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Tertiary Packaging Issues and Their Influence on Repurchase Intention and Loyalty of Customers Towards E-Retailers
his thesis investigates the significance of tertiary packaging in the context of e-retail business and its influence on customer preference, repurchase intention, and loyalty towards e-retailers. With the rapid growth of e-retail, it is expected to become the dominant form of retail worldwide, surpassing traditional brick and mortar establishments. While e-retail offers convenience and flexibility to customers, intensifying competition among e- retailers raises concerns about how they will effectively manage it. As e- retailers resort to increased marketing efforts to attract customers, certain aspects, including tertiary packaging, may be inadvertently overlooked. Tertiary packaging plays a critical role in the e-retail process, and this study analyses its impact on customer perception and satisfaction. By exploring the issues related to tertiary packaging that affect customers, this research aims to provide insights to e-retailers for developing a more efficient and sustainable tertiary packaging model. The anticipated outcomes of this research are expected to enhance e-retailers' ability to attract customers, increase repurchase intention, and foster loyalty towards the e-retailer, ultimately contributing to their long-term success in the evolving e-commerce landscape. -
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The charm of Indian folk art /
Indian Folk art is widely appreciated by the global audience because of its aesthetics and simplicity. The various folk art forms of India, have developed from the antiquities of the past centuries. The following research paper titled. The Charm Of Indian Folk Art‘ will analyse the traditional folk art of selected regions from across the country. And the modern adaptation of these traditional art forms by the contemporary designers. -
THE CORRELATION BETWEEN WORK LOCUS OF CONTROL AND OCCUPATIONAL STRESS AMONG TEAM LEADERS WORKING IN IT COMPANIES IN BANGALORE.
Job related stress is one of the highest health risks influencing employees, regardless of the size of the organization or the work sector. Most of the researchers view stress as an interaction between the person and some environmental event or stressor. Job stressors are defined as job demands, constraints, and or opportunities and job related events or situations that might affect the individuals feelings of stress. The fact that employee stress is an increasing problem in almost all organizations has indeed been the driving force for a variety of researches on occupational stress. The literature on occupational stress recognizes its inevitability in many jobs where pressures of work begin to build up and cause adverse strain on the emotion of employees, their thought process and their physical condition. Stress vulnerability has also been major focus to determine how stress effects differently across similar jobs. During the 1980s, personality[Type A/ Type B, locus of control] was found to be related to job stressors[ work load, role conflict, lack of autonomy], job strains[ job dissatisfaction, anxiety, health complaints]. The research aims to investigate the relationship between Work locus of control and occupational stress of team leaders working in IT companies in Bangalore. The purpose of research is to study whether the team leaders have an internal or external locus of control, which in turn determines how they perceive situations and life events, and how stressed they are due to this. It was hypothesized that the higher the internal locus of control of the team leader, the lower level of occupational stress they experience and the higher the external locus of control of the team leader, the higher the level of occupational stress. A sample of 100 team leaders working in three different IT companies were examined by administering the Occupational stress index by AP Singh and AK Srivastava and Work locus of control scale by Paul E Spector. The extent of work stress was examined on its twelve sub-scales, i.e. role overload, role ambiguity, role conflict, unreasonable group and political pressure, responsibility for persons,under participation, powerlessness,poor peer relations,intrinsic impoverishment, low status, strenuous working condition and unprofitability of Occupational stress index. A structured questionnaire was designed to gather information on the socio demographic profile of the respond -
The correlation between work locus of control and occupational stress among team leaders working in it companies in Bangalore
Job related stress is one of the highest health risks influencing employees, regardless of the size of the organization or the work sector. Most of the researchers view stress as an interaction between the person and some environmental event or stressor. Job stressors are defined as job demands, constraints, and or opportunities and job related events or situations that might affect the individuals feelings of stress. The fact that employee stress is an increasing problem in almost all organizations has indeed been the driving force for a variety of researches on occupational stress. The literature on occupational stress recognizes its inevitability in many jobs where pressures of work begin to build up and cause adverse strain on the emotion of employees, their thought process and their physical condition. Stress vulnerability has also been major focus to determine how stress effects differently across similar jobs. During the 1980s, personality[Type A/ Type B, locus of control] was found to be related to job stressors[ work load, role conflict, lack of autonomy], job strains[ job dissatisfaction, anxiety, health complaints]. The research aims to investigate the relationship between Work locus of control and occupational stress of team leaders working in IT companies in Bangalore. The purpose of research is to study whether the team leaders have an internal or external locus of control, which in turn determines how they perceive situations and life events, and how stressed they are due to this. It was hypothesized that the higher the internal locus of control of the team leader, the lower level of occupational stress they experience and the higher the external locus of control of the team leader, the higher the level of occupational stress. A sample of 100 team leaders working in three different IT companies were examined by administering