Social media and crisis communication the new age mantra? /

Title

Social media and crisis communication the new age mantra? /

Creator

Modi, Noopur. - 1024030

Description

The topic Social Media and Crisis communication ?? The new age mantra? is indeed one where immense amount of research is possible. Simply because social media today has become one of the most rapidly growing means of communication. The researcher through this research aims to find out if Public relations professionals use this medium extensively while communicating crisis. The theory used behind this research is ??uses and gratification theory. The research begins with the theoretical aspect of social media and crisis communication. The researcher has taken examples of a few ground breaking crisis that have taken place in the consumer world and cited their examples where in prominent use of social media has made people aware of the crisis and it is the same social media that has eventually regained peoples faith back into the brand.

Date

2012-03-19

Publisher

CHRIST (Deemed to be University)

Subject

Communication, Media Studies

Format

PDF

Language

English

Type

Masters' Dissertation