Persuasive techniques used by advertisers in television commercials /
Title
Persuasive techniques used by advertisers in television commercials /
Subject
Media Studies
Description
The purpose of this research is to observe the persuasive techniques used by advertisers in television commercials focussing on eight different advertisements belonging to four different categories. The researcher concentrates on the different components utilized by promoters to summon passionate reaction on the viewers/consumers. The commercials chosen by the researcher depict essential connections that are esteemed and kept up in the society.
Creator
Dixit, Pratibha. - 1537148
Source
Master of Arts in Media and Communication Studies
Publisher
CHRIST (Deemed To Be University)
Date
2017
Contributor
Department of Media Studies
Format
PDF
Language
English
Type
Masters Dissertation
Collection
Citation
Dixit, Pratibha. - 1537148, “Persuasive techniques used by advertisers in television commercials /,” CHRIST (Deemed To Be University) Institutional Repository, accessed September 20, 2024, https://archives.christuniversity.in/items/show/2215.