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Influence of auto mobile magazines on customers In finalizing a choice of vehicle
Automotive journalism is a new field that became popular in media with arrival of world leading vehicle manufacturers to India. There are number of new vehicle manufacturers entered to Indian market in the last decade. Automotive journalism got its grid with the flood of new vehicles in the market. Initially auto mobile news and related articles were just a part of the main news papers or magazines. The situation changed drastically with the introduction of auto mobile magazines in India. Flow of manufacturers towards Indian market is still happening and the number of vehicles from motorcycles to big trucks launching in Indian market is not easy to count. In this situation finding a right vehicle according to the need and budget is not an easy task to the customers who wants to buy a vehicle. Now, Indian vehicle market it so huge and test driving each and every car is not an easy task to choose one. The situation forced the auto mobile journalism and automotive magazines to function as a separate field of journalism. The research tries to find out how far these auto mobile magazines are helpful to the people who want to buy a vehicle. Research then tries to analyse the readers of the auto mobile magazines and influence of magazine on customers in their decision making process. -
A STUDY ON THE IMPACT OF MICRO FINANCE IN BANGALORE RURAL
This study unveils the impact of microfinance activities in nine villages in Bangalore rural. The study investigates the variables like women empowerment, savings before and after microfinance, monthly income, socio economic index, financial benefits, and purpose of savings. To study the problem there were six null hypotheses were framed. To test it data were collected from 400 beneficiaries of microfinance through questionnaire. The detailed questionnaire reveals the personal data, economic condition, group organization, knowledge and awareness of microfinance activities, savings pattern, training details, impact of training, credit utilization, impact of microfinance schemes, influence of microfinance schemes on community affairs, and expenditure pattern of the microfinance beneficiaries. The data collected have been analyzed using the Karl Pearsons correlation coefficient, Chi-square Paired t-test and ANOVA using SPSS 11.0 statistical software and the results obtained there by have been interpreted. The following were the objectives of the study. -To study the difference between savings before microfinance and savings after microfinance -To study difference between different occupations as a result of microfinance and monthly income -To study the difference between different occupations and the purpose of savings from microfinance activities -To study the relationship between microfinance with women empowerment and socio economic index -To study the relationship between microfinance with Main Occupation and socio-economic index -To study the relation between Socio Economic Index and Financial Benefits derived out of Micro Finance Schemes The following findings were derived from the study. 1. The study shows that there is significant difference between savings before microfinance and savings after microfinance. It is evident from the study that the savings after micro finance has improved the savings of the beneficiaries tremendously. 2. There is difference between different occupations as a result of microfinance and monthly income. 3. There is difference between different occupations and the purpose of savings from microfinance activities. 4. There is relation between microfinance with women empowerment and socio economic index. 5. There is relation between microfinance with Main Occupation and socio economic index. 6. There is relation between Socio Economic Index and Financial Benefits derived out of Micro Finance Schemes. Formal lenders discriminate against small borrowers because of the high cost of information acquisition and their weak enforcement capacity. This has led to the search for alternative financial service delivery systems for poor borrowers all over the developing world. The most popular alternative has been microfinance. Microfinance services produce positive effect on output, investments and savings of the beneficiaries. To achieve increase in the output, investments and savings of the rural people of India microfinance services should be intensified. Microfinance services result in the women empowerment in the rural and semi urban areas of India. The expansion of microfinance services will empower poor people to stabilize economically through better agricultural productivity, trade, animal husbandry, increased savings and investment. Key words:Micro finance,Women Empowerment ,Socio Economic Index -
A STUDY ON CUSTOMER PERCEPTION TO INTERNET BANKING SERVICES IN BANGALORE
