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Essentials of Neuropsychology: Integrating Eastern and Western Perspectives
This comprehensive textbook offers a holistic integration of both the research and clinical aspects of neuropsychology. Combining Eastern and Western perspectives, it explores latest developments, current scope, and significant challenges in the field to provide a detailed understanding of brain and behavior from research and intervention methods to rehabilitation and applications. Each chapter in the book includes an introduction to the topic, an overview of the latest research in the field, and a discussion of the future directions that research can take. The book is structured into three parts, each addressing specific aspects of the field. Part 1 introduces the readers to the fundamental principles of neuropsychology, including the available methods of assessment, brain anatomy, and its connection with human psychology. It provides an indepth look at neuropsychological and electrophysiological methods and their applications in clinical practice. Part 2 focuses on the brain and cognition, examining the complex mechanisms that underlie cognitive behavior. The chapters include neuropsychology of various executive functions, memory, and social cognition. Part 3 delves into clinical disorders and their biological basis. This section explores the disorders that have a direct relationship between brain functioning and behavior, offering valuable insights into their diagnosis, treatment, and management. It is an essential resource for both students in clinical neuropsychology and professionals seeking to expand their knowledge and stay abreast of the latest developments. 2024 K. Jayasankara Reddy. -
Exploring the ethical implications of generative AI
Generative Artificial Intelligence (AI), an ever-evolving technology, holds immense promise across various industries, from healthcare to content generation. However, its rapid advancement has also given rise to profound ethical concerns. Illicit black-market industries exploit generative AI for counterfeit imagery, and in educational settings, biases and misinformation perpetuate. These issues underscore the need to grapple with the risks accompanying generative AI integration. Exploring the Ethical Implications of Generative AI emerges as a wellspring of insight for discerning academic scholars. It sets the stage by acknowledging generative AI's multifaceted potential and its capacity to reshape industries. The book addresses these complex ethical concerns, offering a comprehensive analysis and providing a roadmap for responsible AI development and usage. Its intended audience spans business leaders, policymakers, scholars, and individuals passionate about the ethical dimensions of AI. The book's objective is a twofold mission: to identify and dissect the ethical challenges inherent in generative AI while prescribing practical guidelines for its responsible development and utilization. By amalgamating the current research landscape, it aims to provide a comprehensive view of the field. Furthermore, the book introduces a set of practical guidelines that can serve as a guiding light for developers and users in diverse contexts, including workplaces, media, healthcare, education, and the military. By comprehensively addressing issues like bias, privacy, misuse, accountability, and responsibility, this book becomes the definitive guide for academic scholars navigating the ethical dilemmas of generative AI, ultimately safeguarding the responsible evolution of this groundbreaking technology. 2024 by IGI Global. All rights reserved. -
Future of customer engagement through marketing intelligence
In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data - the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions. Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage. Designed with a comprehensive and practical approach, the book's objectives align with addressing the emerging trends and challenges in customer engagement driven by marketing intelligence. It caters to a diverse audience, including marketing professionals, data analysts, business leaders, academics, researchers, consultants, technology developers, and policymakers. By delving into various topics, from AI-driven customer experiences to the application of advanced technologies like text mining and blockchain, the book serves as a valuable resource for navigating the evolving landscape of customer engagement and marketing intelligence. Ultimately, it stands as a beacon, illuminating the path toward sustainable and responsible customer engagement strategies in the ever-evolving world of marketing. 2024 by IGI Global. All rights reserved. -
Global Applications of Indian Psychology: Therapeutic and Strategic Models
