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A Conception of Blockchain Platform for Milk and Dairy Products Supply Chain in an Indian Context
The potential for adulteration in the Indian dairy supply chain process is immense. The possibility of incorrect information recorded by middlemen cannot be ruled out and found to be rampant. The reality is that the data required to assess the safety and quality of milk produced is inadequate in the existing setup. The current set of checks and balances to fight adulteration of milk and dairy products in India is studied and articulated. An elaborate and daunting set of procedures marks these checks and is still significantly found wanting. To increase the product's safety and traceability of the product an alternate pathway to deploy Blockchain technology in the milk and dairy product supply chain has been proposed. Despite the proposal requiring drastic changes in the milk and dairy industry, the authors believe the benefits of implementing a Blockchain platform far outweigh the challenges involved. 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
A conceptual framework for consumer engagement in social media influencer posts
Influencer marketing has received significant attention and is considered as the best way to build consumer engagement with the brand. However, research on Influencer marketing is burgeoning, and it is important to study the consumer behaviour associated with influencer marketing. Therefore, this study proposes a logical conceptual framework by integrating various construct such as ad recognition, informativeness, deceptiveness, irritation, entertainment, ad content value, and consumer engagement from various theories and provides implications for marketers to frame an effective marketing campaign and policymakers to formulate policies to protect consumers from deceptive advertising practice. 2024, IGI Global. All rights reserved. -
A CONCEPTUAL MODEL FOR SKILL DEVELOPMENT: A KEY DRIVER FOR INCLUSIVE GROWTH AND SUSTAINABLE DEVELOPMENT
Purpose: This chapter explores the two major schemes applicable to skill development in India: Skill Acquisition and Knowledge Awareness for Livelihood Promotion (SANKALP) and Pradhan Mantri Kaushal Vikas Yojana (PMKVY). Need for the Study: The primary objective of this research is to check the role of these schemes in enhancing the skills of socio-economically stressed community members for their livelihoods. The secondary aim is to analyse the outcomes of these schemes through a qualitative inquiry. Methodology: A survey was conducted, and the data was collected from trainees of the skill development programmes. Based on the responses, a qualitative content analysis was performed, which showed that most trainees have the thirst and urge to enhance their life skills for a minimalistic livelihood. Findings: The study concluded that though there are many schemes, only PMKVY is active. They focus on more than just youth communities. Instead, they consider individuals in different age categories. Practical Implications: The Government of India (GOI) is progressing towards a healthy economy to compete with other countries. For this mission to be achieved, skill and labour development is paramount. Appropriate training must be provided and administrated through government schemes. 2024 by P. S. Anuradha, L. Mynavathi and M. Anand Shankar Raja Published under exclusive licence by Emerald Publishing Limited. -
A conceptual study on the impact of COVID-19 awareness campaigns by social media influencers on brand awareness
Covid 19 has severally affected various people across the world. Undoubtedly, a campaign on forming awareness of the pandemic among people is very important in order to curb the transmission from individual to individual. In this regard, social media influencers have played a significant role in many awareness campaigns organized by companies and the World Health Organization (WHO) because of their popularity and influence among the audience. Social media influencer campaigns on awareness of the pandemic conducted during this period have generated audience engagement. Moreover, it is vital to study the crucial factors that determine the creation of brand awareness among consumers related to influencer marketing campaigns on covid 19 awareness. This study has proposed a conceptual framework by integrating the variables from various theories. This research has incorporated variables such as awareness of covid 19, consumer engagement, physical health, mental health, and brand awareness. This study provides both theoretical and managerial implications. 2024, IGI Global. -
A Critical Study: The Transactional Concept of Coping through Electronic Media during the COVID-19 Pandemic
