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Towards Sustainable Finance: Understanding Green Banking Adoption Among Indian Young Adults
This study explores the factors influencing the adoption of green banking among young adults in India, drawing on the Theory of Planned Behaviour. Key determinants include environmental concern, social factors, perceived behavioural control, subjective norms, and attitude toward behaviour. The moderating role of effort expectancy is also examined. Based on data from respondents aged 1835, the findings provide practical insights for banks to develop targeted strategies that encourage green banking practices among youth. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Post-Listing Performance of IPOs in Indias Financial Services Sector (20212024): An Industry-Specific Empirical Study
The number of initial public offerings (IPOs) made in the Indian financial services sector between 2021-2024 has increased, due to heightened investor activity. Although the volume of IPO issues has increased, there is limited research on their short-term performance, particularly in the context of industry-specific analysis. This paper will evaluate the performance of IPOs that issue financial services companies in India during the listing period of 20 days using the event study methodology. The daily returns of IPOs and the index (NIFTY 50) are taken to compute market-adjusted short-run performance (MASRP), wealth relative (WR), abnormal returns (AR), and cumulative abnormal returns (CAR). The regression analysis shows that only oversubscription can have a significant effect on the revenue of an IPO in terms of returns. This research has added value by using sector-specific evidence, which may be useful to investors, issuers, and regulators when evaluating short-run IPO efficiencies. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Key AI Concepts for Ages 612: Logic, Patterns, and Algorithms
The digital era is providing new methods of learning, thinking, and problem-solving. Introducing the foundational ideas of AI to young learners helps them adjust to a technology-driven environment more effectively. This study explores effective ways to make young learners aged 6-12 aware of basic AI concepts, including logic, patterns, and algorithms. By utilizing secondary data, the study aims to explore effective pedagogical strategies and challenges in early education related to AI, and provide guidelines for parents and educators. The aim of the study is to enable curriculum designers and educators to design an inclusive stakeholders' model that can be used in primary education to introduce AI literacy in a way that enhances the critical thinking, creativity, and problem-solving abilities of young learners. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. -
AI and Multimedia Integration for Smart Mining and Renewable Energy Sustainability
This chapter focuses on how Artificial Intelligence (AI) and multimedia technologies are used to encourage sustainable smart mining and renewable energy optimization. AI boosts the accuracy in planning energy, smart grid use and supporting the management of demand, which saves money. The use of AI, predictive maintenance, geospatial analytics, and real- time monitoring in mining ensures optimisation of resource extraction and insignificant impacts on the environment. The research is powered by the international case studies and the initiatives of the private sector and points out the transformational impact AI can and is making in the sphere of operational efficiencies and sustainable industrial development in the spheres of energy and mining industries. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Legitimacy and Public Perception of Private Higher Education Institutions
This chapter examines how legitimacy shapes the status, credibility, and societal value of private higher education institutions (PEIs) across Asia. Despite significant growth, PEIs often face entrenched stigma linked to colonial hierarchies, media narratives, and regulatory frameworks that privilege public universities. Drawing on institutional legitimacy theory, the chapter analyses how regulatory, normative, pragmatic, and symbolic forms of legitimacy influence public trust, student choice, and policy treatment. Case studies from Singapore, Malaysia, India, and Vietnam illustrate diverse strategies used by PEIs to strengthen legitimacy, including employer engagement, branding, alumni visibility, accreditation, and mission-led identity work. The chapter argues that legitimacy must be reclaimed through purpose, inclusion, transparency, and demonstrable educational value, rather than mimicry of public sector norms. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
Domestic Violence and Workplace Harassment: Health and Social Implications for Women
