Beverage brands and subliminal messaging: An analysis of its presence in advertising and the awareness among consumers /

Title

Beverage brands and subliminal messaging: An analysis of its presence in advertising and the awareness among consumers /

Creator

Shroff, Nikita Kumar. - 1537147

Contributor

Department of Media Studies

Description

Advertising, as an industry designed to buy and sell products, was seen as the perfect platform to attract investors, marketers and consumers. It evolved over time and began to engulf several other domains and soon became the best platform to persuade mass audiences. Marketers began to use a technique of mass persuasion or mass psychoanalysis to guide their advertisements and campaigns. It has become one of the most effective means to sell consumers their products or ideas or even attitudes and behaviours.

Source

Master of Arts in Media and Communication Studies

Date

2017-02-03

Publisher

CHRIST (Deemed To Be University)

Subject

Media Studies

Format

Pdf

Language

English

Type

Masters Dissertation