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The current status of celebrity endorsements in advertising /
In advertisements celebrity endorsements are considered a time tested successful tool. It increases recall value and positively reinforces the product in the minds of the consumer. The attributes attached to the celebrity automatically gets transferred to the product and the consumer starts to view in the product in a positive light. Casting a celebrity in advertisements does not guarantee high sales. Completely banking on a celebrity to boost sales is not a viable plan of action. -
Use of popular paintings in advertising /
Western paintings are constantly been in multiple mediums used because of its high recall value; these paintings have had a huge impact on global advertisement by multiple companies to promote their products and services. These popular western paintings have been the source of inspiration for various reason, the age old classic paintings have been deconstructed analysed and meanings have derived. -
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Product knowledge attitude and motivation on purchase intention towards organic food products
India is credited to have the largest area under organic food cultivation. The size of the area earmarked with organic food cultivation is akin to countries like newlineArgentina, Brazil, China and Uruguay. newlineDelhi, Bangalore, Chennai and Pune are four cities in India that are experiencing increased consumer interest towards organic food products. This increased consumer interest has led to the emergence of many retailers to sell organic food products that have their presence across the above mentioned four cities. Conscious Foods, Eco Farms, Morarka Organic Foods, Navdanya, Organic India, Sresta etc are some of the retailers doing business in the organic food market segment. The consumer demand for food products that are cultivated organically in India for the period between 2012 and 2017 was predicted to increase at a CAGR of approximately 19%. In India, consumer demand for organically produced food products between the period 2015 and 2020 is expected to increase at a CAGR above 25% (India Organic Food market, 2020). Domestic demand towards organically produced food products for the Indian market presently is approximated at 40,000 million Indian Rupees. This figure is poised to increase by 100,000 million to 120,000 million Indian Rupees for the year 2020 with an identical increase in exports business towards organic food products ( Big Basket keen on collaborating with organic farmers in Karnataka, 2017). Although India is a developing economy, the market for organic food products is immature. Country specific research undertaken by AC Nielsen in the year 2006 revealed that despite Indians being one of the top ten buyers of food fortified with additives for general well-being; do not have access to organic food products. Poor infra-structure conditions in the country such as transportation facilities, storage, warehousing, etc leads to low volume of the newlineproducts for transaction which further increases selling price of organic food newlineproducts. -
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A Study of popular gujarati films using agenda setting
Indian cinema is an umbrella term used to refer to films made in different languages in India. Gujarati cinema is one of those lesser popular film industries which began in early twentieth century but today has lost its glory, popularity and grandeur. A dying film industry today, Gujarati films have been quiet popular among Gujaratis since its inception, yet there has been little or no study done to understand how these films have newlinerepresented and framed the culture of Gujarat. This thesis tries to investigate Gujarati cinema and explore some of the newlinedominant films of the golden era to see how it frames Gujarati culture through its history, folk lore, tales, and people in terms of their dress, dialect, celebrations, and other significant codes through select fifty films. The study makes an attempt to connect mise-en-scene of these films with newlineframing analysis to interrogate the way visuals have been prioritized in the films to accommodate/ideas depict any specific agenda/ideology. It is important to note that Gujarati cinema subtly but consistently shared the responsibility of restoring cultural symbols and stories within the film newlinenarrative especially post integration in 1960 to remind every Gujarati about his/her roots and work towards Gujarati asmita. -
Comparative analysis of Tata - JLR and Volkswagen - Skoda Merger /
This paper focuses on the strategies adopted by Volkswagen and Tata to rebuild the image of Skoda and Jaguar respectively. Through this paper, the researcher wants to find out how change in ownership and how change in PR strategies, can rebuild the image of a brand. Both Skoda and Jaguar were facing a downhill when it came to sales and were on the verge of shutting down. That is when the change in ownership took place. -
Optical Spectroscopy of Classical Be Stars in The Galaxy
