MASTERS

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Effectiveness of films in propagating environmental issues - A comparison between live action and animation films /
The thesis aims at finding out which is a better medium to communicate environmental issues. For the purpose of the research, four films were selected, two live action films and two animation films. 2012 and 8 Below are the two live action films and Wall-E and Madagascar are the two animation films. The study had a sample of 86 people, 45 females and 41 males respectively between the age group of 18 to 28 years. A survey was conducted, consisting of four questions each for the four films. The questions were devised to find out the theme of the films, whether or not the film has scientific grounding and if yes as to the reason why. After tabulating and analysing the results it can be seen that animation films are more popular as 76% of the sample has seen the animation films and majority of the sample believes the films have scientific grounding and that the issues and rendered in a comic fashion. 2012 and Madagascar have been watched equally by the sample, both of them have 80 percent. -
Importance of political cartoons to newspapers /
Political cartoons are an important part in any newspaper. Political cartoons adorn a small part of a newspaper, often in a corner. The position of this piece although small the impact is huge. A cartoon conveys a lot of information in very few words. The emotions behind the political cartoons are genuine and although harsh, are taken with a sense of humour. While incomparison editorials are, firstly for the elite masses who understand the highly intellectual content of the piece, also editorials have a tendency to be politically correct and hold back, unlike cartoons. Cartoons are generally blatant about their stand on the issue. There have been controversial cartoons like JyllandsPostenthe Mohammad cartoon and the effective yet less controversial R.K.Laxman. -
A study on strategic use of language in newspapers headlines /
The language we use to communicate with one another is like a knife. In the hands of a careful and skilled surgeon, a knife can work to do great good. But in the hands of a careless or ignorant person, a knife can cause great harm. Exactly as it is with our words- Anonymous. For the news media, particularly the newspaper, the greatest weapon is the power of words. The success or failure of a newspaper depends largely on the way its headlines appear to the readers. A well thought out headline does half the job of conveying the message. And consequently, a poorly written one can lead to misinterpretation. This research is an effort to delve into a complete understanding of the structuring of headlines in English newspapers and analyzing it against the use of phrases and words that are misleading and ambiguous. -
Influence of social issues potrayed in commercial movies on the youth audience /
The dissertation titled Influence of social issues portrayed in commercial movies on the youth audience speaks about the effectiveness of the film as a means of communication to the large audience especially to the youth. As in the recent times the film industry is growing tremendously and many films are Bourne to experimentation, and commercial films also changing. In this regard this research paper analyses the implication of the commercial films on the youth audience as they are more prone to the changes of the media. The researcher analysis in this research paper the effectiveness of the commercial films on the youth audience, For this purpose the researcher conducted survey analysis taking 100 respondents as the sample size of youth group ranging from 15 -30 age group. In the literature review the researcher have used few theories to explain the phenomenon and also have collected few previously done researches related to the area of the subject. -
Preferences of 24 hours news channel viewers in Kerala /
Keeping the demand of Infotainment programs, the media houses started producing news magazines, entertainment magazines and news programs for different channels. Within a short span of time news journalism became so popular in Kerala and now more and more media houses were planning to setup their news channels in the state. By several measures news channels has come to realize the potential for news broadcasting. Each network has dramatically expanded their news programming over the decades and TV news producers take great pains to make their stories visually appealing to present news instantaneously and to make viewers feel they are a part of the events shown. New computerized graphical techniques present technical and statistical data in compelling formats. -
Comparative analysis of original movies and its remakes in India /
The remake is a phenomenon both well-known and immediately recognizable but in India it is not theoretically analyzed. However, by analyzing these remakes, we can understand how these films reflect some specific cultural differences between one state and other State in India. Here researcher has taken four original and its remake films to understand the phenomena of remake. The highly intensed watching the films has helped researcher to understand the difference of films original and remakes. Researcher took one Tamil Movie and its remake in Hindi and also a Malayalam Movie and its remake in Tamil. Films are Tamil Singam to Hindi Singam and Malayalam Manichithrathazhu to Tamil Chandramukhi. -
Impact of photographs and its placement in news articles on readers /
The research is carried out to study the impact of photographs and its placement on readers in newspapers. The photographs and headline are the heavyweights, more than any other element they attract attention. This study tries to focus on the role of photographs in newspaper articles on its readers. It evaluates on the terms of its placement as well. Photographs in newspapers are researched through semiotics analysis, content analysis and other qualitative techniques. This study is undertaken in both qualitative and quantitative techniques. The researcher has used the random sampling technique with a sample size of 108. The analysis is also made on the basis of in-depth interview with experienced and seasoned members of print organisations. -
Representation of print media in films /
This research is a study on Representation of print media in films. Creating awareness about the representation is one of the objectives of the study. Before forming an opinion about the representation of print media in films it is important to know what those representations represent. Today there are online newspapers and it co-exists with the traditional print media. Thus the researcher has found it more important to study the portrayal of the print media in films in the context of todays time and space. The researcher is not trying to appeal that print media should be potrayed in a certain way. The research contains analysis some films to study the representation. Researcher is not being judgemental about the representations but only investigating what is the depiction of print media, journalists and professions in films as films are a different medium from print. -
Portrayal of sikhism in hindi movies /
A Sikh is known for his strength and valor, comedians, a true friend to someone, dedicated, hard work. These are the general characteristics that are taken into consideration while dealing with how we perceive their nature on screen. Over the past few years Portrayal of Sikhism has evolved from being a comedian to a more serious role and some of the stories being based on true lifes of Sikhs. With portrayal of Sikhs in Hindi movies, the image of the community has been lifted despite them being stereotyped in cinema in form of various actors, enacting the roles of a Sikh on screen whose enactment has helped in uplifting the communitys image in the minds of the people despite the Sikh religion being the lowest in the population count. -
