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PEOPLES PERCEPTION ON THE MOVIES HAVING ANIMALS AS PROTAGONIST
Movies have been an integral part of the society along with other aspects of social life. The societys reflection can be seen in movies and the impact of movies on the society is very much visible, hence it is a two way process. People watch movies either for passing time or it is their hobby. There is a niche audience who watch movies because they consider movies as an educational tool; it increases their knowledge about different aspects of society and life. The researcher is focusing on the movies, having animals as protagonists because such films are rarely made in Indian film industry. Due to the rarity of such films, Indian audience have to shift their focus or depend on Hollywood. Here, the researcher tries to find out audiences perception on movies having animals as protagonist and the reason for having only few movies in Indian film industry in the present scenario. -
Perceived emotional intelligence family environment and locus of control as predictors of well-being among adolescents
Adolescence is unparalleled in a person s life as the most important period in his/her newlinepersonality development. It is perceived that well-being is the keystone to an individual s wholesome being. In the past, well-being was discussed in the context of the absence of distress symptoms that include depression, anxiety, divergent behaviors and other disorders. In more recent times it has received a positive note where well-being is widely identified with the positive qualities, which each individual possesses to lead a healthy and happy life. Fifty percent of the mental health disorders begin during the onset of adolescence. There is a need to focus on adolescent well-being in India which has the world s largest adolescent population. Based on the related theories and studies, certain variables like perceived emotional intelligence, family environment and locus of control were selected for the study. The main aim of the study boiled down to two points, to investigate the relationship between perceived emotional intelligence, family environment, locus of control and well-being among adolescents and to research and explore the extent to which newlineperceived emotional intelligence, family environment, locus of control and the newlinedemographic variables (gender, type of family and religion) would contribute towards newlinethe development of well-being among adolescents. Accordingly psychological tools newlinewere adopted. The sample consisted of 903 students studying in plus one and plus two newline(age 16-18 years) Government aided and unaided state-syllabus schools in Parur, subdistrict of Ernakulum, Kerala. Among them 450 adolescents were from nuclear families and 453 others were from joint families. Gender-wise the sample constituted of 413 adolescents males and 490 females. A quantitative survey method design and newlinepurposive sampling method was adopted in the study. Spearman s coefficient of correlation was used to measure the relationship between the variables. -
PERCEIVED EMPLOYEE CONTRIBUTION IN RELATION TO RECREATIONAL FACILITIES: AN EXPLORATORY STUDY
As the society has shifted from the industrial to the information era, recreation activities in organisations represents ever more important area of social responsibility and organisational growth. Organisations of all hue and texture- governmental,private or commercial enterprises- will need well planned and aligned recreational facilities to ramp up their productivity.Todays challenging social context increasingly calls on the leadership expertise of these organisations to address the important issue of human resources ??burnout. Their charge is to contribute to quality of life of the people at their organisations in the dynamic context of new modes of communication, new information, changing demographics, changing attitudes towards work and play, individualism and globalisation. A recreation facility is provided in premises or precincts of an organisation,for fun,diversion,enjoyment relaxation,amusement and physical, psychological, spiritual or social well being of members of the organisation. Activities engaged in the facility are planned by management with the view to enhance productivity by looking at the well being and development of employees. It is inclusive of hiring recreation organisations services. The steel baron Andrew Carnegie endowed hundreds of public libraries across the country in the late nineteenth and early twentieth century, explaining, "How a man spends his time at work may be taken for granted but how he spends his hours of recreation is really the key to his progress in all the virtues." Among the important literatures, study by Sabarirajan, Meharajan & Arun. (2010) titled Positive correlation between welfare activities and employee attitude in textile mills, remains prominent beacon of welfare studies on Indian organisations. In this exploratory research the authors have established the positive influence of various welfare activities practiced in Indian organisations on employee attitudes including employee productivity.The study has concluded that,generally, welfare measures are recreational,medical, educational, housing, sanitation and so on. Every organization provides the statutory welfare measures but some organizations