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Technological innovation and intellectual property in agriculture: A critical study with reference to farmers' rights
The intersection of technological advancements and intellectual property rights in agriculture has created both opportunities and challenges for farmers and innovators. Modern agricultural technologies, such as genetically modified organisms (GMOs), precision farming, and digital tools, promise increased productivity and sustainability. However, the associated intellectual property frameworks often limit farmers' traditional rights to save, share, and reuse seeds, raising ethical, economic, and legal concerns. This chapter critically examines the balance between fostering innovation and protecting farmers' rights, emphasizing the implications of patents, farmers and plant breeders' rights in terms of plant variety protection. Furthermore, it advocates for equitable policy frameworks that promote innovation while ensuring farmers' access to affordable, adaptable, and sustainable technologies. By fostering collaboration among stakeholders, a harmonious balance between innovation and farmers' rights can be achieved, supporting long-term agricultural resilience and food security. 2026, IGI Global Scientific Publishing. -
Kerala's Haritha Karma Sena model of waste management: A critical analysis through the lens of sustainability
Urbanization had a glacial pace in India for a good period of time. It became active only in the 21st century. However, compared to national average, Kerala's percentage of urban population was very high during the 1980-1990s. But along with urbanization, Kerala also faces many challenges like environmental degradation caused mainly through unsystematic waste management system. With the support of the Clean India Mission and in response to the Supreme Court verdicts, Kerala initiated the Suchitva Mission and Haritha Keralam Mission with the tagline of 'Clean Kerala' by effectively managing the waste. This mission functioned with the field work of Haritha Karma Sena (Green Task Force), mostly employed by uneducated women. They have provided awareness among the public and systematically managed waste with their committed work. However, it also has many drawbacks and failures with regard to its implementation. In line of above, this chapter tries to critically analyze the Haritha Karma Sena model of waste management in order to examine whether it is a suitable model of waste management. 2026, IGI Global Scientific Publishing. -
Blue Economy, Maritime Law, and SDGs: Converging AI and Climate-Smart Policies for a Sustainable Future
Oceans cover 72% of the Earths surface, constituting 99% of the living space by volume. By absorbing almost 25% of the carbon dioxide, it tries to prevent global warming. Oceans and maritime resources are becoming key players in international economic interactions, which has developed the idea of the blue economy. However, the increased economic interactions cause various insecurities, like interstate disputes, maritime zone confusions, piracy, terrorism, pollution, and illegal and unregulated exploitation of marine resources. This necessitated the advancement of maritime law with more possibilities and enforcement mechanisms. The interplay between the blue economy and maritime law is essential to realize Sustainable Development Goal No. 14. Their mutual dependence and empowerment are vital for conserving and promoting marine resources. From this perspective, this chapter, using qualitative methodologys critical analytical method, explores the possibilities of converging AI and climate-smart policies with the blue economy and maritime law framework to realize a sustainable future. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
Integrating Artificial Intelligence in the Blue Economy: A Case-Based Study of Smart Marine Ecosystems for Climate Change Mitigation and Circular Economy
The Blue Economy represents a critical pathway toward sustainable development, balancing economic growth with the conservation of marine ecosystems. This chapter explores the transformative role of Artificial Intelligence (AI) in advancing sustainable practices within the Blue Economy through a series of global case studies. It examines how leading companies and initiativessuch as Sinay, Saildrone, Sea.AI, Buffalo Automation, IBM, Microsoft, Ocean Cleanup, and Veolia Groupleverage AI-driven solutions for real-time environmental monitoring, predictive climate modeling, autonomous navigation, and circular waste management. Key insights reveal that AI enables data-driven decision-making, reduces carbon emissions, enhances operational efficiency, and supports closed-loop recycling systems, while confronting challenges related to data integration, regulatory frameworks, and economic viability. Policy implications highlight the urgent need for adaptive regulations, open data ecosystems, and public-private partnerships to scale smart marine ecosystems globally. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
Climate finance: Analyzing the global movements, actions, and local framings
With emerging trends in industrialization, the globe is facing a rise in greenhouse gas emissions leading to extreme change in climatic conditions. Several connected issues such as melting of glaciers and increase in the level of greenhouse gas emissions are affecting the environment sustainability. The mitigation and adaptation of change in climatic conditions have become the need of the hour. Climate finance is the solution to these problems. Global climate finance in 2021-2022 was approximately $1.3 trillion annually. But much more is required to limit global temperature increases to 1.5C. The challenge of fulfilling global climate financing needed to enable adaptation plans and lower carbon emissions to sustainable levels is one of the significant discussions in the multilateral arena. In this perspective, the chapter analyzes the current actions and movements related to climate finance. The exploration of international, regional, and national instruments of climate finance have been significantly highlighted. 2025, IGI Global Scientific Publishing. -
