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The influence of environmentally mindful marketing tactics on the perceptual framework and predispositions of generation Z shoppers in the Indian app
Green marketing decisively helps businesses distinguish themselves from their competition, strengthen their image, and obtain the attention of consumers who increasingly prefer environmentally conscious businesses. By elevating a business's reputation and image, green marketing creates an effect on how people consider a brand and enhances customer loyalty and retention. The "green generation, " or Generation Z, is well-known for its sustainable product preferences and ecological concerns. The study analysed how green marketing techniques relate to and affect Gen Z customers' purchasing habits in India's garment industry. The study targeted 300+ Gen Z consumers through an online cross-sectional survey to get information on their perceptions of green brands, green marketing tactics, purchase intentions, and buying patterns. This study found that green marketing tactics used by fashion firms have a favorable impact and the ability to affect various aspects of customer behavior. 2024, IGI Global. All rights reserved. -
The inherent risk of climate change becoming a hindrance in a business supply chain
Purpose: A sophisticated network of interconnected supply chains serves as the central organising principle for most of the manufacturing serving the global economy. Right from computers and vehicles to life-saving pharmaceuticals and food is made possible by the supply web. The final goods part of a supply chain may include thousands of components from various global regions. These supply chains have been refined to achieve the highest speed and efficiency. Methodology: This study includes a sample of 127 firms that have been in business for at least 15 years and are familiar with business dynamics. The authors anticipate how climate risks, common in global supply networks, will evolve over the next several decades. This study examines the vulnerability of nine commercial value chains to climatic disasters. Also, it explores company and value chain vulnerabilities, financial losses, and adaptation or strategic methods to increase resilience. Findings: Companies must plan forward in terms of locations by retaining operational facilities while running new operations in less risky places. Without change, supply networks will become unstable and dangerous shortly. Using their climate objectives, businesses must decarbonise their supply chains. Businesses should connect with suppliers longer-term. The quality and dependability of a company's suppliers affect its success and safety. Future-focussed corporations are already engaging their suppliers on health, safety, and environmental issues. Significance: The typology may be helpful to executives as they make decisions about the strategic option(s) they wish to pick to address climate change. These decisions can also be influenced by the insights provided by the research about the present status of operations of other firms from different sectors all over the globe. 2023 by Chabi Gupta and Swati Bhatia. -
The integration of servicelearning andragogy for achieving learning outcomes and cultivating 21st century skills in the commerce domain
The educational landscape has rapidly transformed to address the growing complexities, uncertainties, and ambiguities in the world. Modern education requires teachers to impart knowledge and skills that empower students for life and societal contributions. Education systems have shifted from independent entities to integral components of larger ecosystems, as per the OECD Learning Compass 2030. Students are expected to acquire 21st-century skills, which include learning and innovation skills, life and career skills, and social and ICT skills. In commerce education, service learning is pivotal, allowing the practical application of theoretical knowledge. This engagement with both theory and practice enhances understanding. The proposed chapter outlines service-learning activities by commerce education institutions, reinforcing academic knowledge and community engagement. It advocates for adopting a service-learning andragogic approach, emphasizing the integration of theory and practice in commerce education. 2024, IGI Global. All rights reserved. -
The Intellectual Structure of Application of Artificial Intelligence in Forecasting Methods: A Literature Review using Bibliometric Thematic Analysis
Crude oil is a valuable asset class which forms the nucleus of the energy core of the transport sector for any country. According to report [1], crude oil helps in meeting 93% of energy needs for the transportation sector globally. It has been projected across various forums that crude oil along with coal and natural gas is going to satisfy world energy needs for the forthcoming years. Consequently, it has been observed that fluctuations in crude oil prices tilt the economies of scale across the world. 2024 Sachi Nandan Mohanty, Preethi Nanjundan and Tejaswini Kar. -
The Internet of Things (IoT): A Cripple to Data Privacy and Security
The Fourth Industrial Revolution has paved the way for the intersection of technological advancements and innovation. Its widespread utility and convenience has had an overwhelming impact the world over. The Internet of Things (IoT) is one such advancement. It is an Internet-enabled system of physical sensory objects that have the ability to identify, share and analyse data. The goal of such advancement is to positively impact the quality of human life and to ease its everyday functioning. IoT functions on data, which can be general, personal and sensitive data. Law enforces and assures protection of personal data under the banner of privacy, known to be the right to data protection. It is recognized as an internationally accepted human right and, to nation-states, a fundamental right. The overall aim of such provisions in internationally recognised documents like the Universal Declaration of Human Rights (UDHR, 