A classical Be (Be hereafter) star is a special type of massive B-type main newlinesequence star surrounded by a geometrically thin, equatorial, gaseous, decretion disc orbiting the central star. Spectra of Be stars show emission lines of different elements. Studying these lines provide an excellent opportunity to understand the geometry and kinematics of the circumstellar newlinedisc and properties of the central star itself. Be stars, thus provide excellent opportunities to study circumstellar discs. However, the disc formation mechanism in Be stars the Be phenomenon is still poorly understood. The present study focuses on studying a large sample of Be stars through newlineoptical spectroscopy and using two national optical telescope facilities. We performed the spectroscopic study of all major emission lines for a sample of 115 feld Be stars in the wavelength range of 3800 - 9000 using the 2.1-m HCT facility at Ladakh. To our knowledge, this is the frst study where near simultaneous spectra covering the whole spectral range of 3800 - 9000 has been studied for over 100 feld Be stars. We, therefore, produce an atlas of emission lines for Be stars which will be a valuable resource for researchers involved in Be star research. We made use of the unprecedented capability of the Gaia mission to re-estimate the extinction parameter (AV ) for these stars. The estimated AV values are used for extinction correction in the analysis of Balmer decrement (D34 and D54) for our program stars. D34 in our sample ranges between 0.1 and 9.0, whereas the corresponding D54 value mostly (and#8776; 70%) ranges between 0.2 and 1.5, clustering somewhere near 0.8 and#8722; 1.0. Our study indicates that Be star discs are generally optically thick in nature in majority of the cases. Through comparative study with the literature, we also noticed that the Hand#945; EW values in Be stars are usually lower than -40 Further from our analysis, it appears that the emission strength of Hand#945;, P14, FeII 5169 and OI 8446 is more in early B-type stars. -
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A discourse analysis on spiritual text of the weekly supplement "The Speaking Tree" by the Times of India /
This research looks at the creative ways by the Times Group in reviving the dying medium ‘print’ through its weekly supplement ‘the speaking tree’. The goal is to show the relevance of spirituality in the modern society and to educate them on necessity of spirituality in the contemporary times. The researcher has analysed some articles by the spirituality experts published in the supplement vis-a-vis discourse analysis and symbols vis-a-vis semiotics. -
Influence of media messages on voters behaviour, a study on people's perception of the Loksabha election 2014 /
Including, all private, public, regional and national news media there are more than 100 news, channels are available in India. Compare to previous Loksabha elections; on the 16thLoksabha election the role of media was exceptional. On Loksabha election 2014, the effect of media messages and the news representation was very much visible. -
Study of buoyancy and surface tension driven convection in nanofluid
This thesis presents a detail study of linear and non-linear analysis of buoyancy and surface tension driven convection in nanofluid. The linear Rayleigh-Bernard / Rayleigh-Bernard Marangoni convection in nanofluids in the presence of external constraints like mangnetic feild, rotation and internal heat generation is investigated. -
Study of buoyancy and surface tension driven convention in nanaofluid
This thesis presents a detail study of linear and non-linear analysis of buoyancy and surface tension driven convection in nanofluid. The linear Rayleigh-Bard / Rayleigh- Bard Marangoni convection in nanofluids in the presence of external constraints like magnetic field, rotation and newlineinternal heat generation is investigated. The effect of temperature and volumetric concentration modulation of nanoparticles at the boundary and gravity modulation are studied on the onset of Rayleigh- Bard newlineconvection. The obtained results are discussed qualitatively and presented newlinegraphically. The problem discussed have important applications in the field of oceanography, geophysics, nuclear fuel, astrophysics, geothermal reservoirs, engineering and space situations with g-jitter connected with gravity simulation studies.Given the rising relevance of nanofluid application, we discuss four newlineproblems in this thesis whose detail summary is presented below: (i) LINEAR AND WEAKLY NON-LINEAR ANALYSIS OF GRAVITY MODULATION ON THE ONSET OF RAYLEIGH BARD CONVECTION IN NANOFLUID The effect of modulation of gravity or time-periodic body force on newlinethe onset of Rayleigh-Bard convection in nanofluid is studied using newlinelinear and non-linear analysis. The stability of the fluid layer heated from newlinebelow is analysed by considering time-periodic body acceleration. This newlinehappens generally in the vehicles and satellites associated with studies of newlinemicro gravity simulation. In order to study the effect of gravity modulation newlineon the system stability limit, linear and weakly non-linear analysis is performed. Normal mode technique and perturbation method is applied to study linear stability. The critical Rayleigh number and wave number is newlinecalculated by taking modulation of small amplitude. It is found that the critical thermal Rayleigh number can be increase or decrease by a massive amount depending upon the distribution of nanoparticles.In this thesis we considered bottom heavy distribution of nanoparticles. -