Digital Pathways to Social and Emotional Learning:Leveraging Technology for Holistic Student Development
This chapter explores how digital tools can improve Social and Emotional Learning (SEL) and help develop students holistically. It looks at how educational technology can fall within three distinct categories of SEL: technology-enhanced gamified learning, online collaboration spaces, and classroom-based Artificial Intelligence (AI)-driven feedback and evaluation. This chapter emphasizes using interactive approaches that foster self-awareness, empathy, responsible decision-making, and interpersonal skillsusing data-driven approaches in order to make the student more aware of their own learning. This chapter discusses the benefits and challenges; the equity issues; and provides tangible ideas and strategies for educators and policy-makers. By connecting the principles of SEL with digital innovations, the chapter demonstrates ways that we can create meaningful, richer, inclusive, and emotionally safe learning conditions for students in both formal, and informal settings. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Artificial Intelligence- Driven Business Intelligence for ESG Strategy Implementation: Enhancing Corporate Sustainability through Data-Driven Case Studies
In the modern world of growing levels of stakeholder analysis and regulatory pressure, it has become a policy imperative of responsible companies to focus on the ESG (Environmental, Social, and Governance)- based considerations as an essential part of their central strategic effort. The main idea is to evaluate how the use of AI- powered BI tools allows achieving ESG data collection, analysis, visualization, and reporting, contributing to providing more responsible and intelligent decision-making in sustainability- focused organizations. The study follows a qualitative- type, multiple case study design, wherein the analysis of five practical entities representing various industries including energy, finance, manufacturing, and information technology. Information was gathered by conducting in- depth interviews with ESG officers and data analysts and the use of secondary data Results indicate that AI-assisted BI systems enable the ESG data to have a better granularity and a more timely and predictive nature, therefore, causing more responsive risk management and stakeholder engagement. 2026, IGI Global Scientific Publishing. All rights reserved. -
Safeguarding children's rights in the digital age: A critical analysis of India's cyber laws
This chapter critically examines the legal framework governing child safety in India's digital landscape. It analyzes the IT Act, 2000, POCSO Act, 2012 and the DPDP Act, 2023, highlighting their relevance in combating cyber threats faced by children. It also discusses implementation gaps, lack of digital literacy and enforcement issues. Further, drawing insights from global practices. Thereafter, chapter emphasizes the importance of multi-stakeholder collaboration and proactive regulatory reforms to ensure a safe digital environment for minors. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Gender microaggressions among women in STEM: Addressing workplace challenges through an interdisciplinary lens
Microaggressions are everyday verbal, behavioural, or environmental slights that signal hostility towards marginalised groups. Such microaggressions, when extended towards women in a workplace, can have a lasting impact on the health and well-being of the women employees. Professional growth and development could be hampered, deterring women from climbing the ladders of professional success. This systematic review intends to consolidate literature existing in the field of gender microaggressions published post-2003 to explore the specific forms of microaggressions faced by women in STEM fields; the intersectionality of age, race, and ranking with gender microaggressions; and the effects of gender microaggressions in terms of job satisfaction, work-life balance, and well-being of the targets. An extensive review of 30 research papers was conducted. This review emphasises the need for interventions to combat systemic prejudices and cultivate inclusive organisational environments. 2026, IGI Global Scientific Publishing. All rights reserved. -
Utilizing brain-computer interfaces for personalized marketing strategies
Through the provision of direct insights into the preferences and emotional responses of consumers, the objective of this research paper is to evaluate the potential for Brain-Computer Interfaces (BCIs) to bring about a change in the approaches of personalized marketing. Brain-computer interfaces, also known as BCIs, are devices that allow for a link to be made between the brain and external equipment. This allows marketers to have access to real-time neurological data that is truly unequalled. In turn, this makes it possible for marketers to develop marketing strategies that are extremely focused on the population that they are trying to reach. The objective of this project is to examine how brain-computer interfaces (BCIs) can be leveraged to evaluate the responses of consumers to advertisements, product designs, and brand messages. To refine their plans, this would make it possible for marketers to make use of subconscious reactions rather than the conventional survey methods. Some significant challenges are also discussed, including the difficulty of decoding brain signals. 2025, IGI Global Scientific Publishing. -