1948), the European Charter of Fundamental Rights (2000) and domestic laws like the Federal Trade Commission Act (1914) are to protect users and their data in light of the dynamic world of technology and innovation. IoT is user-friendly, enabling and convenient, but comes with its own set of challenges that cripples the fundamental and human right of data privacy and security. The current legislations on privacy hold data protection in highest reverence, assuring the user of absolute control. Though captivating in its definition of protection, in reality it falls short due to inefficiency in enforcement and application. The chapter offers a summary of the idea of data being ones own property and the crucial intervention of users data in the functioning of IoT. Highlighting the eagerness of embracing technological advancements, the chapter draws attention to the challenges of the IoT through the lens of data privacy and security. It traces its importance by using various case studies that reveal the loosely drafted, or rather incomprehensible, regulations of nation-states in protecting the right of privacy of users. The chapter concludes by considering a few ways of effective enforcement to keep intact the sanctity of the right to data privacy and security. 2025 Taylor & Francis Group, LLC. -
The intersection of academics and career readiness
This chapter emphasizes the significant correlation between vocation readiness and academic achievement, highlighting the thoughtful consequences for students' triumphs. This highlights the significance of effectively integrating theoretical knowledge with hands-on vocational training, cultivating aptitudes for analysis, resolution of challenges, and flexibility. Case studies that have achieved success serve as illustrations of successful integration, highlighting the cooperative nature of academic departments and career services. Exploration of early career options, practical experience, and transferable skills are crucial components. Collaborative platforms, curricular redesign, and technology integration are all reasonable solutions. Notwithstanding the obstacles encountered, educators are motivated to maintain their commitment to this incorporation as a top priority, guaranteeing that students are adequately equipped to confront the workforce's ever-changing demands and facilitate a smooth transition into the professional realm. 2024, IGI Global. All rights reserved. -
The Intersectionality of Social Exclusion and International Comparison: Rethinking the Methodological Nuances
This chapter foregrounds the methodological considerations involved in a cross-national comparison of qualitative data on social exclusion and marginalization. Drawing on the possibilities of intersectional multilevel analysis in Indian and Swiss contexts, the chapter further discusses the nuances of juxtaposing these data. It follows attempts by a Swiss-Indian research team to study how marginalization involves multiple intersectionalities that operate simultaneously. It aims to capture the experiences of migrant workers in India and people without legal residency status in Switzerland during the COVID-19 lockdown, placing them against the cultural histories, social structures, and state interventions. Using intersectionality, the study explores how structures of exclusion operate at multiple levels of subjectivity and, through epistemic violence, naturalize social inequalities. The project attempts to identify how they are still being rendered invisible and their miseries normalized, invoking the impression that it is perpetual. Cross-border research becomes significant in the context of internationalization and globalization, and the chapter discusses the issues and the promises of such a comparison. Beyond the cultural boundaries and differences and the conceptual-methodological incongruities, we argue that the comparison can illuminate how power relations operate at multiple levels in different contexts, reproducing and normalizing discriminatory mechanisms. The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024, corrected publication 2024. -
The Kerala, India Experience of Facing the COVID-19 Pandemic
Kerala, a southwestern state of India, reported the first COVID-19 case in India. Its alert health department went into a detailed preparation to face the pandemic and its related effects. Kerala soon earned international attention for its handling of the COVID-19 emergency. Some of the factors that are outstanding about Kerala, apart from its achievements in education and healthcare, are decentralized governance, active public involvement, and a high level of womens participation. This chapter explores Keralas COVID-19 crisis management during the first phase of the pandemic. It explains how the welfare system of Kerala, which is the outcome of the years of accountable governance, has worked to provide a protective safety net to the people of Kerala. The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022. -
The Learning Organization for attaining inclusive growth: A new paradigm for the emerging educational market
This chapter aims to apply the concept of the learning organization for the higher educational institutions (HEIs) for attaining inclusive growth. For the theoretical underpinning, the concept of the professional learning community has been considered because there exists only a very thin difference with the learning organization concept. The researchers used a qualitative approach to analyze the literature resources to find the most promising variables associated with the learning organization and used Dedoose (qualitative software) to select the variables. It is found that variables such as knowledge management, inspired learning, team learning, and transcending organizational boundaries are the most important variables associated with a learning organization. The corporates which have implemented LO have been very successful and one of them is Royal Dutch Shell. The Indian Higher Educational Institutions are the backbone of the Indian economy. However, there is no yardstick to measure success. LO can be implemented to check the growth. This research work will serve as a base for motivating future researchers to make use of the LO concept for drafting educational policy for inclusive growth. If all HEIs are learning organizations, India will soon be a highly rich country. Indian HEI has not practised the concept of learning organization. Henceforth, the suggestions and recommendations will be a new yardstick, which can be used to measure the present status and to frame strategies to improvise and scale success. 2022 selection and editorial matter, Sudhir Rana and Avinash K Shrivastava. -
