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The development and validation of digital amnesia scale
The usage of digital devices has increased rapidly in recent times due to the expansion of online learning platforms, leading to greater reliance on them. As a result, people forget simple information, dates, and appointments that might lead to digital amnesia. Hence, we aimed to develop and validate a digital amnesia scale (DAS). The study was carried out in two studies. In the first study, we collected data from 616 college students to examine the factor structure of the model and its underlying dimensions for a large pool of items. These analyses showed that the scale formed a three-dimensional structure: digital distraction, digital dependency, and digital detox. In the second study, we collected data from 383 college students to confirm the three-factor structure of the DAS. A satisfactory level of reliability was demonstrated by McDonalds ? value for the dimensions. The testretest reliability was found to be 0.76. The DAS had satisfactory convergent and discriminant validity. This scale could be useful for both researchers and educators to assess digital amnesia among college students. The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2024. -
The Development of ID System for Detecting Attacks in WSN Through Ontology Method and its Strategy
Cybercriminals are becoming increasingly targeted by the rapid expansion of the Internet of Things (IoT), leading to an increase in cyberattacks targeting IoT devices and their communication channels These attacks, if failure to detect may result in significant service disruption, financial loss or damage to sensitive data. Real-time intrusion detection is essential to ensure reliability, security and profitability of IoT applications. This study introduces a new intrusion detection system designed for IoT devices that uses deep learning (DL). Utilizing ontology in wireless sensor networks (WSN), this intelligent system detects suspicious activities that pose a threat to connected IoT devices with configuration-neutral design provides ease of use, while the test performance analysis is simulated and real-world. It highlights its strong performance in determining admissions. The effectiveness of the system against many types of attacks such as denial of service, workholes, blackholes, opportunistic service attacks, etc. is confirmed by experimental research and furthermore, the system achieves F1 scores, accuracy and the number of memories. This advanced deep learning intrusion detection system shows great promise to improve IoT network security due to its high detection rate. 2024 IEEE. -
The Development of Structured Tele Based Medicine Concept Using Programmable System
In the medical field, clinics and hospitals frequently use dispersed applications like telediagnosis. These apps must nevertheless provide information security in order to properly transit security measures like firewalls and proxies. The User Datagram Protocol (UDP) is often recommended for videoconferencing applications because of its low latency; nevertheless, security problems occur when UDP tries to pass through firewalls and proxies without a specified set of fixed ports. In order to overcome these obstacles, this study presents a revolutionary platform that uses Transmission Control Protocol (TCP) rather of UDP: VAGABOND, which stands for 'Video Adaptation framework, across security gateways, based on transcription,' Adaptation Proxies (APs) that are designed to accommodate user preferences, device variations, and dynamic changes in network capacity comprise VAGABOND. This platform's versatility at the user and network levels guarantees seamless operation in a range of scenarios. VAGABOND uses a binomial probability distribution to start making adaptation decisions. This distribution is formed from the retention of video packets inside a certain time period. VAGABOND gets beyond firewall and proxy constraints by using ordinary TCP ports (like 80 or 443) to provide videoconferencing data via TCP. But even though TCP is a dependable transport protocol, it can occasionally have latency and socket timeout problems. VAGABOND has clever adaptation techniques to deal with these problems and ensure smooth data transfer. 2024 IEEE. -
The dharma of Kama: Kamasra's morality of integrated Purusartha
[No abstract available] -
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The Difference is in the Details: Attachment and Cross-Species Parenting in the United States and India
The purpose of the current research was to explore changes in Indian attitudes and practices with pet dogs and cats and compare them with responses from the United States. Pet parenting, defined as the investment of money, emotion, and time in companion animals, is a form of alloparental care (care given by someone other than the offsprings biological parents). Pet parenting appears to emerge in cultures that (1) demonstrate high rates of urbanization, (2) have declining total fertility rates (average births per woman), and (3) support life orientations beyond reproduction (collectively called the second demographic transition). A total of 1,417 respondents (US, n = 991; India, n = 426) completed online surveys (one in each country) to compare demographic profiles, attachment (as measured by the Lexington Attachment to Pets Scale [LAPS]), and companion animal caretaking behaviors in each culture. Mann-Whitney U tests were used to compare Indian and United States populations on the LAPS and caretaking behaviors (titled CARES in our study). Our findings document the emergence of pet parenting in India with many similarities to the United States. However, cultural variations in how these societies engage with nonhuman animals result in nuanced differences. For example, when reporting terms used to refer to themselves (e.g., Mom/Dad, friend, owner) and their companion animals (e.g., kids, pet, animal), United States respondents were more likely to code switch to less familial terms when speaking to coworkers and strangers. Additionally, Indian respondents reported higher agreement with all three LAPS scales, and they also reported higher frequency of behaviors related to Affective Responsiveness and General Care. Both cultures reported a moderately high frequency of Training and Play, with the United States respondents reporting slightly more training than Indians. These differences suggest that philosophical disparities exist between the United States and India, shaping the practice of pet parenting. We suggest continued, cross-cultural investigation of changing norms surrounding companion animals and the emergence of pet parenting. 