Browse Items (2150 total)
Sort by:
-
Impact of Artificial Intelligence on the Social Media Marketing Strategies
The use of social media is increasing as the use of smartphones is increasing, various applications on smartphones are now becoming good platform for market. As the use of smartphones is increasing the use of different artificial intelligence (AI) technologies making the phones smarter. The social media is now one of the most globally crowded platforms with millions of users. Most of the businesses are now turning their marketing strategies by highlighting the digital marketing from various platforms. Thus, the focus of study is to find the increasing impact of AI on the social media related marketing strategies. Different studies highlight the different impacts of social media and marketing using different AI tools and platforms which makes customer to find the best product as per their choice. So, social media marketing has become simpler and more adaptable thanks to the development of artificial intelligence. 2024 IEEE. -
Enhancing Early Detection of Cardiovascular Disease through Feature Optimization Methods
cardiovascular diseases are the most common reason for mortality around the world. Early detection of the ailment can help to reduce the mortality rate considerably. The ever-growing technologies like machine learning algorithms and deep learning models can be used for this purpose. The AI models thus developed can be used for health sector for assisting doctors in assessing the stage of the disease and detection and tracking of the clots in the cardio blood vessels. The proposed work uses two benchmark datasets for analysing the performance of various machine learning algorithms including KNN, Nae Bayes, Decision Tree and Random Forest. The performance was compares based on the AUC %. The method feature reduction were used here to reduce the computational complexity of the model. The results show that Random Forest Algorithm gave the best result when compared to other algorithms in case of UCI dataset and MLP classifier gave best results for Kaggle dataset. 2024 IEEE. -
Insights of Evolving Methods Towards Screening of AI-Enhanced Malware in IoT Environment
Internet-of-Things (IoT) has been encountering a series of potential form of threats since past half decades. Artificial Intelligence (AI), which is frequently seen to be adopted to solve various challenges in IoT operation, has now been adopted even by attackers for their malicious purposes. Of all forms of threats, AI-enhanced malwares are one of the most potential forms of threats which has its extensive effectiveness towards the complete operation of the entire IoT environment. Hence, this manuscript discusses existing detection and prevention approaches evolved in current literatures to understand various taxonomies of solution-based methodologies for circumventing such threats. The paper also contributes towards highlighting the potential open-ended issues that are yet to be addressed. The Author(s), under exclusive license to Springer Nature Switzerland AG 2024. -
Enhancing Cybersecurity: Machine Learning Techniques for Phishing URL Detection
Phishing attacks exploit user vulnerabilities in cybersecurity awareness by tricking them to fake websites designed to steal confidential data. This study proposes a method for detecting phishing URLs using machine learning. The proposed method analyzes various URL characteristics, such as length, subdomain levels, and the presence of suspicious patterns, which are key indicators of phishing attempts. Gradient Boosting was selected due to its robustness in handling complex, non-linear relationships between features, making it particularly effective in distinguishing between legitimate and phishing URLs, by evaluating the Gradient Boosting classifier on a dataset with 10,000 entries and 50 features, the method achieves an accuracy of 99%.This approach has the potential to enhance web browsers with add-ons or middleware that alert users from potential phishing sites which will be based solely on URL. 2024 IEEE. -
Privacy-preserving federated learning in healthcare: Fundamentals, state of the art and prospective research directions
Recent collaborations in medical diagnostic systems are based on data private collaborative learning using Federated Learning (FL). In this approach, multiple organizations train a machine-learning model at the same time eventually leading to global model generation. This paper reviews the fundamentals of FL and its evolution path in Healthcare. The objective of this review is to scope a wide variety of healthcare applications in FL. Exactly what research direction is moving in interesting for research communities to guide their future course. This review uniquely focuses on examining numerous FL-based healthcare implementations, detailing their core methodologies and performance metrics, which, to our knowledge, have not been previously available. Privacy-preserving collaborative distributed learning through federated learning in healthcare enhances research collaborations, thereby resulting in better-performing models. This comprehensive review will act as a valuable reference for researchers exploring new FL applications in the healthcare domain. 2024 IEEE. -
The Design of Driver Fatigue Detection Based on Eye Blinking and Mouth Yawing
In modern era, the Intelligent Transportation System (ITS) is very essential for the betterment of transport management, autonomous vehicles and especially for safe driving. The statistics suggest that the major severe accidents occur because of drivers drowsiness. The main objective of this work is to give the alert alarm when the driver is falling asleep. In the proposed study, the driver's face is detected using the Viola Jones algorithm, and a novel approach to detecting eye blinks using template matching and a similarity measure. For effective eye tracking, the normalized correlation coefficient is calculated. The correlation score is used to identify eye blinks since a blink causes a significant change in the correlation score. In tracking of mouth yawing finding the darkest region between the lips. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024. -