The machine learning algorithms for data science applications
It is going to be data-driven insights and insights-driven decisions and actions for the total humanity. Data is being recognized as the new fuel for any individual, innovator, and institution to envisage and deliver smart and sophisticated services to its clients and customers. Data is being touted as a strategic asset for any enterprise to insightfully plan ahead and provide next-generation offerings and premium services with clarity and confidence. Newer products and solutions can be unearthed and deployed to assist humans in their everyday decisions, deals, and deeds. However, for data to be overwhelmingly beneficial, data getting garnered from multiple places have to be transitioned into information and knowledge. The process for enacting this strategically sound transformation is being continuously updated and upgraded for achieving the required optimization. That is, process excellence is gaining the attention of professors and professionals. Further on, there are scores of automated tools and enabling platforms for empowering this transition activity. Data analytics is being touted as the prime method to extract actionable insights out of data heaps. In the recent past, with the flurry of artificial intelligence (AI) algorithms, frameworks, libraries, platforms, accelerators, specialized engines, and highperformance processing architectures, AI-enabled data analytics is seeing the reality. Data science is the fast-emerging and evolving domain of study and research for finding viable ways and means that can simplify and streamline the activity of emitting hidden and useful knowledge out of data volumes. In this chapter, we want to dig deeper to spell out the strategic implications of data science technologies, tools, platforms, and infrastructures. Especially how machine learning (ML) algorithms are influencing the futuristic field of data science. The Institution of Engineering and Technology 2022. -
The mediating role of self-efficacy and networks in entrepreneurial intentions: Entrepreneurial education, university support, and user innovation in rural India
This research examines the complex relationships between entrepreneurial education, university support, entrepreneurial self-efficacy, network connections, and entrepreneurial intentions in Indian university students. The study uses a quantitative approach and structural equation modeling on a sample of 422 students enrolled in entrepreneurship-related programs to elucidate the mediating roles of entrepreneurial self-efficacy and network connections. Despite the insignificant direct links betweenentrepreneurialeducation/university support and intentions,entrepreneurial self-efficacy and network connections emerge as important mediators. The findings provide theoretical insights into the multifaceted nature ofentrepreneurial intentions and have practical implications for improving entrepreneurship support programs. By understanding these mechanisms, stakeholders can create an environment that fosters entrepreneurial aspirations among university students. 2024 by IGI Global. All rights reserved. -
The Men and the Media
This chapter examines the significant transformations of the representations of lead male characters in Bollywood cinema post-2000 from the perspective of contemporary gender and cultural theories. The objective of the study is to gain an insight into the relationship between capitalism and masculinities; sports and masculinities; patriarchy and masculinities; the reversal of the male gaze into the female gaze, and how all these have contributed ultimately to the emergence of a new order of masculinity at the turn of the new millennium. Towards the end, the reader is invited to understand the entanglement of capitalism, sports and patriarchy in forming a kind of homosocial male bonding and how media has played a significant role in constructing it through a study of selected films. Masculinities and their consumerist connotations, which vary according to post-liberal economic and cultural contexts, have also been investigated in this study. 2024 selection and editorial matter, Francis Philip Barclay and Kaifia Ancer Laskar; individual chapters, the contributors. -
The mental health climate crisis: Unveiling the hidden consequences of global warming
Today, the issue of climate change is a matter of great urgency on a global scale, with vast-reaching implications. While the environmental and physical health effects of climate changes are well-documented, its impact on mental health is an emerging area of concern. The issue of climate change necessitates a rigorous and systematic approach to comprehending, evaluating, and addressing climatic anxiety. This approach must underscore the differentiation between adaptive and maladaptive forms of anxiety, and the importance of considering the societal-level response necessary to effectively combat climate change. Studies have documented the impact of natural calamities like Hurricane Katrina on low-income people residing in those areas. The present study rests on the objectives of examining the psychological impact of climate change on individuals, communities, and vulnerable populations with the help of literature. Further, investigation is continued on the role of climate-related stressors, such as natural disasters, heatwaves, and environmental degradation on mental health outcomes. The study also identified the potential interventions and strategies for mitigating the adverse impact on mental health due to climate change. 2025 Elsevier Inc. All rights are reserved including those for text and data mining AI training and similar technologies. -