2021 International Society for Anthrozoology (ISAZ). -
The Diffuse Radiation Field at High Galactic Latitudes
We have used GALEX observations of the north and south Galactic poles to study the diffuse ultraviolet background at locations where the Galactic light is expected to be at a minimum. We find offsets of 230-290 photon units in the far-UV (1531 and 480-580 photon units in the near-UV (2361 . Of this, approximately 120 photon units can be ascribed to dust-scattered light and another 110 photon units (190 in the near-UV) to extragalactic radiation. The remaining radiation is, as yet, unidentified and amounts to 120-180 photon units in the far-UV and 300-400 photon units in the near-UV. We find that molecular hydrogen fluorescence contributes to the far-UV when the 100 ?m surface brightness is greater than 1.08 MJy sr-1. 2018. The American Astronomical Society. All rights reserved. -
The diffuse radiation field at high galactic latitudes /
The Astrophysical Journal, Vol.858, Issue 2, pp.1-9, ISSN No: 1538-4357. -
The digital transformation: Crafting customer engagement strategies for success
In the business world, the digital transformation has ushered in an era of unprecedented change. The explosive growth of digital technology over the past three decades has profoundly changed how businesses operate, compete, and engage with their customers. Businesses across industries have been forced to navigate this constantly changing environment due to the adoption of cloud computing, data analytics, the growth of e-commerce, and the rise of artificial intelligence. Organizations are forced to reconsider their strategies, operations, and consumer engagement models as a result of this significant instability. This chapter discusses the role of artificial intelligence in aiding customised and personalized marketing strategies, acknowledging the diverse preferences and behaviour of consumers. It shares insights on branding and customer management in an AI-driven environment. It also emphasises on online and technology-mediated customer engagement. 2024, IGI Global. All rights reserved. -
The double-edged sword of ChatGPT: fostering and hindering creativity in postgraduate academics in Bengaluru
Purpose: This research examines the complex relationship between usage of Chat Generative Pre-Trained Transformer (ChatGPT) amongst student and their creativity, learning and assessment using empirical data collected from postgraduate students. In addition, the study explores the students intrinsic motivation for usage to understand student categories. This research seeks to provide further insights into this artificial intelligence tool in enhancing the educational ecosystem for all stakeholders concerned. Design/methodology/approach: The target population of this research the students of post-graduation in diverse fields of science and management. A five-point Likert scale-structured questionnaire adapted from earlier literature relevant to the research questions was adopted for data collection. The data were collected for twomonths, resulted in 403 usable responses. Ethical considerations of assurance of confidentiality to the participants were strictly adhered to. Structured equation modelling (SEM) was employed to explore the relationships between the constructs of the study for the assessment of latent relationships. SmartPLS 4 was used to explore these relationships. Findings: Usage has a negative impact on a students creativity, but increased usage of ChatGPT encourages a students adoption due to its perceived usability. Pedagogical applications of ChatGPT aid students as a learning tool but require controlled usage under supervision. Originality/value: This study is innovative in the context of postgraduate students, where very little evidence of creativity exists. Through this research, the authors illuminate how ChatGPT use affects academic performance, benefiting educators as a tool but for evaluation and assessment, policymakers and students. Thefindings of the study provide implications that help to create effective digital education strategies for stakeholders. 2024, Emerald Publishing Limited. -
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The economic impact of floods on the plantation sector: a study of selected districts in Kerala
The people of Kerala have suffered the worst natural calamity in the form of heavy flood in 2018 and this continued for a week. The flood and the landslide had created a havoc in the agricultural sector of Kerala. The worst affected sector in the vagary of nature was the plantation sector. The industry lost around Rs. 3.382 crore due to heavy floods (CDS). The floods and the landslide had a major impact on the major planation crops including rubber, tea, coffee and cardamom. Among the different districts, Wayanad was the worst affected district along with Kottayam and Pathanamthitta. In the given context, this study is an attempt to analyse the economic impact of floods in the plantation sector in Kerala. The study found that the farmers are facing the worst financial crisis due to low price and high cost of production. The major problems faced by farmers are the inadequacy of assistance, reduction in yield and lack of pure water, delay in getting support, repayment of the loan and so on. 2023, World Research Association. All rights reserved. -