Introduction: Numerous individuals worldwide experienced grief during the COVID-19 pandemic. Due to the imposed isolation and limited accessibility of external resources, media was used extensively as a coping mechanism in several forms. Purpose: In the fast-moving world with the emergence of technology, this chapter articulates the emerging trends of media and its impact. The study aims to explore how grief is handled and resolved with the help of electronic media. Methodology: The study reviews existing literature to explore media-related coping strategies by applying the Lazarus-Folkman transactional coping theory as a lens. Results: During the COVID-19 pandemic, there was an increase in media usage among individuals. Based on a review of existing research, media-based coping was used for a range of stressors, including isolation, misinformation and time wastage, work-life disruption, and personal loss. Media is a potential source of readily available, accessible, and effective coping. It can be harnessed to support the rising number of individuals whose mental health needs cannot be catered to by the limited number of qualified mental health professionals. Conclusion: Grief can be handled and resolved in different ways with the assistance of the media. The media can also be used to override the taboo that prevents individuals from seeking support to cope with their grief. Researchers and practising mental health professionals can explore the utility of media-based coping mechanisms and formulate plans to use them effectively. 2025 selection and editorial matter, Dr Uzaina, Dr Rajesh Verma with Dr Ruchi Pandey; individual chapters, the contributors. -
A Cryptocurrency Price Prediction Study Using Deep Learning and Machine Learning
A cryptocurrency is a network-based computerized exchange that makes imitation and double-spending pretty much impossible. Many cryptocurrencies are built on distributed networks based on blockchain technology, which is a distributed ledger enforced by a network of computers. Thanks to blockchain technology, transactions are secure, transparent, traceable, and immutable. As a result of these traits, cryptocurrency has increased in popularity, especially in the financial industry. This research looks at a few of the most popular and successful deep learning algorithms for predicting bitcoin prices. LSTM and Random Forest outperform our generalized regression neural architecture benchmarking system in terms of prediction. Bitcoin and Ethereum are the only cryptocurrencies supported. The approach can be used to calculate the value of a number of different cryptocurrencies. 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
A decade survey on internet of things in agriculture
The Internet of Things (IoT) is a united system comprising of physical devices, mechanical and digital machines, and different hardware components like sensors, actuators, cameras etc., monitored and operated by the software. The combination of devices and systems connected over the internet opens the pathway for development of various applications beneficial in terms of economic growth of a nation. IoT has evolved as a potentially emerging computer technology solving various real-life problems and issues. IoT covers vast group of applications, from warfare to surveillance, from habitat monitoring to energy harnessing, predictive analytics and personalized health care, and so on. Among various fields, agriculture is one important field having maximum scope of implementation and investment. The main aim of this book chapter is to furnish all the details related to applications of IoT in the field of agriculture. This includes the details related to data collection, types of sensors used, deployment details, data access through cloud. It also covers details related to various communication technologies used in IoT such as Bluetooth, LoRaWAN, LTE, 6LowPAN, NFC, RFID etc. And above all, the chapter focuses on the significance of IoT on agronomics, agricultural engineering, crop production and livestock production. This chapter is a decade survey conducted to study the contribution of IoT in the field of agriculture. Around 40 research papers for the duration 2008-2018 are collected from peer reviewed journals and conferences. The collected articles are analyzed to provide relevant information required for the various end users. Springer Nature Switzerland AG 2020. -
A deep learning approach in early prediction of lungs cancer from the 2d image scan with gini index
Digital Imaging and Communication in Medicine (DiCoM) is one of the key protocols for medical imaging and related data. It is implemented in various healthcare facilities. Lung cancer is one of the leading causes of death because of air pollution. Early detection of lung cancer can save many lives. In the last 5years, the overall survival rate of lung cancer patients has increased, due to early detection. In this paper, we have proposed Zero-phase Component Analysis (ZCA) whitening and Local Binary Pattern (LBP) to enhance the quality of lung images which will be easy to detect cancer cells. Local Energy based Shape Histogram (LESH) technique is used to detect lung cancer. LESH feature extracts a suitable diagnosis of cancer from the CT scans. The Gini coefficient is used for characterizing lung nodules which will be helpful in Computed Tomography (CT) scan. We propose a Convolutional Neural Network (CNN) algorithm to integrate multilayer perceptron for image segmentation. In this process, we combined both traditional feature extraction and high-level feature extraction to classify lung images. The convolutional neural network for feature extraction will identify lung cancer cells with traditional feature extraction and high-level feature extraction to classify lung images. The experiment showed a final accuracy of about 93.27%. The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd 2021. -
A Document Clustering Approach Using Shared Nearest Neighbour Affinity, TF-IDF and Angular Similarity
