Browse Items (14421 total)
Sort by:
-
Measuring Consumer Perception for P2P Platform: NLP Approach
The pandemic has forced lenders and borrowers to switch to alternative borrowing., investment solutions. This research explores the Google reviews of users of four P2P lending platforms in India. To understand user sentiments and emotions about P2P lending platforms. The researchers has analysed user sentiments using Vader and Liu Hu methods and defined the polarity as positive or negative sentiment. Further., Plutchik's wheel of emotions was used to relate with the emotions expressed by the users. A purposeful random sampling method was used to select only 4 out of 21 registered P2P lending platforms based on their date of incorporation. The research also defined a framework for carrying out the sentiment analysis process for this study. The overall results showed that 75.51 % of users had positive sentiments., whereas., only 19.35% of users had negative sentiments about the P2P lending platforms. As most of the reviews posted were from the borrower's., emotion of joy was seen in all 4 platforms., followed by emotions of sadness., surprise., anger., disgust., and fear. 2022 IEEE. -
Promoting photocatalytic hydrogen evolution rates in layered graphitic carbon nitride through integrated non-noble CoB co-catalyst
Despite being one of the most widely studied metal-free semiconductors, graphitic carbon-nitride (gC3N4) shows meaningful photocatalytic activities only when loaded with noble-metal co-catalysts. The present work reports an alternative to noble metals in the form of cobalt boride (CoB) co-catalyst that can be easily integrated within the gC3N4 framework with facile fabrication strategies. The optimized CoB-gC3N4 composite showed ?60 times higher hydrogen generation rate compared to bare gC3N4 nanosheets, with good stability. Detailed morphological, structural, chemical, electrochemical and spectroscopic investigations revealed the key aspects of CoB-gC3N4 composite that unanimously led to higher photocatalytic activity. Computational investigations not only corroborated the experimental results but also established that the surface Co and B sites in CoB provided the most energetically favoured sites for hydrogen evolution reaction. Based on the experimental and computational investigations, a generic reaction mechanism was formulated that will prove as a guiding light for future studies on similar photocatalytic systems. 2024 The Authors -
Survey of prevalence of anxiety and depressive symptoms among 1124 healthcare workers during the coronavirus disease 2019 pandemic across India
Background: A prospective study was conducted during the second phase of the coronavirus disease 2019 (COVID-19) pandemic in India to assess the prevalence of anxiety and depressive symptoms among healthcare workers (HCWs) and factors that influence the outcome. Methods: A self-administered questionnaire was completed by 1124 HCWs during the COVID-19 pandemic (March 30, 2020, to April 2, 2020). Demographic data, questions on COVID-19 and scores of the Hospital Anxiety and Depression Scale were analysed using the chi-square test (Bonferroni correction) and binary logistic regression. Results: The study consists of 1124 HCWs, including 749 doctors, 207 nurses, 135 paramedics, 23 administrators and ten supporting staff members. The prevalence of anxiety and depressive symptoms were reported as 37.2% and 31.4%, respectively. The risk factors for anxiety were female gender (30.6% vs 45.5%), age group (2035 years) (50.4% vs 61.2%), unmarried (21.2% vs 30.6%) and job profile (nurse) (14.7% vs 26.4%). The protective factor was having service of more than 20 years (23.4% vs 14.8%). The risk factors for depression were age group (20-35 years) (51.3% vs 61.3%) and employed at a primary care hospital (16.2% vs 23.4%). The protective factors were job profile (doctor) (69.9% vs 59.6%) and having service of more than 20 years (22.3% vs 15.5%). Conclusion: Approximately one-third of the HCWs reported anxiety and depressive symptoms. The risk factors for anxiety symptoms were female gender, younger age and job profile (nurse) and for depressive symptoms were younger age and working at a primary care hospital. Future research studies should identify strategies for providing a safer and supportive work environment for HCWs to face epidemics/pandemics. 2020 -
Positive People and Confident Competitors: Resilient Youth Development Through Sport and Physical Activity
In the altering world scenario, there is a necessity to plan, prepare and progress with youth development. Research has associated positive youth development with the 5Cs model (competence, confidence, connection, character and caring) (Lerner et al., The Journal of Early Adolescence 25:17-71, 2005) to build resilience in youth. Over the past 35 years, sport psychology has established that sport helps in developing necessary psychological skills and attributes among youth. Youth sport is an extracurricular activity that provides young people with unique negative and positive experiences. Within these experiences, the individual goes beyond the self and has to work with a diverse group of others for self-development and achievement of shared goals. In this chapter, our primary objective is to review the foundations of literature concerning confidence, resilience and identity as corner-stones for positive youth development through sport. To achieve this objective, we adopt a global approach blending field experience from participatory sport, developmental sport and elite sport to provide an intervention framework grounded in applied sport psychology. Intervention framework provided is aligned to the COM-B behaviour change model (Michie et al. 2011) for sustainable change. The focus is on a balance between developing stable protective factors for mental health and positive youth development to ensure appropriate cognitive, social, emotional and behaviour skills to thrive in an evolving world. Implications for transferring this learning cross-culturally and in non-sport contexts such as schools and grass-root programs are discussed with recommendation for good practice. The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023. -
