IRRELEVANCE OF ITEM NUMBERS IN BOLLYWOOD MOVIES TODAY- AFFECTING THE PORTRAYAL OF ITEM GIRLS

IRRELEVANCE OF ITEM NUMBERS IN BOLLYWOOD MOVIES TODAY- AFFECTING THE PORTRAYAL OF ITEM GIRLS

The research paper was aimed to look into the portrayal of women in media especially those who do item numbers. The paper also looked into the matter that how due to the lack of relevance of item numbers in movies today, the portrayal is negative. Whether this in turn has led to a negative stereotypical representation of women in general was also a concern of the study. The researcher focussed on this matter as she is strongly against any kind of stereotypical representations. As a media student she wanted to inform people about the rights and wrongs in the society and how this leads to framing of stereotypes which is often regarded derogatory. The research was done using both primary and secondary sources. Primary data collection included questionnaire method to general audience of sample size of 100 and a comparative analysis will be done. An extensive study was done of secondary sources too including books, journals, movies, short videos, internet and newspapers. The study revealed that item numbers have definietely lost its relevance in the movies and that has led to the negative portrayal of item girls. There were other reasons also found have an impact on the audiences?? mind which in turn influences his thinking towards the item girls, this was found by comprehending the study with Cultivation theory by Gerbner.

Silpa Sarmmah Suravi

Media Studies