Browse Items (5511 total)
Sort by:
-
Mahe's Memorialisation of French Colonialism
[No abstract available] -
Mainstream tradition and exclusive traditions : Study of Kongu Folk Epic Annanmar Kathai /
International Journal of Social Science and Humanities Research, Vol.3, Issue 3, pp.294-298, ISSN No: 2348-3164 (Online) 2348-3156 (Print) -
Making a Difference: Social Responsibilities of Infosys
International Journal of Management, IT and Engineering Vol. 2, Issue 10, pp 336-350, ISSN No. 2249-0558 -
Malayalam kavi Kumaranasan ka yug bodh /
International Journal of Hindi Research, Vol.4, Issue 4, pp.56-58, ISSN No: 2455-2232. -
Malicious node detection using heterogeneous cluster based secure routing protocol (HCBS) in wireless adhoc sensor networks
In wireless, every device can moves anywhere without any infrastructure also the information can be maintained constantly for routing the traffic. The open issues of wireless Adhoc network the attacks which are chosen the forwarding attack that is dropped by malicious node to corrupt the network performance then the information integrity exposure. Aim of the problem that existing methods in Adhoc network for malicious node detection which cannot assure the traceability of the node as well as the fairness of node detection. In this paper, the proposed heterogeneous cluster based secure routing scheme provides trust based secure network for detection of attacks such as wormhole and black hole caused by malicious nodes presence in wireless Adhoc network. The simulation result shows that the proposed model is detect the malicious nodes effectively in wireless Adhoc networks. The malicious node detection efficiency can be achieved 96% also energy consumption also 10% better than existing method. 2020, Springer-Verlag GmbH Germany, part of Springer Nature. -
Mamaearth: from a mothers dilemma to a multi-crore brand
Learning outcomes: The case study has several objectives: to gauge the evaluation of the direct-to-consumer industry in the economy of India, to analyse the competition of the brands, to ascertain the evolution of smaller direct-to-consumer (DTC) brands on the purchasing capacity of consumers, to analyse challenges in branding in Tier 2 and 3 cities and to evaluate the strategic branding decisions of Mamaearth. Case overview/synopsis: During her pregnancy, Ghazal Alagh and her husband Varun Alagh, the co-founders of Mamaearth, were looking for some good and natural products for their babys skincare. However, she could not find products that were 100% safe. Hence, as a concerned mother, she started using a few hands-on home remedies for her baby, which were 100% organic, and then the idea clicked to her to start a baby care brand named Mamaearth, which later also included personal care products. The company started as a DTC/internet-first brand in 2016, which only used to sell products online without any intermediaries when it was still trying to make its way in the market and was aware of the stiff competition by giants such as Hindustan Unilever and Proctor & Gamble, who were ruling the market for decades. When the COVID-19 pandemic hit, the market saw a shift in consumer buying patterns. There was greater use of e-commerce touch points for shopping, as various digital platforms such as the official site of products, social media and mobile platforms were used by consumers during the pandemic, leading to digitalization in buying and digitalization of consumer shopping journey. These technology platforms were expected to play a substantial role in reaching and creating consumer awareness, transaction and retention post-COVID according to reports by Deloitte 2020. Moreover, such a shift in behaviour amidst the COVID-19 pandemic shot up sales of this DTC brand and made itself the big shot it is today, where they were looking to get into an initial public offering in just seven years of its launch. They re-evaluated their strategy, which helped them become the biggest brand in no time. Complexity academic level: This case study is suitable for Doctor of Philosophy students. Supplementary material: Teaching notes are available for educators only. Subject code: CSS 8: Marketing. 2023, Emerald Publishing Limited. -
Management and Sales Forecasting of an E-commerce Information System Using Data Mining and Convolutional Neural Networks
The exponential development of e-commerce in recent decades has enhanced convenience for individuals. Compared to the conventional business environment, e-commerce is characterized by increased dynamism and complexity, resulting in several obstacles. Data mining assists individuals in effectively addressing these difficulties. Traditional data mining cannot efficiently use big data in the power provider industry. It heavily relies on time-consuming and labor-intensive feature engineering, and the resulting model could be more easily scalable. Convolutional Neural Networks (CNN) can efficiently use vast amounts of data and autonomously extract valuable elements from the original input, resulting in increased effectiveness. This article utilizes a CNN to extract valuable insights from e-commerce information to forecast commodities sales accurately and proposes a CNN-based Sales Forecasting Model (CNN-SFM). The findings indicate that using data mining and CNN yields a high level of precision in forecasting forthcoming people buying capacity data. The correlation variable between actual usage information and projected usage information was 0.98, and the highest mean error was just 1.78%. Data mining can effectively extract hidden relevant information and forecast future consumption habits for e-commerce systems. CNN demonstrates proficiency in accurately predicting forthcoming consumption power and trends. The Research Publication. -
