financial, technological and regulatory challenges, and predicts future trends of smart grids, energy storage, and electric ground equipment that can turn airports to sustainable energy centers that will support low-carbon aviation. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Characteristics of Users Seeking Romantic Relationships on AI-Powered Dating Platforms and With AI Companions
AI now underpins nearly every major dating platform, influencing how people discover partners, express themselves, and form romantic bonds. This chapter explains why studying AI in romance has become essential, outlining how algorithmic matching, behavioural design, and personalisation shape digital relationships. It identifies key demographic groups, personality traits, and attachment styles that are drawn to AI-enhanced dating contexts, and examines their motivations, attitudes, and self-presentation patterns across various platforms. The chapter also explores the rise of artificial intimacy, showing how AI companions provide emotional safety, stability, and reinforcement that encourage ongoing engagement. Using psychological approaches, it discusses how users perceive AI as a romantic or supportive figure and how these perceptions interact with individual needs. Ultimately, the chapter highlights how user characteristics and AI design together drive the emergence of new forms of digital intimacy and their broader psychological and social implications. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
Psychology of Confinement and Intersections of Imposter Syndrome: Identity Reconstruction and Human Rights in Prisons
The imposter syndrome behind bars is the feeling many prisoners have that they do not deserve personal development, educational achievements or rehabilitative accomplishments while incarcerated. In the context of jail and prison, there are many have layers of profound internalized self-doubt as a result of societys bias against criminalized identity and the resolutely stratified nature of life behind bars. When prisoners accomplish something going to school, teaching other prisoners or taking part in therapy programs, as they can feel internally conflicted as to whether it has been real, if it is only them performing. This chapter emphasizes on that how prisoners dissonance slips into the personal stories of society portraying them as what they did, denying their humanity and truthfulness. The also supporting environments and help much in affirming positive identity rebuilding. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Global Anti-Discrimination Law and AI Concerning Imposter Syndrome and Legal Frameworks: Gender, Diversity, and Intersectional Bias in Professional Advancement Technology
In the age of artificial intelligence, strong anti-discrimination laws are important for more than just following the rules. It includes social, ethical and economic issues of interest to technologists and non-technologists alike. The regulations would help reduce the chance that AI perpetuates stereotypes that limit women and other groups, based on preconceived ideas. Lost impostor syndrome, behind-thescenes and careers being ruined by AI-bias fuel psychological damage to self-esteem, job satisfaction, retention etc.AI bias If bias exits in neural networks that has emerged in the workforce, " then its best to circumvent such bias before problems arise. In that chapter, it examines how international antidiscrimination law links to AI, with examples of impostor syndrome. It also explores the intersection of this technology with global anti-discrimination laws, and in doing so, reveals significant legal and sociotechnical implications. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Future of Work in the Age of Automation in the Global Scenario: Navigating Imposter Syndrome and Identity Crisis - Routing AI, Job Displacement, and Workforce Renovation
Automation and artificial intelligence continue to disrupt the workforce economy, transforming industries and institutions, as well as traditional employment models. Although automation promises to improve productivity and efficiency, it poses its own problems in job displacement and skill gaps like imposter syndrome and identity crises as the replacement of human workforce to AI and rebotics. In order to cope with this transition, companies, government bodies and educational institutions need to take initiative, in the form of retraining initiatives, AI-human collaboration, labour policies etc. This discussion must also include ethical considerations, regulatory frameworks, and equitable opportunities for employment as AI continues to develop. As automation progresses the societies should shape it by augmentation of human potential instead of replacement, which could help facilitate sustainable economic growth and resilient labour workforce. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Exploring Legal Structures for Workplace Automation Concerning Employment Law: Professional Identity Crises and Self-Doubt Generated by AI Displacement
The concept of new business models is altering who performs the work, how it gets done and its value across every sector. The lower costs of getting and sharing information have made it possible to use automation algorithms to create activities and make documents. These technology promises beg critical questions about the morality, legality and social implications of replacing or transforming economic institutions we find around us. The international shifts have been more profoundly felt in the workplace than automation and artificial intelligence. The logic of the Industrial Age is no longer valid in our workplace, which exhibits both human and machine intelligence. This rise is challenging traditional labor norms as the professional identity crises and self doubt generated by AI displacement are more and significant in nature. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Viral Uncertainty, How Rumours on Social Media Reshape Public Perceptions in Crises: Digital Misinformation, Fear, and Trust in Contemporary Indian Crisis Communication
