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The changing role of marketing: Industry 5.0 - the game changer
The preceding revolution, Industry 4.0, surfaced by way of the influx of digital and automation technologies. Industry 5.0 followed the suit and the world is on the threshold of this new evolution. Industry 5.0 attempts to bring together the competency of smart machines and the exceptional ingenious potentials of the human workforce. Industry 5.0 is humanizing the digital and automated systems. It recognizes both automated technology and the human innovative skills on an equal platform. Marketing in its new role revolves on the axis of automation and cyber technology of Industry 5.0. This new makeover of marketing processes generates superior marketing actions, restructures marketing workflows, and assesses the results of marketing promotions. Industry 5.0 tools make available a fundamental marketing catalog for all marketing content and communications, thus assisting marketers to fashion a fragmented, customized, and favorable marketing experiences for prospective buyers. These systems and spaces offer automation attributes across numerous phases of marketing including videos, blogs, emails, social media, lead generation, direct mails, digital advertising, and more. This chapter aims to introduce the concept of Industry 5.0, where robots and machines are interweaved with the human intellect and labor as teammate instead of opponent. The objective of the chapter is to examine and explore the different facets of marketing in the face of Industry 5.0. The chapter describes the challenges and future trends and practices in marketing field in the wake of Industry 5.0 as the way forward for the companies for sustainability and resilience. 2023 by Sunanda Vincent Jaiwant. All rights reserved. -
The changing paradigm - Gender dimensions of watershed management in Hosadurga Taluk, Chitradurga District, Karnataka, India /
Intenational Journal Of Science And Research, Vol.4, Issue 7, pp.280-285, ISSN No: 2319-7064 (Online). -
The Champions Boat League A Race to Commercialise Festival Cultures
[No abstract available] -
The Challenges of Blockchain Technology Adoption in the Agro-based Industries
Blockchain is one of the latest innovations in information technology, bringing a digital revolution to many industries by increasing transparency. But this technology needs to be explored a lot as of now. Agriculture supply chain management distributes agro-based products like vegetables, fruits, pulses, and cereals. This research is conducted to identify the agro-based industries' adoption of blockchain in their supply chain for achieving sustainability. The next step towards sustainable agriculture is primarily seen as blockchain-enabled agriculture. By making supply chains transparent, technology can follow products from the point of manufacture and prevent waste and inefficiency. A structured literature review helped determine the barriers to blockchain adoption in agro-based industries. This research is unique as no survey-based research on blockchain in the agriculture supply chain using structural equation modeling has been found. The seven proposed hypotheses support the blockchain challenges for adoption in agro-based industries. The findings of this study suggest that the blockchain can bring transparency and traceability and will remove the agro-industry inefficiencies. 2022 International Journal of Mathematical, Engineering and Management Sciences. All rights reserved. -
The challenge of gender stereotyping in Indian courts
Womens negotiations towards achieving justice are elusive due to patriarchal, cultural and caste norms. The expectation of compromise permeates Courts, even in rape cases. In spite of the prevalence of well-formulated substantive and procedural aspects of law, the constitutional promise of equality is still a distant dream for women. Intersectional factors like tradition, caste, religion and cultureall act as impediments to securing justice for women in India. In fact, gender bias plagues the criminal justice administration. This paper relies on landmark cases to demonstrate the biases exhibited by Courts, in matters of sexual assault and rape. The paper will also rely on feminist ideas to highlight the need for the law to understand the deep-rooted historical and socio-political contexts from which issues related to gender originate. The paper concludes by giving suggestions as to how gender bias can be done away with, by Courts. Law has to act as a transformative instrument if gender justice has to be achieved. Lawyers and judges should not be carried away by personal biases and prejudices and need to be socially sensitive while handling cases of crimes against women. 2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. -
The catalytic reduction of 4-nitrophenol using MoS2/ZnO nanocomposite
Nanocomposite MoS2/ZnO was prepared by an exfoliation process and characterized. A flower-like morphology was obtained for the hybrid where uniformly spread ZnO is stacked over thin layers of MoS2. A tight interface between the two components coupled with the energy band bending at the junction has resulted in a high activity of the composite towards the reduction of 4-nitrophenol. A complete reduction to 4-aminophenol from 4-nitrophenol took place within 15 min under the optimized conditions. The catalyst has a recyclability of six times without any perceptible decrease in the catalytic activity. 2022 The Author(s) -
The Cartesian product of wheel graph and path graph is antimagic
Suppose each edge of a simple connected undirected graph is given a unique number from the numbers 1, 2, . . ., q, where q is the number of edges of that graph. Then each vertex is labelled with sum of the labels of the edges incident to it. If no two vertices have the same label, then the graph is called an antimagic graph. We prove that the Cartesian product of wheel graph and path graph is antimagic. 2023 Azarbaijan Shahid Madani University. -
