MASTERS
- Title
- MASTERS
Collection Items
-
A prospective study on portrayal of rural theme in selected Tamil films /
Tamil film industry is popularly known as Kollywood. It has its own unique elements which makes it different from other film industry in Indian cinema. The researcher has tried to find out if there is any kind of rural element in the films which she has chosen in chronological manner. The researcher has analyzed based on certain concrete parameters. -
Portrayal of Latin American culture and characters in hollywood /
Latin American culture is known to be rich in terms of literature, art, music and history, but is also famous for its conservative attitude. There are however, a few aspects of the Latin American culture that are stereotyped in Hollywood films like their family system, drugs, mafia, religion and society and their economic status. -
Feminism in belly dance and its portrayal in the media /
Bellydance is an art form that has gained tremendous popularity in the world today. There are different kinds of bellydance such as folk, tribal fusion, cabaret etc. In a world and time where women‟s rights and respect has been the foremost of most people‟s concerns, bellydance with its barrier breaking techniques and methods have created controversies yet have also resulted in a form of dance that is beautiful and helps a woman celebrate herself. -
A study on social media influence on people's obsession with food /
With the coming in of various social media platforms which allow the public to share things about themselves in online forum, there is an increasing need among people to disclose to everyone from what they are doing to what they are eating. The phenomenon of food pornography has existed for a long time; however it has gained popularity because of social media. -
Malayalam biopics: From books to films /
This article talks about the difficulties that emerge when considering biographical films that are focused around biographical or autobiographical works of writing utilizing careful investigations of three Malayalam films. The films are an adjustment from their individual books. -
Understanding magic realism in regional cinema: A content analysis of selected Malayalam films /
Magic Realism, was introduced in Latin America as an expression of the blend of realist and magical views of life in the perspective of the conflicting cultures of Latin America expressed through its art and literature, but later it was adopted as a term used to refer to all narrative fiction that includes magical events in a realistic matter-of-fact narrative, where, the unordinary or supernatural is not a plain or evident matter, but it is an ordinary matter, which can happen every day. -
Jabbar Patel filmmaking - An auteur theory approach /
Films are a product of the director‟s mind. Through films we convey and understand certain messages by the use of certain symbols and metaphors that reoccur in our surrounding. Studies show that directors have their own individual style or pattern in which they prefer to portray certain elements in the movie. -
Contribution of media towards body image dissatisfaction in men /
The thesis tries to explore and find out how media has been a contributing factor in the phenomenon of body image dissatisfaction prevalent amongst the male population. With the advent of technology, advertising and promotion of male grooming products has become aggressive and relentless. The phenomenon of body image dissatisfaction has existed for a long time amongst the female population but with passing time it has caught onto the men also. -
Coverage of Kasthurirangan report by Major Kerala newspapers: A study based on two national and regional newspapers /
This paper tries to evaluate the phenomenon of news-views coverageon Kasthurirangan Report in Print Media considering its peak discussed period that is, from November 2013 to January 2014. The time constraint made the researcher to restrict only to print media coverage in Kerala rather considering the other forms of media platform‟s coverage. -
Role of media in social issues: Media coverage of Vidarbha mass suicide by print media /
Media has always been an influential medium. It also has the biggest power to make aware of the people and the government. Thus it makes the government aware about the common people‟s problems and needs and making them act accordingly. In fact, it‟s actually the duty of the media. It‟s better to say that its function is nothing but to be a „watchdog‟. There are 4 theories of press/media and three other theories which are called „Development or Alternate Theories‟. -
Social media strategies of royal challenges Bangalore team and perception of its fans /
Indian Premier League (IPL) buzz is primarily driven by marketing actions of the broadcaster, Here the researcher brings out the key aspects for the success of Royal Challengers Bangalore (RCB) franchise through social media part of sports communication to connect with their fans to build a brand identity, manage reputations, and engage fans through various clubs. -
A case study of the public relations strategy of Bengaluru football club 2013-14 season /
Public Relations has grown and evolved as a field over the past few decades. It has gained a sacred form of importance in terms of understanding and building effectiveness of each field. One of the fields that has been a great beneficiary of this field has been the domain of sports. Global sporting clubs and brands have been implementing public relations strategies to effective ends for a long time now. It has been a trend of note on a global scale as well as in India. -
Shifting trends in bollywood's representation of subculture -A mise-en-scene perspective /
Indian Cinema today is an outcome of the continuous shifts and transferals, focusing on certain popular culture, narrative structures and styles, genres and most importantly visual culture. Bollywood which is the custodian of Hindi Cinema has come a long way from the depiction of as a prototype of any part of the country, identified and experienced by everyone irrespective of time and space has narrowed itself into more specific forms, focusing on the sub-cultures as perceived or understood from the innumerable films produced in the recent years. -
A comparative study of Ravi Chopra's Mahabharata(1988) on Doordarshan and Siddharth Anand Kumar's Mahabharat (2014) on Star Plus /
Portrayal of characters on both Ravi Chopra’s Mahabharata and Siddharth Anand Kumar’s Mahabharata on Star Plus. Identifying the costumes of characters of old Mahabharata and new Mahabharata. Identifying the visualization and special effects in both old and new Mahabharata. -
Readers' perceptions of the pauls publications in the archdiocese of Bangalore /
“A good book has no ending,” says RD Cumming. Similarly, a good book inspires, encourages and comforts each time we read it. ST PAULS Publications, have been enriching and enlightening minds of innumerable readers for more than six decades. So for ST PAULS have published more than 1000 titles in different languages in India. -
An exploratory study on video marketing as a new tool of advertising in digital marketing /
The rate at which New Media technologies are on the rise, directs us to the question how they affect the media business. In areas such as advertising, innovation come and go, resulting in marketing business development, at a faster pace. Today, the cutting edge technology of Video marketing had entered the advertising industry. Consumers are more mobile than ever before and advertisers want to get in touch with them while on the go. Amid all the new developments, video marketing is more and more essential for commodities and services. -
Learning foreign languages: A comparative analysis of online learning process vs. traditional educational processes /
Internet has pervaded every aspect of the life of the modern person today in the contemporary world. The fact that the education sector is undergoing vast amount of change in terms of the digital revolution via the internet medium is exemplary of the powerful aspect of the internet medium. This is also the case with the practice of foreign languages by many people, especially the urban educated youth. -
Portrayal of branding of Kerala through bollywood movies /
India‟s top film industry like Bollywood portrays the heterogeneity of India to the world. Bollywood industry tries to portray the vast heterogeneous features of different states in India. The objective of this study is to observe and analysis the way Kerala is being branded in Bollywood movies. The study will look into the inclusive branding and representation of Kerala in aspects such as culture, religion, tradition, language, local people and destination. -
Effectiveness of promotional strategies of media meet 2014: A case study /
Media Meet is a national level annual fest conducted by the Department of Media Studies, Christ University, Bengaluru since 2010. Media Meet provides a platform to bridge the gap between professions and students in the domain of media. Media Meet is covered by various regional and national media houses.
Collection Tree
- Thesis
- MASTERS