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Key factors elevating omni-channel retail experience: A study of critical capability dimensions
Increasing digital disruption is driving the necessity for Omni-Channel Retailing, compelling the integration of online and offline channels. The line between online and physical retailing is blurring as retailers intend to deliver a unified experience anytime anywhere, than a mere channel specific experience. As customer expectation for seamless experience intensifies, and retailers’ organizational, operational and technical barriers persist, it would be vital to formulate a suitable strategy towards elevating Omni-Channel Retail Experience. Though prior studies have observed the need for realigning the strategy around blended advantages of multiple channels, there is a limited understanding with regards to Omni-Channel Capabilities influencing customer experience elements. Besides, it is challenging to adopt all the capabilities within a competitive timeframe. Thus, the importance of prioritizing these capabilities remains fairly underexplored. This research aims to close this gap by ascertaining key Omni-Channel Dimensions and Capabilities influencing experiential aspects, pertaining to Apparel and Fashion retail, which is a leading category in India. The research first employs a qualitative study to corroborate the appropriateness of the Omni-Channel constructs identified from literature review, in the context of Indian retail market, followed by a quantitative study to validate their influence on OmniChannel Retail Experience. The research determines key capabilities and dimensions from a retailers’ perspective that underpin key experience elements. -
Key factors elevating omni-channel retail experience : A study of critical capability dimensions
Increasing digital disruption is driving the necessity for Omni-Channel Retailing, compelling the integration of online and offline channels. The line between online and physical retailing is blurring as retailers intend to deliver a unified experience anytime anywhere, than a mere channel specific experience. As customer expectation for seamless experience intensifies, and retailers organizational, operational and technical barriers persist, it would be vital to formulate a suitable strategy towards e levating Omni-Channel Retail Experience. Though prior studies have observed the need for realigning the strategy around blended advantages of multiple channels, there is a limited understanding with regards to Omni-Channel Capabilities influencing customer experience elements. Besides, it is challenging to adopt all the capabilities within a competitive timeframe. Thus, the importance of prioritizing these capabilities remains fairly underexplored. This research aims to close this gap by ascertaining key Omni-Channel Dimensions and Capabilities influencing experiential aspects, pertaining to Apparel and Fashion retail, which is a leading category in India. The research first employs a qualitative study to corroborate the appropriateness of the Omni-Channel constructs identified from literature review, in the context of Indian retail market, followed by a quantitative study to validate their influence on Omni- Channel Retail Experience. The research determines key capabilities and dimensions from a retailers perspective that underpin key experience elements. The findings established new knowledge in terms of top priority capabilities towards Omni- Channel adoption, and accordingly designed a novel framework termed Capability Priority Framework as a plausible approach to elevate Omni-Channel Retail Experience. The framework is an original contribution of this research serving as an accelerator for retailers to build and reinforce key Omni-Channel capabilities. The research provides a novel perspective of extending The Dialectic Theory of retailing to a modern context such as Omni-Channel. It serves as a basis for organized retailers in India to realign their strategy towards Omni-Channel adoption, as they embark on this path. Finally, it adds to the knowledge base on Omni-Channel, providing a conceptual background towards strategic retailing and further research in this domain. -
Tracing narcissism in the digital era - A study on the selfie phenomenon /
With the advent of mobile camera technology, there stepped in a new concept of photography popularly known as ‘selfie’. Selfie eliminated all the trouble and embarrassment of requesting others to click the picture of one’s own self. Selfie’s rise in popularity can be primarily attributed to social media sites and platforms where they are shared, liked and commented the most. Sensing selfie’s phenomenal popularity, it was soon commercialized by marketers, one form of it being the introduction of selfie stick. -
Morphology of interstellar medium using multi-wavelength observations
The interstellar medium (ISM) is the matter that exists between the stars in a galactic system. The structure and composition of a galaxy can be understood by a study of the ISM. Our Galaxy is the only place where the observations of the ISM can be resolved and studied in great detail. There are various archived observations from space-based and ground-based telescopes spanning a large region of the electromagnetic spectrum. Combining these different observations with one another will help to study the ISM on a large scale. -
Study on nonlinear convective flow of hybrid nanofluids in an annulus