Managing change, growth and transformation: Case studies of organizations in an emerging economy
Purpose: In view of dynamic and widespread economic transformation in emerging economies, managing organizational change and growth in this context deserves more research attention. The purpose of this paper is to examine how three organizations in different industries manage change, growth and transformation in their organizational ecosystem. Design/methodology/approach: The authors conducted in-depth interviews with the leadership of three organizations in different economic sectors in India, a country representing an emerging economy. The authors also reviewed historical data from these organizations. Three case studies illustrating the evolution of these organizations were developed from the data collected. Findings: Lessons and implications from the three case studies suggest the following key elements of effective organizational change mechanisms in an emerging economy: visionary entrepreneurial leadership; program quality excellence; scale growth and scope expansion; network capabilities; and sustainable stakeholders engagement. At the same time, this study also shows how these organizations manage change, growth and transformation in the context of a society with strong traditions and cultural norms. Research limitations/implications: Results and conclusions may be limited by the fact that the study is based on three case studies. Additional studies from a variety of industries with large numbers of participants will be helpful in more fully understanding the ways in which change, growth and transformation can best be developed and deployed in different organizational settings. Practical implications: The proposed model of organizational change in an emerging economy may assist organizational leadership in designing and sustaining their change efforts. Social implications: This study highlights the role of visionary entrepreneurial leadership and the impact of organizational growth mechanisms on organizational value delivery capabilities and organizational reputation. Originality/value: Lessons and implications of five growth steps of outstanding organizations in an emerging economy context provide valuable insight for organizational change, growth and transformation in other emerging contexts. 2019, Emerald Publishing Limited. -
Managing change, growth and transformation: Case studies of organizations in an emerging economy /
Journal of Management Development, Vol.38, Issue 4, pp. 298-311, ISSN No. 0262-1711. -
Managing coworker conflict: investigating the effect of workplace phubbing and mindfulness on employee deviant and negligent behavior
Purpose: This study aims to examine the influence of workplace phubbing on employee deviant behavior and negligence, while also investigating the mediating role of coworker conflict. Additionally, the study explores the moderating effect of workplace mindfulness on the relationship between workplace phubbing, the mediators and employee deviant behavior and negligence. Design/methodology/approach: Data were gathered from employees in the service sector in the UAE using an online survey questionnaire. A total of 374 participants submitted complete responses. The studys hypotheses were tested through regression-based moderated path analysis, incorporating conditional process modeling and nonlinear bootstrapping. Findings: The study indicates that experiencing phubbing at work contributes to feelings of coworker conflict, which subsequently leads to increased interpersonal deviance and employee negligence. Moreover, workplace mindfulness weakens the positive influence of being phubbed on coworker conflict, interpersonal deviance and employee negligence. Originality/value: To the best of the authors knowledge, no previous studies have examined the negative impact of being phubbed at the individual employee level within the service industry. This study aims to contribute to both theory and practice by elucidating the mediating mechanism of coworker conflict and exploring the moderating effects of workplace mindfulness. 2024, Emerald Publishing Limited. -
Managing workplace diversity: Issues and challenges
Diversity management is a process intended to create and maintain a positive work environment where the similarities and differences of individuals are valued. The literature on diversity management has mostly emphasized on organization culture; its impact on diversity openness; human resource management practices; institutional environments and organizational contexts to diversity-related pressures, expectations, requirements, and incentives; perceived practices and organizational outcomes related to managing employee diversity; and several other issues. The current study examines the potential barriers to workplace diversity and suggests strategies to enhance workplace diversity and inclusiveness. It is based on a survey of 300 IT employees. The study concludes that successfully managing diversity can lead to more committed, better satisfied, better performing employees and potentially better financial performance for an organization. The Author(s) 2012. -
Manipur: the British legacy
[No abstract available] -
Mapping of groundwater availability in dry areas of rural and urban regions in India using IOT assisted deep learning classification model
