Persuasive techniques used by advertisers in television commercials /

1537148_Pratibha Dixit.pdf

Title

Persuasive techniques used by advertisers in television commercials /

Subject

Media Studies

Description

The purpose of this research is to observe the persuasive techniques used by advertisers in television commercials focussing on eight different advertisements belonging to four different categories. The researcher concentrates on the different components utilized by promoters to summon passionate reaction on the viewers/consumers. The commercials chosen by the researcher depict essential connections that are esteemed and kept up in the society.

Creator

Dixit, Pratibha. - 1537148

Source

Master of Arts in Media and Communication Studies

Publisher

CHRIST (Deemed To Be University)

Date

2017

Contributor

Department of Media Studies

Format

PDF

Language

English

Type

Masters Dissertation

Collection

Citation

Dixit, Pratibha. - 1537148, “Persuasive techniques used by advertisers in television commercials /,” CHRIST (Deemed To Be University) Institutional Repository, accessed December 23, 2024, https://archives.christuniversity.in/items/show/2215.

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