Description:The research paper was aimed to look into the portrayal of women in media especially those who do item numbers. The paper also looked into the matter that how due to the lack of relevance of item numbers in movies today, the portrayal is negative. Whether this in turn has led to a negative stereotypical representation of women in general was also a concern of the study. The researcher focussed on this matter as she is strongly against any kind of stereotypical representations. As a media student she wanted to inform people about the rights and wrongs in the society and how this leads to framing of stereotypes which is often regarded derogatory. The research was done using both primary and secondary sources. Primary data collection included questionnaire method to general audience of sample size of 100 and a comparative analysis will be done. An extensive study was done of secondary sources too including books, journals, movies, short videos, internet and newspapers. The study revealed that item numbers have definietely lost its relevance in the movies and that has led to the negative portrayal of item girls. There were other reasons also found have an impact on the audiences?? mind which in turn influences his thinking towards the item girls, this was found by comprehending the study with Cultivation theory by Gerbner. [show more]

Type:Article

Subject:Department of Engineering

Description:Vol. 1 Issue V, December, ISSN: 2321-9653

Type:PhD

Subject:Life Science_Biotechnology

Type:PhD

Subject:Life Sciences_Biotechnology

Description:In this dissertation, we study the condition required for a graph of semi-prime size to have a Sn decomposition. We have considered the simplest cases with the semi-prime value as 15, which is the product of 3 and 5; graph being a tree; and S4 decomposition is considered. Any graph can be decomposed into subgraphs, but the subgraphs obtained after decomposition need not be isomorphic to each other. We discuss, under what conditions can a tree of size 15 be decomposed such that all the subgraphs obtained is isomorphic to S4. [show more]

Subject:Management

Description:GFJMR Journal of Management and Research, Vol-6, pp. 78-92. ISSN-2229-4651

Type:Image

Subject:Stamp ingot collection

Description:J. R. D. Tata, commemorative postage stamp was originally issued by the Department of Posts on 29 November, 1994 on his first death anniversary. He is the first licensed pilot in India and awardee of numerous national and international honors.

Type:Masters Dissertation

Subject:Media Studies

Description:Films are a product of the director‟s mind. Through films we convey and understand certain messages by the use of certain symbols and metaphors that reoccur in our surrounding. Studies show that directors have their own individual style or pattern in which they prefer to portray certain elements in the movie. [show more]

Subject:Statistics

Description:Golden Research Thoughts, Vol-1 (9), pp. 1-4.

Type:PhD

Subject:Education

Type:PhD

Subject:Sociology

Description:Innovations in Science and Technology form the basis of most changes in all world societies. Harnessing these discoveries, for the benefit and progress of various social groups, then becomes the greatest contribution of the community of Natural Scientists within any society. In Bangalore, as in other parts of India, discoveries and innovations are brought about in Science and Technology laboratories, on a daily basis. [show more]

Type:Journal Article

Subject:Economics

Description:The Indian Journal of Labour Economics, Vol.61, Issue 4, pp.681-699, ISSN No: 0971-7927.

Description:The information obtained from X-ray fluorescence parameters is very important in the study of some basic phenomena, in atomic molecular and radiation physics. This demands for accurate values of XRF parameters such as shell wise and sub-shell wise X-ray fluorescence yield, fluorescence X-ray production cross-section, shell and sub-shell intensity ratios, K to L vacancy transfer probabilities and so on. Nuclear processes like orbital electron capture or internal conversion of gamma transition and interaction of photons or charged particles give rise to X-ray fluorescence. It is reported that the probability of emission of X-rays by decay process is different from the probability of emission of X-rays by photoionisation[1-3]. The K shell XRF parameters of elements have been extensively studied by several researchers by photon exciation methods and varieties of detectors [4-9]. But there are not many reports on the measurements of K shell X-ray intensity ratios of elements following decay processes. This may be due to the requirement of the radioactive sources of the order of 100mCi and preparing many electron capture and internal conversion sources of this strength may be a difficult task. In view of this, we have made an attempt to study the effect of internal conversion on the probability of X-ray emission of thallium and barium by determining K shell intensity ratios, K ?? Li, K-M radiative and K-L total vacancy transfer probabilities from weak internal conversion sources Hg203 and Cs137respectively. To examine the effect of decay process on X-ray emission the K shell fluorescence parameters determined are compared with the theoretical values and other experimental results obtained using radioactive decay and photon excitation methods. The dissertation consists of five Chapters. In the first Chapter, we introduce the project work carried out. In Chapter 2, we present the brief theory of XRF and literature survey. It consists of two sections; in section 2.1, we give the theoretical aspects of the K X-ray fluorescence and in section 2.2, we present the literature survey related to the determination of K X-ray intensity ratios and vacancy transfer probabilities through photoionization methods and decay processes. Chapter 3 deals with experimental details such as the radioactive sources, detector and electronic modules used in our experiment, the experimental arrangement and standardization of spectrometer, and experimental procedure adopted in the collection and analysis of the data. In Chapter 4, we present the results on K X-ray intensity ratios and vacancy transfer probabilities along with the theoretical, semi-empirical and others experimental values. In Chapter 5, we give the conclusions. [show more]