An effective Approach for Pneumonia Detection using Convolution Vision Transformer
Early detection of pneumonia in patients through effective medical imaging may enable timely remedial measures and reduce the severity of the infection. There is an increase in cases among new-borns, teenagers and also people with health issues in recent years. The COVID-19 pandemic also revealed the major impact pneumonia had on the lungs and the consequences of delayed detection. The presence of the infection in the lungs is examined through images of Chest X-ray, however, for an early diagnosis of the infection, this paper proposes an automated model as a more effective alternative. Convolutional Vision Transformer (CVT) which gives an accuracy of 97.13%, and is a robust combination of Convolution and Vision Transformer (ViT), is suggested in this paper as a potential model to detect pneumonia early in patients. 2022 IEEE. -
EmploChain: A Blueprint for Blockchain-Driven Transformation in Employee Life Cycle Management
Integrating blockchain technology into human resource management presents both transformative opportunities and implementation challenges that need to be addressed. This paper proposes a blockchain-based EmploChain Framework, a decentralized ledger approach specifically designed to enable Employee Life Cycle Management by harnessing the potential of blockchain technology. The study looks at the potential benefits of the proposed framework, including increased security, transparency, and automation. The paper also looks at potential limitations like scalability concerns and implementation costs and explores the possible solutions to overcome them. The aim of this research is to provide a thorough understanding of the framework's implications, thereby facilitating informed decisions to implement EmploChain Framework for managing the Employee Life Cycle of an organization.. 2024 IEEE. -
Blockchain-Enabled Resume Verification: Architectural Innovations for Secure Credential Authentication in the Digital Era
In the contemporary digital landscape, the verification of resume credentials poses a significant challenge, with the integrity of such information being crucial for job seekers and employers alike. This paper presents an avant-garde architectural framework that utilizes blockchain technology to revolutionize the storage, verification, and sharing of resume information, thus ensuring an unparalleled level of security and reliability. Through the implementation of a decentralized ledger that is both immutable and tamper-evident, this innovative architecture facilitates the permanent recording of academic credentials, employment history, and professional accomplishments, thereby enabling immediate and verifiable access for potential employers and educational institutions 2024 IEEE. -
Aspect Based Feature Extraction in Sentiment Analysis using Bi-GRU-LSTM Model
In Natural Language Processing (NLP), Sentiment Analysis (SA) is a fundamental process which predicts the sentiment expressed in sentences. In contrast to conventional sentiment analysis, Aspect-Based Sentiment Analysis (ABSA) employs a more nuanced approach to assess the sentiment of individual aspects or components within a document or sentence. Its objective is to identify the sentiment polarity, such as positive, neutral, or negative, associated with particular elements disclosed within a sentence. This research introduces a novel sentiment analysis technique that proves to be more efficient in sentiment analysis compared to current methods. The suggested sentiment analysis method undergoes three key phases: 1. Pre-processing 2. Extraction of aspect sentiment and 3. Sentiment analysis classification. The input text data undergoes pre-processing through the implementation of four typical text normalization techniques, which include stemming, stop word elimination, lemmatization, and tokenization. By employing these methods, the provided text data is prepared and fed into the aspect sentiment extraction phase. During the aspect sentiment extraction phase, features are obtained through a series of steps, including enhanced ATE (Aspect Term Extraction), assessment of word length, and determination of cosine similarity. By following these steps, the relevant features are extracted on the basis of aspects and sentiments involved in the text data. Further, a hybrid classification model is proposed to classify sentiments. In this work, two of the Deep Learning (DL) classifiers, Bi-directional Gated Recurrent Unit (Bi-GRU) and Long Short-Term memory (LSTM) are used in proposing a hybrid classification model which classifies the sentiments effectively and provides accurate final predicted results. Moreover, the performance of proposed sentiment analysis technique is analyzed experimentally to show its efficacy over other models. 2024 River Publishers. -
Moving Towards Responsible Consumption: The Road Ahead for Sustainable Marketing