The economics of market and inclusive growth in tourism: A narrative of rural artisans' socio-economic wellbeing
Developing nations are starting to take centre stage and are becoming more conscious of their economic potential in the tourism sector. Earlier, these countries were largely left out of the tourist sector. Today, the foreign exchange reserves of these nations are mostly derived from tourism and a nation's balance of payments derived through tourism supports international trade and stabilizes the economy. The chapter adopts a case study method to evaluate the prospects of inclusive growth through socio economic well-being. In the dynamic and constantly evolving tourism industry, it is imperative to make the growth more inclusive so that there is a balanced approach to long term sustainable development. When it comes to using traditional skills and cultural heritage to participate in this economic paradigm, rural artisans face both opportunities and challenges as the global tourism landscape undergoes evolving transformations. The study commences by closely examining the current market obstacles that rural artisans in the tourism industry face, which encompass a range of issues such as shifting consumer preferences, market saturation and the aftermath of external shocks like pandemics. The chapter indicates major obstacles impeding the integration of rural artisans into the tourism value chain by means of a thorough empirical analysis. In order to overcome the obstacles, the study investigates inclusive growth and how it might act as a spur to improve the socio-economic circumstances of rural craftsmen. The findings in the chapter distil best practices that promote inclusivity, empower local communities and support sustainable tourism development by looking at successful case studies and policy interventions. 2024 The authors. All rights reserved. -
The Eff ect of Music and Editing Style on Subjective Perception of Time When Watching Videos An Eye-tracking Study
Arousal, editing style, and eye movements have been implicated in time perception when watching videos. However, little multimodal research has explored how manipulating both the auditory and visual properties of videos aff ects temporal processing. This study investigated how editing density and music-induced arousal aff ect viewers time perception. Thirty-nine participants watched six videos varying in editing density and music while their eye movements were recorded. They estimated the videos duration and reported their subjective experience of time passage and emotional involvement. Fast-paced editing was associated with the feeling of time passing faster, a relationship mediated by fi xation durations. Higharousal background music was also associated with the feeling of time passing faster. The consequences of this study in terms of a possible auditory driving eff ect are explored. The Author/s -
The effect of airline service quality on customer satisfaction and loyalty in India
Indian Aviation Industry has been one of the world's fastest-growing aviation industries with private airlines representing more than 75 percent of the domestic aviation industry. With an 18 percent compound annual growth rate (CAGR) and 454 airports and airstrips in place in the country, 16 of which are designated as international airports, it has been stated that by 2011 the aviation sector will be witnessing a revival. In 2009, with traffic movement rising and revenues rising by nearly US$ 21.4 million, India's Airports Authority appears expected to earn better margins in 2009-10, as indicated by the Civil Aviation Ministry's latest estimates. The most crucial step in identifying and providing high-quality service is to understand exactly what customers expect. Quality of service is one of the best models for measuring customer expectations and perceptions. A company's performance results in customer satisfaction with a product or service. Passenger satisfaction is important to customer sovereignty. Customers can be loyal without being highly satisfied and being highly satisfied and yet not being loyal. Companies are required to gain a better understanding of the online environment relationship between satisfaction and behavioural intention, and to assign online marketing strategies between satisfaction initiatives and behavioural intention programme. In addition, the findings of this research will assist airline managers to better serve their customers, track and improve quality of service and achieve the highest level of satisfaction for their passengers. 2020 Elsevier Ltd. All rights reserved. -
The effect of an environmental education program based on empathy and reflective thinking on preadolescents environmental values and knowledge