In the last few decades, information technologies have changed the banking industry and have provided a way for the banks to offer differentiated products and services to their customers.The advent of technology made the banks which were used to branch based operations for over 200 years,change the nature of financial services offered to its customers. For instance, automated teller machines (ATM) displaced cashier tellers, telephone represented by the call centers replaced the branch banking, the internet replaced mail, credit cards and electronic cash replaced bank transactions. The changes occurring in the banking sector can be attributed to increasing deregulation and globalization, the major stimulus for rationalization, consolidation, and an increasing focus on costs (Ibrahim et al., 2006). Internet Banking also called as on line banking is the new age banking system. Internet banking used the internet as the delivery channel to conduct banking activities like transferring funds,paying bills, viewing account statements, paying mortgages and purchasing financial certificates of deposits (Haque et al, 2009). Banks know that the Internet opens up new horizons for them and moves them from local to global frontiers (Mavri and Ioannou,2006).Banks gain competitive advantage over their rivals by providing electronic banking services as technology induced services reduce cost of operations, removes geographical barriers, provides 24 hours banking, extended hours of business and efficiency in daily banking processes. Without even interacting with the bankers, customers can transact banking activity from any corner of the world. Electronic banking has experienced rapid growth and has transformed the traditional banking practices(Gonzalez et al.,2008).According to Broadie et al(2007) e-banking is leading to a paradigm shift in the marketing practices of banking industry. A professional banking service can be provided only if the background operations are efficient. The background operations can be effective only if it is integrated with an electronic system. The data, hardware, software, network; people are all the essential part of this system. Customers are happy with the system only when it provides them comfort and convenience while transacting with the bank. Internet enabled electronic system facilitate these operation to obtain the result. According to Christopher, E banking has become an important channel to sell the products and services and is perceived to be a necessity in order to stay profitable and successful. The perception is the result of interpreting the experience. There is a growing interest in understanding the users experience (Hiltunen et al.,2002), as it is observed as a larger concept than user satisfaction. From this it is inferred that assessing the user experience is essential for many technological products and services (Wilson & Sasse 2004). Dabholkar (2000) claims that very little are known about customer preference for self service options, particularly those which are technology based. Researchers have found that significant number of customers are either not aware of Internet Banking Services or do not trust IB as a channel to conduct financial transactions. They have also found that customers may adapt the IB services only if they perceive the technology to be useful. This research paper aims to find out the customers perception to internet banking and also tries to examine whether there is any relation between various demographic variables and customers perception about internet banking. The sample consisted of 200 bank customers, 54 from State Bank of India, 44 from ICICI, 27 from HDFC, 19 from other private sector banks, and 56 from other public sector banks. The convenience sampling technique was adopted for selecting the respondents. Tool for measuring the variables was developed by the researcher with the help of previous studies. A questionnaire was developed on a five point likert scale. The reliability and validity of the questionnaire was assessed and found to be 0.7501. The major findings of the study were: 1. There is significant relation between Age and Usage of Internet Banking Services 2. There is significant relation between Profession and Usage of Internet Banking Services. 3. There is no significant relation between Education and Usage of Internet Banking Services. 4. There is no significant relation between Gender and Usage of Internet Banking Services. 5. There is significant relation between Income and Usage of Internet Banking Services. 6. There is significant relation between types of Banks and Usage of Internet Banking Services. 7. There is significant relation between ease of use and satisfaction level of customers of internet banking 8. There is significant relation between operational advantage and satisfaction level of customers of internet banking. 9. There is significant relation between perceived risk and satisfaction level of customers of internet banking. 10. There is significant relation between infrastructure constraints and satisfaction level of customers of internet banking. 11. There is no significant relation between personal limitations and satisfaction level of customers of internet banking. 12. There is significant relation between IB users and their satisfaction level The implication of the study will help Banks to pay more attention towards creating awareness among its customers so that the usage of Internet Banking is increased. Strategies have been detailed in the study. -
