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Zomato Instant - "10-Minute Delivery Plan" Controversy
[No abstract available] -
Zomatos dilemma a case of disgruntled delivery partners at Zomato
Learning outcomes: This case study provides students/managers an opportunity to learn about:??Learning objective 1: Critically analyse reasons for the disgruntlement of delivery partners of Zomato.??Learning objective 2: Evaluate Zomatos moral obligations to gig workers in the absence of government regulations.??Learning objective 3: Analyse the drivers of well-being affecting e-commerce delivery partners.??Learning objective 4: Evaluate the welfare schemes undertaken by Zomato for its delivery partners and infer well-being measures that can be adopted to improve worker engagement. Case overview/synopsis: The focus of this case was the crisis at Zomato as a result of the protests by gig workers engaged as delivery partners at the company. This case discussed the CEOs dilemma in resolving the crisis. Zomato's business model was discussed to provide students an overview of the dynamics and challenges of online food delivery business; the companys initiatives to enhance the robustness of its business model and the resulting media backlash questioning some of these initiatives that could endanger the lives of its delivery partners. In addition, this case explored the lack of regulatory provisions for gig workers in India. Finally, the options available to the protagonist to mitigate the crisis were discussed. The focal point was the well-being initiatives that the protagonist could consider implementing to address the concerns voiced by the delivery partners and encourage them to engage in Zomato's business with positivity. Complexity academic level: The case is best suited for postgraduate and executive students studying Human Resources subjects in Commerce and Business Management streams. Supplementary material: Teaching notes are available for educators only. Subject code: CSS 6: Human Resource Management. 2022, Emerald Publishing Limited. -
Desiri Naturals: sustainable agriculture and eco-friendly business
Learning outcomes: After completion of the case study, the students will be able to critically analyze the business model of Desiri Naturals, analyze the pricing strategy of Desiri Naturals, examine the importance of experiential marketing in the success of an environment-friendly business, identify the challenges faced by new entrepreneurs and evaluate the sustainability practices of Desiri Naturals. Case overview/synopsis: This case study discusses the business model of an environmentally friendly business. The challenges and obstacles faced by entrepreneurs are illustrated in this case. The entrepreneurs vision to provide chemical-free food is highlighted and their business operations as a means to fulfill this vision are explained. Desiri used an age-old bull-driven method of oil extraction (Ghana). Challenges in pricing due to the availability of low-priced mass-produced edible oil using the solvent extraction process are presented in this case. The entrepreneurs faced the pricing dilemma at the inception of the business, as oil produced using the natural cold pressing method cost three times the selling pricing of solvent-extracted oil. Innovative methods of experiential marketing such as Ghana tourism are explained in this case. This case study also explains the sustainable and natural farming techniques propagated through its network of farmers. This case study provides insights into the scalability of this model and the scope for employment generation in rural India. The environmentally friendly practices followed by Desiri, such as the use of glass bottles and reusable steel containers for packaging oil are emphasized. Finally, this case presents the marketing and operational challenges faced by entrepreneurs in their quest to expand their operations. Complexity academic level: This case study can be used by postgraduate and undergraduate students studying marketing, entrepreneurship, sustainability and operations management courses in commerce and business management streams. Supplementary materials: Teaching notes are available for educators only. Subject code: CSS8: Marketing. 2024, Emerald Publishing Limited. -
Crisis Faced by a B-School
This article discusses the marketing missteps made by a prestigious B-school, exploring key concepts such as improper positioning and the imperative for repositioning. It provides an in-depth analysis of the decline in admissions at this well-established institution, culminating in a crisis. Additionally, the article explores a range of strategies available to the B-schools founder and top management team to enhance the institutions visibility and bolster its brand. Furthermore, it sheds light on the challenges the B-school faces, including inadequate infrastructure and other weaknesses, such as subpar research output, moderate placement offers and a low ranking in national B-school surveys. The case meticulously examines the errors made by the B-schools leadership team, such as discontinuing advertising and the ill-advised decision to withdraw from B-school surveys. Ultimately, this article epitomizes the predicament faced by an institution that relied on its historical strengths and failed to adapt to the evolving demands of its environment. It concludes by presenting short-term and long-term strategies available to decision-makers for crisis mitigation. It highlights digital marketing as one of the short-term solutions earnestly considered by the B-schools management to enhance brand awareness among its target audience. 2024 Lahore University of Management Sciences. -
Influence of Consumers Self Perception on Devaluation of Ugly Produce Marketing Strategies to Reduce Food Waste in the Indian Context
Ugly produce refers to aesthetically imperfect fruits and vegetables and also fruits and vegetables with minor blemishes. Ugly produce does not refer to spoilt, rotten, or germ-infected fruits and vegetables. The basic premise of this study is from self-signaling and self-perception theories. The self-signaling theory states that when people make a choice, they disclose something of their character and personality not just to others, but also to themselves. Self-perception theory (SPT) developed by psychologist Daryl Bem asserts that people develop their attitudes by observing their own behavior and further concluding what attitudes must have caused it. Classically, consumers undervalue ugly produce because of altered self-perceptions; simply visualizing the consumption of imperfect produce acts as a self-indicative signal that negatively affects how consumers view themselves. Due to this, the unattractive produce, even though perfectly edible and with the same taste and nutritional value, is rejected by consumers merely based on shape or some other cosmetic blemish. We discussed the strategies adopted by Indian startups and organizations to reduce food waste. Deep discounting is the strategy followed by food retailers worldwide to sell ugly produce, however, this is not the best strategy as it leads to losses for both the retailers as well as the farmers. We suggested alternative strategies successfully followed by foreign retailers, such as spreading awareness, boosting self-confidence and esteem among consumers, attracting kids, etc., which can be followed by Indian food retailers for selling ugly fruits and vegetables. 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved. -
Labor unrest at Wistron Corporation India plant What went wrong?