Groundwater is a crucial resource for fulfilling the water requirements of India's rural and urban areas. The heterogeneous nature of geological, hydrological, and climatic factors results in substantial variability in the accessibility of groundwater across disparate regions. The present investigation centers on the cartography of groundwater accessibility in arid zones of rural and urban Indian areas using a Deep Learning Classification Model (DL-GWCM) supported by the Internet of Things (IoT). The introductory section underscores the importance of groundwater in India, where groundwater sources cater to around 80% of rural and 50% of urban water demands. The text highlights statistical data derived from surveys that indicate a notable decrease in groundwater levels. This underscores the pressing necessity for implementing effective monitoring and management strategies. The DL-GWCM is a proposed solution that aims to enhance the precision and effectiveness of groundwater availability mapping by incorporating IoT technology and Deep Learning Classification. The DL-GWCM comprises multiple constituent elements, such as Groundwater Prediction, Water Quality Index, and Conventional Neural Network- Bidirectional Long Short-Term Memory (CNNBi LSTM) classification. The process of Groundwater Prediction involves the utilization of past data and environmental factors to make precise forecasts of groundwater levels. The Water Quality Index evaluates the quality of subsurface water resources, guaranteeing their secure and enduring utilization. The Deep Learning Classification Model with IoT technology was implemented for groundwater accessibility mapping in Indian arid zones. It integrates Groundwater Prediction, Water Quality Index, and CNNBi LSTM classification. The model makes precise forecasts using past data and environmental factors, ensuring secure water quality. Using the CNNBi LSTM classification model improves the precision of groundwater availability mapping due to its resilient classification capabilities. These findings suggest that the DL-GWCM outperforms conventional approaches. The mean values of all five metrics for the proposed method are presented as follows: The performance metrics of the model are as follows: Root Mean Square Error (RMSE) of 0.77%, Mean Absolute Error (MAE) of 2.13%, Relative Absolute Error (RAE) of 8.72%, Root Relative Squared Error (RRSE) of 0.92%, and Correlation Coefficient (CC) of 0.92. The results of the proposed methodology facilitate the discernment of regions with abundant or scarce groundwater accessibility, thereby supporting the sustainable management and planning of groundwater resources. 2024 Elsevier B.V. -
Mapping the Landscape of Financial Mindfulness Research: A Bibliometric Study
Financial mindfulness is an emerging concept in personal finance that promotes a transformative mindset to encourage rational decision-making and mitigate emotional biases. This study explores the evolution of research on financial mindfulness through a systematic literature review and bibliometric analysis of 58 relevant articles. The bibliometric analysis reveals the developmental trajectory of this literature, identifying notable authors, journals, countries involved, and international collaborations. Financial mindfulness originated from integrating finance with mindfulness principles, building on earlier concepts like money attitudes and behavioural finance. The study highlights the interdisciplinary nature of financial mindfulness, with significant contributions from finance, economics, and psychology. This research is novel in that it is the first attempt to systematically analyse the literature on financial mindfulness in this comprehensive manner. It establishes a foundational understanding for future researchers in the field, mapping out the existing landscape and highlighting the interdisciplinary collaboration that characterizes this area of study. By charting the developmental path and identifying key contributors and trends, this research sets the stage for continued exploration and a deeper understanding of financial mindfulness. Ultimately, it encourages further interdisciplinary research and practical applications in personal finance management, ensuring that future studies build on a robust framework of existing knowledge. This research not only explores past developments but also provides a clear direction for future inquiries and innovations in the field. 2024, Iquz Galaxy Publisher. All rights reserved. -
Mapping the landscape of tourism cities research: a bibliometric analysis of the International Journal of Tourism Cities
Purpose: This research addresses the pressing need for comprehensive studies in the rapidly evolving field of city tourism. This study aims to understand the overall performance of the International Journal of Tourism Cities (IJTC), the structure of knowledge in city tourism research and the prevalent themes and trends arising from IJTC. Design/methodology/approach: A bibliometric analysis was conducted to scrutinize the publication patterns in IJTC. This involved examining parameters such as the annual count of published articles, the keywords used in them and their respective authors. Findings: The findings reveal that IJTC has a growing and diverse publication output, establishing itself as a reputable and influential publication within urban tourism research. The results reflect various aspects and themes in city tourism research. Research limitations/implications: The study has certain limitations. The data used for analysis was obtained exclusively from the Scopus database. The analysis was conducted using only one software package, Bibliometrix. Other software packages may offer different features for bibliometric analysis. The study relied exclusively on quantitative methods for data analysis. Qualitative methods could have provided more nuanced interpretations of the data. Practical implications: Comparative analyses could be conducted between IJTC and other journals within urban tourism or related disciplines. Such research would yield valuable insights into the current state of the field and aid in identifying areas warranting further investigation. Social implications: The findings from this study can inform the decisions and actions of various stakeholders involved in urban tourism. Practitioners and policymakers can draw from this research to make informed decisions. Existing and emerging authors can identify relevant topics for their research. Readers can access pertinent information for their needs. Originality/value: This study offers a unique contribution by thoroughly comprehending the performance of IJTC between 2015 and 2023. It progresses the existing body of knowledge on city tourism research by examining its current status and future trends. 