Interface between the brain and computer to improve the e-commerce user security experience
Using brain-computer interface (BCI) technology for online shopping offers a state-of-the-art way to address the issue of enhancing user experience by creating more personalized and user-friendly shopping environments. This study explores how brain-computer interfaces (BCIs) can improve e-commerce platforms by better understanding customer preferences, emotional responses, and decision-making tendencies through the collection of real-time neural data. Brain-computer interfaces, or BCIs, use brain activity analysis to provide personalized recommendations, streamline navigation, and improve product displays-all of which contribute to a more enjoyable and rewarding shopping experience. This research examines the effects of BCI-enhanced e-commerce systems on user involvement, contentment, and purchase decisions. An extensive assessment of BCIs' effectiveness in improving the overall shopping experience is conducted through experimental analysis and customer feedback. The results show that adding BCIs to e-commerce systems can significantly boost user engagement and make. 2025, IGI Global Scientific Publishing. -
AI tools for enhancing student engagement
Artificial Intelligence (AI) is revolutionizing the learning environment with adaptive technologies that offer new possibilities to engage, support, and empower learners. Throughout this chapter, we examine how AI technologies are transforming student engagement from the past to enable more personalized, responsive, and inclusive learning environments. From intelligent tutoring systems and adaptive learning systems to chatbots, game- based learning, and predictive analytics, AI offers teachers more and more tools to make behavioral, cognitive, and emotional connections with learners. Based on actual case studies of K- 12 and higher education, including DreamBox Learning and Civitas Learning, the chapter discusses real- world success with respectful consideration of the ethical, technical, and social issues of AI deployment. Issues from data privacy through algorithmic bias and student agency protection are discussed in detail. In the future, the chapter discusses briefly trends such as affective computing, AI- powered AR/VR environments, and human- AI collaboration construction for education's future. Rather than recommending AI as a replacement for teachers, the chapter argues for an equitable partnership-where AI as a system itself can be an effective collaborator to human teachers, enhancing their capacity to create rich learning environments. In the end, the chapter is appealing for an intentional, ethical, and equitable stance in adopting AI, so technology can be used in the name of education not only by facilitating engagement, but also in safeguarding human dignity, equity, and creativity. 2026, IGI Global Scientific Publishing. All rights reserved. -
Digital Transformation in Response to Health Crises
Digital transformation has emerged as a pivotal force in healthcare, particularly during health crises like the COVID- 19 pandemic. As traditional systems faced unprecedented challenges, the rapid adoption of digital solutions became essential for ensuring patient care continuity and safety. Telemedicine surged, enabling remote consultations and reducing the burden on healthcare facilities. Electronic health records (EHRs) were optimized for better data sharing, facilitating coordinated responses among care teams. Wearable health technology gained traction, empowering individuals to monitor their health in real- time. Furthermore, data analytics and AI played crucial roles in predicting outbreaks and personalizing treatment plans. The shift towards a more digital- first approach not only addressed immediate needs but also laid the groundwork for a more resilient healthcare system. Stakeholders now recognize that embracing technology is critical for future- proofing healthcare against potential crises, enhancing overall healthcare delivery, and improving patient outcomes. Copyright 2025 by IGI Global Scientific Publishing. All rights reserved. -
Health Crises and Digitalization: Digital Health
The rapid advancement of technology reshaped sectors, and the concept of digital health encompasses a broad spectrum of innovations, including telemedicine, technologies engagement and provided critical support systems around the world faced unprecedented challenges, digital health solutions emerged as vital tools for maintaining the continuity of care, improving accessibility, and enhancing the overall efficiency of health services. The COVID- 19 pandemic catalyzed a massive shift towards digital health, as physical severely limited facilities. Telemedicine platforms surged in popularity, allowing safety shifts was ongoing management. Digital technologies, could maintain regular contact with these patients, adjusting treatment plans and offering support. Moreover, digital health tools facilitated rapid data collection and analysis, enabling more of the evolving crisis. For instance, played a crucial symptom tracking contact tracing, helping to identify outbreaks and manage community spread. Additionally, allowed policymakers to inform resource allocation public health strategies. Copyright 2025 by IGI Global Scientific Publishing. All rights reserved. -
The Rise of Quick Commerce: Redefining Retail Through Digital Innovation and Sustainable Practices