Learning outcomes: After completion of this case study, students/managers will be able to analyze reasons for the labor unrest at Wistron Corporations Indian manufacturing plant; examine the implementation of labor regulations applicable to the employment of contract workers by Wistron Corporation; infer the problems associated with rapid expansion in the workforce; analyze the labor regulatory challenges faced by Wistron Corporation; and demonstrate problem-solving skills. Case overview/synopsis: The focus of this case study was the crisis faced by Apples contract manufacturer Wistron Corporation due to labor unrest, riots and violence in its production facility located near Bangalore in India. This case study discussed the CEOs dilemma in resolving the crisis and regaining the confidence of stakeholders, namely, the contract employees, Apple Inc. and the State Government of Karnataka. To give the readers an overview of the crisis this case discussed in detail the underlying reasons for the labor unrest such as a rapid increase in manpower, unilateral increase in working hours without extra pay, unjustified pay cuts, understaffed and underqualified human resources (HR) department, ill-equipped attendance and payroll system. It also gave an overview of mistakes in labor management that could be avoided by a manufacturing firm. The case also discussed the pressure faced by the Wistron CEO due to probation and a new business freeze by Apple Inc. This case study is suitable for understanding the complexities of labor laws and the legal complications that can arise when a corporation disregards local labor laws while operating in foreign countries. Complexity academic level: The case is best suited for postgraduate and executive MBA students studying labor law, industrial psychology and HR management in commerce and business management streams. The authors suggest that the instructor should inform students to read the case study before attending the 90-min session. It can be executed in the classroom after discussing the theoretical concepts. Supplementary materials: Teaching notes are available for educators only. Subject code: CSS 6: Human Resource Management. 2024, Emerald Publishing Limited. -
A Framework for Integrating the Distributed Hash Table (DHT) with an Enhanced Blooms Filter in MANET
MANET, a self-organizing, infrastructure-less, wireless network is a fast-growing technology in day-to-day life. There is a rapid growth in the area of mobile computing due to the extent of economical and huge availability of wireless devices which leads to the extensive analysis of the mobile ad-hoc network. It consists of the collection of wireless dynamic nodes. Due to this dynamic nature, the routing of packets in the MANET is a complex one. The integration of distributed hash table (DHT) in MANET is performed to enhance the overlay of routing. The node status updating in the centralized hash table creates the storage overhead. The bloom filter is a data structure that is a space-effective randomized one but it allows the false-positive rates. However, this can be able to compensate for the issue of storage overhead in DHT (Distributed hash table). Hence, to overcome the storage overhead occurring in DHT, and reduce the false positives, the Bloom's filter is integrated with the DHT initially. Furthermore, the link stability is measured by the distance among mobile nodes. The optimal node selection should be done for the transmission of packets which is the lacking factor. If it fails to select the optimal path then the removal of malicious nodes may lead to the unwanted entry of nodes into the other clustering groups. Therefore, to solve this problem, the bloom's filter is modified for enhancing the link stability. The novelty of this proposed work is the integration of Bloom's filter with the Distributed Hash Table which provides good security on transmission data by removing false-positive errors and storage overhead 2022,International Journal of Advanced Computer Science and Applications.All Rights Reserved -
Link stability - based optimal routing path for efficient data communication in MANET
The paper delves into the complexities of Mobile Ad hoc Networks (MANETs), which consist of a diverse array of wireless nodes. In such networks, routing packets poses a significant challenge due to their dynamic nature. Despite the variety of techniques available for optimizing routing in MANETs, persistent issues like packet loss, routing overhead, and End-to-End Delay (EED) remain prevalent. In response to these challenges, the paper proposes a novel approach for efficient Data Communication (DC) by introducing a Link Stability (LS)-based optimal routing path. This approach leverages several advanced techniques, including Pearson Correlation Coefficient SWIFFT (PCC-SWIFFT), Galois-based Digital Signature Algorithm (G-DSA), and Entropy-based Gannet Optimization Algorithm (E-GOA). The proposed methodology involves a systematic process. Initially, the nodes in the MANET are initialized to establish the network infrastructure. Subsequently, the Canberra-based K Means (C-K Means) algorithm is employed to identify Neighboring Nodes (NNs), which are pivotal for creating communication links within the network. To ensure secure communication, secret keys (SK) are generated for both the Sender Node (SN) and the Receiver Node (RN) using Galois