TumorInsight: GAN-Augmented Deep Learning for Precise Brain Tumor Detection
In addition to the shortage in data as well as the low quality of MRI images, one of the most difficult tasks in contemporary medical imaging is the diagnosis of tumors in brain. This work presents a new approach to enhance diagnostic accuracy using sophisticated preprocessing techniques. Combining BRATS 2023 and Cheng et al. datasets to apply cutting-edge deep learning preprocessing methods with Generative Adversarial Networks (GANs), specifically DCGAN, Contrast Limited Adaptive Histogram Equalization (CLAHE), and gamma correction, it aims to significantly improve the quality of MRI images. As a result, updated data should be generated with greater precision and detail, making it possible to identify tumor-affected areas with greater accuracy. Thorough assessment, demonstrated by metrics such as Accuracy (0.98), Specificity (0.99), Sensitivity (0.99), AUC (0.65), Dice Coefficient (0.67), and Precision (0.71), highlights possible advancements in brain tumor identification and treatment, thereby highlighting the effectiveness of the suggested approach. 2024 IEEE. -
Application of AI in Determining the Strategies for the Startups
Startups face unique challenges in developing viable strategies to create a competitive advantage and achieve long-term success in today's rapid and global business climate. Using tools powered by AI and algorithms, startups may harness massive amounts of data, generate relevant insights, and make intelligent choices across a variety of business processes. The research begins with an examination of the fundamental concepts beneath AI and how they are used in the business sector. It illustrates how organizations may simplify and improve important activities such as market research, customer segmentation, and trend analysis using artificial intelligence (AI), natural language understanding (NLU), as well as predictive analytics. The report also delves into extensive case studies and real-world examples of businesses that have effectively integrated AI into their business decision-making processes. These examples highlight the practical benefits of AI-driven insights that include enhanced resource allocation, customer targeting, as well as operational performance. It highlights the importance of ethical AI methodologies, transparency, and safeguards to ensure unbiased and fair decision-making. Finally, this study demonstrates how AI has the potential to profoundly transform how entrepreneurs design and implement their strategies. By leveraging AI-driven perspectives, startups may handle complex market dynamics with more precision and agility, increasing their chances of enduring and succeeding in a competitive business climate. The study's findings provide a road map for organizations wishing to apply AI in strategic decision-making processes. 2024 IEEE. -
Analyzing the Consumer Buying Behavior by Adapting Artificial Intelligence (AI)
In any business consumers or customers are important part of the market, so it is necessary to attract more customers for increasing the profits. The current research in this area has demonstrated that artificial intelligence (AI) has a substantial impact on the end customer, contrary to the widespread notion that it has more of an impact on industry than other manufacturers. There are many studies on the various applications of AI in analyzing and visualizing the consumer behavior. Thus, it is been observed the behavior of consumer is not same for same businesses, it varies from consumer to consumer. In other respects, AI is changing how consumers act right now. In coming year's use of AI will become common where the human dependable businesses also get automated with time. 2024 IEEE. -
Smart Certificates Using Blockchain: A Review
When making job offers, it is usual practice for businesses to check applicants academic credentials. The organization that issued the certificate must authenticate it for the employer to ensure that it is genuine. Because of the lengthy process involved in certificate verification, the selection process takes longer overall while establishing the legitimacy of a certificate. To address this issue, blockchain provides a verified distributed ledger along with a cryptography mechanism to thwart academic credential counterfeiting. The Blockchain also provides a standardized platform for document access, storage, and verification that takes the least amount of time. The review of the methodologies and performance of the same has been covered in the paper. The Author(s), under exclusive license to Springer Nature Switzerland AG 2024. -
A Heuristic Approach to Resolve Priority-Driven Unbalanced Transportation Problem (PUTP)
This research addresses the priority-driven unbalanced transportation Problem (PUTP), characterized by a situation where the overall demand surpasses the available supply. We propose the Max-flow Min-cost Priority-driven Unbalanced Transportation Problem (MMPUTP) as a heuristic approach to handle this issue effectively. The strategy of MMPUTP focuses on optimizing resource allocation and reducing costs, making it highly effective in fulfilling high priority needs in a cost-efficient manner. Through a comparison with Vogel's Approximation Method (VAM) over different sets of problems ranging in size from 5?5 to 50?50, the effectiveness of the MMPUTP algorithm is evident. The findings underscore the significance of choosing the right algorithm based on the size and complexity of the problem set in the context of the Priority-driven Unbalanced Transportation Problem, with MMPUTP proving to be a flexible and reliable option in various situations. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024. -
