Comparative analysis of Tata - JLR and Volkswagen - Skoda Merger /
Title
Comparative analysis of Tata - JLR and Volkswagen - Skoda Merger /
Subject
Media Studies
Description
This paper focuses on the strategies adopted by Volkswagen and Tata to rebuild the image of Skoda and Jaguar respectively. Through this paper, the researcher wants to find out how change in ownership and how change in PR strategies, can rebuild the image of a brand. Both Skoda and Jaguar were facing a downhill when it came to sales and were on the verge of shutting down. That is when the change in ownership took place.
Creator
Bali, Skandashree. - 1424051
Source
Master of Arts in Media and Communication Studies
Publisher
CHRIST (Deemed To Be University)
Date
2016
Contributor
Department of Media Studies
Format
PDF
Language
English
Type
Masters Dissertation
Collection
Citation
Bali, Skandashree. - 1424051, “Comparative analysis of Tata - JLR and Volkswagen - Skoda Merger /,” CHRIST (Deemed To Be University) Institutional Repository, accessed September 20, 2024, https://archives.christuniversity.in/items/show/1391.