A COMPARITIVE ANALYSIS BETWEEN HOLLYWOOD AND INDIAN MOVIES DEALING WITH THE TOPIC CAPITAL PUNISHMENT
Capital Punishment is a much debated topic in the country and around the world. Films are a major of information where one can propagate an idea to a wide range of audience. Being a topic of general concern, it is important to discuss the relevance of capital punishment on screen (in a movie) and carry forth the happening debate onscreen. The paper tries to do a comparative study between English and Indian movies dealing with the topic. -
UNDERSTANDING AND EXPLORING THE CONCEPT OF COLLABORATIVE FILMMAKING
With the emergence of new technologies in film making, the increasing access for individuals to social networking spheres owing to web 2.0 technologies and the growth of filming through handheld devices, Collaborative Filmmaking is fast making its mark on the global scene. A number of social networking forums have been established that allow for collaborative filmmaking on the social media sphere, creating opportunities for amateur filmmakers, actors and the like, to contribute and showcase their work while collaborating with other filmmakers on a global scale. This paper aims to explore the concept of collaborative film making and understand what exactly it has to offer for filmmakers and film enthusiasts. The research study looks at collaborative filmmaking as a form of participatory culture and analyses the features that make it a participatory medium. The potential for the emergence of a new genre of cinema through the process of collaborative filmmaking as well as its potential for driving social engagement is also explored. -
Changing trends in the Promotional Strategies of Indian Television Soap Operas
The television has been a primary source of entertainment for masses across the globe. In India itself, people within households are often glued to their television sets in order to be informed or entertained. Drama is a source of life for most people and hence the end up tuning into a variety of daily soap makes that area available to them. Television soap operas have grown tremendously over the past decades and different methods have been adopted and developed to promote these soap operas. The research aims to see how promotions of television soap operas in India have changed between 2008 and 2012 with an analysis of the different kind of strategies adopted by television networks to promote and advertise their different shows. -
WHETHER STUDENTS CONSIDER PLAGAIRISM AS AN ETHICAL ISSUE
New media play an important role in the spreading of plagiarism in the modern world. The facilities that are provided by new media like websites; blogs etc provide information to the knowledge seeker which may cause for plagiarism in many cases. Plagiarism is an issue faced by academic field and researcher due to the influence of new media. This paper is studying whether students consider plagiarism as ethical issue. Study is analyzing students attitude towards plagiarism especially students attitude toward online plagiarism. This is a study conducted using both qualitative and quantitative methods. The study is very much important in the contemporary time due the changing treads in the concept of academic due to the impact of new media and information flow. The paper evaluates the understanding of student regarding plagiarism. The study is also evaluating the factors that force students to do plagiarism in their works. The study uses the techniques like survey, in-depth interview and focus group discussion to reach conclusion. -
CONTENT ANALYSIS ON NEW GENERATION MALAYALAM CINEMA
The study analyses the influence of new generation Malayalam cinema and the trend of new generation cinema in Malayalam film industry. In the new generation films, realism has been given preference. The preferred portrayals are of death, blood, conceit, adultery, jealousy, cunningness, unfaithfulness and sorrow. It aims to analyse how the new generation affects the Malayalam cinema and its pattern of story or plot used by the industry. The researcher used content analysis to find out the similarities and common similarities from the four films. Through the content analysis and qualitative research we can find out that the plot or the way of stories were moving in the same direction. -
EFFECTIVENESS OF PUBLIC ENGAGEMENT AND INNOVATIVE NEW MEDIA STRATEGIES.