Quantum of data is increasing in an exponential order. Clustering is a major task in many text mining applications. Organizing text documents automatically, extracting topics from documents, retrieval of information and information filtering are considered as the applications of clustering. This task reveals identical patterns from a collection of documents. Understanding of the documents, representation of them and categorization of documents require various techniques. Text clustering process requires both natural language processing and machine learning techniques. An unsupervised spatial pattern identification approach is proposed for text data. A new algorithm for finding coherent patterns from a huge collection of text data is proposed, which is based on the shared nearest neighbour. The implementation followed by validation confirms that the proposed algorithm can cluster the text data for the identification of coherent patterns. The results are visualized using a graph. The results show the methodology works well for different text datasets. 2021, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
A Framework for Enhancing Classification in BrainComputer Interface
Over the past twenty years, the various merits of braincomputer interface (BCI) have garnered much recognition in the industry and scientific institutes. An increase in the quality of life is the key benefit of BCI utilization. The majority of the published works are associated with the examination and assessment of classification algorithms due to the ever-increasing interest in electroencephalography-based (EEG) BCIs. Yet, another objective is to offer guidelines that aid the reader in picking the best-suited classification algorithm for a given BCI experiment. For a given BCI system, selecting the best-suited classifier essentially requires an understanding of the features to be utilized, their properties, and their practical uses. As a feature extraction method, the common spatial pattern (CSP) will project multichannel EEG signals into a subspace to highlight the variations between the classes and minimize the similarities. This work has evaluated the efficacy of various classification algorithms like Naive Bayes, k-nearest neighbor classifier, classification and regression tree (CART), and AdaBoost for the BCI framework. Furthermore, the work has offered the proposal for channel selection with recursive feature elimination. 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
A Fundamental Study on Electric Vehicle Model for Longitudinal Control
Stricter emission norms need to drift toward being environment friendly have shifted the concentration in the automobile sector toward electric vehicles. This research article highlights the fundamental modeling steps required for an electric vehicle control system design following a simulation approach using MATLAB/Simulink software. From an electric vehicle design perspective, this approach offers an excellent solution to give insights into EV research involving multidisciplinary engineering aspects. The study presents longitudinal control technique, relevant observations and results to bring out the differences in open-loop and closed-loop case studies. It also intends to provide better understanding toward the need for a feedback, realization of an expected path profile for students and researchers in this field of interest. The steps involved in transforming the mathematical model into a simulation model and analysis of the simulation results are detailed in this article. 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
A fuzzy soft coronavirus alarm model
The entire world experienced a rampant outbreak of Covid-19 beginning in December 2019. The spread of this disease was so rapid and aggressive that many developed countries struggled to control it. However, some countries such as China and Australia have done a commendable job of controlling this virus. Various studies have been done in parallel to analyze strategies to curb the spread of the virus. In many locations, people displayed swarm intelligence. The collective behavior of people was mixed. Some people followed the instructions of the health authorities. In addition to the instructions, people in some localities developed self-organization to resist the spreading of the virus. This research work mainly focuses on the prediction of coronavirus spread in different districts of Kerala by use of a fuzzy approach as the fuzzy approach is considered the best tool that would not show imprecise data in any situation. The PRONE (Predicted Risk of New Event) indexing algorithm was used for finding the intensity of the spread in five districts of Kerala (Trivandrum, Ernakulam, Kozhikode, Kannur, and Kasargod) and was evaluated under the input parameters of immunity of person, food habits, financial factors, and age with the total number of infected people as the output variable. An eight-step algorithm is provided to determine the PRONE index. Kasargod is more vulnerable to the virus. The final results show that this proposed model better predicts virus spread. 2024 Elsevier Inc. All rights are reserved including those for text and data mining AI training and similar technologies. -
A Glimpse into the Future: AI, Digital Humans, and the Metaverse Opportunities and Challenges for Life Sciences in Immersive Ecologies
