Understanding the role of corporate social responsibility in promoting brands /

Title

Understanding the role of corporate social responsibility in promoting brands /

Creator

P, Varsha. - 1424057

Contributor

Department of Media Studies

Description

Corporate Social Responsibility has been one of the primary importances given by companies. Every corporate/brand ensures proper identification, organized planning and effective implementation of a CSR activity. All these lead to one key goal, which is to create brand awareness or improve the image of a company/brand. The researcher has analysed the Corporate Social Responsibilities of two brands- Aircel and P&G. A qualitative approach has been taken by the researcher under which critical content analysis has been done to analyse the campaigns of the two brands. The two campaigns taken for the study are Aircel- Save our tigers and P&G Shiksha.

Source

Master of Arts in Media and Communication Studies

Date

2016-02-01

Publisher

CHRIST (Deemed To Be University)

Subject

Media Studies

Format

PDF

Language

English

Type

Masters Dissertation