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Predicting Consumer's Brand Switching Behaviour for Cell Phones
The IUP Journal of Marketing Management, ICFAI, Vol. XV, Issue 4, ISSN No. 0972-6845 -
Predicting Consumers' Usage Intention Towards User-Generated Content: A Hybrid SEM-ANN Approach
With the change in the communication pattern, end-users are engaging in creating content and refer-ring to the content created by other users while making purchase decisions. This research aims at modelling factors affecting consumers' usage intention (UI) towards user-generated content (UGC) using Need for Cogni-tion (NfC) as a moderator of the proposed relationships. The factors affecting consumers' UI involve perceived usefulness (PU), source credibility (SC), information quality (IQ) and NfC. Further, a novel attempt has been made by using the neural network approach to assess the predictive accuracy of the model. A structured ques-tionnaire was used to collect data from 298 consumers through a survey. Data were analysed using two-stage structural equation modelling (SEM) and artificial neural network (ANN). All the independent variables viz., PU, SC, IQ and NfC significantly affect attitude towards UGC, which in turn affects UI. Results of multi-group anal-ysis and a series of chi-square difference tests reveal that a NfC significantly moderates the relationship be-tween PU and attitude, as well as that between SC and attitude. The root mean square error values from the neural network analysis suggest that the models show good predictive accuracy. This study provides a novel assessment of the usage of a hybrid SEM-ANN approach for understanding of UGC by incorporating NfC as a moderator in shaping consumers' attitudes and intentions to use UGC. 2024 World Scientific Publishing Co. -
Predicting Crude Oil Future Price Using Traditional and Artificial Intelligence-Based Model: Comparative Analysis
Crude oil is an imperative energy source for the global economy. The future value of crude oil is challenging to anticipate due to its nonstationarity in nature. The focus of this research is to appraise the explosive behavior of crude oil during 20072022, including the most recent influential crisis COVID-19 pandemic, to forecast its prices. The crude oil price forecasts by the traditional econometric ARIMA model were compared with modern Artificial Intelligence (AI)based Long Short-Term Memory Networks (ALSTM). Root mean square error (RMSE) and mean average percent error (MAPE) values have been used to evaluate the accuracy of such approaches. The results showed that the ALSTM model performs better than the traditional econometric ARIMA forecast model while predicting crude oil opening price on the next working day. Crude oil investors can effectively use this as an intraday trading model and more accurately predict the next working day opening price. 2023 World Scientific Publishing Co. Pte Ltd. All rights reserved. -
Predicting customer churn: A systematic literature review
Churn prediction is an active topic for research and machine learning approaches have made significant contributions in this domain. Models built to address customer churn, aim to identify customers who are at a high risk of terminating services offered by a company. Hence, an effective machine learning model indirectly contributes to the revenue growth of an organization, by identifying at risk customers, well in advance. This improves the success rate of retention campaigns and reduces costs associated with churn. The aim of this study is to explore the state-of-the-art machine learning techniques used in churn prediction. A systematic literature review, that is driven by 5 research questions and rigorous quality assessment criteria, is presented. There are 38 primary studies that are selected out of 420 studies published between 2018 and 2021. The review identifies popular machine learning techniques used in churn prediction and provides directions for future research. Firstly, the study finds that churn models lack generalization capability across industry domains. Hence, it identifies a need for researchers to explore techniques that extend beyond model experimentation, to improve efficiency of classifiers across domains. Secondly, it is observed that the traditional approaches to churn prediction depend significantly on demographic, product-usage, and revenue features alone. However, recent papers have integrated social network analysis-related features in churn models and achieved satisfactory results. Furthermore, there is a lack of scientific work that utilizes information-rich content of customer-company-interaction instances via email, chat conversations and other means. This area is the least explored. Thirdly, there is scope to investigate the effect of hybrid sampling strategies on model performance. This has not been extensively evaluated in literature. Lastly, there is no formal guideline on correct evaluation parameters to be used for models applied on imbalanced churn datasets. This is a grey area that requires greater attention. 2022 Taru Publications. -
Predicting energy source diversification in emerging Asia: The role of global supply chain pressure