provides some more welfare facilities to the employees so that they may retain the employees and by improving their quality of work life. By the result of improved quality of work life among the employees their involvement in job gets increased and results in increased productivity of the organization. The organizations maintaining smooth relationship between workers and management, which leads to attainment of organisation goals. Recreational facilities has received a great deal of interest by human resources management, professionals and organisational behaviour researchers in Western countries over the years; however, its practice is fairly nascent in Indian organisations. The organisations in India are facing many diverse and complex challenges of the growing economy and ever increasing demands of the workplace. Recreational facilities at the place of work play bigger and a vital role in ensuring an organisational sustained productivity by systematically building team, leadership and communicative skills. Enhanced and informal contact amongst all employees across hierarchy enriches and secures retention of cultural, social and intellectual assets, its skill and inventiveness. This study analysed organisational employees perceptions of Recreational facilities, Recreation activities and Employee contribution as one of the consequences of recreational facilities. 202 employees from 10 organizations (5 manufacturing and 5 IT services) were surveyed. The judgemental sampling technique was adopted to draw the sample. A questionnaire was designed and pilot tested. The reliability of the questionnaire was above . 850 (Cronchbachs Alpha reliability). The major findings of the study were: 1.Statistical analysis and interpretation of data reveal that organisations have provided varying level of recreational facilities to their employees since the level of perception of importance of recreational facilities varied considerably.Overall, the perception of the facilities was moderate. 2. Employees perception of level of recreation activities provided was higher than recreational facilities although the perception varied considerably again. Employee perception of recreation facilities was high. 3.The level of perception of importance of employee contribution as a result of recreational facilities varied considerably in the range. The mean value was considerably high at mean value of 5.89, with standard deviation 1.00. 4.There was significant correlation between the perception of importance of recreational facilities and recreational activities and the level of employee contribution. Thus, the level of employee contribution has been found to be related to each of the perception of importance of recreational facilities and recreational activities. 5.Multiple linear regression of level of employee contribution on the independent variables of perception of importance of recreational facilities and perception of importance of recreational activities was found to be statistically significant. Both of the independent variables were found to have a significant impact on the level of employee contribution, and together explained 60.2% of the overall variation in level of employee contribution. 6.There were significant differences in the perception of importance of recreational facilities, recreation activities and the level of employee contribution across variable demographics. The study empirically indicates that employee contribution made to the organisation productivity is strongly linked to recreational facilities provided by the organisation to their employees.In addition,at the same time it also reveals that the employees perceive only moderate recreational facilities from their organisations.This means that the system of recreational facilities and recreation activities in the organisations is yet not formalised and is ad-hoc and haphazard. Organisations should dedicate efforts to increase perception of recreation among the employees by including the aspects and goals of recreation in the organisational strategy. -
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Perceived Morbidity, Health Seeking Behaviour and Healthcare Utilisation among Inter-State Women Migrant Workers in Kerala
Internal migrants in India are estimated to be 37% of the total population with Kerala estimated to host over 25 lakhs of internal migrants. Migration, both internal and international can influence a country or region s socio-economic development. The interrelation between health and migration is highlighted in the Sustainable Development Goals where health is determined as an indicator of people-centred, rights-based, inclusive, and equitable development . Though migrants as such are a vulnerable population, the gender experience of migration differs, as women migrants often face triple discrimination of being a woman, unprotected worker and a migrant making them the most vulnerable within the migrant community. They are often overlooked while formulating schemes and policies depriving them of health and social security benefits. The present newlinestudy aims to understand the perceived morbidity, health seeking behaviours and healthcare utilization among Interstate Women Migrant Workers in Kerala. The sequential exploratory research design was employed to newlinecollect data from workers in the seafood processing and textile manufacturing sectors. The