Theory. Following this, PCC-SWIFFT methodologies are utilized to generate hash codes, serving as unique identifiers for data packets or routing information. Signatures are created and verified at the SN and RN using the G-DSA. Verified nodes are subsequently added to the routing entry table, facilitating the establishment of multiple paths within the network. The Optimal Path (OP) is selected using the E-GOA, considering factors such as link stability and network congestion. Finally, Data Communication (DC) is initiated, continuously monitoring LS to ensure optimal routing performance. Comparative analysis with existing methodologies demonstrates the superior performance of the proposed model. In summary, the proposed approach offers a comprehensive solution to enhance routing efficiency in MANETs by addressing critical issues and leveraging advanced algorithms for key generation, signature verification, and path optimization. 2024, Universitas Ahmad Dahlan. All rights reserved. -
Impact of human resource practice on work engagement and turnover intention in information technology companies
Orientation: The information technology (IT) sector, a global economic driver, faces high employee turnover because of low work engagement. This study examines the relationship between human resource management (HRM) practices and their impact on work engagement and turnover intention (TI) in IT companies. Research purpose: The primary purpose of this research article is to investigate how HRM practices influence employee work engagement and TI in the IT sector. Motivation for the study: This study is motivated by the need to address this critical issue by exploring the role of HRM practices in shaping employee engagement and TI. Research approach/design and method: The research data came from 10 IT organisations in Pune IT parks. Non-probability convenience sampling was used to collect data. Data were analysed using Structural Equation Modelling (SEM), Statistical Package for Social Science (SPSS) and Moment Structure Analysis to evaluate the hypotheses. Main findings: The study found that HRM practices such as effective communication (EC), training satisfaction (TS), performance appraisal satisfaction (PAS), pay satisfaction (PS) and opportunities for development (OFD) positively influence work engagement among IT employees. Addressing these HRM practices can enhance employee retention and engagement in the IT sector. Practical/managerial implications: Implementing these strategies can lead to a more committed and productive workforce, improving overall organisational performance and retention. Contribution/value-add: This research offers actionable recommendations for IT companies to improve employee retention and engagement, filling a gap in existing literature by focussing exclusively on the unique challenges and dynamics of the IT industry. 2024. The Authors. -
Source-load-variable voltage regulated cascaded DC/DC converter for a DC microgrid system
Solar energy is available abundantly, the utilization of solar energy is developing rapidly and the photovoltaic based direct current (DC) microgrid system design is under demand but the stability of the DC voltage is of most important issue, as the variation of the output DC voltage is a common problem when the load or source voltage varies, hence a regulated DC output voltage converter is proposed. This paper presents source-load-variable (SLV) voltage regulated cascaded DC/DC converter which is used to obtain regulated output voltage of 203.1 V DC at 0.4 duty ratio with 2% voltage fluctuations for the variation in the input source voltage and 1.5% voltage fluctuations for the variation in load resistance of the nominal value with lower output voltage ripple and without use of sub circuits. A simulation model of SLV voltage regulated cascaded DC/DC converter in LTspice XVII software environment for the assessment of converter performance at different input source voltages and load resistances are verified. 2023 Institute of Advanced Engineering and Science. All rights reserved. -
Navigating real estate purchase decisions: an interplay of influential factors
Purpose: The purpose of this study is to investigate the relationship between social trends, peer influence, personal attitudes regarding real estate purchase decisions, perception of long-term property value and the mediating effect of hedging in influencing property and real estate purchases. Design/methodology/approach: Using a combination of quantitative surveys, this study aims to provide a comprehensive knowledge of the factors influencing real estate buying decisions. Data were obtained from 399 young consumers in four Indian cities. Using structural equation modeling, the suggested conceptual framework is examined. Findings: The studys findings suggest that attitude plays an important role in influencing real estate purchase decisions. Young adults also tend to look for long-term gains or value when purchasing a home. Developing durable products for the customers is the best way to grow business, according to the results. Originality/value: To the best of the authors knowledge, this is the first paper that examines the role of sentimental, personal and financial factors in real estate purchase decisions. The study provides insights into how these factors interact and affect the decisions of consumers in real estate. The authors hope that the findings will be useful for real estate professionals to better tailor their services to meet the needs of their customers. 2024, Emerald Publishing Limited. -