This study investigates energy diversification trends in six Emerging Asian countries from 1998 to 2021 while exploring the predicting effects of the global supply chain pressure, total investment, innovation, economic growth, and globalisation on energy diversification. This study considers the Kernel-Based Regularized Least Squares (KRLS) estimations and prediction models (Adam and Stochastic Gradient Descent optimisers). The impacts of global supply chain pressure and total investment on energy diversification are positive. Innovation also emerges as crucial factor to enhance energy diversification. Deeper integration into the global economy (globalisation) and economic growth strengthen energy diversification. The study underscores the importance of tailored policies, advocating for investments in innovation, targeted total investment, and inclusive growth strategies to address energy diversification in emerging Asian countries. 2024 Elsevier B.V. -
Predicting heart ailment in patients with varying number of features using data mining techniques
Data mining can be defined as a process of extracting unknown, verifiable and possibly helpful data from information. Among the various ailments, heart ailment is one of the primary reason behind death of individuals around the globe, hence in order to curb this, a detailed analysis is done using Data Mining. Many a times we limit ourselves with minimal attributes that are required to predict a patient with heart disease. By doing so we are missing on a lot of important attributes that are main causes for heart diseases. Hence, this research aims at considering almost all the important features affecting heart disease and performs the analysis step by step with minimal to maximum set of attributes using Data Mining techniques to predict heart ailments. The various classification methods used are Nae Bayes classifier, Random Forest and Random Tree which are applied on three datasets with different number of attributes but with a common class label. From the analysis performed, it shows that there is a gradual increase in prediction accuracies with the increase in the attributes irrespective of the classifiers used and Nae Bayes and Random Forest algorithms comparatively outperforms with these sets of data. 2019 Institute of Advanced Engineering and Science. -
Predicting Intention to Buy Organic Food during the COVID-19 Pandemic: A multi-group analysis based on the Health Belief Model
The ongoing COVID-19 pandemic has deeply affected physical and psychological health of people. It also had a huge impact on their dietary choices. This study specifically attempts to determine the impact of the constructs of health belief model on consumer purchase intention of organic food in the pandemic scenario. A survey was conducted among 413 Indian organic food consumers. The proposed hypotheses are tested by employing structural equation modeling. The findings highlight those perceived benefits is an important predictor of consumers behavioral intention to buy organic food, followed by cues to action and perceived threats. It is also found that consumers age moderates the impact of perceived threat and perceived barrier on consumers purchase intention, with a 22% difference in model prediction. In conclusion, the health belief model is found to be one of the most suitable models to predict consumer intention toward organic food purchase during the COVID-19 pandemic. 2022 Taylor & Francis Group, LLC. -
Predicting nitrous oxide contaminants in Cauvery basin using region-based convolutional neural network
Nitrous oxide (N2O) in riverbeds affects hydrological processes by contributing to the greenhouse effect, indicating poor water quality, disrupting biogeochemical cycling, and linking to eutrophication. Elevated N2O levels signal environmental issues, impacting aquatic life and necessitating precise forecasting for effective environmental management and reduced greenhouse gas emissions. Precisely forecasting nitrous oxide (N2O) emissions from riverbeds is paramount for effective environmental management, given its significant potency as a greenhouse gas. This study focuses on the difficulties related to spatial feature extraction and modeling accuracy in predicting N2O in riverbeds in Tamil Nadu. To address the obstacles, the research suggests utilizing the Deep Learning Based Prediction of Nitrous Oxide Contaminants (DL-PNOC), which studies the N2O contaminants in water using Region-based Convolutional Neural Network (RCNN) for spatial feature extraction, to predict nitrous oxide contaminants. The study is centered on the Cauvery River Basin located in Tamil Nadu, where the emission of N2O is a matter of environment. The outcomes encompass the specialized N2O contaminant model for riverbeds and the implementation of RCNN achieves precise N2O forecasting. The DL-PNOC approach combines a contaminant model with RCNN deep learning techniques to capture spatial characteristics and predict N2O pollutants accurately. Furthermore, using the River Bed Dynamics Simulator reinforces the dependability of the findings. The DL-PNOC approach has exhibited encouraging results, as evidenced by the following metrics: a high IoU of 88.66%, precision of 88.96%, recall of 90.03%, F1 score of 89.22%, and low RMSE and MAE values of 9.14% and 7.59%, respectively. The findings highlight the efficacy of the DL-PNOC approach in precisely forecasting N2O pollutants in river sediments. 2024 Elsevier B.V. -