These days crises are as digital as they are lived. The advent of social media turns emergencies into quick and often gossip-filled information zones where the rumour mill outpaces the rule book. This study explores how circulatory processes inform audience perceptions and official responses, in light of Indias recentcrises. Drawing on media ecology and audience studies approaches, the study investigates how characteristics of platform design, including algorithmic visibility and affectively laden content, amplify the spread of misinformation. It also considers how users interpret, share, or resist rumours when faced with uncertainty. Rather than framing misinformation only as a problem of truth or falsehood, the study positions it as part of a wider media environment that influences trust, memory, and civic behaviour. By focusing on these dynamics, the paper makes a case for reinvigorating an emphasis on media literacy and ethical communication as imperative methods to mitigate misinformation in times of crisis. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
OTT Regulation, Platform Governance, and the Politics of Digital Misinformation in India
The rapid growth of Over-the-Top (OTT) platforms in India has significantly reshaped the entertainment industry. Audiences increasingly prefer streaming films and series over traditional cinema and television due to accessibility, affordability, flexibility, and on-demand viewing, even in rural and small-town regions. This shift reflects the empowerment of Indias digital media ecosystem. This paper analyses Netflix and Amazon Prime Video as case studies to support the research. However, the expansion of OTT platforms has also raised serious concerns regarding freedom of expression and content regulation. While creative autonomy promotes diverse storytelling and social commentary, it may also lead to the circulation of sensitive, offensive, or harmful content. Recently, the Indian government banned 25 OTT platforms for hosting obscene material without effective age-verification mechanisms exposing minors to such content. The Tandav controversy further illustrates the tension between artistic freedom and Indias cultural and religious sensitivities. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
Inclusive Pedagogy in Computer Science Education: A Critical Pedagogical Framework for Computational Access
Computer science (CS) inclusive teaching provides an opportunity for everyone to learn in a way that is fair and accessible. Through the traditional approaches, neurodiverse and disadvantaged learners are often cut off due to the strictness of the instruction and the surrounding limitations on support. UDL (Universal Design for Learning) and CRP (Culturally Responsive Pedagogy) are the two major strategies for inclusive teaching that facilitate flexible, engaging, and relevant learning. UDL allows you to choose different ways to learn and to express your understanding, and CRP connects the content with the students' cultural backgrounds. Gallaudet University and AccessCSforAll are some of the initiatives that have been proving that learners are more engaged when using assistive tools and through the application of adaptive methods. Supported by educating CS for all, U.N. SDG 4, inclusivity in computer sciences education not only narrows the digital gap but also opens up the door for every student to thrive in a diverse and tech-savvy world. Copyright 2026 by IGI Global Scientific Publishing. -
Environmentally Sustainable Event Management for Industry Innovations and Growth
This chapter investigates the convergence of event management operations and sustainable practices to guide their function of stimulating innovation and development within the event management sector. With increasing necessity, sustainability becomes central and unavoidable to the world economy, and event professionals are increasingly embracing green practices in order to minimize environmental footprints while enhancing overall experiences for attendees. This chapter gives an extensive overview of important sustainability concepts, energy efficiency, sustainable procurement and encompassing waste minimization and outlines their dayto-day applicability in the planning, staging and post-event assessment of events It also centers the role of stakeholder engagement, ranging from suppliers through to guests, in influencing sustainable action. The chapter ends with suggesting future research directions for embedding sustainability into event management, focusing on the imperative of innovation, cooperation, and constant industry-wide dedication to protecting the planet. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Advanced Simulation and Sensor-Based Approaches for Evaluating Cyclone Readiness of Civil Structures