The Eff ect of Music and Editing Style on Subjective Perception of Time When Watching Videos An Eye-tracking Study
Arousal, editing style, and eye movements have been implicated in time perception when watching videos. However, little multimodal research has explored how manipulating both the auditory and visual properties of videos aff ects temporal processing. This study investigated how editing density and music-induced arousal aff ect viewers time perception. Thirty-nine participants watched six videos varying in editing density and music while their eye movements were recorded. They estimated the videos duration and reported their subjective experience of time passage and emotional involvement. Fast-paced editing was associated with the feeling of time passing faster, a relationship mediated by fi xation durations. Higharousal background music was also associated with the feeling of time passing faster. The consequences of this study in terms of a possible auditory driving eff ect are explored. The Author/s -
Assessing the Effectiveness of Implied Volatility in Predicting Realised Return Volatility for Informative Decision-Making: Insights from the Nifty Bank Index
Implied volatility (IV) is crucial in option pricing models and serves as an essential tool for volatility traders to make informed decisions. However, its effectiveness in predicting realized return volatility is still debated. This study investigates the efficiency of implied volatility in forecasting realized return volatility in the Indian financial markets, specifically using Bank Nifty index options and also assesses the predictive capability of implied volatility against the realised volatility estimator. Utilizing data spanning five years, from January 2018 to December 2022. Finding of this study reveal that implied volatility significantly forecasts realized volatility, highlighting its efficacy as a forecasting tool. Moreover, historical volatility fails to enhance predictive power when combined with implied volatility. Nonetheless, caution should be exercised in generalizing these results to other markets or time periods, as further research is warranted. The study contributes to the ongoing discourse on implied volatility efficiency, offering practical insights for options traders and adding to the body of knowledge in financial economics. 2024, Iquz Galaxy Publisher. All rights reserved. -
Design techniques in carry select adder using parallel prefix adder for improved switching energy
A new architecture of Carry select adder has been proposed with improved switching energy using parallel prefix adder. The conventional Carry select adder is the use of two Ripple Carry Adder (RCA) and a multiplexer. The findings in this work are the replacement of one RCA block by Brent Kung adder and the other RCA block by excess-1 converter. Simulation results show that the proposed Carry select adder is proved to have improved switching energy when compared with the other adders in 45nm CMOS process. 2021 Wydawnictwo SIGMA-NOT. All rights reserved. -
An Investigation into the Role of AI-Based Innovation in Supporting the Next Generation of Startup Entrepreneurs
The advent of Artificial Intelligence (AI) has revolutionized various industries, offering unprecedented opportunities for innovation and entrepreneurship. This investigation delves into the pivotal role of AI-based innovation in nurturing and empowering the next generation of startup entrepreneurs.AI technologies, including machine learning, natural language processing, and computer vision, have significantly augmented the capabilities of startups across diverse sectors. This study aims to elucidate the multifaceted ways in which AI fosters entrepreneurial endeavors, from ideation to market penetration.AI algorithms enable startups to analyze vast datasets swiftly, extracting valuable insights that inform strategic decision-making and product development. Through predictive analytics and trend forecasting, entrepreneurs can anticipate market demands, optimize resource allocation, and mitigate risks, thereby enhancing the viability and competitiveness of their ventures.AI facilitates personalized customer experiences, driving customer engagement and retention for startups. By leveraging AI algorithms to analyze user behavior and preferences, entrepreneurs can deliver tailored products, services, and marketing campaigns, fostering brand loyalty and customer satisfaction.The integration of AI into startup ecosystems also presents various challenges, including ethical considerations, data privacy concerns, and regulatory complexities. Therefore, this investigation also explores the ethical implications and regulatory frameworks surrounding AI-based entrepreneurship, advocating for responsible innovation practices and stakeholder collaboration. 2024, Collegium Basilea. All rights reserved. -
Cipher Block Chaining Support Vector Machine for Secured Decentralized Cloud Enabled Intelligent IoT Architecture