In this modern fluid field technology, hybrid nanofluids are of great interest to researchers due to their improved thermal properties which provide a superior improvement in heat transfer compared to nanofluids. The hybrid nanofluid flow in an annular geometry finds its relevance in engineering and material manufacturing processes such as heat exchangers, nuclear power plants, hot rolling, and heat storage systems due to their high heat transport rate. Since these devices are operated at moderate and very high temperatures adopting linear Boussinesq approximation becomes inappropriate. Owing to this, the present research is devoted to the study of flow, heat, and mass transport characteristics of hybrid nanofluid in an annulus including the effects of radial/transversal magnetic field, thermal radiation, exponential space-related heat source, uniform/non-uniform heat source and variable thermophysical properties under the nonlinear Boussinesq approximation. The fundamental equations are obtained from the laws of conservation of mass, momentum, and energy. The dimensionless governing nonlinear equations are treated analytically/numerically. Further, the sensitivity analysis using response surface methodology (RSM) is performed to enhance the understanding of heat and mass transport behavior. The significance of various flow parameters (involving in the problem) on the flow structure, thermal model, concentration field, heat, and mass transport rate are analysed through 2D/3D-surface plots and discussed quantitatively. -
Morphology of interstellar medium using multi-wavelength obervations
The interstellar medium (ISM) is the matter that exists between the stars in a galactic system. The structure and composition of a galaxy can be understood by a study of the ISM. Our Galaxy is the only place where the observations of the ISM can be resolved and studied in great detail. There are various archived observations from space-based and ground based telescopes spanning a large region of the electromagnetic spectrum. Combining these different observations with one another will help to study the ISM on a large scale. We have compiled some such observations and analyzed the column density data, to study the ISM and make the database available to the scientific community for further investigations. The data was taken from papers published over a span of 60 years (1951 to 2010). The column densities in these papers were derived using different methods and observations from various telescopes operating in different wavelengths. We compiled these diverse data into a single catalogue and analysed the data. We studied the correlations between the line of sight gas and dust and reported new correlations not published before (APJS, 119(1), 8, 2012). We also studied the spatial distribution of the interstellar gas and dust and have estimated the corresponding exponential vertical scale heights. There also exists a wide range of photometric data from various telescopes which can be combined to cover a large range of wavelengths. We have made use of Galaxy Evolution Explorer (GALEX) photometric data in conjunction with Sloan Digital Sky Survey (SDSS) data to obtain the point sources observed by both missions. GALEX observed in two bands simultaneously, the far-ultraviolet (FUV: 1350 1750 and the near-ultraviolet (NUV: 1750 - 2750 , while SDSS observed in five bands u, g, r, i and z, with effective wavelengths ranging from 3551 to 8931 GALEX and SDSS together provide photometric data ranging from the far-ultraviolet to the near-infrared. -
EFFECT OF CORIOLIS FORCE AND NON UNIFORM BASIC TEMPERATURE GRADIENT ON THE ONSET OF RAYLEIGH BENARD CONVECTION IN SECOND ORDER FLUID WITH GENERAL BOUNDARY CONDITION
The effect of coriolis force and non uniform basic temperature gradient on the onset of Rayleigh B??nard convection in Second order fluid with general boundary conditions are studied using the Galerkin technique. The effects of one linear and five nonlinear basic temperature gradients are studied on the onset of convection. A linear stability analysis is performed. The influence of various parameters on the onset of convection has been analyzed and their comparative influence on onset is discussed. The study of the problem with general boundary conditions for velocity and temperature indicates that the results of the previous studies for different boundary conditions are obtained as limiting cases for the present studies. -
PERCEPTION OF RETAILERS ON ADOPTING GESTURE CONTROLLED INTERACTIVE ADVERTISING AND DIGITAL DISPLAYS IN INDIA
In the advertising world, everything from billboards, to taxi signs to supermarket displays are going digital. Interactive floor advertising in malls is all the rage, especially in Western and Far East countries. Retailers across the world have been investing on gesture controlled interactive visual display systems to stand out from the crowd and turn their retail locations into a destination for customers. They use it as a means for sophisticated marketing solutions, such as, product advertising, retail merchandising, point-of-sale promotions, campaigning etc, resulting in transformation of retail customer experience. Such interactive elements not only help drive traffic to the desired location and keep visitors there for longer, but also help drive core business philosophies and return on investments. Well, all these are quite appealing to anyone in the retail business to bounce and invest with a hope to harvest, but, it has not gained as much coerce as one would expect with Indian retailers. So, it would be prudent to find their perception towards adopting this innovative marketing strategy. It is intended that the findings of this research, about the perceptions of adopting gesture controlled interactive advertising and digital displays, will be useful to retailers, consumer packaged goods organizations, distributors, mall owners, advertising agencies etc. It would help them to assess their current marketing strategies and to gain knowledge of pros and cons of incorporating this innovative form of advertising. These findings could also be used for any corrections to the investments already made in this area. The rest of the content in this report details out the research conducted in this regard followed by a conclusion. The first chapter introduces to the research topic, justifies & highlights the problem poser and the goal of the work presented in the dissertation. It also highlights the significant contributions from the investigation. The second chapter presents a critical appraisal of the previous work published in the literature pertaining to the topic of