An analysis on the portrayal of India by national geographic magazine /
The research is an analysis on how the magazine National Geographic has portrayed India over the years and whether or how it has changed. National Geographic being an all American historical magazine might have its own ways of portraying particular nations. India being known for festivals, colors, superstition and snake charmers has always been portrayed countless number of times as only the above mentioned stereotypical explanation. May it be in movies, cartoons, books, etc., National Geographic being a credible magazine has never failed to bring forth to the world all historical aspects of any country. Bollywood, Spicy food, Religion etc. has been a hot topic for both Nat Geo magazine and television. The researcher wishes to find out if the magazine has portrayed India differently over the years. -
Social networking- A comparative study on the new google + project and facebook /
This research project set out to study the new Google + Project, a new social network by Google. The dissertation looks at the social network as compared to already existing social networks especially Facebook, what the sight possesses that other social networks may not have and how successful the site will be in the years to come and if there is a need for a new social network after what is already there. The researcher went out to find out from users of the social networks, how popular Google plus and Facebook are and how frequently the sites are and what possible future the sites have. The researcher found out that Google plus isnt as popular as Facebook just yet but in years to come if they can learn from the mistakes that the already existing social network have made and develop on that to make the site more user friendly. -
Social media and crisis communication the new age mantra? /
The topic Social Media and Crisis communication ?? The new age mantra? is indeed one where immense amount of research is possible. Simply because social media today has become one of the most rapidly growing means of communication. The researcher through this research aims to find out if Public relations professionals use this medium extensively while communicating crisis. The theory used behind this research is ??uses and gratification theory. The research begins with the theoretical aspect of social media and crisis communication. The researcher has taken examples of a few ground breaking crisis that have taken place in the consumer world and cited their examples where in prominent use of social media has made people aware of the crisis and it is the same social media that has eventually regained peoples faith back into the brand. -
Strength of internet ties and impact of facebook on youth /
This dissertation aims at studying the social networking sites impact on people and relationships. There are different reasons why people use social networking sites like Facebook. The study aims to check whether it is the loneliness or the need for socialization that encourages networking on such sites. Study looks into Facebook and other social networking sites have changed the youngsters lives and lifestyles. This research tries to find out how this new media trend has affected peoples attitude towards life and also their attitude towards relationships. A questionnaire has been used to find the opinion of the people regarding the social networking concept. 75-100 people were researched to find out the exact need for social networking. The ability of networks to introduce new actors and new contents in the process of social organization, with relative independence to the power centres, increased over time with technological change, and more precisely, with the evolution of communication technologies. -
An analysis on if presentation style attracts readers to read an article /
This study is to analyse if readers read an article due to the presentation style of an article (writing style, graphic designs, layout and topic) they come across. Readers pick a magazine based on their interest and the magazines may contain what they already know, something additional to the knowledge they already have and also from the areas that they are ignorant about. They may or may not read all the articles from that particular magazine and if at all they read there can be a solid reason behind it. I want to analyze if it is because of their interest or due to the presentation style. There have been studies done in this particular field but not on any particular point of view. They have also not stressed much on the contrast of presentations style and content. This study can be a means through which many magazines or other print media can reach up to the audience and make them read the articles. The researcher prefers qualitative study as analyze on why they read an article has to be done. It is by means of a questionnaire that I am going to do the qualitative study. -
A comparative analysis of KFC video advertisements and the impact on its customers of Bengaluru /
In India, today fast food being one of the most successful businesses and also all over the world because of the economic development, increase in per capita income, people having less time to cook, people having no time to wait in restaurants and people are ready to spend. One popular fast food chain in India is KFC and one of the tools of KFC to reach its customers is through visual advertisements. -
Influence of media messages on voters behaviour, a study on people's perception of the Loksabha election 2014 /
Including, all private, public, regional and national news media there are more than 100 news, channels are available in India. Compare to previous Loksabha elections; on the 16thLoksabha election the role of media was exceptional. On Loksabha election 2014, the effect of media messages and the news representation was very much visible. -
Perception of paid news among media students in Bangalore /
Gone are the days when advertising were among the major source of revenue for media organizations. The recent past has witnessed the rise of paid news in media organizations where they get paid to publish favourable news about a person or organization. This practice is s serious blow to the journalistic ethics of the country. -
Analysis of dystopian films 'Book of Eli' and 'V for Vendetta' using Randal Marlin's theory of propaganda /
Visual media, namely films, is one of the greatest mediums for the conveyance of propaganda. Dystopian films contain strong persuasive content in them and are used by filmmakers to spread propaganda. Unlike the filmmakers of the past, dystopian filmmakers focus on the future and their films are usually set in a futuristic environment. The environement is usually shown as being completely destryed by neglect or the overtake by technology. -
Perception of students and teachers on E-learning modules /
Studies suggest that e-learning has not been successful in India yet, the scope is wide given threshold of change that the country stands at and the high percentage of youth population. With E-learning Students have flexibility and an enormous range of courses at their fingertips. Also, today an important aim of institutions today is to create a knowledge base, data in the form of courses that can be accessed globally. -
Use of social media applications in Indian governing policies /
New media is prevalent tool and a mass medium since it became associated with social networking. Apart from public relation companies and executives, Government agencies are also using new media like YouTube, Facebook and Twitter extensively. The study aims to depict of how social media and mobile applications are being used by governments to inform, engage and serve people.
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