Cyclones pose significant threats to civil infrastructure, demanding advanced strategies for prediction, assessment, and resilience. This chapter explores cutting-edge simulation and sensor-based technologies that enhance the cyclone readiness of buildings and critical structures. Techniques such as Computational Fluid Dynamics (CFD), Finite Element Analysis (FEA), Structural Health Monitoring (SHM), and digital twin modelling provide deeper insights into structural behaviour under extreme winds. The integration of AI and machine learning further improves forecasting accuracy, damage detection, and real-time decision-making. Global case studies demonstrate successful applications in cyclone-prone regions. As climate change intensifies storm severity, adopting these innovative tools is essential for safeguarding communities, reducing economic losses, and supporting sustainable, resilient infrastructure development worldwide. 2026 by IGI Global Scientific Publishing. All rights reserved. -
I Cant Talk to You: Reflecting on the Situated Knowledge of Women Researchers in Ethnographic Contexts in South Asia
This research employs an autobiographical approach to reflect on ethnographic challenges from the perspective of a woman ethnographer in Kerala, India. South Asia is not just a geographical concept but also a metaphor of exclusion, silencing, and marginalisation of underserved populations (Dutta & Visweswararv, 2019). Drawing on Jyothsna Latha Belliappas arguments on positionality and reflexivity, the findings show that ethnographic frameworks should be adapted to reflect intersectional realities and socio-cultural dynamics. Even though scholarly studies on feminist ethnography exist, there remains a huge gap in scholarship concerning how women researchers navigate kinship and religion in gendered spaces. As a woman ethnographer in the field for five months, I unlearned, re-learned, and co-learned how female nature is inscribed in various cultural locations (Sobritchea, 2002). Rethinking ethnography functions as a knowledge production system rather than merely writing a thick description of the study area. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Systematic Literature Review Methodology and Enabling Systems: A Rigorous Framework for Evidence Synthesis
The exponential rise in academic publications has made synthesizing knowledge and identifying research gaps increasingly challenging. The Systematic Literature Review (SLR) offers a rigorous, transparent, and reproducible approach to evidence synthesis. This chapter discusses the methodological foundations and digital systems that support SLRs, distinguishing them from narrative and scoping reviews. It details key phases such as question formulation, protocol design, search, screening, data extraction, quality appraisal, and synthesis, referencing frameworks like PRISMA 2020. Additionally, it explores the role of AI-driven tools (e.g., EPPI-Reviewer, DistillerSR, Covidence, Rayyan) in improving efficiency and scalability. The chapter concludes with challenges, ethical concerns, and future directions, emphasizing AI integration and living review methodologies. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Cashless Confidence: Exploring the Influence of Digital Payments on Gen Z Consumption Patterns
The rapid growth of digital payment systems has significantly changed financial behaviors, especially among Generation Z. This group consists of digital natives whose buying habits are closely linked to technology. Using qualitative thematic analysis, which identifies common themes in qualitative data, this research reviews various studies and reports on financial technology adoption. It looks at how mobile wallets, UPI platforms, QR-based payments, and new fintech solutions affect Gen Z's spending habits, views on money, and financial choices in India. Drawing from existing literature, empirical research, and theories like behavioral economics and the Technology Acceptance Model (TAM), the paper brings together evidence on the psychological, social, and cultural factors behind digital payment adoption. The findings show that ease of use, peer influence, gamification features, and social media-driven consumption greatly motivate Gen Z to use cashless transactions. However, these same factors may lead to risks such as impulsive buying, accumulating debt through Buy Now Pay Later (BNPL) services, and privacy issues. Gender dynamics, urban-rural divides, and differences in financial literacy further complicate these trends. Meanwhile, digital platforms are promising for improving financial management through budgeting tools and investment apps. The paper concludes that digital payments are not just replacing cash; they are transforming financial identities, consumption culture, and intergenerational attitudes toward money. Insights from this study have important implications for policymakers, financial institutions, and educators looking to promote responsible, inclusive, and sustainable digital payment systems for the future economy. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Bridging the Divide: Innovative Pathways to Gender Equality in the Workplace
Gender inequality in the workplace is a global issue, despite several initiatives to close the gap. While some regions have made progress, women continue to face inequities in possibilities for employment, earnings, and leadership responsibilities across sectors. Drawing on important research, including reviews of corporate board quotas and structural reasons of gender imbalance, this chapter investigates the root causes of workplace inequality. It identifies major market and social factors that maintain gender disparities and investigates how organizational policies and public actions might affect systemic change. The chapter proposes tangible solutions to minimize gender disparity and enhance fairness and opportunity for women in the workplace. 2026, IGI Global Scientific Publishing. All rights reserved. -
Breaking the Glass Ceiling: Will the Role of Organizational Workplace Policies Perpetuate or Mitigate Gender Bias?
