Understanding the role of corporate social responsibility in promoting brands /

Understanding the role of corporate social responsibility in promoting brands /

Media Studies

Corporate Social Responsibility has been one of the primary importances given by companies. Every corporate/brand ensures proper identification, organized planning and effective implementation of a CSR activity. All these lead to one key goal, which is to create brand awareness or improve the image of a company/brand. The researcher has analysed the Corporate Social Responsibilities of two brands- Aircel and P&G. A qualitative approach has been taken by the researcher under which critical content analysis has been done to analyse the campaigns of the two brands. The two campaigns taken for the study are Aircel- Save our tigers and P&G Shiksha.

P, Varsha. - 1424057

Master of Arts in Media and Communication Studies

CHRIST (Deemed To Be University)

2016

Department of Media Studies

PDF

English

Masters Dissertation