Violence against women (VAW) remains a critical public health and human rights concern, affecting women's physical, mental, and social well-being in both family and workplace settings. This study examines the prevalence and patterns of domestic violence and workplace harassment and their impact on women's health in urban areas of Trichy District, Tamil Nadu. Using a cross-sectional mixed-methods approach, data were collected from 320 women aged 1855 years through surveys and interviews. The findings reveal that nearly half of the respondents experienced domestic violence, primarily emotional, verbal, economic, physical, and sexual abuse, largely perpetrated by intimate partners and linked to substance use. Workplace harassment affected over one-third of working women, with weak reporting mechanisms and limited institutional support. The study highlights significant health consequences, underreporting due to stigma and dependence, and the need for integrated legal, health, and empowerment-based interventions to address violence against women effectively. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Addressing Violence Against Women as a Global Public Health Emergency
A major global public health concern, violence against women (VAW) is a widespread violation of human rights. VAW is framed as a worldwide public health issue that goes beyond personal injury to cause long-term physical, psychological and socioeconomic repercussions that jeopardize country development and community well-being. VAW increases their risk of harm, problems with their reproductive systems, mental health issues, and even death. These consequences put a burden on healthcare systems around the globe. Through the shadow pandemic, where lockdowns increased domestic abuse and limited survivors' access to necessary resources, the COVID-19 pandemic highlighted these vulnerabilities. An integrated, multisectoral strategy that incorporates community awareness, survivor-centered health care, legal reforms, and international collaboration is needed to address VAW as a public health emergency. Placing VAW within public health frameworks emphasizes the necessity of prevention, protection, and accountability measures for long-term social justice and gender equality. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Reconciling Privacy Rights With Digital Investigations: Legal-Ethical Challenges in Cyber Forensics
The advancement of cyber forensics-through Al-driven profiling, metadata analysis, and real-time surveillance has enhanced digital investigations but raised significant legal and ethical concerns. This chapter explores the growing tension between state surveillance and individual privacy, focusing on the Indian legal framework, includ-ing the Justice K.S. Putaswamy decision, and comparing it with global standards such as the GDPR, ECHR, and Budapest Convention. Key issues addressed include algorithmic bias, lack of consert, cross-border data sharing, and misuse of forensic tools against vulnerable groups. The chapter argues for a balanced, rights-based framework grounded in privacy-by-design, proportionality, and judicial oversight. It offers policy recommendations to ensure cyber forensic practices remain effective while upholding constitutional protections and international human rights norms. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Marketer Behavior and Digital Ethics: Responsibility, Intrusion, and Accountability in AI Marketing
Digital marketing today is shaped by automated decision systems and data- driven personalization, which expand customer engagement but also amplify intrusions into private and professional spaces. This chapter introduces marketer behavior as a lens to study how professional intentions and practices affect digital consumer experience. Moving beyond technical and consumer- centric analyses, it highlights marketer agency in strategies that alternate between value creation and intrusive persistence. A conceptual framework is proposed to classify marketer behavior by ethical orientation and intrusiveness, supported by an ethical calibration index to assess autonomy, transparency, and contextual sensitivity. The discussion critiques current tendencies and advances responsible digital engagement by promoting ethical accountability. It argues that enduring loyalty depends not on predictive precision alone but on evolving ethics of marketer conduct that are aligned with consumer trust. 2026 by IGI Global Scientific Publishing. All rights reserved. -
AI-Driven Policy Frameworks and Decision Support Systems for Invasive Species Management and Biodiversity Conservation
Invasive species pose significant threats to biodiversity and ecosystem health. AI-driven policy frameworks and decision support systems can enhance invasive species management and biodiversity conservation efforts. By integrating machine learning algorithms and big data analysis, these systems provide real-time insights, enabling stakeholders to make informed decisions quickly. AI can identify patterns in species distribution, predict invasion potential, and assess ecological impacts. Additionally, these tools facilitate collaboration among policymakers, scientists, and conservationists, ensuring that strategies are evidence-based and tailored to local contexts. Effective implementation requires considering socio-economic factors and stakeholder engagement. As climate change continues to alter ecosystems, AI-driven systems can adapt to new challenges, promoting resilience. By harnessing technology, we can develop proactive strategies that balance human interests with ecological health, ultimately leading to sustainable environmental management. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Globalization, Transnational Actors, and Questions on State Sovereignty: Prospects and Challenges
