| KHAITAN GUNJAN | COMPETITIVE MARKETING IN INDIA: A CASE STUDY ON AD STRATEGIES OF SAMSUNG GALAXY AND NOKIA LUMIA | | |
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Description:Today the first thing that we look for before moving out of our house is our cell phone. This gadget has made possible for us to keep in touch with the entire globe irrespective of where we are. The first ever mobile phone which was commercially available was DynaTAC 8000x but that was the era when not many people could afford it. Contrary to this, today is the time where every nine out of ten people have their personal cell phones. This to a certain limit was made possible by Reliance. It came out with affordable CDMA cell phones which even the lower class population of India could afford. Although these companies have created a benchmark for themselves, they have not really been the leading brands of the industry in terms of variation, style, preference, promotion etc. To a certain extent, it has been noticed that Nokia has been the preference of the people due to its variety, style and longitivity. Nokia has been the leading smart phone brand in the industry for several years. For long it has maintained its credibility, keeping itself connected with the clients. The loyalty that its customers had for the company was strong enough for them to not go in search for other brands. Samsung, on the contrary wasnt doing very well in the market. Its designs and applications were constantly failing. Therefore the fact that Samsung is now the leading brand in our country has a lot aspects attached to it. There have been uncompromising strategies put behind the success of Samsung. From a very nominal smart phone company, it has risen to the most popular smart phone company in India. Its has been noticed that with the incoming of new handsets and softwares, there has been a change even in its promotional activities. Nokia, which in the past was loaded with new launches like the N series or the E series, suddenly came to a halt. This was when the Samsung started coming up with its touch screen Corby phones. Therefore this study will be executed to mark the difference in the marketing strategies of Samsung at its stage of rival, also comparing it to the parallel Nokia Advertisements. [show more]
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| Agarwal, Anil Kumar. | Compounds and methods for the treatment of non-alcoholic steatohepatitis / | Patent | Medicinal Chemistry |
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Type:Patent Subject:Medicinal Chemistry |
Description:Patent Number: WO2019111225, Applicant: AVALIV THERAPEUTICS.
Compounds and compositions are provided having the structure of Formula (I) or a pharmaceutically acceptable salt, tautomer, or stereoisomer thereof, wherein T, T', U, U', V, W, R1, R2, R3', n, o, o', o'', and o''' are as defined herein. Suchcompounds are useful for treating liver diseases and abnormal liver conditions, including non-alcoholic steatohepatitis via inhibition of the lysosomal enzyme cathepsin D. [show more]
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| Sheryl Cherian Parakkal - 2090196 | Computational chemical property prediction and anticancer simulation of heterocyclic molecules / | PhD | Chemistry |
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Type:PhD Subject:Chemistry |
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| Kavipriya K - 1942044 | Computational methods for detection and recognition of coronary artery stenosis in angiogram images / |
PhD | Computer Science |
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Type:
PhD Subject:Computer Science |
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| Samanta, Debabrata. | Computer implemented method for generating notification during call without using internet in wireless communication / | Patent | Electronics |
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Type:Patent Subject:Electronics |
Description:"Patent Number: 201911047977, Applicant: Asik Rahaman Jamader.
The present invention disclosure is related to a computer implemented method for generating notification during calls without usinginternet in wireless communication. The present invention provides an internet free method for advance notification system from the caller. This advance notification generated by calling time on calling partys devise. The incoming calls getting an assigned text as subject of calling from a caller. Caller party can recognize the caller identity and a picture on the incoming telephone call." [show more]
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| J, Sagaya Mary. - 1540073 | Computer Vision Based Indian Sign Language Recognition Using Deep Learning / | PhD | Computer Science |
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Type:PhD Subject:Computer Science |
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| Govindaraju, Santhosh. | Computer-aided drug design and green synthesis of novel pyrazole analogues as potential sars-cov-2 main protease inhabitors against anti-covid-19 protein targets / | | Bio-Medical |
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Subject:Bio-Medical |
Description:Patent Number: 202141026750, Applicant: Santhosh Govindaraju.
COVID-19 pandemic has significantly increased high deaths, infectivity and hospitalizations. Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) is a foremost problem in the world presently. Currently, all research institutions and pharmaceutical industries are keen in developing new vaccines and more effective drugs that could inhibit the SARS-CoV-2 virus and help in the treatment of patients. This provoked us to design medicinally effective drug candiadates which can prevent the SARS-CoV-2 virus of the infected patients. [show more]
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| Chaurasia, Amrita. | Conceptual framework of artificial intelligence in human resource management / | Patent | Computer Science |
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Type:Patent Subject:Computer Science |
Description:Patent Number: 202221003373, Applicant: Rishu Roy.