As a remedial measure to human-induced climate change, it is imperative to develop intrinsic altruistic values and adequate knowledge of environmental phenomena and behavior to act in favor of the environment. The study aims to assess the effect of an Environmental Education Program (EEP) based on empathy, reflective thinking, and information on preadolescents environmental values and knowledge. For that, a non-equivalent control group design was used. Data collection was done through questionnaires, checklists, and participant thought diaries. Forty-six students (eleven-to-twelve-year-old children) selected through purposive sampling from the sixth standard of two semi-urban schools in Kerala, India, constituted the sample. In the intervention, empathy was manipulated through stories and empathy exercises, reflective thinking through thought diaries, and information on environmental phenomena, issues, and the effect of human actions through stories and knowledge exercises. Empathy, reflective thinking, and information manipulations positively influenced the participants environmental values and knowledge, and the effect manifested in cognitive, affective, and conative dimensions. The study has implications for conducting Environmental Education indoors effectively by integrating affective, cognitive, and metacognitive approaches. Empathy stories can be utilized to address various environmental phenomena and issues. Reflective thinking on environmental phenomena and issues can be applied to teach appropriate environmental behaviors. 2024 Informa UK Limited, trading as Taylor & Francis Group. -
The Effect of Bloom's Taxonomy on Random Forest Classifier for cognitive level identification of E-content
With the advancement in internet, the efficiency of e-learning increased and currently e-learning is one of the primary method of learning for most learners after the regular academics studies. The knowledge delivery through e-learning web sites increased exponentially over the years because of the advancement in internet and e-learning technologies. The learner can find many website with lots of information on the relevant domain. However learners often found it difficult to Figure out the right leaning content from the humongous availability of e-content. In the proposed work an intelligent framework is developed to address this issue. The framework recommend the right learning content to a user from the e-learning web sites with the knowledge level of the user. The e-contents available in web sites were divided in to three cognitive levels such as beginner, intermediate and advanced level. The current work uses Blooms Taxonomy verbs and its synonyms to improve the accuracy of the classifier used in the framework. 2020 IEEE. -
The effect of boundary conditions on the onset of chaos in RayleighBard convection using energy-conserving Lorenz models
The influence of 16 boundary conditions on linear and nonlinear stability analyses of RayleighBard system is reported. A StuartLandau amplitude equation for the RayleighBard system between stress-free, isothermal boundary conditions is derived and the procedure used in this derivation serves as guidance for constructing an appropriate FourierGalerkin expansion for the other 15 boundary conditions to derive a generalized Lorenz model. The influence of the boundary conditions comes within the coefficients of the generalized Lorenz model. It is shown that the obtained generalized Lorenz model is energy conserving and for certain boundary conditions it retains features of the classical Lorenz model. Further, the principle of exchange of stabilities is shown to be valid for the present problem and hence it is the steady-state, linearized version of the generalized Lorenz model which yields an analytical expression for the Rayleigh number. On minimizing this expression with respect to wave number the critical Rayleigh number at which the onset of regular convective motion occurs in the form of rolls is determined for all 16 boundary conditions. It is found that these values are in good agreement with those of previous investigations leading to the conclusion that the chosen minimal FourierGalerkin expansion is a valid one. Exhibition of chaotic motion in the generalized Lorenz system at the Hopf Rayleigh number is studied. The phase-space plots which indicate a clear-cut visualization of the transition from regular convective motion to chaotic motion in the generalized Lorenz system are presented. Further, existence of a developing region for chaos (mildly chaotic motion) and windows of periodicity are captured using the bifurcation diagrams. It is concluded from the phase-space plots and the bifurcation diagrams that the generalized Lorenz model for certain sets of boundary conditions retains all the features of the classical Lorenz model. Such a conclusion cannot be made by a linear stability analysis and the need thus for a nonlinear analysis is highlighted in the paper. 2020 Elsevier Inc. -
The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model
The research evaluates the effect of celebrity trustworthiness in creating effective endorsements. The previous research in the field has suggested two competing theories in explaining the influence of celebrity trustworthiness on endorsement effectiveness. This study tries to incorporate this theory for developing a comprehensive model for explaining the effectiveness of celebrity trustworthiness. The article opted cross-validation methodology for evaluating the models. The study selected two advertisements based on a pretest conducted in MG University. The highly recalled female celebrity advertisement formed calibration stage and highly recalled male celebrity advertisement formed validation stage. The calibration stage of the study had 386 respondents and validation stage had 378 respondents. Path analysis, chi-square analysis for model difference and critical ratio analysis for the model difference were employed in the study. The findings of the study suggest that the hybrid model brought statistically significant improvements to the congruence model. The study also found that the trustworthiness was the second highest influencer in case of male celebrity whereas in case of female celebrity, attitude towards brand was second highest influencer. Further the chi-square analysis of group difference showed no significant difference in model among male and female celebrity confirming the robustness of the model. 2019 Management Development Institute. -
The effect of celebrity trustworthiness on endorsement effectiveness: A comparison of congruence and hybrid model /
Vision, Vol.23, Issue 3, pp.275-286