qualitative phase had two focus group discussions with 8 participants each and four in-depth interviews while the quantitative newlinephase had cross-sectional surveys with 300 respondents. The focus group discussion and in-depth interview paved the way for understanding the issues and concerns of the respondents regarding their health seeking newlinebehaviours and healthcare utilization as well as hinting at their attitude towards health in general. Themes were able to provide insight into the factors underlying healthcare utilization as well as provided suggestions from the respondents which could have policy implications. The quantitative data was elaborate and was able to address the various dimensions of health seeking and determine the factors influencing healthcare utilization among interstate women migrants in Kerala. -
Perceived organizational support and its influence on employee engagement in informatiom technology organizations
The effective management of Human Resources (HR) or People Resources of an organization through proactive and futuristic design of HR policies is pivotal for an organization s growth. Many of the current challenges faced by businesses globally are owing to industry slowdowns, loss of clientele, lower margins, stiff competition for skilled resources, and high attrition. A diverse set of workforce belonging to different generations having aspirations and expectations galore has entered the corporate sector. This diversity and advent of the generational workforce needs to be taken into consideration while designing HR policies, Reward systems and benefits; as also the factors such as changing family structures and the emergence of a gender equal workforce. Human Resources professionals and organizations are hence tasked with the responsibility of employing different ways and means to fine-tune existing HR strategies and develop new one s that could potentially increase Employee Engagement (EE) and reduce the Intention the Quit (ITQ) among the Information Technology (IT) workforce. The prime emphasis of the current study has been on assessing appropriate HR strategies that can increase engagement and retention at a minimal or no cost to the organization. This study leveraged upon organizational support and care variables such as Perceived Organizational Support (POS), Perceived Supervisor Support (PSS), and Flexible Work Options (FWO) in increasing Employee Engagement (EE) and reducing the Intention to Quit (ITQ). This study goes on to prove that by leveraging upon organizational support and care variables such as POS, PSS, and FWO; organizations can increase the level of engagement of employees, as well as improve employee retention. -
Perceived organizational support, employee engagement and organizational commitment among millennials
Millennials (born between 1981-2000) are drastically different from any other generational cohorts, with their high education level, technological skills, social networking, self-confidence and always teeming with energy, which makes them excellent team players, unlike the previous generations who preferred to work on their own for long hours. Millennials, having grown to constitute a considerable proportion of the workforce and will continue to grow to represent more over the next 20 years, desire for immediate result and speedy advancement, which has led to perceiving them to be impatient and inconsistent. Hence, retaining them has become one of the top managerial priorities. Millennials are prone to frequent switching of jobs which is why they are attributed with the character of job-hopping. Of all the generations in the work force, Millennials are found to be less consistent in their workplace relationships which calls for the purposeful need for cultivating positive relationships with them at workplace. Organizational commitment is evidently one such gesture of an employee, towards positive and long-term relationship with the organization, as a committed employee stays with the organization and this can be brought about if the employees realize that they are being supported well by the organization. Hence, the perceived organizational support plays a pivotal role in work place relations. Another construct in the employeeorganization relationship is, which has a decisive role to play, is Employee engagement. Thus, this study intents to examine how perceived organizational support is related to organizational commitment where employee engagement mediates the relation between the two variables. An empirical study has been done, whereby carrying out a survey among 402 millennial employees across various companies in the information technology sector, as this sector experiences the rush of millennials more, compared to other traditional industries. And it was found that there is a vi significant relation that existed among perceived organization support and organizational commitment and employee engagement and organizational commitment as well. Employee engagement also turned out to be partially mediating the relationship between POS and OC. This study, done to find the relation between the three important constructs in organizational behavior and human resource management, and also to find out the difference in the variation of these three constructs based on the demographical factors, is the first of its kind to be done, among Millennials -