The Metaverse is poised to have a significant impact in life sciences, especially in the healthcare sector. In the near future, genomic data along with AI and extended reality may be used to enhance digital humans to create digital twins to be used for virtual world interactions, or manipulated to obtain insights for real-world healthcare decision-making. In addition, extended reality may enable more robust population-based research and faster drug discovery, and permit the creation of virtual spaces and immersive environments for patients and physicians alike. In this chapter, we examine aspects of extended reality and AI that will play important roles in various areas of life sciences and discuss the future of life sciences in the Metaverse. 2023 John Wiley & Sons Ltd. -
A Gradational Approach for Auditing IoT Security Vulnerability: Case Study of Smart Home Devices
The world is experiencing a rapid convergence of physical and cyber systems, as objects used in day-to-day life are connected over the Internet. These Internet of Things (IoT) devices are mass produced, but ensure its usage in routine life. The impact of IoT in human life ranges from simple household equipment to life-critical devices. Owing to the diversity, both in application and nature, the security on these devices and their applications has become a major concern. In spite of having many security frameworks and compliance regulations, attacks on IoTs are exponentially growing. A handful of security frameworks are available for ensuring the security, there are very few frameworks proposed for auditing the security. Confidentiality, Integrity and Availability, which are the pillars of security in IoT, are found missing or found to have been implemented with flaws. An IoT security audit is one good solution that has proven a success in the literature but challenging as the high-level standards cannot be applied to low-level devices and applications. In addition, the challenges of audits include heterogeneity of IoT and lack of expert resources. IoT and related products reached market very quickly before it could be subjected to the complete audit procedures or, in other words, the time taken for a new IoT device or application to be developed is much less than the time taken for developing a security audit mechanism. Hence, to enable an efficient security auditing of IoT devices, a definite and dynamic framework is needed that can propose feasible policies, automatic collection and analysis of audit data and tailor-made procedures for risk assessment, risk control and risk mitigation. This chapter focuses on the auditing of security vulnerability in IoT devices. A gradational methodology is proposed for extracting the feasible security checks from leading standards and guidelines in the IoT domain. To exploit its efficiency, the proposed method is applied to a smart home with IoT enabled devices. Performance metrics such as efficiency, accuracy, and scalability are evaluated. The experiments were carried out in a simulated environment with IoT devices. The results were highly satisfying as the proposed method could do efficient and accurate auditing for seven hundred smart homes in a time of less than fifteen minutes. 2025 Taylor & Francis Group, LLC. -
A hybrid semantic algorithm for web image retrieval incorporating ontology classification and user-driven query expansion
There is always a need to increase the overall relevance of results in Web search systems. Most existing web search systems are query-driven and give the least preferences to the users needs. Specifically, mining images from the Web are a highly cumbersome task as there are so many homonyms and canonically synonymous terms. An ideal Web image recommendation system must understand the needs of the user. A system that facilitates modeling of homonymous and synonymous ontologies that understands the users need for images is proposed. A Hybrid Semantic Algorithm that computes the semantic similarity using APMI is proposed. The system also classifies the ontologies using SVM and facilitates a homonym lookup directory for classifying the semantically related homonymous ontologies. The users intentions are dynamically captured by presenting images based on the initial OntoPath and recording the user click. Strategic expansion of OntoPath based on the users choice increases the recommendation relevance. An overall accuracy of 95.09% is achieved by the proposed system. 2018, Springer Nature Singapore Pte Ltd. -
A Machine Learning- Based Driving Assistance System for Lane and Drowsiness Monitoring
Lane line detection is a vital component when driving heavy vehicles; this concept follows the path for driving a vehicle to prevent the risk of accidentally entering another lane without the drivers knowledge, which could result in an accident. To detect the lane, use frame masking and Hough line transformation with efficient machine learning algorithms, pre-processed and trained adequately for optimum accuracy as per the provided dataset to spot the white markings on both sides of the lane. Long-distance truck drivers suffer from sleep deprivation, making driving extremely dangerous while tired and they ignore the line markings and wander into the wrong lane. This chapter proposes a portable system that does not require any sensors or interference with the vehicles wiring system; instead, a system that fits on a windshield or any surface to monitor the actions of the driver, using computer vision and feature-extracted datasets within a trained neural network model using cameras. This driver-assisted system can detect drowsiness and give an alarm to wake up the driver by identifying the Region of Interest. These predictions are made based on eye movements, and the algorithm generates a score. The higher the score, the longer the time between alarms. 2024 Taylor & Francis Group, LLC. -