The two consecutive world wars and the subsequent economic recession significantly challenged the global socioeconomic and political landscape. The postwar society thus concentrated on improving economic growth. To energize this inspirational project, the globe promoted the widespread development of transnational actors. They include international institutions such as the UN, multinational and transnational corporations, Nongovernmental Organizations, and private actors. They are supposed to prioritize human rights, human security, and sustainable development. However, experiences affirm that they prioritize profit over protection and personal gains over sustainability. Furthermore, the unnecessary involvement of international organizations and corporations from developed countries in the affairs of developing countries creates complications and confusion regarding state sovereignty. From this perspective, this chapter uses qualitative methodology's analytical and critical methods to examine and evaluate the impact of globalization and transnational actors on state sovereignty. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Techpreneurial Resilience Strategic Innovation and Business Continuity in the Digital Age: A Case-Based Analysis
In the wake of rapid technological disruption and global uncertainty, entrepre-neurs who build their businesses around innovative technologies are emerging as pivotal actors in ensuring organizational resilience and sustainable growth. This study aims to examine how techpreneurs strategically leverage digital innovation to maintain business continuity and competitiveness in the digital age. The research adopts a qualitative, case-based methodology, analyzing four dynamic tech-driven companies across varied geographies. Using thematic analysis, content coding, and secondary data triangulation, the study explores each firm's strategic use of digital tools, crisis management techniques, and innovation ecosystems.The analysis reveals that techpreneurs who integrate AI, automation, cloud infrastructure, and agile decision-making frameworks exhibit significantly higher resilience and adaptive capacity during crises such as the COVID-19 pandemic and economic downturns. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Reimagining Consumer Experience in the Digital Age: A Strategic and Technological Perspective
In the contemporary digital landscape, consumer experience has emerged as a strategic differentiator and a critical determinant of organizational success. This chapter is intended to elaborate the changing face of customer experience in the digital era, especially with emerging technologies, data- driven strategies, and changing consumer expectations, radically changing traditional business to consumer interactions. Advanced tools like artificial intelligence, machine learning, big data analytics, and augmented reality are changing methods of designing, delivering, and managing customer interactions across digital and physical environments is, therefore, pertinent. In emphasizing aspects of personalization, immediacy, and engagement in real time, all these have dramatically changed consumer expectations and call for a rethink for omnichannel consistency and seamless integration. This chapter presents a realistic and future oriented picture of how an organization can strategically reinvent consumer experience in the digital age. 2026 by IGI Global Scientific Publishing. All rights reserved.. -
Aritificial intelligence in investment and wealth management
Artificial Intelligence (AI) has emerged as a transformative force in various industries, revolutionizing the fields of investment and wealth management. This study explores how AI technologies, including machine learning, natural language processing, and robotic process automation, have enhanced decision-making processes, risk management, and portfolio optimization within financial services. Early developments in AI were limited by rule-based systems, but advancements in deep learning and access to large datasets have enabled sophisticated real-time analysis and personalized financial solutions. However, challenges related to data privacy, algorithmic bias, and ethical considerations persist, necessitating ongoing innovation in AI system transparency and accountability. This research analyzes the impact of AI on investment strategies, compares AI-driven portfolios with traditional approaches, and evaluates AI's role in reducing market volatility and improving return on investment. 2025, IGI Global Scientific Publishing. -
Exploring Narrative Constructions of Market Sentiment: A Systematic Literature Review of Media Influence on Financial Behaviors and Economic Outcomes
This systematic literature review (1990-2024) of 120 peer-reviewed articles addresses a gap in understanding how media discourse shapes market sentiment through narrative mechanisms. Employing PRISMA guidelines, the study synthesizes the influence of linguistic framing, behavioral pathways, and systemic feedback loops on financial behaviors and macroeconomic outcomes. Findings indicate media both reflects and molds sentiment, disproportionately impacting non-expert investors and influencing algorithmic trading. The review proposes a narrative resilience framework to mitigate destabilizing discourse, bridging behavioral economics, communication, and computational social science. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Fostering Growth and Prosperity Through Sustainable Resource Management and Environmental Conservation: Co-Creating Economic Transformation via Enterprise, Narratives, and Systematic Design
