Business model of IPL: Role of product placement in creating it as a brand /

Business model of IPL: Role of product placement in creating it as a brand /

Media Studies

Product Placement is a new innovative and modern form of advertising and promotional mechanism in which the marketers brand their goods by placing it in sports & entertainment programs. Brand Placement when collaborated with a well respected athlete or is strategically placed on the field at a game has helped many brands draw much needed exposure to their product offerings. The modes of product placement have transformed over the years, from the traditional practice of inserting ten or thirty seconds commercials to direct placement of the brand during live game or match intervals. Brand placement has the power to persuade a consumer or to strengthen the loyalty towards a brand.

Mittal, Aditya. - 1537103

Master of Arts in Media and Communication Studies

CHRIST (Deemed To Be University)

2017

Department of Media Studies

PDF

English

Masters Dissertation