Predicting of Open Source Software Component Reusability Level Using Object-Oriented Metrics by Taguchi Approach
Component-based software development (CBSD) is an efficient approach used by software developers to develop new software. The commercial off the shelf (COTS) and open-source software (OSS) are two styles to implement CBSD. The COTS provides the interface and depicts the black-box behavior, but does not support several software quality characteristics. On the other hard, OSS is a more efficient approach compared to COTS due to its source code availability. This research aims to identify the reusability level of OSS components from an online repository of OSS. The OSS components are classified based on Chidamber and Kemerer reusability metrics (CK-metrics). This paper proposed a mathematical model to establish the relationship between the reusability of CK-metrics. Reusability level of OSS component has been measured and most effective CK-metrics obtained by applying the Taguchi design and analysis of variance (ANOVA). The input parameters for the experimental design are evaluated based on the OSS repository. Performance analysis has been carried out based upon the interaction effect between the reusability of CK-metrics. Main effect plots are created to identify the most reusable component of the OSS. The genetic algorithm (GA) is used to predict the optimized value of the different control parameters. The results indicate that the OSS component reusability level is 0.698194. The reusability of software has a significant effect on the quality of software. The quality of software can be improved by increasing the reusability of software components. 2021 World Scientific Publishing Company. -
Predicting Stock Market Movements Through Multisource Data Fusion Graphs: An Approach Employing Graph Convolutional Neural Network
The stock market plays an important role in the capital market, and investigating price fluctuations in the stock market has consistently been a prominent subject for researchers. The application of soft computing techniques to predict and categorize stock market movements is a significant research challenge that has gathered considerable attention from researchers. Although several studies highlight the significance of incorporating information from two sources in stock movement prediction, the potential of advanced graphical techniques for modeling and analyzing multi-source data remains an unattended research area. This study aims to address this gap by introducing a novel model that utilizes multi-source data fusion graphs to predict future market movements. The primary challenge involves establishing a model that can effectively gather the relationships among various data sources and employ this understanding to improve prediction performance. Compared to several existing methods relying only on historical data or sentiment data, which show limited predictive power and lack generality, the proposed approach seeks to overcome these limitations. The proposed model integrates various information sources, including historical prices, news data, Twitter data, and technical indicators for predicting future stock market trends. This presented method involves constructing a subgraph map for each data type to capture events from both rising and falling markets. Then, a Gated Recurrent Unit (GRU) is employed to aggregate the subgraph nodes. These aggregated nodes are then integrated with a Graph Convolutional Neural Network (GCNN) to classify the multi-source graph, therefore achieving stock market trend prediction effectively. To further validate its effectiveness, the presented model is applied to Indian stock market data, demonstrating its feasibility in fusing multi-source stock data and establishing its suitability for effectively predicting stock market movements. 2024 Seventh Sense Research Group -
Predicting the financial behavior of Indian salaried-class individuals
COVID-19 has caused not only unprecedented health crises but also economic crises among individuals across the world. White-collar (salaried-class) employees with a fixed salary face financial insecurity due to job loss, pay cuts and uncertainty in retaining a job. This study examines the financial behavior of Indian white-collar salariedclass investors to their cognitive biases. In addition, the mediating effect of financial self-efficacy on cognitive biases and financial behavior is examined. Respondents were given structured questionnaires (google forms) through emails and WhatsApp for data collection. SPSS and R-PLS are used to analyze the data. Conservatism (r = -.603, p < 0.05) and herding bias (r = -.703, p < 0.05) have a significant negative correlation with financial behavior. Financial self-efficacy has a significant positive correlation (r =.621. p < 0.050). Conservatism and herding predicted 60.5% and 62.2% of the variance, respectively. The direct and indirect paths between conservatism bias, financial self-efficacy, and financial behavior are significant. The paths between herding, financial self-efficacy and financial behavior are also significant. Ankita Mulasi, Jain Mathew, Kavitha Desai, 2022. -
