Comparative analysis of Tata - JLR and Volkswagen - Skoda Merger /

Title

Comparative analysis of Tata - JLR and Volkswagen - Skoda Merger /

Creator

Bali, Skandashree. - 1424051

Contributor

Department of Media Studies

Description

This paper focuses on the strategies adopted by Volkswagen and Tata to rebuild the image of Skoda and Jaguar respectively. Through this paper, the researcher wants to find out how change in ownership and how change in PR strategies, can rebuild the image of a brand. Both Skoda and Jaguar were facing a downhill when it came to sales and were on the verge of shutting down. That is when the change in ownership took place.

Source

Master of Arts in Media and Communication Studies

Date

2016-02-01

Publisher

CHRIST (Deemed To Be University)

Subject

Media Studies

Format

PDF

Language

English

Type

Masters Dissertation