Contextual Recommendation System: A Revolutionary Approach Using Hadoop, Spark, NLP and LLMs
This study presents a novel framework for contextual recommendations on platforms like Wikipedia, integrating Hadoop, Spark, NLP, and LLMs. Leveraging these technologies, the framework aims to enhance user experiences by delivering personalized article suggestions aligned with their current interests. Through scalable data processing, advanced NLP techniques, and LLM-powered semantic understanding, the framework offers a transformative approach to recommendation systems, promising to revolutionize knowledge exploration on digital platforms. 2024 IEEE. -
Machine Learning-Based Imputation Techniques Analysis and Study
Missing values are a significant problem in data analysis and machine learning applications. This study looks at the efficacy of machine learning (ML) - based imputation strategies for dealing with missing data. K-nearest Neighbours (KNN), Random Forest, Support Vector Machines (SVM), and Median/Mean Imputation were among the techniques explored. To address the issue of missing data, the study employs k-nearest neighbors, Random Forests, and SVM algorithms. The dataset's imbalance is considered, and the mean F1 score is employed as an evaluation criterion, using cross-validation to ensure consistent results. The study aims to identify the most effective imputation strategy within ML models, offering crucial insights about their adaptability across various scenarios. The study aims to determine the best plan for data preprocessing in machine learning by comparing approaches. Finally, the findings help to improve our knowledge and application of imputation techniques in real-world data analysis and machine learning. 2024 IEEE. -
Smart Vehicle Recognition System on Indian Roads Under Rainy Conditions
Recognition of vehicles under the different weather condition is very challenging. This work aims to recognize vehicles on Indian road in accordance with their visibility. It is important to recognize the surround roadside objects, particularly front and rare vehicles to avoid the accidents. Especially in raining conditions vehicle recognition is rate traffic surveillance cameras get decreases due to water droplets. Hence, we proposed a method for recognition of vehicles on road in rainy condition using image processing in computer vision techniques to improve the recognition rate. In the proposed method, an instance segmentation technique is used to segment the vehicles in Indian road scene and the visual noise and texture features are analysed and computed in the segmented images to recognize the vehicles more accurately in rainy conditions. By integrating the visual noise features with the texture feature and instance segmentation, the accuracy of vehicle recognition is improved. The experimental findings demonstrated that the suggested approach could more accurately predict the visibility of vehicles in rainy weather conditions. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024. -
Enhancing Stroke Prediction: Leveraging Ensemble Learning for Improved Healthcare
Stroke, a potentially deadly medical disorder, requires excellent prediction and prevention measures to minimize its impact on individuals and healthcare systems. In this study, ensemble learning techniques are employed to enhance the accuracy of stroke prediction. The method combines four different machine learning algorithms, Adaboost, CatBoost, XGBoost, and LightGBM, to produce a strong predictive model. The data was composed of a rich set of demographic, medical, and lifestyle information. The data was preprocessed and features were engineered to maximize predictive performance. Results showed that the stacked ensemble model, which is composed of Adaboost, CatBoost, XGB, LightGBM, and Logistic Regression, meta-model, outperformed other models. The model has the potential to be used as a decision support tool in an early stroke risk assessment system, enhancing clinician decision-making and improving healthcare outcomes. 2024 IEEE. -
Investigating Key Contributors to Hospital Appointment No-Shows Using Explainable AI
The healthcare sector has suffered from wastage of resources and poor service delivery due to the significant impact of appointment no-shows. To address this issue, this paper uses explainable artificial intelligence (XAI) to identify major predictors of no-show behaviours among patients. Six machine learning models were developed and evaluated on this task using Area Under the Precision-Recall Curve (AUC-PR) and F1-score as metrics. Our experiment demonstrates that Support Vector Classifier and Multilayer Perceptron perform the best, with both scoring the same AUC-PR of 0.56, but different F1-scores of 0.91 and 0.92, respectively. We analysed the interpretability of the models using Local Interpretable Model-agnostic Explanation (LIME) and SHapley Additive exPlanations (SHAP). The outcome of the analyses demonstrates that predictors such as the patients' history of missed appointments, the waiting time from scheduling time to the appointments, patients' age, and existing medical conditions such as diabetes and hypertension are essential flags for no-show behaviours. Following the insights gained from the analyses, this paper recommends interventions for addressing the issue of medical appointment no-shows. 2024 IEEE. -
Congestion Avoidance in Vehicular Ad Hoc Network MAC Layer Using Harmony SearchModified Laying Chicken Algorithm (HS-MLCA)