Developing a conceptual framework for using artificial intelligence in human resource management is the goal of this study (HRM). The six main human resource management theory characteristics are integrated with AI technology's possible applicability. Human resource management encompasses a variety of facets, including human resource strategy and planning, recruiting, training and development, performance assessment, and management of employee relations. [show more]
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| Mattam, Liya Benny., Bijoy, Anusha., Thadathil, Ditto Abraham., George, Louis., Varghese, Anitha. | Conducting polymers: A versatile material for biomedical applications / | Research Publication | Chemistry |
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Type:Research Publication Subject:Chemistry |
Description:ChemistrySelect, Vol.7, Issue 42, ISSN No: 2365-6549.
Conducting polymers (CPs) are organic polymers with metallic conductivity or semiconducting properties which have drawn considerable attention globally. They are versatile materials because of their excellent environmental stability, electrical conductivity, economic importance as well as optical and electronic properties. CPs are interesting because they can be functionalized in several ways and the chemical properties are fine-tuned by incorporating new functionalities, making them more suitable in biomedical and other applications. [show more]
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| Anirban Roy and Arun Kumar | Configuration of Streamlines of a Rotating Fluid Flows with Variable Viscosity | Article | Department of Science and Humanities |
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Type:Article Subject:Department of Science and Humanities |
Description:Volume 2, issue 8, ISSN 23938374
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| Jose, Iven. | Conjugate of estradiol and applications thereof / | Patent | Cancer Detection |
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Type:Patent Subject:Cancer Detection |
Description:Patent Number: US 10 , 054 , 602 B2, Applicant: Christ University.
The present invention relates to conjugate of 17-β estradiol with an analog of indocyanine green dye for the detection of cancers. The invention also provides a method of preparation of the conjugate and method of detection of cancer cells. [show more]
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| Pillai, Vinay Jha. | Conjugate of estradiol and applications thereof / | Patent | Cancer Detection |
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Type:Patent Subject:Cancer Detection |
Description:Patent Number: US 10 , 054 , 602 B2, Applicant: Christ University.
The present invention relates to conjugate of 17-β estradiol with an analog of indocyanine green dye for the detection of cancers. The invention also provides a method of preparation of the conjugate and method of detection of cancer cells. [show more]
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| Jose, Iven. | Conjugate of Estradiol and applications thereof / | Patent | Contrast Agent/Optical Imaging |
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Type:Patent Subject:Contrast Agent/Optical Imaging |
Description:Patent Number: 201641013646, Applicant: Christ University.
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| Pillai, Vinay Jha. | Conjugate of Estradiol and applications thereof / | Patent | Contrast Agent/Optical Imaging |
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Type:Patent Subject:Contrast Agent/Optical Imaging |
Description:Patent Number: 201641013646, Applicant: Christ University.
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| M Fathima | Construction of Crime in Select Novels of
Theodore Dreiser
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| ANU TOKO | CONSTRUCTION OF PAN-ETHNIC IDENTITY AMONG THE NORTHEAST MIGRANTS IN BANGALORE | | |
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| Kareem Jacqueline and Srikantaswamy | Construction of Teachers' Personal Commitment Scale: Validity and Reliability Analysis | | Education |
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Subject:Education |
Description:Indian Streams Research Journal, Vol-3(12), pp.1-6. ISSN-2230-7850
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| Ganesh, L. | Consumer perception and acceptance of minute maid pulpy orange in puducherry | | Institute of Management |
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Subject:Institute of Management |
Description:International Journal of Management & Business Studies, 3 (2), pp. 119-121. ISSN-2230-2463
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| Sunita Kumar | Consumer preference towards private label brands with reference to retail apparel in India / | Journal Article | Management |
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Type:Journal Article Subject:Management |
Description:Indian Journal of Marketing, Vol.49, Issue 7, pp. 49-66, ISSN No: 0973-8703.
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| BINDU JAYA LAKSHMI P | CONTENT ANALYSIS OF 6TH STANDARD SCIENCE TEXTBOOKS WITHIN ICSE BOARD ?? A HERMENEUTIC COMPARISON | | |
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