The growth of internet era leads to a major transformation in a storage of data and accessing the applications. One such new trend that promises the endurance is the Cloud computing. Computing resources offered by the Cloud includes the servers, networks, storage, and applications, all as services. With the advent of Cloud, a single application is delivered as a metered service to numerous users, via an Application Programming Interface (API) accessible over the network. The services offered via the Cloud are such as the infrastructure, software, platform, database and web services. The main motivation of this application model is to provide computationally secure key generation to protect the data via encryption. This key generation in the cryptography process falls into three categories in this research work. In the first part, SVM based encryption service model is constructed for which the key generation is from the conventional encryption operation mode with some improvements. To make the process more complex, the optimization techniques are taken into account for the key generation in descendant two methods application model that acts computationally more secure specifically for Cloud environment. The results of security analysis confirm the effectiveness of the proposed application model withstands potentially against various attacks such as Chosen Cipher Attack, Chosen Plain text Attack indistinguishable attacks for files. In case of images, it resists well against statistical and differential attacks. Comparative Analysis shows evidence of the efficiency of the developed pioneering application model quality and strength compared with that of the existing services. 2013 IEEE. -
Tunable graphene nanopatch antenna design for on-chip integrated terahertz detector arrays with potential application in cancer imaging
Aim: Further to our reports on chip-integrable uncooled terahertz microbolometer arrays, compatible with medium-scale semiconductor device fabrication processes, the possibility of the development of chip-integrable medical device is proposed here. Methods: The concept of graphene-based nanopatch antennas with design optimization by the finite element method (FEM) is explored. The high-frequency structure simulator (HFSS) utilized fine FEM solver for analyzing empirical mode decomposition preprocessing and for modeling and simulating graphene antennas. Results: Graphene nanopatch antennas exhibited tunable features with varying patch dimensions and dependence on substrate material permittivity. Conclusion: This work implements reconfigurable graphene nanopatch antenna compatible with terahertz microbolometer arrays. This design concept further develops on-chip medical devices for possible screening of cancer cell with terahertz image processing. 2021 Future Medicine Ltd. -
Optimized Tree Strategy with Principal Component Analysis Using Feature Selection-Based Classification for Newborn Infant's Jaundice Symptoms
One of the most important and difficult research fields is newborn jaundice grading. The mitotic count is an important component in determining the severity of newborn jaundice. The use of principal component analysis (PCA) feature selection and an optimal tree strategy classifier to produce automatic mitotic detection in histopathology images and grading is given. This study makes use of real-time and benchmark datasets, as well as specific approaches for detecting jaundice in newborn newborns. According to research, the quality of the feature may have a negative impact on categorization performance. Additionally, compressing the classification method for exclusive main properties can result in a classification performance bottleneck. As a result, identifying appropriate characteristics for training the classifier is required. By combining a feature selection method with a classification model, this is possible. The major outcomes of this study revealed that image processing techniques are critical for predicting neonatal hyperbilirubinemia. Image processing is a method of translating analogue images to digital formats and manipulating them. The primary goal of medical image processing is to collect information useful for disease detection, diagnosis, monitoring, and therapy. Image datasets can be used to validate the performance of newborn jaundice detection. When compared to conventional approaches, it offers results that are accurate, quick, and time efficient. Accuracy, sensitivity, and specificity, which are common performance indicators, were also predictive. 2021 Debabrata Samanta et al. -
Distributed Feedback Laser (DFB) for Signal Power Amplitude Level Improvement in Long Spectral Band
This study outlines the distributed feedback laser for signal power amplitude level improvement in the long spectral band of 1550 nm wavelength within supporting pumped wavelength of 1480 nm. The bias and modulation peak currents based distributed feedback laser are varied in order to test the signal power level, peak signal amplitude variations after the fiber-optic channel and light detectors. The signal power level, peak signal amplitude is measured against spectral wavelength and time bit period variations. The study emphasis the signal power level, peak signal amplitude are enhanced for the best selection values of both a bias current at 45 mA and modulation peak current at 0.5 mA. 2023 Walter de Gruyter GmbH. All rights reserved. -
Triple diffusive convection in a vertically oscillating oldroyd-b liquid /
International Journal of Mechanical and Mechatronics Engineering, Vol.12, Issue 9, pp.863-869, ISSN No: 1307-6892.