Sustainable resource management and environmental conservation are essential for fostering economic growth and long-term prosperity. By adopting eco-friendly practices, businesses can minimize ecological impacts while maximizing resource efficiency. This approach not only ensures a healthier planet but also drives innovation and opens new markets. Collaborating with local communities and stakeholders promotes shared narratives that highlight the importance of sustainability, creating a collective vision for the future. Systematic design principles can guide enterprises in implementing sustainable solutions, enhancing their competitive edge. As organizations co-create impactful strategies, they contribute to an economic transformation that aligns profit with purpose. Ultimately, by embracing sustainability, we can nurture ecosystems, empower communities, and create resilient economies that thrive. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Strategic competency development in indian tourism: Harnessing digital transformation, sustainability, and human capital
The Indian tourism sector is experiencing a significant transformation influenced by technology, sustainability, and changing consumer expectations. This chapter examines how competency marketing can enhance the industry's competitiveness, particularly in digital transformation, sustainability, and human capital development. Drawing on global tourism leaders, it highlights the use of digital tools like big data, AI, and ML to offer personalized experiences. The chapter underscores sustainability as a marketing competency and the importance of continuous professional development. It advocates for industry-academia partnerships and regional training programs to support mid-career professionals. India is poised to lead in digital tourism marketing by aligning competencies with emerging technologies and sustainability goals. Key performance indicators such as digital literacy and sustainable tourism engagement are proposed to guide the sector's growth over the next decade. 2025, IGI Global Scientific Publishing. All rights reserved. -
Using Internal Resources for Transition From Temporary to Sustained Competitive Advantage
Since the conception of these terms, 'Competitive advantage' and 'sustainable competitive advantage' have been used interchangeably by many. The focus here is to answer the question, whether competitive advantage is always temporary, owing to the dynamic environment all around, or it can be sustained. In this chapter we also discuss if competitive advantage be measured without the time factor being a constrain. In this chapter, we discuss at length the meaning of Competitive advantage, the different researchers' viewpoints on Sustainability of competitive advantage, role of internal resources in transitioning from temporary to sustained Competitive advantage and how human resource plays an important role in encashing its intangible heterogeneity to sustain competitive advantage. 2025, IGI Global Scientific Publishing. All rights reserved. -
Integrating sustainability principles into human resource management: An emerging trend
This chapter "Integrating Sustainability into Human resource management" talks about the fact that Sustainability has emerged as a critical concern for organizations worldwide, demanding a holistic approach that integrates environmental, social, and economic considerations. This abstract discusses the essential role that Human Resource Management plays in achieving sustainable business practices, especially in a competitive environment, such as that of tourism. Human capital, comprising knowledge, skills, abilities, and experience, is the core of an organization's success. Tourism being a people-intensive business, the quality and dedication of the workforce will determine the degree of customer satisfaction, reputation of the brand, and competitiveness. It is not just a normative issue but also a strategic issue where sustainability integration into HRM is essential for the long-term survival of the organizations. 2025, IGI Global Scientific Publishing. All rights reserved. -
The Algorithmic Gaze: Power, Surveillance, and Despotism in the Digital Workplace
This chapter investigates the ways that algorithmic technologies reconfigure workplace authority by changing how we think about surveillance, evaluation, and control in data- driven management practices. Drawing from and reconceptualising Foucaults Panopticon and Zuboffs Surveillance Capitalism, it contends that the algorithmic gaze creates an invisible governance system, where trust and autonomy are replaced by quantification. Through case studies in service, fintech, and logistics sectors, the analysis highlights how discourses of efficiency and performance sustainability legitimise digital despotism, bias, and workers self- monitoring. The chapter concludes with a framework for digital humanism, which articulates ethical, transparent, and participatory governance and management, which can restore human dignity and agency in algorithmically mediated labour. 2026 by IGI Global Scientific Publishing. All rights reserved.