A study on the awareness and use of ambient advertising /
Title
A study on the awareness and use of ambient advertising /
Subject
Media Studies
Description
A common question that arises in the minds of people with reference to advertising is: ‘in the near future, would any place be off-limits to advertising?’ Without much thought, a wellknown person would answer: ‘No’. The introduction of Ambient Advertising has increased the possibility of the answer to this question being affirmative. Ambient advertising is a new form of advertising tactic that has recently been introduced in India with a view of promoting and selling products/services, and brands.
Creator
Jain, Srishti. - 1424053
Source
Master of Arts in Media and Communication Studies
Publisher
CHRIST (Deemed To Be University)
Date
2016
Contributor
Department of Media Studies
Format
PDF
Language
English
Type
Masters Dissertation
Collection
Citation
Jain, Srishti. - 1424053, “A study on the awareness and use of ambient advertising /,” CHRIST (Deemed To Be University) Institutional Repository, accessed September 20, 2024, https://archives.christuniversity.in/items/show/1393.