Navigating real estate purchase decisions: an interplay of influential factors

Title

Navigating real estate purchase decisions: an interplay of influential factors

Creator

Sam A.J.; Davidson B.G.J.; George J.P.; Muttungal P.V.

Description

Purpose: The purpose of this study is to investigate the relationship between social trends, peer influence, personal attitudes regarding real estate purchase decisions, perception of long-term property value and the mediating effect of hedging in influencing property and real estate purchases. Design/methodology/approach: Using a combination of quantitative surveys, this study aims to provide a comprehensive knowledge of the factors influencing real estate buying decisions. Data were obtained from 399 young consumers in four Indian cities. Using structural equation modeling, the suggested conceptual framework is examined. Findings: The studys findings suggest that attitude plays an important role in influencing real estate purchase decisions. Young adults also tend to look for long-term gains or value when purchasing a home. Developing durable products for the customers is the best way to grow business, according to the results. Originality/value: To the best of the authors knowledge, this is the first paper that examines the role of sentimental, personal and financial factors in real estate purchase decisions. The study provides insights into how these factors interact and affect the decisions of consumers in real estate. The authors hope that the findings will be useful for real estate professionals to better tailor their services to meet the needs of their customers. 2024, Emerald Publishing Limited.

Source

International Journal of Housing Markets and Analysis

Date

2024-01-01

Publisher

Emerald Publishing

Subject

Attitude; Hedging; Long term value; Peer influence; Real estate purchase decision; Social trends

Coverage

Sam A.J., School of Business and Management, Christ University, Bangalore, India; Davidson B.G.J., School of Business, University of the Fraser Valley, Abbotsford, Canada, Department of Marketing, Strategy and Entrepreneurship, University Canada West, Vancouver, Canada, Acsenda School of Management, Vancouver, Canada; George J.P., School of Business and Management, Christ University, Bangalore, India; Muttungal P.V., Department of Psychology, Christ University, Bangalore, India

Rights

Restricted Access

Relation

ISSN: 17538270

Format

Online

Language

English

Type

Article

Identifier

https://doi.org/10.1108/IJHMA-05-2024-0062

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85200114947&doi=10.1108%2fIJHMA-05-2024-0062&partnerID=40&md5=41ce64dea4e804a9101916dc6c949f5b