Impact of Artificial Intelligence on the Social Media Marketing Strategies
- Title
- Impact of Artificial Intelligence on the Social Media Marketing Strategies
- Creator
- Tripathi S.; Tiwari A.; Singh S.; Sani A.; Aswale N.; Patil A.
- Description
- The use of social media is increasing as the use of smartphones is increasing, various applications on smartphones are now becoming good platform for market. As the use of smartphones is increasing the use of different artificial intelligence (AI) technologies making the phones smarter. The social media is now one of the most globally crowded platforms with millions of users. Most of the businesses are now turning their marketing strategies by highlighting the digital marketing from various platforms. Thus, the focus of study is to find the increasing impact of AI on the social media related marketing strategies. Different studies highlight the different impacts of social media and marketing using different AI tools and platforms which makes customer to find the best product as per their choice. So, social media marketing has become simpler and more adaptable thanks to the development of artificial intelligence. 2024 IEEE.
- Source
- Proceedings - 2024 International Conference on Healthcare Innovations, Software and Engineering Technologies, HISET 2024, pp. 383-385.
- Date
- 2024-01-01
- Publisher
- Institute of Electrical and Electronics Engineers Inc.
- Subject
- AI; machine learning; smartphones; social media marketing (SMM)
- Coverage
- Tripathi S., Christ (Deemed to Be) University, Delhi, India; Tiwari A., Christ (Deemed to Be) University, Delhi, India; Singh S., Sharda University, Sharda School of Business Studies, Uttar Pradesh, India; Sani A., Brainware University, Management School of Management and Commerce, Kolkata, India; Aswale N., Vishwakarma University, Faculty of Commerce and Management, Pune, India; Patil A., Krishna Vishwa Vidyapeeth (Deemed to Be University), Department of Radio-Diagnosis, Karad, India
- Rights
- Restricted Access
- Relation
- ISBN: 979-835036070-7
- Format
- Online
- Language
- English
- Type
- Conference paper
Collection
Citation
Tripathi S.; Tiwari A.; Singh S.; Sani A.; Aswale N.; Patil A., “Impact of Artificial Intelligence on the Social Media Marketing Strategies,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/19058.