The Capital structure puzzle
International Journal of Research in Commerce & Management Vol.4, No.03, pp.134-136 ISSN No. 0976-2183 -
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The business of education and ethical quest
[No abstract available] -
The broad-basing process in India and muslims
Muslims are recognised as numerically the most important among religious minorities in India. Broad-Basing has covered them, but the rate of catching up with the rest is not satisfactory. There has been a faster decline in poverty rate among Muslims than among the rest. The preponderance of the informal economy into which most of the Muslim workers are caught, their lower representation in higher education and gender biases are major stumbling blocks in their progress. The lower work participation of Muslim women is a significant factor in Muslims lagging behind others in employment. Most Muslim converts in India are believed to have come from the lower social groups, particularly artisans. Rural artisans suffered deprivation both during the colonial period due to cheaper imports of manufactured goods from England, and also subsequently after independence due to the rise of modern industry. Most of the artisans were reduced to the status of agricultural labourers. Thus the destiny of Muslims in India is tied up greatly with that of the informal sector. Their Broad-Basing can be promoted with the improvement in the status of the informal sector. 2020 selection and editorial matter, M. V. Nadkarni. -
The brain at work: Understanding how neuroscience shapes organizational behavior
This book chapter delves deep into the realm of organizational behaviour through the lenses o neuroscience, aiming to shed light on the convoluted relationship between the brain, behaviour and organizational dynamics. The integration of neuroscience and organizational behaviour offer profound insights into understanding the underlying mechanisms driving human behaviour at the workplace. The foundation lies in establishing an extensive understanding of neuroscience principles and their relevance in shaping the organizational behaviour. Central to this exploration are the key brain areas such as the prefrontal cortex, amygdala, and hippocampus, each playing a prominen role in influencing employee choices, emotional responses, memory, and decision-making processe within an organizational setting. Additionally, neurotransmitters like dopamine and serotonin are examined for their impact on motivation, reward-seeking behaviour, mood regulation, and socia interactions in the workplace. Building upon these foundational concepts, the chapter investigate the benefits of integrating neuroscience into organizational behaviour research and practice Notably, it addresses the importance of understanding unconscious biases and their implications on decision-making processes, aiming to foster fairer and more equitable organizational environments Moreover, the study explores how insights from neuroscience can optimize employee well-being engagement, and workplace satisfaction by identifying neural mechanisms associated with stress burnout, and work-life balance. 2024 by IGI Global. All rights reserved. -
The Belt and Road Initiative: Issues and Future Trends
The Belt and Road Initiative (BRI) is a China-led plan that involves infrastructure and construction projects in more than 140 countries, out of which 65 countries account for 30% of the worlds gross domestic product, 35% of the worlds trade, 39% of the global land, 64% of the worlds population, 54% of the worlds CO2 emissions and 50% of the worlds energy consumption (Du & Zhang, 2018, China Economic Review, 47, 189205). The project announced in 2013 is often considered Chinese Premier Xi Jinpings dream. It quickly grew in sectoral and geographical complexity from the Arctic to deep oceans, to Latin American countries, Africa and even collaborations in maritime and outer space. Nine years into the making, the project suffered disruption in the wake of the COVID-19 pandemic. Travel restrictions and lockdowns led to suspension and slowdown in the project. However, the Chinese leadership continues to remain optimistic regarding the BRI and is opting for digital, health and sustainability models to keep the initiative running. The article analyses the strategic and economic significance of the BRI from its inception to now. It focuses on the impact of the pandemic on the BRI and stakeholders responses to the project, and looks into attempts by China to make it a success in the post-pandemic world. 2023 Indian Council of World Affairs(ICWA). -
THE BELT AND ROAD INITIATIVE: DYNAMICS FOR LATIN AMERICA AND THE CARIBBEAN REGION
The Belt and Road Initiative (BRI) is increasingly turning out to become a global endeavor and has recently been extended to Latin America and the Caribbean (LAC) region. The diversity in the makeup of the nation-states in the region poses several challenges concerning the regions association with the BRI. For instance, Venezuela has borrowed heavily from China while being mired in economic troubles. The Venezuelan example serves as a caution to others as well as China on the intricacies of debt management and lending. This paper aims to study the challenges and risks arising from the Belt and Road Initiative extending to Latin America and the Caribbean region. This paper also tries to analyze as to whether a win-win outcome can be achieved for both China and the LAC nation-states and as to what China seeks from the region. An attempt has been made to evaluate the role that the global environment might play in this evolving relationship between China and the LAC nation-states. The paper also analyzes the post pandemic BRI investment in the LAC region 2022, Austral: Brazilian Journal of Strategy and International Relations.All Rights Reserved. -