New media is prevalent tool and a mass medium since it became associated with social networking. Public relations companies and executives used new media like YouTube; Facebook extensively since the dominance and wide implications of these mediums was first witnessed. With the existing new media strategies of Facebook events, advertisements and campaigns there is an increase in demand for unconventional new media strategies. The new media audience is rapidly changing and adapts rather quickly to already existing new media tools. This research paper intends to study the imporantnce of Public engagement and innovation in new media strategies. It will help in field of public relations and advertisement at large by answering significant questions on public engagement, its application in Indian campaings, if applied its success or failure and other detailed synthesis of its existance or lack or willingness of the Indian masses and industry experts to adopt or embrace public engagement and innovation in new media strategizing. -
REPRESENTATION OF CLASS STRUGGLE AND CLASS CONFLICT IN FILMS: A MARXIST ANALYSIS
Films represent society and in a society there is a struggle between people and classes made by the people. In any type of film there is an underlying philosophy. Marxist philosophy or Marxism came out of classical German philosophy and it has a strong presence in countries like Russia and India. Marxism deals with various ideologies like capitalism, class struggle, class conflict and economy struggle. The study aims to analyze the portrayal of those ideologies through two Russian and two Indian films by applying qualitative (content analysis and in depth interview) methodology. -
PEOPLES PERCEPTION ON THE MOVIES HAVING ANIMALS AS PROTAGONIST
Movies have been an integral part of the society along with other aspects of social life. The societys reflection can be seen in movies and the impact of movies on the society is very much visible, hence it is a two way process. People watch movies either for passing time or it is their hobby. There is a niche audience who watch movies because they consider movies as an educational tool; it increases their knowledge about different aspects of society and life. The researcher is focusing on the movies, having animals as protagonists because such films are rarely made in Indian film industry. Due to the rarity of such films, Indian audience have to shift their focus or depend on Hollywood. Here, the researcher tries to find out audiences perception on movies having animals as protagonist and the reason for having only few movies in Indian film industry in the present scenario. -
STUDY ON THE SIMILARITIES IN THE NARRATIVE TECHNIQUES: A COMPARATIVE CONTENT ANALYSIS ON KOLLYWOOD TO HOLLYWOOD
The study analyses the Narration techniques that were used in the Hollywood movies, which were taken from the Tamizh cinema, which is known as Kollywood. The researcher used content analysis to find out the similarities and common similarities from the four films, two from Tamizh and two from English. Through the content analysis and qualitative research we can find out that the plot or the ways of stories were moving in the same direction and the techniques in the narrative that makes the plot looks same. -
AN ANALYSIS OF PEOPLE'S PERCEPTION OF TINTIN
Certain comics achieve cult status, a status which ensures they are replicated in other forms to reach out to a wider audience. The Adventures of Tintin is one such cult series which has been loved by generations across the globe. Each reader of Tintin is unique in his/her own way and the research aims to figure out if the educational background of the readers influences the way in which they perceive the series. This perception is being looked at from two the point of view of two groups, one consisting of readers from the Journalism/media background and another consisting of readers from various other backgrounds. -
DECLINE OF TIBETAN MUSIC AND THE INVASION OF CHINA
This study explores the forms and features of Tibetan music that existed in the past and its gradual change to the present. It looks at the traditional music that Tibetans followed and the amalgamation of the same with other forms and genres of music as it altered during and after the Chinese invasion of 1949. The study will be working under the idea that the Tibetan music has lost its traditional trace as the prominence of commercial marketing of music have escalated and how this was brought on by the mentioned invasion: the political, social, cultural and economical aspects which directly or indirectly changed the musical culture of Tibet. It envelopes the idea that the musical tradition of Tibet has been lost due to the strong administrative control of the Chinese government and how that led to the failure of the native Tibetans to safeguard the Tibetan traditional forms and genres of music. -
USER SATISFACTION OF CHRIST UNIVERSITY WEB PORTAL
Apart from the various factors contributing to the use and adoption of technologys newness, system usability has gained immense relevance. Here the usability is often identified as the satisfaction of the user from the particular system in use. The researcher intends to analyse and study the user-satisfaction of Christ University students, primarily, from the Christ University web portal. By drawing definitions from the International Standard Organisation, the meaning of user satisfaction is understood as the extent to which a specific user can use the product effectively to achieve specific goals. The researcher will search for answers among students of Christ University by confronting them with them questionnaires on its information quality, user-friendly nature and the availability of information and details. -