Description:X-ray fluorescence phenomenon (XRF) has gained importance as a tool the fields of atomic, nuclear and radiation physics, material science, medical physics, and in such diverse fields as industry, agriculture, archaeology, forensic science and so on for elemental analysis. This demands for accurate values of XRF parameters such as shell wise and sub-shell wise x-ray fluorescence yield, fluorescence x-ray production cross-section, Auger transition rate, shell and sub-shell intensity ratios, K to L vacancy transfer probabilities and so on. In addition, measurements of these parameters are useful in obtaining physical parameters such as photoelectric cross-sections, jump ratios and x-ray emission rates. Over the years several researchers have measured these parameters employing variety of methods and detectors (Apaydin and Tira?o?lu 2012; Hopman et al. 2012; Kahoul et al. 2011; Cengiz et al. 2011; Cengiz et al. 2010; M??nesguen and M. -C. L??py 2010; S????t et al. 2009a; S????t et al. 2009b; Reyes-Herrera and Miranda 2008; Ertu?rul et al. 2007; Aylikci et al. 2007; Demir and ?ahin 2007; ?ahin et al. 2005; ??zdemir et al. 2002; ?imsek et al. 2002; Durak et al. 2001; 1998; Allawadhi et al. 1993). However these methods involve complicated single and double reflection geometries armed with sophisticated equipments and strong sources of the order of 109 Bq or more. These experiments involve many corrections such as attenuation of x-rays in the target itself (self attenuation correction), attenuation in the window of the detector (window attenuation correction), solid angle correction, photopeak efficiency and total detection efficiency of the detector, etc. Estimation of intensity of radiations incident on the target is a difficult task in these methods. The incident intensity and the total x-ray fluorescence intensity generated in the target are the quantities, which determine the accuracy of the K x-ray fluorescence parameters. Recently Gudennavar et al. (2003a; 2003b) and Horakeri et al. (2011; 1998; 1997) have developed a simple method to measure K-shell fluorescence yields, production cross section and other parameters by adopting a 2geometrical configuration and employing weak radioactive sources. K x-ray fluorescence parameters are independent of angle of emission because K x-rays are emitted isotropically from the target atom. It was found that the method yields K x-ray fluorescence parameter values as accurate as any standard reflection geometry experiment. The simplicity of method helps one to utilize it to develop student laboratory experiments to train students in x-ray fluorescence field. Since the method requires weak sources, it is of great advantage to student laboratories for they do not need special permission to acquire sources and sources can be handled safely without any personal radiation hazards. However the validity of the target thickness criterion and the method needs to checked with other X-ray detectors such as CdZnTe, HPGe as their construction arrangements are different from NaI(Tl) detectors and for all the elements in the periodic table. In the present study, we have measured the K x-ray fluorescence parameters for the elements platinum and lead using HPGe detector spectrometer and 57Co excitation source. The results are compared with the theoretical, semi-empirical fitted and other experimental values. [show more]