the investigation. The chapter three discusses the problem statement, overall methodology used in order to achieve the objectives of this research, present the sample characteristics, development of measurement instrument, pilot study, research variables, data collection procedure and finally the scope and limitations of the study. The fourth chapter is the penultimate chapter of the dissertation and includes a thorough evaluation of the investigation carried out. It focuses on the detailed analysis of the data obtained from the field from different retailers. Finally, the fifth chapter provides a brief report of the work carried out forms the first part of the Chapter. Conclusions derived from the logical analysis is presented and clearly enumerated. Suggestions from current findings and scope for future work are also stated in the last part of the Chapter. Key words: Retail, Interactive Advertising, Gesture Control, Digital Display. -
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An Empirical Analysis of Price Discovery in Spot and Futures Market of Gold in India
The broadest classification of the Indian financial market can be made in terms of commodity market, stock and security markets and foreign exchange market. Commodity markets are markets where raw or primary products are exchanged. These raw commodities are traded on regulated commodity exchanges, in which they are bought and sold in standardized contracts. Gold is a commodity which has been undergoing very serious price fluctuations in recent years. It has had its own impact on commodity trading too. Price discovery process of gold has always been a matter of wide discussion among researchers and policy makers. In this context this study aims at analyzing the price discovery process of Gold in Indian commodity market. It also looks into the volatility impact of futures price on spot price as well as the volatility impact of spot price on futures price. The study is completely based on the secondary data collected from the official website of NCDEX. The data extend for a period ranging from 23rd April 2009 to 29th December 2011. The daily data of spot and futures prices of gold during the period is taken into account. Various econometric tools are employed to test the hypotheses set. The VAR model result confirms the unidirectional relationship runs from the spot market to the futures market of gold in India. It reveals co integration and dynamic relationship between spot and futures markets of gold. The result of GARCH model implies that both futures as well as spot markets do have significant impact in the price volatility of gold in India. The result of VECM tells that spot market is dominant in the price discovery process which is a clear indication of the fact that spot market of gold is information efficient in India. The result is of great significance for the investors who wish to improve portfolio performance. With regard to policy making, a better understanding of the interconnectedness of these markets would be useful for the policy makers who coordinate the stability of financial markets. For marketers, it provides a reliable forecast of spot prices in the future to allow them to effectively manage their risks in the production or marketing process. The unprecedented uptrend in the price of gold and high volatility in recent years provides room for some important social implications. -
EFFECT OF SECOND SOUND ON THE ONSET OF RAYLEIGH-B??NARD-MARANGONI MAGNETO CONVECTION
The effects resulting from the substitution of the classical Fourier law by the non-classical Maxwell-Cattaneo law in Rayleigh-B??nard-Marangoni convection in an electrically conducting Newtonian fluid are studied using the Galerkin technique. In the case of Rayleigh??B??nard convection, the eigenvalue is obtained for free-free, rigid-free and rigid-rigid velocity boundary combinations with isothermal and adiabatic boundaries. In the case of Marangoni and Rayleigh-B??nard-Marangoni convection the eigenvalues are obtained for an upper free / adiabatic and a lower rigid / isothermal boundaries. A linear stability analysis is performed. The influence of various parameters on the onset of convection has been analyzed. The classical approach predicts an infinite speed for the propagation of heat. The present non-classical theory involves a wave type heat transport (SECOND SOUND) and does not suffer from the physically unacceptable drawback of infinite heat propagation speed. It is found that the results are noteworthy at short times and the critical eigenvalues are less than the classical ones. -
FORMATION OF REDDY IDENTITY IN SOUTHERN KARNATAKA 1900-2000 CE
Reddy is the name of a socio-economically and politically dominant community found in Southern India. Today one of the largest single community grouping in south India in general and Andhra Pradesh in particular is Reddy community. They are generally considered traditional village headmen. They had a remarkable history since the period of shatavahanas of 2nd century BCE and the various people from this community have helped people in large way throughout the period and they are socially committed and economically enterprise. Historically the people of the Reddy community had appears some were very wealthy Landowners and Businessmen. Famous Kings, Awardees, Academics, Scientists & Civil Servants, Business Leaders & Entrepreneurs, famous Politicians, Entertainers & Film Professionals, Freedom Fighters, Activists & Philanthropists, Poets and Writers and many more. Though the community regarded their ancestors belongs Andhra Pradesh Telugu as their mother tongue, they assimilated with the regional culture of Karnataka and became proficient in Kannada language too. The community played major role in political arena and became one among the makers of modern Karnataka. Since 1900 their Political identity was expressed through political associations, Freedom movement, and backward class movement and pressurizing for establishment responsible government in Mysore region. Socially the community has been