Global Applications of Indian Psychology: Therapeutic and Strategic Models addresses a pressing problem in the field of psychology: the need for a fresh perspective that can effectively tackle the complex challenges of our modern world. While traditional Western psychology has its merits, it often fails to consider crucial aspects of human experience and well-being, limiting our understanding and hindering our ability to meet diverse global needs. This book offers a solution by presenting an interdisciplinary exploration of Indian psychology and its practical applications. Edited by Anuradha Sathiyaseelan and Sathiyaseelan Balasundaram, this comprehensive guide caters to academic scholars seeking a unique approach to understanding human psychology. It delves into the historical roots and philosophical foundations of Indian psychology, providing readers with a profound understanding of its principles and theories. The book highlights the multidisciplinary applications of Indian psychology, ranging from management and health to clinical practices, highlighting the significance of ancient Indian texts, ayurveda, yoga, and mindfulness meditation. By facilitating cross-cultural dialogue and collaboration, Global Applications of Indian Psychology: Therapeutic and Strategic Models bridges the gap between Indian and Western psychology, offering researchers and practitioners insights from both traditions. This fosters a more comprehensive understanding of human psychology and equips individuals with effective strategies to enhance well-being and flourishing worldwide. This invaluable resource fills a crucial gap in the field, offering a unique perspective and practical insights for teaching professionals, students, healthcare professionals, policymakers, researchers, and scholars in their quest for understanding and improving human psychology. 2024 by IGI Global. All rights reserved. -
Graph Theory and Decomposition
The book Graph Theory and Decomposition covers major areas of the decomposition of graphs. It is a three-part reference book with nine chapters that is aimed at enthusiasts as well as research scholars. It comprehends historical evolution and basic terminologies, and it deliberates on decompositions into cyclic graphs, such as cycle, digraph, and K4-e decompositions. In addition to determining the pendant number of graphs, it has a discourse on decomposing a graph into acyclic graphs like general tree, path, and star decompositions. It summarises another recently developed decomposition technique, which decomposes the given graph into multiple types of subgraphs. Major conjectures on graph decompositions are elaborately discussed. It alludes to a comprehensive bibliography that includes over 500 monographs and journal articles. It includes more than 500 theorems, around 100 definitions, 56 conjectures, 40 open problems, and an algorithm. The index section facilitates easy access to definitions, major conjectures, and named theorems. Thus, the book Graph Theory and Decomposition will be a great asset, we hope, in the field of decompositions of graphs and will serve as a reference book for all who are passionate about graph theory. 2024 Jomon Kottarathil, Sudev Naduvath and Joseph Varghese Kureethara. -
HEALTH PSYCHOLOGY IN INTEGRATIVE HEALTH CARE
The 8th International Conference of Indian Academy of Health Psychology (ICIAHP 2023) gathered leading experts, researchers, and professionals to exchange insights and explore innovations in mental and physical well-being. Featuring workshops on trauma release, hypnotherapy basics, mindfulness-based CBT, and suicide prevention, ICIAHP offered a diverse learning experience. Distinguished speakers from national and international universities attended the conference. The conference catered to health psychology professionals, researchers, educators, and scholars. ICIAHP 2023 stood out for its comprehensive program, renowned speakers, and ample networking, providing a platform for holistic learning and collaboration. 2024 selection and editorial matter, Dr. Sundeep Katevarapu, Dr. Anand Pratap Singh, Dr. Priyanka Tiwari, Ms. Akriti Varshney, Ms. Priya Lanka, Ms. Aankur Pradhan, Dr. Neeraj Panwar, Dr. Kumud Sapru Wangnue; individual chapters, the contributors. -
HR Analytics in an Era of Rapid Automation
Human Resources (HR) departments often have significant data sets related to employees and positions within their organizations, but optimizing use of this data can present challenges. As the business world rapidly transforms due to technological advancements, experts within the HR domain must learn to effectively use data to improve workforce performance and assist with strategic decisions. A comprehensive understanding of HR analytics and its multiple levels, ranging from descriptive to perspective, can emphasize how the data can support, track, and monitor employee performance, culture, turnover rate, and absenteeism. HR Analytics in an Era of Rapid Automation is a valuable guide for academics, researchers, and practitioners interested in the latest developments in HR analytics. It covers relevant theories and conceptual models based on quantitative and qualitative findings and emphasizes the importance of utilizing HR analytics for sustainable decision making. With a focus on recruitment analytics, talent acquisition, employee performance analytics, and more, this book provides practical solutions to the challenges facing HR professionals in the rapidly changing business world. By highlighting the value of people and HR analytics for business success, this book offers several solutions for the analysis of challenges facing HR professionals today. 2023 by IGI Global. All rights reserved. -
Hybrid Computational Intelligence: Challenges and Applications
Hybrid Computational Intelligence: Challenges and Utilities is a comprehensive resource that begins with the basics and main components of computational intelligence. It brings together many different aspects of the current research on HCI technologies, such as neural networks, support vector machines, fuzzy logic and evolutionary computation, while also covering a wide range of applications and implementation issues, from pattern recognition and system modeling, to intelligent control problems and biomedical applications. The book also explores the most widely used applications of hybrid computation as well as the history of their development. Each individual methodology provides hybrid systems with complementary reasoning and searching methods which allow the use of domain knowledge and empirical data to solve complex problems. 2020 Elsevier Inc. -