Description:Over the years X-ray fluorescence studies have gained much importance due to the increasing applications in various fields. Today X-ray spectroscopy contributes significantly to the increasing knowledge in different scientific disciplines such as atomic, nuclear and radiation physics, solid-state and semiconductor research, space research, medicine and biomedical research, forensic science, metallurgy, geophysical research and source exploration, industry, archaeology, art, environment analysis and protection, and so on for elemental analysis. X-rays are generated in a wide variety of ways: Proton induced, ion induced, photon induced and X-ray emission following radioactive decay. There are two types of decay processes that result in K shell X-ray emission; electron capture (EC) process and internal conversion (IC) of gamma transitions. It has been reported that the values of K shell X-ray intensity ratios following electron capture (EC) decay are different from the theoretical values as well as those obtained via photon induced excitations. Eventhough several researchers have made attempts to study the K shell intensity ratios by photon excitation methods employing reflection geometries, there are very few reports on the measurements of K shell X-ray intensity ratios of elements following decay processes. In the present investigation, we have determined the K shell X-ray intensity ratios and total vacancy transfer probabilities of iron, silver and tellurium via electron capture decay of Co57, Cd109 and I125 employing 2??-geometrical configuration method. The obtained results are discussed in the light of the effects of electron capture decay on X-ray emission probabilities comparing with theoretical, semi-empirical and experimental results. This dissertation consists of five chapters. Chapter 1 gives a brief introduction to the subject and ends with specifying the relevance of the present investigation. Chapter 2 deals with the theoretical details followed by the literature review and statement of the problem. In the following chapter, we give a brief description on the experimental procedure and data analysis methods. Chapter 4 includes the results and discussions. In the concluding chapter, a summary of the present investigation and the scope for future work are clearly stated. [show more]

Type:Journal Article

Subject:Commerce - Small Medium Industries

Description:International Journal Of Business And Management Invention, Vol.4, Issue 9, pp.1-5, ISSN No: 2319-801X.

Description:Kamal Haasan is one actor who has a dynamic image in Tamil film Industry. He is one actor who is never scared of experimenting with his roles. This paper tries to find the change in image of the actor. In the present scenario the cinegoers look up to him as an actor, because of his versatility and he his predominantly known for his acting. In a time where the actors were making big budget films for commercialization, Kamal Haasan wanted to make films that had an in-depth story which people could relate to. With Apporva Raagangal he started off his career and got the Filmfare Award for the best actor. He is one actor who never stops from experimenting in films and taking up new roles as a director, producer etc. The paper would analyze twelve of his movies. Thus through this visual analysis the researcher tries to find out whether an actual image transition has happened in the actor and whether the change has been maintained. The researcher has short listed twelve movies for visual analysis, they are: Sigappu Rojakkal, Moondram Pirai, Nayagan, Apoorva Sagodharangal, Thevar Magan, Indian, Avvai Shanmughi, Hey Ram, Thenali, Virumandi, and Vishwaroopam. [show more]

Type:Image

Subject:Stamp ingot collection

Description:Kathakali stamp was issued on 26 April, 2002. The Department of Posts, to commemorate the 50th anniversary of diplomatic relations between India and Japan with the issue of a set of 2 commemorative postage stamps and a miniature sheet. The theme is the rich traditions of classical performing arts Kabuki (Japan) and Kathakali (India). [show more]

Type:Journal Article

Subject:Kerala Flood-Foreign Assistance

Description:International Journal of Research And Analytical Reviews (IJRAR), Vol.5, Issue 3, pp.464-467, ISSN No: 2348-1269.

Type:PhD

Subject:Management

Description:Increasing digital disruption is driving the necessity for Omni-Channel Retailing, compelling the integration of online and offline channels. The line between online and physical retailing is blurring as retailers intend to deliver a unified experience anytime anywhere, than a mere channel specific experience. As customer expectation for seamless experience intensifies, and retailers’ organizational, operational and technical barriers persist, it would be vital to formulate a suitable strategy towards elevating Omni-Channel Retail Experience. Though prior studies have observed the need for realigning the strategy around blended advantages of multiple channels, there is a limited understanding with regards to Omni-Channel Capabilities influencing customer experience elements. Besides, it is challenging to adopt all the capabilities within a competitive timeframe. Thus, the importance of prioritizing these capabilities remains fairly underexplored. This research aims to close this gap by ascertaining key Omni-Channel Dimensions and Capabilities influencing experiential aspects, pertaining to Apparel and Fashion retail, which is a leading category in India. The research first employs a qualitative study to corroborate the appropriateness of the Omni-Channel constructs identified from literature review, in the context of Indian retail market, followed by a quantitative study to validate their influence on OmniChannel Retail Experience. The research determines key capabilities and dimensions from a retailers’ perspective that underpin key experience elements. [show more]