Role of public relations and promotional strategies in the success of youth theatre groups in Kolkata /

Role of public relations and promotional strategies in the success of youth theatre groups in Kolkata /

Media Studies

Public Relations is fundamentally the process of managing how, when and in what way one communicates, so that one may ultimately influence the behaviour, attitude and perceptions of those important. Public relations were initially only used for corporate practices but with the passage of time it has clearly become very popular in other fields as well including that of fine arts. Arts with time has gone from an invaluable hobby into a commercial business.

Sen, Srabani. - 1424052

Master of Arts in Media and Communication Studies

CHRIST (Deemed To Be University)

2016

Department of Media Studies

PDF

English

Masters Dissertation