ICT as a driver of women's social and economic empowerment
The role of information and communication technologies as a tool for development has attracted the sustained attention of various agencies worldwide. If the gender dimensions of information and communication technologies-in terms of access and use, capacity-building opportunities, employment, and potential for empowerment-are explicitly identified and addressed, information and communication technologies can be a powerful catalyst for the political and social empowerment of women and the promotion of gender equality. ICT as a Driver of Women's Social and Economic Empowerment contributes to the growing body of literature and present state of knowledge by offering evidence on how new information and communication technologies impact women's economic and social empowerment and overall welfare creation leading to inclusive growth. Covering key topics such as economics, entrepreneurship, digital technologies, and inclusion, this premier reference source is ideal for industry professionals, policymakers, administrators, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students. 2023 by IGI Global. All rights reserved. -
Immersive Technologies: Navigating the Impacts, Challenges, and Opportunities
Immersive technology is going to govern the next generation in terms of education, health, military, tourism, and much more. Through its comprehensive exploration, didactic approach, and insightful analyses, this book provides an invaluable resource for understanding and harnessing the power of immersive technology. Immersive Technologies: Navigating the Impacts, Challenges, and Opportunities serves as a guiding compass through the immersive technology landscape and takes a multifaceted approach, addressing both the technical and human aspects. The book dissects the underlying methods and technologies that power immersive experiences, offering readers a clear understanding of how VR, AR, and MR function. The latest advancements, from cutting-edge hardware developments to revolutionary software applications are discussed in detail. The book also delves into the potential societal impacts and takes the reader on a journey from education to healthcare, entertainment to remote collaboration, so the reader can gain insights into the myriad of ways immersive technology is already shaping industries and human interaction. The ultimate benefit readers will derive from this book is a holistic grasp of the immersive technology landscape and they will be armed with knowledge about the challenges and opportunities presented by VR, AR, and MR. They will be well-equipped to navigate the future. This is a must-read for anyone interested in how this technology has the potential to reshape our world. Academicians will be enriched with the applications and practical perspectives. 2025 Sagaya Aurelia. -
Impact of Climate Change on Social and Mental Well-Being
Impact of Climate Change on Social and Mental Well-Being, increases the awareness and understanding of how global climate change, including natural disasters, loss of habitat, and displacement can affect social and mental well-being. This book provides valuable insights into the connection between environmental issues and mental health, and the long-term implications of these issues. Sections dedicated to adaptation and solutions, offer coping mechanisms and strategies for eco-anxiety and climate grief. This book also explores the social, economic, and political factors that contribute to climate change and how these factors impact human well-being. 2025 Elsevier Inc. All rights are reserved including those for text and data mining AI training and similar technologies. -
Impact of User-Generated Content on Purchase Intension for Fashion Products : A Study on Women Customers in Bangalore
Indian Journal of Marketing, Vol. 46, Issue 7, pp. 23-35, ISSN No. 0973-8704 -
Improving service quality and customer engagement with marketing intelligence
To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex. Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence. With its timely and practical approach, Improving Service Quality and Customer Engagement With Marketing Intelligence is a valuable resource for anyone seeking to enhance their marketing efforts in the digital age. It features best practices, case studies, and step-by-step guides, empowering readers to make informed decisions prioritizing customer satisfaction and engagement. Reading this book will help you stay ahead of the curve and drive success in today's dynamic marketing landscape by bridging the gap between academia and industry. 2024 by IGI Global. All rights reserved. -
Inclusive business approaches in tourism: Stakeholder engagement