The Need for Food Security Under a Changing Climate Scenario
The global community has observed the escalating effects of climate change on several facets of human existence, with food security emerging as a particularly crucial issue. Climate change causes an alteration in the geographical distribution and population dynamics of pests and illnesses. Elevated temperatures and modified precipitation patterns are advantageous for developing pests and disseminating agricultural diseases, leading to diminished yields and heightened crop losses. This text examines the pressing necessity for ensuring food security in a changing climate scenario. This study comprehensively examines the difficulties and possibilities climate change poses in attaining sustainable food security, specifically in developing nations. The Author(s), under exclusive license to Springer Nature Switzerland AG 2024. -
The Need for Universal Design for Learning in Higher Education for the Specially-AbledAn Essay
Educators at any grade level or subject area can apply Universal Design for Learning (UDL), which is a set of principles for curriculum development that attempts to give all students an equal opportunity to learn. The provision of instructional alignment between objectives, instructional design, methods of delivery and assessment of learning outcomes, which could be individualized and which works for all is blueprinted in a UDL framework. The approaches and methods for instruction in UDL are adaptable and not the same for all the learners or it is not one size fits all approach according to the National Center for Universal Design for Learning (Harper, 2018). The guiding principles of UDL include acceptance and practice of various means of equivalent representation or acquiring information, various means of equivalent expression or demonstrating the learning and various means of equivalent engagement to enhance learning. Given the multiple potentials of specially-abled (SA) students, inclusive learning through UDL provides an environment of diversity and unison. The key attempt is to provide instructional delivery of the same topic to different learners with different learning abilities and approaches in the same course, resulting in comparable outcomes. This chapter highlights the various strategies of UDL that may be extended to assist SA students transition through the pandemic, some of which include customizing learning contents with assured accessibility, individualizing learning goals as per student potential, flexible/customized assessments, and qualitative grading. The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023, corrected publication 2024. -
The neuropsychology of leadership
In today's rapidly evolving workplace, understanding leadership and management from cognitive, affective, and social neuroscience perspectives contributes greatly to organizational success. This proposed chapter will delve into the specific relevance of the neuropsychology of leadership, highlighting executive control, decision-making, problem-solving, inhibitory control, emotional regulation, and stress management as crucial components of effective leadership. The chapter will also highlight the importance of cognitive profiling, mental health assessments, neuroplasticity, cognitive enhancement, and neurofeedback in the context of leadership and management. This proposed chapter aims to provide a comprehensive overview of the interplay between neuropsychology and leadership, emphasizing its potential to enhance individual and collective success in the modern workplace. 2024 by IGI Global. All rights reserved. -
The path to resilience: Exploring household financial vulnerability
Household financial vulnerability represents a significant financial challenge, predominantly impacting low and middle-income households when faced with sudden changes in income or expenses. At the household level, this vulnerability might arise as short-term liquidity issues or long-term solvency concerns. While household debt is a primary factor contributing to this vulnerability, elements like financial capability and the use of digital payments also play roles. The repercussions of household financial vulnerability encompass financial stress and potential bankruptcy, underscoring the critical need to comprehend its dynamics. Thus, this chapter aims to extensively explore household financial vulnerability, including its determinants, theoretical frameworks, assessment methodologies, and strategies for mitigation. 2024 by IGI Global. All rights reserved. -
The position of digital society, healthcare 5.0, and consumer 5.0 in the era of industry 5.0
This chapter explores the dynamic interplay and positioning of Digital Society, Healthcare 5.0, and Consumer 5.0 within the overarching framework of Industry 5.0. The advent of Industry 5.0 marks a significant shift in industrial paradigms, emphasizing the fusion of digital technologies with traditional manufacturing processes. In this context, digital society emerges as a fundamental driver, influencing both industrial and consumer landscapes. Digital Society, characterized by ubiquitous connectivity and information sharing, acts as a catalyst for Industry 5.0. The integration of advanced technologies, such as the internet of things (IoT) and artificial intelligence (AI), facilitates seamless communication and collaboration across industries, fostering innovation and agility in manufacturing processes. Healthcare 5.0, an integral component of this transformative landscape, leverages digital advancements to redefine healthcare delivery. The convergence of AI, big data analytics, and personalized medicine leads to a paradigm shift in patient-centric care. 2024, IGI Global. All rights reserved. -
The reality of distribution faced by SMEs: A UK perspective
[No abstract available]