Despite significant global progress in narrowing gender gaps, inequality persists across many countries. Organizations like the Global Gender Gap Index and the European Institute for Gender Equality monitor improvements in political leadership, economic opportunities, health, and education. However, women continue to face challenges, including unequal pay, limited career advancement, and imbalanced household labor. The "glass ceiling" refers to invisible barriers that prevent women from achieving top positions despite equal qualifications. Long-term effects include temporary employment and lower retirement savings. True gender equality requires more than quotas-it demands equitable opportunities, flexible work policies, pay transparency, and mentorship programs. Tackling unconscious bias and fostering inclusive environments is essential for sustainable change and women's holistic success. 2026, IGI Global Scientific Publishing. All rights reserved. -
The Importance of Digital Literacy in Early Childhood Education
Digital literacy in early childhood education equips children with essential skills for learning, communication, and problem solving in a connected world. From tablets to interactive whiteboards, guided experiences help young learners navigate digital tools safely and ethically. Early exposure supports literacy development by offering multimedia stories, phonics apps, and collaborative games that reinforce memory and attention. Importantly, teachers integrate digital literacy with social-emotional learning, teaching young children how to share, take turns, and manage screen time. Families engaged in this work create consistent routines that bridge home and school, reinforcing concepts like searching for information, evaluating sources, and respecting others online. By embedding digital literacy in play and inquiry, schools prepare students for future classrooms, careers, and civic participation, while safeguarding well-being and creativity. This foundation supports lifelong learning, adaptability, and responsible innovation. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
Perform, Achieve, Trade (PAT) Under Indias NAPCC: A Case Study on Industrial Energy Efficiency and Carbon Markets
This case study examines the Perform, Achieve, and Trade (PAT) scheme under Indias National Action Plan on Climate Change (NAPCC), a market- based initiative aimed at reducing industrial carbon emissions. PAT sets energy- efficiency targets for energy- intensive sectors and rewarding units that surpass their mandated goals. Through policy analysis and secondary data review across designated consumer industries, the study assesses scheme operations, compliance, and credit market performance. The notable improvements in energy efficiency, greater adoption of low- carbon technologies, and the formation of Indias early energy- credit market. However, issues such as uneven sector engagement, limited trading volumes, and institutional capacity constraints reveal challenges in implementing such mechanisms in emerging economic contexts. Overall, the case spotlights how regulatory mandates combined with trading incentives can deliver measurable climate benefits while underlining the need for stronger market design and governance to drive long- term industrial decarbonization. 2026 by IGI Global Scientific Publishing. All rights reserved. -
The Influence of Leadership on Organizational Resilience
Leadership plays a crucial role in shaping organizational resilience, influencing how a company responds to challenges and changes. Leaders set the tone for organizational culture, instilling values that promote adaptability, innovation, and collaboration. When leaders demonstrate a clear vision, they empower employees to embrace uncertainty and find solutions, fostering an environment where resilience thrives. Effective leaders communicate openly and inspire trust, which is essential for navigating crises. They create a supportive atmosphere that encourages risktaking and learning from failures. Additionally, leaders who prioritize professional development equip their workforce with the skills necessary to adapt to evolving market conditions. Strategic decision-making, anchored in a deep understanding of both internal and external environments, enhances resilience. Ultimately, the influence of leadership on organizational resilience is profound, as strong leaders cultivate a culture that not only withstands pressures but also flourishes in the face of challenges. 2026 by IGI Global Scientific Publishing.