Predicting the stock price index of yahoo data using elman network /
International Journal of Control Theory and Applications, Vol.10, Issue 10, pp.481-497, ISSN: 0974-5572. -
Prediction and modeling of mechanical properties of concrete modified with ceramic waste using artificial neural network and regression model
Over two centuries, concrete has been crucial to building. Thus, eco-friendly concrete is being developed. Emulating these tangible traits has recently gained popularity. Ceramic waste concretes mechanical properties were modeled in this study. Ceramic waste percentages ranged from 5 to 20%. Compressive and tensile concrete strengths were modeled. To predict concrete hardness, regression modeling and artificial neural network (ANN) were used. Model performance was evaluated using prediction coefficients and root-mean-square error (RMSE). ANN models outperformed linear prediction with a coefficient for determination (R2) of 0.97. ANN models achieved root-mean-square errors (RMSEs) of 1.22MPa, 1.21MPa, and 1.022MPa after 7, 14, and 28days of retraining, respectively. Linear regression model showed RMSE values of 1.21, 1.32, and 1.27MPa at 7, 14, and 28days, respectively. In determining the compressive and tensile strength, the R2 was 0.70, meanwhile the ANN model achieved 0.87. Given its accuracy in predicting the strength qualities of ceramics cement and structural stiffness, the ANN model presents a promising tool for representing various types of concrete. The Author(s), under exclusive licence to Springer-Verlag London Ltd., part of Springer Nature 2024. -
Prediction of Answer Keywords using Char-RNN
Generating sequences of characters using a Recurrent Neural Network (RNN) is a tried and tested method for creating unique and context aware words, and is fundamental in Natural Language Processing tasks. These type of Neural Networks can also be used a question-answering system. The main drawback of most of these systems is that they work from a factoid database of information, and when queried about new and current information, the responses are usually bleak. In this paper, the author proposes a novel approach to finding answer keywords from a given body of news text or headline, based on the query that was asked, where the query would be of the nature of current affairs or recent news, with the use of Gated Recurrent Unit (GRU) variant of RNNs. Thus, this ensures that the answers provided are relevant to the content of query that was put forth. Copyright 2019 Institute of Advanced Engineering and Science. All rights reserved. -
Prediction of DDoS attacks in agriculture 4.0 with the help of prairie dog optimization algorithm with IDSNet
Integrating cutting-edge technology with conventional farming practices has been dubbed smart agriculture or the agricultural internet of things. Agriculture 4.0, made possible by the merging of Industry 4.0 and Intelligent Agriculture, is the next generation after industrial farming. Agriculture 4.0 introduces several additional risks, but thousands of IoT devices are left vulnerable after deployment. Security investigators are working in this area to ensure the safety of the agricultural apparatus, which may launch several DDoS attacks to render a service inaccessible and then insert bogus data to convince us that the agricultural apparatus is secure when, in fact, it has been stolen. In this paper, we provide an IDS for DDoS attacks that is built on one-dimensional convolutional neural networks (IDSNet). We employed prairie dog optimization (PDO) to fine-tune the IDSNet training settings. The proposed model's efficiency is compared to those already in use using two newly published real-world traffic datasets, CIC-DDoS attacks. 2023, Springer Nature Limited. -
Prediction of ground water quality in western regions of Tamilnadu using LSTM network
Assessing and safeguarding groundwater quality is critical for sustaining life in water-scarce regions like western Tamil Nadu. The motivation behind this study stems from the pressing need to address water quality challenges in a region grappling with scarcity. Despite existing efforts, a notable research gap exists in predictive tools that comprehensively capture the nuanced temporal variations and trends in groundwater quality. This is where the LSTM network steps in, showcasing exceptional accuracy in short-term predictions and discerning long-term trends. This research uses Long Short-Term Memory (LSTM) networks, a variant of recurrent neural networks, to predict groundwater quality in South Indian Regions, especially in Tamil Nadu. Extensive data, encompassing parameters such as pH, dissolved oxygen, turbidity, and various chemical constituents, were gathered over an extended timeframe. The LSTM model was then trained on this historical dataset, factoring in temporal dependencies and seasonality inherent in groundwater quality data. The validation process rigorously tests the LSTM model against actual groundwater quality measurements. The results were impressive, as the model demonstrated a remarkable ability to unravel the complex variations in groundwater quality. 2024 Elsevier B.V. -
Prediction of indoor air circulation of residential room with adaptation of solar chimney using numerical technique
