Tracing narcissism in the digital era - A study on the selfie phenomenon /

Tracing narcissism in the digital era - A study on the selfie phenomenon /

Media Studies

With the advent of mobile camera technology, there stepped in a new concept of photography popularly known as ‘selfie’. Selfie eliminated all the trouble and embarrassment of requesting others to click the picture of one’s own self. Selfie’s rise in popularity can be primarily attributed to social media sites and platforms where they are shared, liked and commented the most. Sensing selfie’s phenomenal popularity, it was soon commercialized by marketers, one form of it being the introduction of selfie stick.

K, Lalitha Ranjani. - 1424032

Master of Arts in Media and Communication Studies

CHRIST (Deemed To Be University)

2016

Department of Media Studies

PDF

English

Masters Dissertation