Beverage brands and subliminal messaging: An analysis of its presence in advertising and the awareness among consumers /

Beverage brands and subliminal messaging: An analysis of its presence in advertising and the awareness among consumers /

Media Studies

Advertising, as an industry designed to buy and sell products, was seen as the perfect platform to attract investors, marketers and consumers. It evolved over time and began to engulf several other domains and soon became the best platform to persuade mass audiences. Marketers began to use a technique of mass persuasion or mass psychoanalysis to guide their advertisements and campaigns. It has become one of the most effective means to sell consumers their products or ideas or even attitudes and behaviours.

Shroff, Nikita Kumar. - 1537147

Master of Arts in Media and Communication Studies

CHRIST (Deemed To Be University)

2017

Department of Media Studies

Pdf

English

Masters Dissertation