With the exponential increase in consumption of electrical power during the summer season by household, there is a great need for households to withhold sustainability. To maintain the temperature of the household a passive heating and cooling system is used i.e. Solar Chimney. Ventilation, through a natural convection process, is gaining a lot of attention to be an alternative technique for mechanical air conditioning ventilation because of its reduced power usage when compared to the external cooling devices used in residential buildings of hot regions. The present study, involve solar chimney of horizontal and vertical designs in comparison with different width and height. The following paper studies the effect of a solar chimney on the indoor thermal behavior using Numerical Technique for a prototype of a residential room. The performance on the ventilation velocity and air temperature operation inside the room with varying air gap width is studied based on multiple numerical analysis solutions. The present study deals with two different architectures of a two dimensional model and results have shown that the ventilation velocity has increased to 0.017626444 kg/s and operative air temperature has been decreased by 7.26C for the vertical model while the horizontal model has shown a mass flow rate of 0.018027636 kg/s and a temperature decrease of 9.15C. The most efficient chimney was found to be model 7 which is horizontal solar chimney 3 with an air gap width of 0.05625m and a height of 0.3175 m, when compared to the other models from model number one to six. BEIESP. -
Prediction of Material Removal Rate and Surface Roughness in Hot Air Assisted Hybrid Machining on Soda-Lime-Silica Glass using Regression Analysis and Artificial Neural Network
Hybrid machining is a combination of conventional with the non-conventional process or two non-conventional processes. In the present work, an attempt has been made to combine hot air with a conventional cutting tool to form a novel Hot Air Assisted Hybrid Machining (HAAHM) for the machining of soda-lime-silica glass. The mathematical model for the Material Removal Rate (MRR) and Surface Roughness (Ra) using Regression Analysis (RA) and the Artificial Neural Network (ANN) models has been developed for the grooving process. The deviation of 8.24% and 7.70% were found in the prediction of MRR and Ra by regression analysis and the deviation of 1.89% and 1.70% for MRR and Ra using an artificial neural network model. The deviation between the predicted and the experimental results of both the models are found to be within the permissible limit. Higher predictive capabilities were observed in ANN model than the regression model. However, both models demonstrated good agreement with the MRR of soda-lime-silica glass by this hybrid machining process. 2020, Springer Nature B.V. -
Prediction of software defects using object-oriented metrics
In recent years, many of the object-oriented software metrics were proposed for increasing the quality of software design such as prediction of defects and the maintainability of classes and methods. As the word metrics is frequently used for specific measurements taken on a particular process or item and in object-oriented metrics the metrics are the unit of measurements that is used to characterize the data.The fundamental point of this research is to identify the significance difference between software metrics which observes defect prediction and also study about their relation involving in the object oriented metrics that is named as "Chidamber and Kemerer metric suite" which is also known as "CK metrics suite", the number of defects and then finally decide the differences of the metrics in ordering to Eclipse classes as defective and selected with regard to defect prediction. IAEME Publication. -
Prediction of stock market price using hybrid of wavelet transform and artificial neural network
Background/Objectives: Accurate prediction of stock market is highly challenging. This paper presents a forecasting model based on Discrete Wavelet Transform (DWT) and Artificial Neural Network (ANN) for predicting financial time series. Methods/Statistical analysis: The idea of forecasting stock market prices with discrete wavelet transform is the central element of this paper. The proposed forecasting model uses the Discrete Wavelet Transform to decompose the financial time series data. The obtained approximation and detail coefficients after decomposition of the original time series data are used as input variables of back propagation neural network to forecast future stock prices. Approximation coefficients can characterize the coarse structure of the data and detail coefficients capture ruptures, discontinuities and singularities in the original data, to recognize the long-term trends in the original data. Findings: The proposed model was applied to five datasets. For all of the datasets, accuracy measures showed that the presented model outperforms a conventional model. It also proved that the hybrid forecasting technique has achieved better results compared with the approach which is not using the wavelet transform. Applications/Improvements: The accuracy of the proposed hybrid method can also be improved by developing a model using artificial neural network with Adaptive Neuro Fuzzy Interference System.