The fundamental tenet of consumerism revolves around the belief that the burgeoning consumption of goods is favourable for the economy. Since the dawn of the Industrial Revolution, humanity has witnessed an exponential upsurge in consumerism. It has been related both to the increase in the population size as well as an increase in our demands due to constant changes in lifestyle. Multiple sources have corroborated the fact that if this consumption behaviour continues unabated, we will soon face an acute shortage of resources of all kinds. Both consumer behaviour patterns such as addictive consumption and conspicuous consumption can be attributed to this. Amongst the solutions available, 'Demarketing' is one. It is a type of marketing when a brand wants to discourage you from buying its product. The paper is descriptive in nature and is based on secondary data which has been collected from journals, blogs, websites, magazines, books, etc. The paper intends to explore the theme of demarketing vis-vis the materialistic purchase behaviour of a modern-day consumer and green demarketing strategies that companies are adopting by way of sustainable marketing. The Electrochemical Society -
Emotional Maturity and Self-Perception Among Adolescents Living With HIVNeed for Life-Skills Intervention
Among Adolescents Living With HIV (hereby referred to as ALWH), emotional maturity and self-perception gain importance because they play a decisive role in the overall development into adulthood. This study examines the relationship between self-perception and emotional maturity among ALWH. The sample comprised of 92 male and female ALWH, aged 13 to 18 years. Self-Perception Questionnaire and Emotional Maturity Scale were the tools used. Descriptive and inferential statistics were used for analysis. Correlation analysis showed a negative moderate relationship between Physical Competence and Global Self-Worth dimensions of self-perception and emotional maturity, with regression analysis confirming their predictive abilities. Discussions are focused on the relevance of the findings in terms of a need for a psychosocial life-skills intervention for the population. The Author(s) 2019. -
Enhancing CNN Weights for Improved Routing in UAV Networks for Catastrophe Relief with MSBO Algorithm
UAVs have become key in various applications lately, from catastrophe relief to environmental monitoring. The plan of powerful and reliable directing protocols in UAV networks is seriously hampered by the dynamic and habitually eccentric mobility patterns of UAVs. This study proposes a novel technique to beat these challenges by utilizing the Modified Smell Bees Optimization (MSBO) algorithm to upgrade the weights of CNNs. This studys principal objective is to further develop UAV network routing decisions by using CNNs ability for design recognition and the Modified SBOs optimization abilities. Our methodology comprises of randomly relegating CNN weights to a populace of bees at start, evaluating their wellness by fitness of directing performance, and iteratively fine-tuning these weights utilizing local and global search procedures got from bee searching. Broad simulations and performance evaluations show that our recommended approach incredibly expands the general dependability of UAVs, brings down communication latency, and improves directing productivity. Future exploration in UAV network improvement gives off an impression of being going in a promising direction with the integration of CNNs for pattern recognition and the Modified SBO for weight enhancement. In addition to progressing UAV routing conventions, this work sets out new open doors for machine learning applications of bio-inspired optimization algorithms. 2024 River Publishers. -
Analysing the Impact of Perceived Risk, Trust and Past Purchase Satisfaction on Repurchase Intentions in Case of Online Grocery Shopping in India
The Indian online grocery market has been propelling since last few years. The size of online grocery market in 2020 was estimated as $2.9 billion and it is further anticipated to reach at the compound annual growth rate (CAGR) of 37.1% during 2021 to 2028. Companies such as Amazon, Flipkart grocery, BigBasket, Grofers and Jiomart have been coming up with new attractions for consumers such as providing timely no contact delivery, accepting various digital modes of payment and offering several discounts which have fascinated consumers towards buying their regular grocery from various online platforms. Corona virus has also fuelled up the safety concerns of people; due to which a large section of the citizens are working from home and are dependent on the online platform for various purposes including grocery shopping. This has provided several growth opportunities to the online grocery market. This research investigates about the purchase behaviour of customers towards online grocery shopping. The study aims to understand the purchase behaviour of e-grocery shoppers of India and to examine the association between satisfactions with online purchase, trust on online grocers, perceived risk and online repurchase intention of grocery items. The study uses primary data collected from 555 online grocery buyers. The findings of the study indicate that online customer satisfaction is a significant factor that influences repurchase intentions of online grocery shopping. Perceived risk negatively influence trust as well as repurchase intentions. Trust is found to be a mediating factor between shopping satisfaction and repurchase intentions. The study also builds and tests an online customer behavioural model with actual purchasing behaviour and identifies the continued presence of perceived risk, shopping satisfaction and trust in grocery e-retailing. 2023 IMI. -