A study on work engagement of secondary school teachers in relation to their psychological well-being, leadership behaviour of principals and organizational health /
Organizational success is determined by work engagement and psychological well-being of the workforce. Efficient leadership and a healthy teaching environment determine the professional conduct of school teachers. Work engagement not only reflects teachers’ performance but also implies the performance of pupils and the school. Work engagement depends on the congeniality of the working conditions. The present study explores work engagement of 516 secondary school teachers working in Bengaluru, India. -
A Study on work engagement of secondary school teachers in relation to their psychological well-being, leadership behaviour of principals and organizational health
Organizational success is determined by work engagement and psychological well-being of the workforce. Efficient leadership and a healthy teaching environment determine the professional conduct of school teachers. Work engagement not only reflects teachers performance but also implies the performance of pupils and the school. Work engagement depends on the congeniality of the working conditions. The present study explores work engagement of 516 secondary school teachers working in Bengaluru, India. The Work and Well-being survey (UWES) was used to measure teachers work engagement by assessing their vigour, dedication, and absorption. The scale of psychological well-being scale (developed by Ryff) was employed to evaluate in terms of self-acceptance, positive relation with others,autonomy,environmental mastery, purpose in life and personal growth.The leadership behaviour of principals questionnaire was used to measure in terms of consideration and initiating structure. The Organizational health Inventory was employed to quantify the Organizational health at the institutional, managerial, and technical levels. Results from the regression analysis suggest that work engagement of teachers was positively correlated and significantly influenced by psychological well-being, leadership behaviour of principals and organizational health. -
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Identity formation and construction of communities among the users of social networking sites
Study of social networking sites and formation of community within the social networking sites is a new topic. Emergence of social networking sites and its impact on the social life is therefore a recent phenomenon. The social networking sites are a common platform for users to come together on the basis of common interest, ideas and opinions. Its existence and relevance is justified by number of factors operating together, such as large user base, radical changes in the process of socialization and impact of social media on our everyday life etc. What makes social networking sites so interesting is the fact that it is user centric. The very foundation of social networking sites was laid to facilitate socialization among the users. India has one of the largest social network user bases especially for social networking sites like Facebook and Orkut. This is even truer for urban centers such as Bangalore, Delhi, Mumbai and Chennai. The use of social networking sites is so common among the youth that it almost seems as though if one is not part of social networking site one does not have any social life. Everything we have in real life gets replicated in the online communities, the good and the bad. Therefore, this study is an attempt to understand how the users are able to come together and form community in the cyberspace. The researcher also attempts to study the impact of the same in the real life and vice versa. Since the advent of social networking sites it has radically changed the way we socialize. This study also looks at how social networking sites and social network analysis emerged. Identity formation is yet another aspect of the study; online identities are very fluid as one has to type themselves into existence. Therefore, the identities people take online are varied and often may be completely different from the reality. This aspect of fluid identity has both positive and negative aspects as we will see later in the thesis. Social media technologies are woven into the very fabric of our social life. As mentioned above are the various aspects of the social networking sites that we are looking into. The dissertation is divided into five chapters, the first chapter introduces one to the topic, along with aims, objectives, need and background of the study, the second chapter consists of the reviewed literature, the third chapter deals with the methodological part of the dissertation as various tools and techniques used in the study are explained, while the fourth chapter is the analysis and interpretation of the primary data collected, it is presented using various bar diagrams and tables, and the fifth chapter brings out the important findings in the study and also in the conclusion chapter. The fifth chapter summarizes all the findings of the earlier chapters. Finally, the dissertation consists of the bibliography list and the questionnaire which was distributed to collect the data.