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Perception of Anticipatory Psychological Contract: A Study among Post Graduate Students
Psychological Contract is the the unwritten contract between employer and employee, representing mutual expectations, beliefs, and obligations. The concept is popular among the HR managers as it is based on managing employment relationships. In order to best align the requirements of the organization and employee, the Human Resource manager has to be cognizant of this unwritten ???contract???. Like all relationships, it is important to shape and understand it starting from recruitment, through talent management and finally the employee exit. High volume campus recruitment still forms a key strategy among companies in growing markets, segments. Hence the understanding of this employment relationship begins with prospective employees who are the final year students. This study talks about the employment beliefs, & future employment relationships of final year students as an ???anticipatory psychological contract??? and includes promises that the future employee wants to make to their employer, along with the obligations they expect in return. Additionally, the long-term Career expectations of students, in conjunction with their Work values was also explored, to understand their interrelationship with the anticipatory psychological contract. This interrelationship has gained importance in organizational psychology, organizational behavior, and HRM where there is an opportunity for practical application. In this study, the respondents' expectations were measured through the collection of inputs on pre-employment beliefs from final year postgraduate students soon to be part of their respective industry???s workforce. The independent variables identified from the review of literature were career strategy and work values. As part of the study, these variables were tested for correlation, and multiple regression was done to understand the impact of career strategy and work values on anticipatory psychological contract. The results proved that a significant relationship exists between the dependent variable (anticipatory psychological contract ) and independent variables( career strategy and work values). Managing psychological contract is an advantage for employees and employers whereby, both can understand the expectations of the other to prevent breach or violation of the contract. Maintaining a positive contract ensures job satisfaction, commitment and talent retention. This study is significant as the expectations during the pre-employment stage affect the psychological contract even after organizational entry. Understanding contributions to the organization and what employees receive in return are also about managing the psychological contract. This study is also aimed at employers in redesigning their recruitment & talent management strategies. The outcomes of strong HRM strategy based on psychological contract are high employee motivation, productivity, and controlled attrition rates. The study also explores the formation and transition of psychological contract from university to workplace. Lastly, the study aims in exposing the expectations of the younger generation, future workforce. The absence of a longitudinal study is a limitation which would provide the longer term view of the concept. -
PERCEPTION OF INDIA BY FOREIGNERS THROUGH SLUMDOG MILLIONAIRE
The dissertation titled Perception of India by Foreigners through Slumdog Millionaire speaks about the effectiveness of mass media in the recent times. Since times mass media has been playing a critical role in the peoples lifestyle with regard to understanding of various situations and also in decision making process. Any mass medium be it newspaper, radio,television, films etc has become a part of peoples life making them depending upon these mass media for their decision making process. Films, in particular, which caters to a large number of audiences crossing borders play a significant role in building ones perception on a culture, religion, nation, people and so on. While written reviews available online in scholarly and film journals, newspapers and the IMDB, for instance, form the backdrop to ideas in this study, the primary method of data collection is to do qualitative research through interviews of foreigners and Indians. Also, included are the qualitative questionnaires which would be administered online and off line to 100 foreigners and Indians. The problems lie in the perception of a problem by people of different culture having grown up in a varied environment. The aim of the research is to bring out the causes of such understanding towards the problem.The movie Slumdog Millionaire has been a mouth-piece of India in showcasing Indias poverty and lives of poor people. Here the Indians would have a different take on this problem with respect to foreigners who have, if not same, a contrast understanding of problem. The study helps in establishing a link between mass medium and people who would watch the film with their culture behind them. It also talks about the ethics involved in portraying a foreign nation by an alien person who is not from the same environment. -
Perception of paid news among media students in Bangalore /