To address congestion in the MAC layer and enhance overall performance, the HS-MLCA is proposed. This algorithm incorporates the principles of both Harmony Search and Laying Chicken Algorithm to optimize resource allocation and congestion control. At the MAC layer, HS-MLCA offers several advantages over traditional congestion control schemes. Firstly, it leverages the Harmony Search algorithm, which is known for its ability to exploit the best outcomes in search processes. By exploring the solution space and exploiting promising regions, HS-MLCA optimizes resource allocation in the MAC layer. The integration of the Laying Chicken Algorithm (LCA) further enhances performance by improving convergence speed and solution accuracy. This hybrid approach leverages the strengths of both Harmony Search (HS) and LCA, resulting in more efficient and effective resource management. The Laying Chicken Algorithm simulates the behavior of laying hens in terms of resource allocation and competition. This approach contributes to provide the solution in quality and convergence speed, as the algorithm adapts to the dynamic nature of the MAC layer and the varying traffic conditions in VANETs. By combining the strengths of Harmony Search and Laying Chicken Algorithm, HS-MLCA offers improved performance in terms of congestion control in the MAC layer. It optimizes resource allocation, minimizes collisions and packet loss, reduces delay, and enhances overall network efficiency. These improvements ultimately lead to better quality of service, increased network capacity, and enhanced user experience in VANETs. It is worth noting that the specific performance improvements and benefits of HS-MLCA may vary depending on the implementation details, network conditions, and the specific VANET scenario. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024. -
Rating-Based Cyberbullying Detection with Text, Emojis on Social Media
In the dynamic landscape of online interactions, cyberbullying has become pervasive, profoundly impacting user's digital well-being. Public figures, especially celebrities and influencers, face heightened vulnerability to online harassment, exacerbated by the post-pandemic surge in social media usage. To address this challenge, our research adopts a holistic approach to detect cyberbullying in text, considering both textual content and the nuanced expressions conveyed through emojis on social media platforms. We employed a diverse set of machine learning and deep learning models, including Support Vector Classifier, Logistic Regression, Random Forest, XGBoost, LSTM, Bi-LSTM, GRU, and Bi-GRU, to accurately classify non cyberbullying or cyberbullying text. Beyond classification, our study introduces an offensive rating system, assigning severity ratings on a 1-5 scale to identify cyberbullying instances. A critical aspect is the establishment of a threshold value which depends on user security and safety ethics of different social media platforms; texts surpassing this trigger an automatic recommendation to block the user, ensuring a proactive response to minimize harm. This recent contribution not only comprehensively addresses cyberbullying but also empowers society. 2024 IEEE. -
FDI in Developing Nations: Unveiling Trends, Determinants and Best Practices for India
In the recent UNCTAD World Investment Report 2023, China has the highest FDI inflows among the developing countries, following Brazil, India, Mexico, and Indonesia. These five developing countries attracted more FDI inflows in the year 2022. However, among these five countries, China and the other four countries have a lot of differences in FDI inflows. So, this study investigates the factors helping China get more FDI inflows by analyzing the trends and determinants of FDI inflows. The study also compares all the selected countries to suggest the best practices India can adopt to enhance its FDI attractiveness. So, the study considered economic indicators like GDP, infrastructure, trade openness, and natural resources. Further, panel data analysis was used to investigate the determinants influencing FDI inflows, utilizing the Panel Autoregressive Distributed Lag (P-ARDL) model for the data from 1990 to 2022. The findings showed that trade openness, market size, and quality of infrastructure explain the attraction of FDI inflows in selected countries in the long run. Thus, it is important to implement policies that encourage international collaboration by raising trade, lowering corporate expenses, and making infrastructural investments. India's availability of a large consumer market, developed infrastructure, and government initiatives like 'Make in India,' and "Skill India"have pulled major FDI inflows. India should prioritize manufacturing, IT, and healthcare while improving infrastructure and streamlining regulations. 2024 IEEE. -
Empowering E-commerce: Leveraging Open AI and Sentiment Analysis for Smarter Recommendations
Online product reviews are pivotal in shaping consumer purchasing decisions in today's digital era. Leveraging the wealth of sentiment-rich data available through these reviews, this research proposes an approach to enhance product recommendation systems. This study integrates sentiment analysis techniques into the recommendation process to provide users with more personalized and insightful product recommendations. By analyzing the sentiment expressed in user-generated content, such as reviews and ratings, this system aims to capture not only the explicit preferences but also the underlying sentiments and emotions of users towards products. Furthermore, this system utilizes OpenAI and the power of Langchain to develop a chatbot interface, enabling users to interact naturally and receive personalized product recommendations based on their preferences and sentiment analysis. Through experimentation on real-world datasets, this paper evaluates the effectiveness and performance of the sentiment-enhanced recommendation system compared to traditional recommendation methods. The results demonstrate the potential of sentiment analysis in improving the relevance, accuracy, and user satisfaction of product recommendations. 2024 IEEE.