The link between inclusivity and sustainability transcends economic considerations, extending into various dimensions such as gender equality, accessibility, cultural sensitivity, and community engagement. These dimensions underline that inclusivity is central to how tourism interacts with societies and ecosystems. This understanding prompts stakeholders to broaden their perspectives and integrate diverse viewpoints to create a more balanced and resilient industry. A central theme running through the chapters is the essential role of inclusivity in achieving a sustainable tourism sector. As the industry evolves, so do the expectations of travelers and communities. This heightened awareness and connectivity era demands that tourism entities proactively adapt strategies to foster inclusivity. Whether by creating accessible infrastructure, respecting local cultures, or integrating fairness into business models, inclusivity emerges as a foundation for lasting sustainability. The chapters compiled in this book offer a comprehensive exploration of inclusive tourism and sustainable development. In the context of the evolving global tourism landscape, these chapters illuminate various facets that shape the industry's present and future trajectories. These chapters reveal common themes and key insights, highlighting the importance of proactive measures, collaboration, and innovation to establish a more inclusive, equitable, and sustainable tourism sector. A prominent revelation throughout these chapters is the interconnectedness of inclusivity and sustainability in tourism. It becomes increasingly evident that sustainable tourism cannot be achieved without an inclusive framework that embraces diverse communities, stakeholders, and perspectives. The chapters illustrate how sustainability efforts lacking inclusivity can lead to inequality and overlook crucial factors shaping destinations' social and environmental aspects. 2024 by Nova Science Publishers, Inc. All rights reserved. -
INDIA AND SOUTHEAST ASIA IN A CHANGING WORLD: Exploring Relationship Prospects for a Sustainable Future
This book presents a comprehensive analysis of Indias relationship with the Southeast Asian nations in the context of the changing dynamics of international relations and the emergence of Indo-Pacific as the theatre of world politics. It covers a wide range of themes, from strategic to political, economic, diplomatic and security aspects, and assesses how Indias redefining of its role in world politics unfolds through its posture towards the Southeast Asian region. The volume will be of great interest to scholars and researchers of Asian studies, both South Asian and Southeast Asian studies, and politics and international relations. It will also be useful for public policy analysts and think tanks and policymakers. 2025 selection and editorial matter, Shailza Singh, Philip Varghese, Shalini Balaiah and Sarish Sebastian. -
Industry 4.0 Key Technological Advances and Design Principles in Engineering, Education, Business, and Social Applications
This book offers an in-depth look at Industry 4.0's applications and provides a conceptual framework for design principles and easy implementation. The book touches on the impact of Industry 4.0 and also examines the key technological advances and potential economic and technical benefits through case studies featuring real-world implementations. Industry 4.0 Key Technological Advances and Design Principles in Engineering, Education, Business, and Social Applications discusses the impact of Industry 4.0 and workforce transformation. The book examines the key technological advances that support Industry 4.0 and examines their potential economic and technical benefits through case studies. It covers the connection Industrial 4.0 has with IT and communication technologies and demonstrates the technological advancements and how to use their benefits towards and through examples of real-world applications. This book offers a conceptual framework and road map for those making decisions as they go through the next stage of transformation. This book mainly targets academicians, professionals, business professionals, start-up companies, and researchers at undergraduate, postgraduate, and doctoral levels. 2025 selection and editorial matter, Sagaya Aurelia and Ossama Embarak. All rights reserved. -
Industry automation: The technologies, platforms and use cases
This book details cutting-edge technologies, versatile tools, adaptive processes, integrated platforms, and best practices of digitized systems. With the faster maturity and stability of digitization and digitalization technologies, all kinds of physical, mechanical, and electrical systems in our everyday environments (homes, hotels, hospitals, manufacturing floors, etc.) have become digitized systems. Such technology has empowered systems to gain the power to join and contribute to fulfilling the goals of modern computing. Such digitized entities assist in producing and deploying hugely complicated yet sophisticated context-aware services and applications. The other principal contribution is capturing environmental data in real time and enabling local data processing to bring forth actionable insights. This facilitates insight-driven decisions and deeds. Precisely speaking, the aspects of real-time knowledge discovery and dissemination enable the creation and delivery of real-time and real-world features and functionalities. All industrial artifacts are being digitized, connected and empowered to be cognitive in their operations, offerings and outputs. By smartly leveraging a dazzling array of digital technologies and tools, the interaction and collaboration with human experts becomes hugely simplified and speeded up considerably. Such cognition- enabled industrial machineries, equipment, appliances, assembly lines, robots, vehicles, drones, and other assets collectively provide an intelligent environment to envisage and realize state-of-the-art industry 4.0 and 5.0 applications. Every industrial process gets optimized and automated to produce next-generation products to ensure customer delight, to explore fresh avenues to enhance revenues and to embark on higher productivity. In addition, there are chapters illustrating industrial use cases, infrastructure optimization, technology assimilation, and AI-powered data analytics towards industry automation. 2024 River Publishers. All rights reserved. -
