Persuasive techniques used by advertisers in television commercials /
- Title
- Persuasive techniques used by advertisers in television commercials /
- Subject
- Media Studies
- Description
- The purpose of this research is to observe the persuasive techniques used by advertisers in television commercials focussing on eight different advertisements belonging to four different categories. The researcher concentrates on the different components utilized by promoters to summon passionate reaction on the viewers/consumers. The commercials chosen by the researcher depict essential connections that are esteemed and kept up in the society.
- Creator
- Dixit, Pratibha. - 1537148
- Source
- Master of Arts in Media and Communication Studies
- Publisher
- CHRIST (Deemed To Be University)
- Date
- 2017-02-03
- Contributor
- Department of Media Studies
- Format
- Language
- English
- Type
- Masters Dissertation
Files
Collection
Citation
Dixit, Pratibha. - 1537148, “Persuasive techniques used by advertisers in television commercials /,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 7, 2025, https://archives.christuniversity.in/items/show/2215.