2023, International Tourism Studies Association. -
Marangoni convection flow of cntsal2o3water hybrid nanofluids with variable fluid properties
The current investigation reports the impact of amalgamations of carbon nanotubes and aluminum oxide in boosting the thermochemical properties of water as the base fluid. It is assumed that the viscosity of the base fluid varies with temperature exponentially and temperature varies linearly. The governing equations prevalent in the current problem accompanied by boundary conditions are transformed into a highly nonlinear system of ODEs by means of similarity trans-formations. The numerical result for the obtained mathematical model was acquired by using the bvp4c inbuilt function in MATLAB. The domain effects were analyzed through sketched graphs. It is further observed that the Nusselt number decreases with the rising value of the variable viscosity and the thermal conductivity parameters. 2021 Begell House, Inc. www.begellhouse.com. -
Marangoni convection in Casson liquid flow due to an infinite disk with exponential space dependent heat source and cross-diffusion effects
Present work aims to investigate the features of the exponential space dependent heat source (ESHS) and cross-diffusion effects in Marangoni convective heat mass transfer flow due to an infinite disk. Flow analysis is comprised with magnetohydrodynamics (MHD). The effects of Joule heating, viscous dissipation and solar radiation are also utilized. The thermal and solute field on the disk surface varies in a quadratic manner. The ordinary differential equations have been obtained by utilizing Von Km transformations. The resulting problem under consideration is solved numerically via Runge-Kutta-Fehlberg based shooting scheme. The effects of involved pertinent flow parameters are explored by graphical illustrations. Results point out that the ESHS effect dominates thermal dependent heat source effect on thermal boundary layer growth. The concentration and temperature distributions and their associated layer thicknesses are enhanced by Marangoni effect. 2018 -
Marangoni convection in Casson liquid flow due to an infinite disk with exponential space dependent heat source and cross-diffusion effects /
Reults In Physics, Vol.9, pp. 78-85, ISSN No: 2211-3797. -
Marangoni convection radiative flow of dusty nanoliquid with exponential space dependent heat source
The flow of liquids submerged with nanoparticles is of significance to industrial applications, specifically in nuclear reactors and the cooling of nuclear systems to improve energy efficiency. The application of nanofluids in water-cooled nuclear systems can result in a significant improvement of their economic performance and/or safety margins. Therefore, in this paper, Marangoni thermal convective boundary layer dusty nanoliquid flow across a flat surface in the presence of solar radiation is studied. A two phase dusty liquid model is considered. Unlike classical temperature-dependent heat source effects, an exponential space-dependent heat source aspect is considered. Stretching variables are utilized to transform the prevailing partial differential system into a nonlinear ordinary differential system, which is then solved numerically via the Runge-Kutta-Fehlberg approach coupled with a shooting technique. The roles of physical parameters are focused in momentum and heat transport distributions. Graphical illustrations are also used to consider local and average Nusselt numbers. We examined the results under both linear and quadratic variation of the surface temperature. Our simulations established that the impact of Marangoni flow is useful for an enhancement of the heat transfer rate. 2017 -
Marangoni convective MHD flow of SWCNT and MWCNT nanoliquids due to a disk with solar radiation and irregular heat source
Present study addresses the Marangoni transport of dissipating SWCNT and MWCNT nanofluids under the influence of magnetic force and radiation. A novel exponential space dependent heat source is considered. The flow is generated due to a disk with surface tension created by thermal gradient. The partial differential equations system governing the flow of carbon-water nanoliquids and heat transfer through Marangoni convection is established. Subsequent system is reduced to nonlinear ordinary boundary value problem via generalized Karman transformations. Numerical solutions are developed of the arising nonlinear problem via Runge-Kutta based shooting approach. Impacts of embedded parameters are focused on Nusselt number, velocity and heat transport distributions through graphical illustrations. Our simulations figured out that the heat transfer rate increased via Marangoni convection; however it is decayed by applied magnetic force. The temperature of SWCNT-H2O nanoliquid dominates MWCNT-H2O nanoliquid. 2017 Elsevier B.V.