The behaviour of trading volume: Evidence from money market instruments
This paper analyzed the impact of macro and non-macroeconomic factors on the trading volume of the certificate of deposits and commercial paper with regard to India during the monthly period from April 2012-March 2018 using the quantile regression approach. The results revealed that gross domestic product rate, Consumer Price Index, Economic Policy Uncertainty Index, the Volatility Index, and the Nifty index had a negligible impact on the trading volume of corporate bonds. However, interest rates and exchange rates did not influence the trading volume of corporate bonds. In the other context, gross domestic product rate, Consumer Price Index, interest rates, the Volatility Index, and movements in the Nifty index showed a negligible impact on the trading volume of commercial paper. However, the variations in the trading volume of commercial papers were not explained by exchange rates and Economic Policy Uncertainty Index. 2020, Associated Management Consultants Pvt. Ltd.. All rights reserved. -
The behaviour of macro and micro economic variables and the impact on systematic risk of non-banking finance companies
The reforms initiated by the Indian Government during 1990 have brought in drastic changes in the financial sector functioning so as to make competitive with financial markets worldwide. The Indian financial Sector has expanded and acquired greater depth to get itself competitive with new participants in the market. The new liberal business policies introduced by the government due to financial reforms have brought in fundamental changes in the structure and functioning of Banking and Non Banking Institutions, their business models and the products and services offered by them. Global economic developments have altered the macro economic conditions of the respective nations and make the nations and their economies vulnerable to economic shocks in the form of systematic risk associated with their business activities. Macro economic factors at broader level and micro economic factors at the firm level have had effect on the risk level, assessing risk, measuring and managing risk has become paramount for banks and others Non Banking financial Institutions alike. Individual influence of factors on the systematic risk as there is weak relationship with Beta but combined effect of factors is very positive on the systematic risk of the companies. -
The behaviour of macro and micro economic variables and the impact on systematic risk of non-banking finance companies
The reforms initiated by the Government of India during 1990s have brought fundamental changes in the structure and functioning of Banking and Non-Banking Institutions, their business models and the products and services offered by them. Global economic developments have altered the macro economic conditions of the respective nations and make the nations and their economies vulnerable to economic shocks in the form of systematic risk associated with their business activities. Macro-economic factors and micro economic factors have had effect on the risk level, assessing risk, measuring and managing risk has become paramount for Non-Banking financial Institutions. Individual influence of factors on the systematic risk as there is weak relationship with Beta but combined effect of factors is very positive on the systematic risk of the companies. Indian Institute of Finance. -
The asymmetric relationship between foreign direct investment, oil prices and carbon emissions: evidence from Gulf Cooperative Council economies
We investigate the asymmetric nonlinear link between foreign direct investment, oil prices, and CO2 emissions for the Gulf Cooperation Council nations, using foreign direct investment and oil price data. As foreign direct investment is positively associated with carbon emissions in the long run and oil prices have positive, significant effects on CO2 emissions, our findings support the pollution-haven hypothesis. Furthermore, these variables have an asymmetric nonlinear relationship, which corresponds to the theoretical expectations of the pollution-haven hypothesis. We also find that negative changes in foreign direct investment have positive, significant impacts on carbon emissions in the short run, implying that foreign enterprises utilize green technologies in their manufacturing processes in the short run. In the long run, however, negative changes in oil prices are positively associated with carbon emissions. These findings should help Gulf Cooperation Council economies focus on policies that encourage foreign direct investment in green rather than dirty industries in order to ensure environmental sustainability. 2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. -
The Astropy Project: Sustaining and Growing a Community-oriented Open-source Project and the Latest Major Release (v5.0) of the Core Package*
The Astropy Project supports and fosters the development of open-source and openly developed Python packages that provide commonly needed functionality to the astronomical community. A key element of the Astropy Project is the core package astropy, which serves as the foundation for more specialized projects and packages. In this article, we summarize key features in the core package as of the recent major release, version 5.0, and provide major updates on the Project. We then discuss supporting a broader ecosystem of interoperable packages, including connections with several astronomical observatories and missions. We also revisit the future outlook of the Astropy Project and the current status of Learn Astropy. We conclude by raising and discussing the current and future challenges facing the Project. 2022. The Author(s). Published by the American Astronomical Society. -
The Association between Accounting determined and market determined measures of risk: Evidences from Indian Pharmaceutical Industry.
Volume : 3, Issue : 12, pp- 35-44, ISSN: 2249-7307