Gone are the days when advertising were among the major source of revenue for media organizations. The recent past has witnessed the rise of paid news in media organizations where they get paid to publish favourable news about a person or organization. This practice is s serious blow to the journalistic ethics of the country. -
PERCEPTION OF RETAILERS ON ADOPTING GESTURE CONTROLLED INTERACTIVE ADVERTISING AND DIGITAL DISPLAYS IN INDIA
In the advertising world, everything from billboards, to taxi signs to supermarket displays are going digital. Interactive floor advertising in malls is all the rage, especially in Western and Far East countries. Retailers across the world have been investing on gesture controlled interactive visual display systems to stand out from the crowd and turn their retail locations into a destination for customers. They use it as a means for sophisticated marketing solutions, such as, product advertising, retail merchandising, point-of-sale promotions, campaigning etc, resulting in transformation of retail customer experience. Such interactive elements not only help drive traffic to the desired location and keep visitors there for longer, but also help drive core business philosophies and return on investments. Well, all these are quite appealing to anyone in the retail business to bounce and invest with a hope to harvest, but, it has not gained as much coerce as one would expect with Indian retailers. So, it would be prudent to find their perception towards adopting this innovative marketing strategy. It is intended that the findings of this research, about the perceptions of adopting gesture controlled interactive advertising and digital displays, will be useful to retailers, consumer packaged goods organizations, distributors, mall owners, advertising agencies etc. It would help them to assess their current marketing strategies and to gain knowledge of pros and cons of incorporating this innovative form of advertising. These findings could also be used for any corrections to the investments already made in this area. The rest of the content in this report details out the research conducted in this regard followed by a conclusion. The first chapter introduces to the research topic, justifies & highlights the problem poser and the goal of the work presented in the dissertation. It also highlights the significant contributions from the investigation. The second chapter presents a critical appraisal of the previous work published in the literature pertaining to the topic of the investigation. The chapter three discusses the problem statement, overall methodology used in order to achieve the objectives of this research, present the sample characteristics, development of measurement instrument, pilot study, research variables, data collection procedure and finally the scope and limitations of the study. The fourth chapter is the penultimate chapter of the dissertation and includes a thorough evaluation of the investigation carried out. It focuses on the detailed analysis of the data obtained from the field from different retailers. Finally, the fifth chapter provides a brief report of the work carried out forms the first part of the Chapter. Conclusions derived from the logical analysis is presented and clearly enumerated. Suggestions from current findings and scope for future work are also stated in the last part of the Chapter. Key words: Retail, Interactive Advertising, Gesture Control, Digital Display. -
Perception of students and teachers on E-learning modules /
Studies suggest that e-learning has not been successful in India yet, the scope is wide given threshold of change that the country stands at and the high percentage of youth population. With E-learning Students have flexibility and an enormous range of courses at their fingertips. Also, today an important aim of institutions today is to create a knowledge base, data in the form of courses that can be accessed globally. -
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Performance Investigation of the High Strength Concrete Using Natural Zeolite with Industrial Waste Materials
Concrete is used in the construction of various structural elements. High Strength newlineConcrete (HSC) production for huge infrastructure projects is challenging. The newlinemanufacture of cement significantly causes global carbon dioxide (CO2) emissions. newlineModifications have been made to cement concrete problems to minimize CO2 emissions and Ordinary Portland Cement (OPC) consumption. This research focuses on developing HSC blended with Natural Zeolite (NZ) and industrial by-products like newlineSilica Fume (SF), Fly Ash (FA), and Metakaolin (MK) to enhance concrete quality, newlinesustainability, and performance. Partial replacement of OPC with 5% NZ and industrial waste materials in 5%, 10%, and 15% amounts to produce M60 grade HSC mixes. In the laboratory, 1,200 concrete specimens were tested for mechanical properties for 3, 7, 28, 60, and 90 days, as well as durability tests such as the Rapid Chloride Penetration Test (RCPT) for 28 days and the acid attack test for 60 days. Mix M3 (85% OPC + 5% NZ + 10% MK) exhibited the highest compressive strength at 72 MPa, split tensile strength at 5.3 MPa, and flexural strength at 9.4 MPa for 90 days curing period, attributed to its low porosity. The reactive silica (SiO2) and alumina (Al2O3) in the mix transformed calcium hydroxide (Ca(OH)2) into calcium silicate hydrate (C-S-H) gel and aluminate compounds. This process improved the newlinemicrostructure of the hardened concrete, resulting in increased imperviousness. The newlinestudy also includes the effect of these industrial waste materials on Zeolite concrete by microstructure analysis. The mathematical models were developed using SPSS software to predict the durability and mechanical properties of all the concrete mixes based on the laboratory data, considering parameters like mix proportions and curing days. -
