Business model of IPL: Role of product placement in creating it as a brand /

Title

Business model of IPL: Role of product placement in creating it as a brand /

Creator

Mittal, Aditya. - 1537103

Contributor

Department of Media Studies

Description

Product Placement is a new innovative and modern form of advertising and promotional mechanism in which the marketers brand their goods by placing it in sports & entertainment programs. Brand Placement when collaborated with a well respected athlete or is strategically placed on the field at a game has helped many brands draw much needed exposure to their product offerings. The modes of product placement have transformed over the years, from the traditional practice of inserting ten or thirty seconds commercials to direct placement of the brand during live game or match intervals. Brand placement has the power to persuade a consumer or to strengthen the loyalty towards a brand.

Source

Master of Arts in Media and Communication Studies

Date

2017-02-03

Publisher

CHRIST (Deemed To Be University)

Subject

Media Studies

Format

PDF

Language

English

Type

Masters Dissertation