A meta-heuristic based hybrid predictive model for sensor network data
Many prediction algorithms and techniques are used in data mining to predict the outcome of the response variable with respect to the values of input variables. However from literature, it is confirmed that a hybrid approach is always better in performance than a single algorithm. This is because the hybridization leads to combine all the advantages of the individual approaches, leading to the production of more effective and much improved results. Thus, making the model a productive one, which is far better than model proposed using individual techniques or algorithms. The purpose behind this chapter is to provide information to the users on how to build and investigate a hybrid Feed-forward Neural Network (FNN) using nature inspired meta heuristic algorithms such as the Gravitational Search Algorithm (GSA), Binary Bat Algorithm (BBAT), and hybrid BBATGSA algorithm for the prediction of sensor network data. Here, FNN is trained using a hybrid BBATGSA algorithm for predicting temperature data in sensor network. The data is collected using 54 sensors in a controlled environment of Intel Berkeley Research lab. The developed predictive model is evaluated by comparing it with existing two meta heuristic models such as FNNGSA and FNNBBAT. Each model is tested with three different V-shaped transfer functions. The experimental results and comparative study reveal that the developed FNNBBATGSA shows best performance in terms of accuracy. The FNNBBATGSA under three different V-shaped transfer functions produced an accuracy of 91.1, 98.5, and 91.2%. 2019, Springer-Verlag GmbH Germany, part of Springer Nature. -
A modern approach of swarm intelligence analysis in big data: Methods, tools, and applications
Swarm intelligence is one of the most modern and less discovered artificial intelligence types. Until now it has been proven that the most comprehensive method to solve complex problems is using behaviours of swarms. Big data analysis plays a beneficial role in decision making, education domain, innovations, and healthcare in this digitally growing world. To synchronize and make decisions by analysing such a big amount of data may not be possible by the traditional methods. Traditional model-based methods may fail because of problem varieties such as volume, dynamic changes, noise, and so forth. Because of the above varieties, the traditional data processing approach will become inefficient. On the basis of the combination of swarm intelligence and data mining techniques, we can have better understanding of big data analytics, so utilizing swarm intelligence to analyse big data will give massive results. By utilizing existing information about this domain, more efficient algorithm can be designed to solve real-life problems. 2023, IGI Global. All rights reserved. -
A Multilayered Feed-Forward Neural Network Architecture for Rainfall Forecasting
The amount of rain received in a particular demographic region in a given time interval is called the rainfall. Rainfall is a natural and complex process and has significance in different domains including agriculture, transport, disaster management, and natural calamities resilience [1]. Abnormal rainfall affects every facet of humans and all other living beings of the world and also has a great impact in wellbeing and financial disruptions of a country. Accurate rainfall predictions at regular time intervals are always important to issue warnings about likelihood of any disaster about to happen. This also provides people a time for strategic planning in their work and precautions at time of adversity [2]. It is worth noting that rainfall forecasting does not only have an impact in day-to-day life, but more importantly for tropical countries like India where the chief occupation being agriculture and also for various other industries. It largely helps in disaster management and recovery process as well. The rainfall being a variable over time, geography and atmospheric conditions makes the forecasting considerably difficult [3]. Rainfall forecasting keeps a person informed about the likelihood of rainfall the forthcoming day, week, or month which enable long-time planning and on the other way; hourly prediction helps for shortterm planning such as enforcing traffic measures. Literature has seen various studies in this domain using predictive machine learning (ML) algorithms such as neural networks (NNs), Genetic algorithms, and Fuzzy-based systems [4]. 2024 Sachi Nandan Mohanty, Preethi Nanjundan and Tejaswini Kar. -
A Narrative Review on Experience and Expression of Anger Among Infertile Women
Infertility is stressful among women though there are several technological advancements in treating infertility. Anger is a powerful emotion resulting due to stigma and oppression due to infertility, especially among women. Studies have also proven that women have a poor quality of life in the context of infertility. Women are prone to suppressing anger rather than dealing with anger in the present. Psychosocial intervention and psychoeducation help women manage anger and maintain healthy quality of life. Springer Nature Switzerland AG 2023.