CELEBRITY MEN AS ENDORSERS OF JEWELLERY IN MALAYALAM ADVERTISEMENTS
Jewellery being mainly a womans product is largely being sold by celebrity men now in Malayalam advertisements, indicating a shift in pattern from using female models. Mohanlal, Dileep, Suresh Gopi, Vikram and Vijay are some of the celebrities who have been endorsing jewellery. The objectives of this study were to analyse the different elements of the jewellery advertisements using celebrity men, study the reasons for the changing trends (from female models to celebrity men) ?? audience perspective and study any patterns across the advertisements. A content analysis of some of the advertisements were done based on the following parameters: the celebrity, attire of the celebrity, dialogues, main message in the advertisements, advertising appeal, background setting and objects, use of text, kind of background score or music, and jewellery presentation. A survey was conducted on a sample size of 50 to help answer the research questions from an audience perspective. It was found that all the celebrities were those who have had long standing careers. It was also found that all the advertisements were in accordance with the Match Up theory. It was found that in terms of dialogue delivery there was a mix of both the spokesperson and presenter styles that were adopted in the advertisements. The format of the advertisement and the way in which content is presented seems to be chosen based on the celebrity who is endorsing. It was found that both emotional messages as well as messages that require more logical or rational thinking are dealt with almost in equal numbers by the celebrities, hence breaking this stereotypical notion. From the survey analysis it was found that the on-film personalities of all the celebrities are kept intact in the ads as well; glittering generality is the most frequently used persuasion technique in the ads. -
EXPLORING THE CONCEPT OF PARALLEL PUBLICATION: BANGALORE TIMES AS A CASE STUDY
Varied news themes are always in demand. What better platform than Bangalore Times which does not have a specific pattern of news themes yet caters to all the requirements of todays generation. The main newspaper is the most popular one, but today many supplements are catching up with the popularity of their main newspapers. One of the classic examples of such a supplement is the Bangalore Times. On close observation, one will notice that many people actually pick up this supplement and browse through it even before the main paper. It is very interesting to find out why this is so. Audiences have varied requirements and The Times of India caters to exactly this. It makes a good topic of study to find out whether Bangalore Times can actually be considered a parallel publication or not. Not enough research has been done in this area and many people are still not aware of this sector of the print industry yet. This study aims at a better understanding of the nuances of Print journalism and how exactly is its popularity determined. This study will also help understand audience choices, readership and how different people respond to print journalism. -
CELEBRITY ENDORSEMENT AS A PART OF PR STRATEGY OF NGOS
Celebrity endorsement in India is a big market and has been growing continuously. Brands often use celebrities to make an impact on people but today even the non-governmental organizations have been taking help of celebrities to endorse their cause and the NGO. Moreover, this has become an inevitable part of their public relations strategy. This paper analysis the public relations strategies of three NGOs and tries to find out why there is a requirement of celebrities in the non-profit sector and also how the celebrities have contributed to its development. -
The current status of celebrity endorsements in advertising /
In advertisements celebrity endorsements are considered a time tested successful tool. It increases recall value and positively reinforces the product in the minds of the consumer. The attributes attached to the celebrity automatically gets transferred to the product and the consumer starts to view in the product in a positive light. Casting a celebrity in advertisements does not guarantee high sales. Completely banking on a celebrity to boost sales is not a viable plan of action. -
SOCIAL REHABILITATION THROUGH NEW MEDIA: A COMPARATIVE ANALYSIS OF 3 CONTINENTS WITH INDIA TO OVERCOME TABOOS ASSOCIATED WITH THERAPY
This paper attempts to measure the significance of New Media as a branch of social sciences and the growing impact it has on other walks of life, specifically its role in social rehabilitation. The word ??therapy is a ubiquitously known term and often used in daily speech in the branch of psychology. Given the new application of new media, the term has now crossed fences over the sphere of media with its application in online communication. The advantages of therapy and social rehabilitation through the online application of new media have been discussed as a central argument. It further seeks to analyze if it triumphs the role of traditional forms of therapy in making the latter a more viable medium today. The role of technology and its impact have certainly impacted the way one looks at the term ??therapy and ??counseling. This paper hence seeks to find the effectiveness of online therapy in social rehabilitation in comparison to traditional therapy while examining the perspectives of 3 continents specifically USA, UK and Africa and comparing it with India.