the Occupational stress index by AP Singh and AK Srivastava and Work locus of control scale by Paul E Spector. The extent of work stress was examined on its twelve sub-scales, i.e. role overload, role ambiguity, role conflict, unreasonable group and political pressure, responsibility for persons, under participation, powerlessness, poor peer relations, intrinsic impoverishment, low status, strenuous working condition and unprofitability of Occupational stress index. A structured questionnaire was designed to gather information on the socio demographic profile of the respondents. The statistical analysis was done using SPSS. The level of significance was fixed at 0.005(p<0.005). Correlational analysis reveals that team leaders with external locus of control score high on all twelve sub scales of occupational stress and team leaders with internal locus of control have low scores on all twelve sub scales of occupational stress i.e. role overload, role ambiguity, role conflict, unreasonable group and political pressure, responsibility for persons, under participation, powerlessness, poor peer relations, intrinsic impoverishment, low status, strenuous working condition and unprofitability. There is a significant difference with regard to occupational stress between team leaders with external locus of control and team leaders with internal locus of control. The correlation between occupational stress and external control was found to be positive and significant as predicted (p=<0.001). The correlation between occupational stress and internal control was found to be positive and significant as predicted (p=<0.001). -
The Culinary Space : Reading Food and Identity Intersections in Select Narratives
This study focuses on select fictional narratives with food mentions at the peripheries to enquire into the textualisation of food that exhibits the existence of an enunciative culinary newlinespace wherein the nuances of individual and collective identities are negotiated. The culinary space is conceptualised by considering the defined and built physical space wherein activities associated with the culinary realm occur and the imaginative space created through the presence and absence of food. This culinary space interacts with mobility, which serves as the newlinelinking idea that ties together Anita Nair s Ladies Coup(2001), Bharti Kirchner s newlineDarjeeling (2002), Monica Ali s Brick Lane (2003), Kunzang Choden s The Circle of Karma newline(2005), and Manjushree Thapa s Seasons of Flight (2010), and informs these specific newlinetextualisations of food and prompts the need to focus on the representations of everyday lived experiences. This study reads the chosen narratives to enable a reading that is distinct from the conventional one of culinary narratives centred on food and establishes that the textualisation of food in narratives with food at the peripheries is an important site of investigation. This close reading through an approach directed by concepts from food studies and select notions from space and mobility looks into how the culinary space serves as the site of defining and re-imagining of individual and cultural identities of the characters through memories of food and relations to and through food. These insights add to the existing discourses on identity by looking into the textualisation of food shaped by notions of newlinespace and mobility to show that the transformative quality of food is reflected in the dynamism of the culinary space that endorses the same in the negotiation of identities that are explored, perceived, and projected within. -
The current status of celebrity endorsements in advertising /
In advertisements celebrity endorsements are considered a time tested successful tool. It increases recall value and positively reinforces the product in the minds of the consumer. The attributes attached to the celebrity automatically gets transferred to the product and the consumer starts to view in the product in a positive light. Casting a celebrity in advertisements does not guarantee high sales. Completely banking on a celebrity to boost sales is not a viable plan of action. -
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The Development and Feasibility of A Self-Efficacy and Self-Esteem Based Intervention on Music Performance Anxiety Among Majors
Music Performance Anxiety (MPA) has been seen to adversely affect a student s goal-setting with respect to careers in music. Two variables that are closely related to the development and maintenance of MPA are self-efficacy and self-esteem of the student. The aim of this research is to present the experiences of students with MPA and the feasibility of an intervention to help reduce MPA among music majors while focusing on building their self-esteem and self-efficacy. The study followed a mixed method, exploratory sequential design. Ten participants were recruited for the newlinequalitative phase and were interviewed using a phenomenological approach. Data from these interviews were analysed using Interpretive Phenomenological Analysis. Themes that were found in the qualitative phase such as blocks growth of performer , Fear of judgment , lacking confidence in skills , comparison with peers , need for appreciation , pointed toward the need to build self-efficacy and self-esteem among the performers. The themes from this analysis were then used, along with previous research evidence to develop a self-esteem and self-efficacy based intervention. A quasi-experimental design was used to carry out and assess the feasibility of this intervention. The intervention lasted for eight sessions, where the experimental group took part in these sessions that consisted of both theoretical and practical components, which lasted for one hour each. The control group on the other hand did not receive any treatment and were not a part of any of these sessions either. The experimental group that consisted of 13 participants and the control group that consisted of 12 participants were assessed on their MPA, Musical Self-Efficacy and Musical Self-Esteem levels at the start of eight weeks and then at the end of eight newlineweeks. The scale used to assess these variable were the K-MPAI (Kenny, 2009), the newlineMusical Self-efficacy scale (Ritchie and Williamon, 2010), and the Self-esteem of newlinemusic ability scale (Schmitt, 1979) respectively. -
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The Effect of Logotherapy on Meaning and Quality of Life of the Elderly in Old Age Homes.
