Social media and crisis communication the new age mantra? /

Social media and crisis communication the new age mantra? /

Communication, Media Studies

The topic Social Media and Crisis communication ?? The new age mantra? is indeed one where immense amount of research is possible. Simply because social media today has become one of the most rapidly growing means of communication. The researcher through this research aims to find out if Public relations professionals use this medium extensively while communicating crisis. The theory used behind this research is ??uses and gratification theory. The research begins with the theoretical aspect of social media and crisis communication. The researcher has taken examples of a few ground breaking crisis that have taken place in the consumer world and cited their examples where in prominent use of social media has made people aware of the crisis and it is the same social media that has eventually regained peoples faith back into the brand.

Modi, Noopur. - 1024030

CHRIST (Deemed to be University)

2012

PDF

English

Masters' Dissertation