There has been a sea change in retail with the new wave of consumers who are looking to get instant access to products, which is leading to Q- commerce. Q- commerce can be defined as Quick Commerce, a means through which retailers/retailing can attempt to be different by delivering products within a minute. This chapter is an elaboration of how Q- commerce affects consumer behaviour and retail strategies. The COVID- 19 pandemic really speeded up the transition from traditional retail to e- commerce and placed convenience at a new standard that challenges traditional retailing practices.In that regard, technological developments are the bedrock of Q- commerce, but at the same time, operational efficiency is enhanced through artificial intelligence, real- time analytics, and well- improved logistics. While delivery becomes faster through innovations, increasing customer loyalty, it creates ethical and sustainability concerns. The section highlights how the retailers should align rapid growth with responsible practices to manage the adverse environmental effects caused by fast delivery. Copyright 2025 by IGI Global Scientific Publishing. All rights reserved. -
Towards Sustainable Finance: Understanding Green Banking Adoption Among Indian Young Adults
This study explores the factors influencing the adoption of green banking among young adults in India, drawing on the Theory of Planned Behaviour. Key determinants include environmental concern, social factors, perceived behavioural control, subjective norms, and attitude toward behaviour. The moderating role of effort expectancy is also examined. Based on data from respondents aged 1835, the findings provide practical insights for banks to develop targeted strategies that encourage green banking practices among youth. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Post-Listing Performance of IPOs in Indias Financial Services Sector (20212024): An Industry-Specific Empirical Study
The number of initial public offerings (IPOs) made in the Indian financial services sector between 2021-2024 has increased, due to heightened investor activity. Although the volume of IPO issues has increased, there is limited research on their short-term performance, particularly in the context of industry-specific analysis. This paper will evaluate the performance of IPOs that issue financial services companies in India during the listing period of 20 days using the event study methodology. The daily returns of IPOs and the index (NIFTY 50) are taken to compute market-adjusted short-run performance (MASRP), wealth relative (WR), abnormal returns (AR), and cumulative abnormal returns (CAR). The regression analysis shows that only oversubscription can have a significant effect on the revenue of an IPO in terms of returns. This research has added value by using sector-specific evidence, which may be useful to investors, issuers, and regulators when evaluating short-run IPO efficiencies. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Key AI Concepts for Ages 612: Logic, Patterns, and Algorithms
The digital era is providing new methods of learning, thinking, and problem-solving. Introducing the foundational ideas of AI to young learners helps them adjust to a technology-driven environment more effectively. This study explores effective ways to make young learners aged 6-12 aware of basic AI concepts, including logic, patterns, and algorithms. By utilizing secondary data, the study aims to explore effective pedagogical strategies and challenges in early education related to AI, and provide guidelines for parents and educators. The aim of the study is to enable curriculum designers and educators to design an inclusive stakeholders' model that can be used in primary education to introduce AI literacy in a way that enhances the critical thinking, creativity, and problem-solving abilities of young learners. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. -
AI and Multimedia Integration for Smart Mining and Renewable Energy Sustainability
This chapter focuses on how Artificial Intelligence (AI) and multimedia technologies are used to encourage sustainable smart mining and renewable energy optimization. AI boosts the accuracy in planning energy, smart grid use and supporting the management of demand, which saves money. The use of AI, predictive maintenance, geospatial analytics, and real- time monitoring in mining ensures optimisation of resource extraction and insignificant impacts on the environment. The research is powered by the international case studies and the initiatives of the private sector and points out the transformational impact AI can and is making in the sphere of operational efficiencies and sustainable industrial development in the spheres of energy and mining industries. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Legitimacy and Public Perception of Private Higher Education Institutions
This chapter examines how legitimacy shapes the status, credibility, and societal value of private higher education institutions (PEIs) across Asia. Despite significant growth, PEIs often face entrenched stigma linked to colonial hierarchies, media narratives, and regulatory frameworks that privilege public universities. Drawing on institutional legitimacy theory, the chapter analyses how regulatory, normative, pragmatic, and symbolic forms of legitimacy influence public trust, student choice, and policy treatment. Case studies from Singapore, Malaysia, India, and Vietnam illustrate diverse strategies used by PEIs to strengthen legitimacy, including employer engagement, branding, alumni visibility, accreditation, and mission-led identity work. The chapter argues that legitimacy must be reclaimed through purpose, inclusion, transparency, and demonstrable educational value, rather than mimicry of public sector norms. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development.