A study on the awareness and use of ambient advertising /

Title

A study on the awareness and use of ambient advertising /

Creator

Jain, Srishti. - 1424053

Contributor

Department of Media Studies

Description

A common question that arises in the minds of people with reference to advertising is: ‘in the near future, would any place be off-limits to advertising?’ Without much thought, a wellknown person would answer: ‘No’. The introduction of Ambient Advertising has increased the possibility of the answer to this question being affirmative. Ambient advertising is a new form of advertising tactic that has recently been introduced in India with a view of promoting and selling products/services, and brands.

Source

Master of Arts in Media and Communication Studies

Date

2016-02-01

Publisher

CHRIST (Deemed To Be University)

Subject

Media Studies

Format

PDF

Language

English

Type

Masters Dissertation