Today the elderly in India is faced with a changing life situation where the traditional joint family system, according to which the elders were recognized and respected have given way to nuclear families where the elderly try to fit in. The number of old age homes in India is on increase especially in the state of Kerala. The existing literature shows that the elderly in old age homes in India undergo the problems like, relational issues, poverty, health issues, rejection from children, death of the partner, death anxiety etc, which lead to meaninglessness and poor quality of life. The current research is aimed at studying the effectiveness of a logotherapy intervention called Meaning in Life Programme on the meaning and quality of life of the elderly in old age homes. For the purpose of the study three old age homes with similar administration were selected from the districts of Kottayam, Kannur and Ernakulam district of Kerala where the highest number of old age homes of India are situated. 60 of them who met the inclusion criteria were randomely put into two groups, namely control group and experimental group. At par with the existing literature the study proves that the elderly in old age homes have a low meaning and quality of life. The average mean score of meaning in the pre-test was 14.23 in MiLS and the average mean score of quality of life in the pre-test is 51.83 in WHOQOL. The experimental group was given an intensive Logotherapy- meaning in life programme for five days and the control group had normal life. After a period of one month both groups were tested with MiLS and WHOQOL and there was significant difference between the control group and the experimental group. The Experimental group scored 22.06 in MiLS at the significant level of p < .001 and 59.73 in WHOQOL at the significant level of p < .001. The study revealed that logotherapy is effective in enhancing meaning and quality of life of the elderly in old age homes. Key words: meaning, quality, elderly, logotherapy -
The Effect of Lyrical Music on Hopelessness in College Students
Hopelessness is a product of negative future expectations, negative feelings toward the future and feeling a lack of control over future improvements. One of the major factors that play a role in hopelessness are Negative Life Events (NLE) along with the interaction of negative inferential styles. College students are seen to experience both NLE and engage in negative inferential styles which is seen in their portrayal of hopelessness. The aim of the study was to reduce levels of hopelessness in college students through an intervention that involved listening to songs having hopeful lyrics. The study strived to answer the following question: Can hopeful lyrics in songs can have an effect on hopelessness? The sample consisted of college students (N=66), who were randomly assigned to three groups, namely the lyrical music group (hopeful lyrics and music), music group (only music) and the control group (no intervention). The Beck???s hopelessness scale was used to measure their levels of hopelessness before the intervention and at the end of 4 weeks. The lyrical music group and the music group participants were exposed to songs and instrumental tracks twice a week, for a duration of 4 weeks. The Wilcoxon Signed Rank test for related samples was used to analyse the effect of the intervention or lack of, on levels of hopelessness. The Kruskal-Wallis was used to analyse the difference score between the three groups. Results indicated that the lyrical music group (p = .001) had a significant difference in levels of hopelessness after the intervention, however the music group (p = .072) and the control group (p = .402) showed no significant difference. There was a significant difference between the three groups with regard to the difference obtained from their pre-test and post-test scores (p = .03). Pairwise comparisons have helped to see where that difference lies. Thus it can be concluded that hopeful lyrical music does have an effect on hopelessness and can be seen as differing from the functions of music alone. -
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The Effect of short format body-scan mindfulness meditation on cognitive function and affect
Studies of mindfulness are consistent in their finding indicating that mindfulness can serve as a therapy model to deal with many psychological and physical problems, and improve wellbeing. Further, mindfulness is also found to enhance the moment to moment experience of individuals with better clarity of phenomenon. Interestingly, most of these studies have been conducted among seasoned practitioners or as long-format courses. Although long-format can be an ideal practice, it often proves to be expensive for many. Also, some people may not be able to practice in long-format due to several reasons. Thereby, it is imperative to investigate the benefits of short-format mindfulness exploring its utility and scalability. This experimental study examined the effect of short format mindfulness especially on affect and cognitive function. Participants (N=72; F=40, M=32) were randomly divided into an experimental group (N=35; M=15, F=20) and an active control group (N=37; M=17, F=20). The average age of participants in the experimental group and the active control group was 21.79 and 21.59 respectively. The experimental group practiced body-scan mindfulness, one session per day for six days, each session lasting for 25 minutes. Participants in the active control group spent an equal amount of time while reading fiction of their choice and listening to soothing music. Variables that were considered include positive and negative affects, and five cognitive functions namely psychomotor function, attention, learning, working memory-simple, and social-emotional cognition. Results showed an increase in positive affect and a decrease in negative affect, and an increase in performance in all five cognitive functions in the experimental group with an effect size ranging from mild to moderate, in comparison to active control. The study concluded that short format mindfulness practice, although may not be ideal, might be an alternative for individuals who due to various reasons cannot practice long format courses.