Intelligent Environmental Data Monitoring for Pollution Management: A volume in Intelligent Data-Centric Systems
Intelligent Environmental Data Monitoring for Pollution Management discusses evolving novel intelligent algorithms and their applications in the area of environmental data-centric systems guided by batch process-oriented data. Thus, the book ushers in a new era as far as environmental pollution management is concerned. It reviews the fundamental concepts of gathering, processing and analyzing data from batch processes, followed by a review of intelligent tools and techniques which can be used in this direction. In addition, it discusses novel intelligent algorithms for effective environmental pollution data management that are on par with standards laid down by the World Health Organization. To learn more about Elseviers Series, Intelligent Data-Centric Systems, please visit this link: https://www.elsevier.com/books-and-journals/book-series/intelligent-data-centric-systems-sensor-collected-intelligence. 2021 Elsevier Inc. All rights reserved. -
Intelligent Manufacturing and Industry 4.0: Impact, Trends, and Opportunities
The use of intelligence in manufacturing has emerged as a fascinating subject for academics and businesses everywhere. This book focuses on various manufacturing operations and services which are provided to customers to achieve greater manufacturing flexibility, as well as widespread customization and improved quality with the help of advanced and smart technologies. It describes cyber-physical systems and the whole product life cycle along with a variety of smart sensors, adaptive decision models, high-end materials, smart devices, and data analytics. Intelligent Manufacturing and Industry 4.0: Impact, Trends, and Opportunities focuses on Intelligent Manufacturing and the design of smart devices and products that meet the demand of Industry 4.0, manufacturing and cyber-physical systems, along with real-time data analytics for Intelligent Manufacturing. The usage of advanced smart and sensing technologies in Intelligent Manufacturing for healthcare solutions is discussed as well. Popular use cases and case studies related to Intelligent Manufacturing are addressed to provide a better understanding of this topic. This publication is ideally designed for use by technology development practitioners, academicians, data scientists, industry professionals, researchers, and students interested in uncovering the latest innovations in the field of Intelligent Manufacturing. Features: Presents cutting-edge manufacturing technologies and information to maximise product exchanges and production Discusses the improvement in service quality, product quality, and production effectiveness Conveys how a manufacturing companys competitiveness can increase if it can manage the turbulence and changes in the global market Presents how intelligence production is essential in Industry 4.0 and how Industry 4.0 offers greater manufacturing flexibility, as well as widespread customisation, improved quality, and increased productivity Covers the ways businesses handle the challenges of generating an increasing number of customised items with quick time to market and greater quality Includes popular use cases and case studies related to intelligent manufacturing to provide a better understanding of this discipline. 2025 selection and editorial matter, Alka Chaudhary, Vandana Sharma, and Ahmed Alkhayyat individual chapters, the contributors. -
Intelligent Multi-modal Data Processing
A comprehensive review of the most recent applications of intelligent multi-modal data processing Intelligent Multi-Modal Data Processing contains a review of the most recent applications of data processing. The Editors and contributors noted experts on the topic offer a review of the new and challenging areas of multimedia data processing as well as state-of-the-art algorithms to solve the problems in an intelligent manner. The text provides a clear understanding of the real-life implementation of different statistical theories and explains how to implement various statistical theories. Intelligent Multi-Modal Data Processing is an authoritative guide for developing innovative research ideas for interdisciplinary research practices. Designed as a practical resource, the book contains tables to compare statistical analysis results of a novel technique to that of the state-of-the-art techniques and illustrations in the form of algorithms to establish a pre-processing and/or post-processing technique for model building. The book also contains images that show the efficiency of the algorithm on standard data set. This important book: Includes an in-depth analysis of the state-of-the-art applications of signal and data processing Contains contributions from noted experts in the field Offers information on hybrid differential evolution for optimal multilevel image thresholding Presents a fuzzy decision based multi-objective evolutionary method for video summarisation Written for students of technology and management, computer scientists and professionals in information technology, Intelligent Multi-Modal Data Processing brings together in one volume the range of multi-modal data processing. 2021 John Wiley & Sons Ltd. All rights reserved.