Type:Patent

Subject:Marketing

Description:Patent Number: 202211039578, Applicant: Dr. Mahesh Chandra Joshi. Big firms have enough resources for various activities such as branding, market research, innovation, product development etc. which are very important for survival and growth of an organization. Small firms also wish to execute these activities but many times resource constraints refrain them form activities like market research which either requires inhouse research team or hiring of external agency for the task. [show more]

Subject:Management Studies

Description:Vels Management Journal, Vol-1 (2), pp. 98-100. ISBN-978-0-7494-6325-0

Subject:Economics

Description:Indian Streams Research Journal, Vol-2 (10), pp. 38-42. ISSN-2230-7850

Type:PhD

Subject:Psychology

Type:Image

Subject:Stamp ingot collection

Description:The stamp was originally issued on 2nd May 2007.

Type:Patent

Subject:Communication

Description:Patent Number: 202141058954, Applicant: A Narasima Venkatesh.The idea of a Smart City features the need to upgrade the quality, interconnection, and execution of different metropolitan administrations with the utilization of data and correspondence advancements (ICT). Savvy City advances advance cloud-based furthermore Internet of Things (IoT) based administrations in which genuine world UIs use cell phones, sensors and RFIDs. [show more]

Description:The effectiveness of ethics education in developing ethically sensitive corporate leaders is a much debated subject. In the absence of much documented research on this topic in the Indian context, this study explores the question can business schools make any impact in enhancing the ethical sensitivity of the budding management graduates. Along with this primary hypothesis, the impact of variables such as type of schooling, academic achievement and gender is also analysed. The study is conducted on 259 graduate students from 5 business schools in Bangalore. A 20 scenario questionnaire is used to measure the ethical sensitivity score. Statistical tools like ANOVA, t-test and Pearsons coefficient of correlation are used to analyse the data. To the question how effective business ethics education in enhancing ethical sensitivity, the study found that the impact is limited. The outcome of business ethics is limited to improvement in the awareness of certain ethical issues. It does not influence the personal value orientations or inclinations to compromise ethics for self- interests and monetary benefits. This finding goes along with some of the similar researches done in other countries. The research also found that the personal values of students were developed at a young age and had been influenced by the type of school of their primary education. Students who have studied in religious affiliated schools have expressed greater ethical sensitivity compared to students studied in private or government schools for their early education. Another finding of this research challenges some of the earlier observations that academically achieving students exhibit higher sensitivity to ethical issues. The present study revealed no correlation between students academic achievements and ethical sensitivity. It reiterates the importance of providing holistic education than single-minded pursuit of academic excellence. The question whether one gender is superior to the other in ethical orientations is a well-researched topic, though most of such studies are done in the west. The current study in Indian context reinforces the outcome of the majority of researches which state that women tend to be more ethical than men. This study challenges the business schools to rethink the content and process of teaching business ethics to make it effective in developing the ethical quotient of future business leaders. Pedagogy that integrates critical reflection of personal values and ethical choices is recommended to make a difference. A greater sense of responsibility from the part of primary education providers and a holistic approach to education than mere pursuit of academic excellence are some of the other suggestions for introspection emerging from this research. [show more]

Type:Journal Article

Subject:Engineering

Description:International journal Of Applied Engineering Research, Vol.10, Issue 79, pp.835-838, ISSN No: 0973-4562.

Type:Masters Dissertation

Subject:Media Studies

Description:Product Placement is a new innovative and modern form of advertising and promotional mechanism in which the marketers brand their goods by placing it in sports & entertainment programs. Brand Placement when collaborated with a well respected athlete or is strategically placed on the field at a game has helped many brands draw much needed exposure to their product offerings. The modes of product placement have transformed over the years, from the traditional practice of inserting ten or thirty seconds commercials to direct placement of the brand during live game or match intervals. Brand placement has the power to persuade a consumer or to strengthen the loyalty towards a brand. [show more]

Type:Patent

Subject:Computer Science

Description:Patent Number: 202111040160, Applicant: Dr. Akhilesh Tiwari. The present invention relates to provide a system and method for business supply chain management that includes a system and variety of steps in which it process. Where a order is received from a buyer or from a seller. The received order includes more information about the ordered product. An exemplary process according to the present invention is a flow chart showing the steps in 5. In step 10, an order is received for one or more products from a supply chain participant such as a buyer or seller. [show more]

Type:Journal Article

Subject:Psychology

Description:Journal Of Leadership Studies, Vol.9, Issue 3, ISSN No: 1935-262X.

Subject:Economics

Description:The Multidisciplinary National Journal, Vol-10 (1), pp. 77-96. ISSN-0975-9484

Type:Journal Article

Subject:Management

Description:Asian Journal of Research in Banking and Finance, Vol.4, Issue 12, pp.12-22, ISSN No: 2249-7323.

Type:Article

Subject:Department of Chemistry

Description:Issue 4(1) 675-681

Subject:Chemistry

Description:Journal Atoms and Molecules an International Online Journal, Vol-4 (1), pp. 675-681. ISSN-2277-1247

Description:Celebrity endorsement in India is a big market and has been growing continuously. Brands often use celebrities to make an impact on people but today even the non-governmental organizations have been taking help of celebrities to endorse their cause and the NGO. Moreover, this has become an inevitable part of their public relations strategy. This paper analysis the public relations strategies of three NGOs and tries to find out why there is a requirement of celebrities in the non-profit sector and also how the celebrities have contributed to its development. [show more]

Description:Jewellery being mainly a womans product is largely being sold by celebrity men now in Malayalam advertisements, indicating a shift in pattern from using female models. Mohanlal, Dileep, Suresh Gopi, Vikram and Vijay are some of the celebrities who have been endorsing jewellery. The objectives of this study were to analyse the different elements of the jewellery advertisements using celebrity men, study the reasons for the changing trends (from female models to celebrity men) ?? audience perspective and study any patterns across the advertisements. A content analysis of some of the advertisements were done based on the following parameters: the celebrity, attire of the celebrity, dialogues, main message in the advertisements, advertising appeal, background setting and objects, use of text, kind of background score or music, and jewellery presentation. A survey was conducted on a sample size of 50 to help answer the research questions from an audience perspective. It was found that all the celebrities were those who have had long standing careers. It was also found that all the advertisements were in accordance with the Match Up theory. It was found that in terms of dialogue delivery there was a mix of both the spokesperson and presenter styles that were adopted in the advertisements. The format of the advertisement and the way in which content is presented seems to be chosen based on the celebrity who is endorsing. It was found that both emotional messages as well as messages that require more logical or rational thinking are dealt with almost in equal numbers by the celebrities, hence breaking this stereotypical notion. From the survey analysis it was found that the on-film personalities of all the celebrities are kept intact in the ads as well; glittering generality is the most frequently used persuasion technique in the ads. [show more]

Type:Masters Dissertation

Subject:Media Studies

Description:Alfred Hitchcock said, the better the villain, the better the film. If cinema has been a mirror to our times, the characters that populate one are reflections of us- the manifestations of our times. The antagonists in cinema are all that we dread and fear presented in different degrees of hyperbole, and to unswervingly desire and cheer their downfall at the hands has been an enduring appeal of cinema. [show more]