identified as an important caste in south India. The marriage ceremony is sanctified through the authorization of Brahmana, Dasayya. The community has the complex setup within itself because they are in large number. They have peculiar social practices of the appreciation of Brahmanical ideas and process of sankritization is rooted in the original beliefs of Reddy community, The Practice of bride price, widow remarriage, the Brahmin priest not invite to their marriage occasion by some sub castes and many more. The community extended its liberal attitude towards improving the status of women has resulted in arising of many women as industrialists, artists, scientists, physicians, realtors, sports persons and scholars. Economically they are committed to land and agriculture. Culturally the community has predominant followers of the Hinduism with Veerashaiva, Vaishnava and Shaktha sects as the most important faiths. Their annual pilgrimage is to the temple of Shrishaila Mallikarjuna. Yogi VemanaReddy and HemaReddy Mallama were as the legends. The Brahmanical idenitity is not observed and accepted by all denomination of Reddys. The ??Guru Paramapare also exists among the Reddy communities. Each sub caste has to pay their homage to their respective Gurus, who preside over the Matha. The festivals celebrated by the community like Bandi Devara Habba and Makkala Dyavaru are the most specific ones. It has to be accepted as liberation from some hierarchical control and assertion of a community attempting to carve a certain niche status which resulted in a form of monastic tradition or Gurupeeta tradition since the last two decade in Karnataka. Being the promoters of education and literature they established schools, colleges, training centers, hostels and study centers. They are socially advanced, economically developed, politically organized and culturally established. Thus they become influential factor in formation of social-political-economic identity in southern Karnataka. -
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Motivational Behaviour of Tourism Employees in Relation to Organisational Culture and Career Orientations
The productivity and effectiveness of any organisation depends mainly on the performance level of the employees in the organisation. Human behaviour scientists over the years have conducted various studies and have concluded that, the performance of employees in any organisation depends largely on their motivational behaviour. Reviews of related literature confirm the role of various factors in the motivational behaviour of employees including organisational culture and career orientation of employees. The title of the present study is Motivational Behaviour of Tourism Employees in Relation to Organisational Culture and Career Orientations. The major objectives included ascertaining the relationship between motivational behaviour and organisational culture and career orientations of tourism employees and finding out whether differences in demographic variables would account for significant differences in motivational behaviour. The population of the study consisted of 323 employees of public sector, private sector and multinational companies working in travel agencies, tour operations, airlines and hotels and resorts in Bangalore. The sampling technique employed was judgment sampling. For the present study three tools namely: Motivational Analysis of Organisations- Behaviour (MAO-B) by Pareek (2003), Organisational Culture Survey by Pareek (2003) and Career orientations Inventory by Schein (1990) were used to collect data. The findings of the study show that while two aspects of organisational culture namely internal and future oriented influence the motivational behaviour of employees working in the private sector, no aspect of organisational culture has any influence on the motivational behaviour of employees working in the public sector. Further, only ambiguity tolerant aspect of organisational culture influence the motivational behaviour of employees working in multinational companies. -
Enhancement of resilience an quality of life using strength based counselling and the mediating role of parental bonding in adolescents with type 1 diabetes
The current study was an attempt to understand the socio-demographic profile of newlineadolescents with type 1diabetes, the relationship between variables such as resilience, quality of life, parental bonding and the mediating role of parental bonding. It was also aimed to understand parent s perception of the adolescent s resilience and quality of life and their newlineexperiences. In phase 1, 100 adolescents/ newlinechildren (M=40, F=60, Age 10-18years) with an newlineexisting diagnosis of type 1 diabetes and their parents were enrolled from two hospitals and one clinic in Bangalore. The adolescents were administered Paediatric Quality Of Life for Diabetics (PedsQL) (Child and Adolescent Form), The Resilience Scale for Youth (CYRM), The Parental Bonding Instrument PBI (Father and Mother Form ). Parents were administered the consent form, demographic data sheet and parent version of resilience and quality of life.All scales were translated and back translated. In Phase 2 of the study, an intervention model based on the principles of strength newlinebased counselling to enhance resilience and quality of life (SBCTD1) was developed and newlineused. Qualitative interviews were conducted to understand the experiences of parents of newlinechildren/adolescents having type 1 diabetes. These interviews were tape recorded. 50 newlineadolescents from Phase1, were randomly assigned to the intervention group (n=25) and the control group (n=25). For the intervention group after going through the sessions the Resilience Scales and The Paediatric Quality of Life scales were administered after one and three months respectively. HbA1c values were also collected again after three months of newlineintervention. Control group received regular care and treatment at the center and were not newlineexposed to the model developed for the study. -