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PERSONAL DEVELOPMENT COMPONENTS IN POST-GRADUATE COUNSELING PROGRAMS IN BANGALORE: AN EVALUATION
The counseling profession is gaining ground in India and every year a large number of trainee counselors graduate with a masters degree that deems them fit to practice. Professional and Personal development of counselors is of paramount importance to ensure a competent and ethical service to clients. However, there is little research being done in the field of training and development of counselors. Therefore, the aim of the present study was to identify the personal development components in post graduate counseling courses in Bangalore. The researcher chose a program evaluation design. The curricula of three masters level counseling courses in Bangalore were evaluated for its personal development components. Three faculty members and twenty six trainee counselors participated in the study. Focus group and interviews were used to collect the data. The transcripts were analyzed using directed content analysis. The results showed that various aspects of the course had contributed to personal development of the trainees. They included personal and group therapy, Small group processes, micro-skills training, supervised practicum, journal writing, taught courses like family therapy, theories of counseling, life span development, transpersonal psychology and emotional development, specific workshops and the academic environment of the trainee which included their faculty and peers. Barriers to personal development were also identified and recommendations were made for the future. -
Persuasive techniques used by advertisers in television commercials /
The purpose of this research is to observe the persuasive techniques used by advertisers in television commercials focussing on eight different advertisements belonging to four different categories. The researcher concentrates on the different components utilized by promoters to summon passionate reaction on the viewers/consumers. The commercials chosen by the researcher depict essential connections that are esteemed and kept up in the society. -
Pharmaceutical Tablet Uniformity Prediction Using Spectroscopy-Based Data Fusion and Machine Learning Approaches
The pharmaceutical industry is highly regulated, and every manufacturer must demonstrate the drug product's quality, safety, and efficacy before market release. Quality control plays a vital role in ensuring drug products' consistency, purity, and potency through rigorous testing of raw materials in the process and the finished stages of manufacturing. Quality risk management and process understanding are critical to maintaining quality throughout manufacturing. Quality by Design (QbD) offers a structured approach, while Process Analytical Technology (PAT) facilitates real-time monitoring to control risk of product quality. Process analyzers, multivariate methods, process control, and continuous improvement tools are part of the PAT framework that enhances process understanding and aids risk mitigation strategies. Near-infrared (NIR) spectroscopy is a commonly used analytical technique in PAT environments for both qualitative and quantitative measurements; these are real-time and non-destructive process analyzers. Chemometrics helps extract information from this chemical data using mathematical and statistical methods. With the advent of Industry 4.0, machine learning models have gained popularity in spectroscopy due to their ability to handle complex, high-dimensional data and adapt to various applications. This research introduces a systematic approach to implementing machine learning models as an alternative to traditional chemical testing in predicting the content uniformity of pharmaceutical tablets. The objective is to improve the quality of data analysis and its predictive performance. This study also outlines the importance of using manufacturing information as stratified variables in predictive modeling and spectroscopic data, or sensor fusion data. To demonstrate the effectiveness of this approach, a real-world NIR dataset developed based on various characteristics such as manufacturing scale, tablet strength, dose proportion, and coating is utilized. This real-world application of the research makes the content more relatable and interesting to the reader. This allows the seamless use of the model across different known environments as the model is trained using sensor data fusion. A comparison of Partial Least Squares regression models and machine learning Neural Network models is evaluated for the model predictability. The work also delves into selecting and optimizing appropriate hyperparameters for a chosen optimal model. It explores the impact of model performance to ensure successful implementation in the production environment and discusses various approaches in monitoring during life cycle management.