The Influence of Marketing and Awareness Campaigns on Solar Energy Adoption: A Review of Strategies and Effectiveness
The shift to renewable energy sources is picking up pace globally, with solar energy being one of the most significant sustainable solutions. However, with technological advancements and declining costs, solar adoption has been inconsistent among various consumer segments. This review critically examines marketing strategies, awareness campaigns, financial incentives, and socioeconomic factors as drivers of solar energy adoption. The study classifies findings into four key dimensions, namely: consumer awareness, effectiveness of traditional compared to digital marketing, socioeconomic influences, and psychological and behavioural impacts on decision making. Results show that high consumer awareness leads to highly significant increases in adoption rates, while traditional marketing finds relevance in low-digital penetration, but digital marketing is more effective all along. Policies and incentives for economic support also have an immense impact on adoption rates among the lower classes because high-class education and urbanization affect adoption rates strongly. Behavioural factors including consumer trust in providers, environmental causes, installation ease, and social influence further influence consumer adoption readiness. Recommendations emerging from this study point towards awareness campaigns targeted at specific groups, availability of financial incentives, and customized marketing strategies aimed at actual consumption at a scale. This literature review has informed policymakers and marketers on how to tailor their marketing and promotion approach towards solar energy as a mass adoption solution. 2025, Iquz Galaxy Publisher. All rights reserved. -
Ensuring Organizational Sustainability through HR Practices: Moderating Role of Leadership in the Banking Industry in the Context of SDGs
The study inspects the moderating role of leadership in the association between human resource (HR) practices and organizational sustainability, with a particular focus on Sustainable Development Goals (SDGs) 8 (Decent Work and Economic Growth) and 12 (Responsible Consumption and Production). It explores how leadership behaviors shape the effectiveness of HR practices in driving sustainability across economic, environmental, and social dimensions, while also situating these outcomes within the broader context of regional development and spatial planning. By analyzing the role of banks as institutional actors, the research highlights their contribution to financial inclusion, community well-being, and balanced urbanrural growth. A stratified random sample of 500 banking associates from urban, semi-urban, and rural branches was surveyed using a structured questionnaire, and data were analyzed through Structural Equation Modeling with SPSS and AMOS. HR practices, including recruitment, onboarding, performance management, compensation, and employee engagement, were assessed alongside leadership behaviors such as decision-making, resource allocation, empowerment, and vision. The findings indicate that leadership has a significant impact on the positive effects of HR practices on sustainability outcomes. In particular, leading by example and effective resource allocation emerge as strong moderators that advance SDG 8 and SDG 12. The findings underscore that sustainable HR leadership integration in banking not only improves organizational outcomes but also contributes to regional development and planning agendas by reinforcing equitable growth and sustainability across diverse spatial contexts. This study also situates banking institutions within the field of geography, planning, and development by showing how HR-leadership interactions contribute to territorial equity, financial inclusion, and spatial planning objectives. By linking organizational practices to regional sustainability trajectories, the findings highlight banks as critical institutional actors in advancing balanced urbanrural development. 2025, Green Publication. All rights reserved. -
The Rise of Quick Commerce: Redefining Retail Through Digital Innovation and Sustainable Practices
There has been a sea change in retail with the new wave of consumers who are looking to get instant access to products, which is leading to Q- commerce. Q- commerce can be defined as Quick Commerce, a means through which retailers/retailing can attempt to be different by delivering products within a minute. This chapter is an elaboration of how Q- commerce affects consumer behaviour and retail strategies. The COVID- 19 pandemic really speeded up the transition from traditional retail to e- commerce and placed convenience at a new standard that challenges traditional retailing practices.In that regard, technological developments are the bedrock of Q- commerce, but at the same time, operational efficiency is enhanced through artificial intelligence, real- time analytics, and well- improved logistics. While delivery becomes faster through innovations, increasing customer loyalty, it creates ethical and sustainability concerns. The section highlights how the retailers should align rapid growth with responsible practices to manage the adverse environmental effects caused by fast delivery. Copyright 2025 by IGI Global Scientific Publishing. All rights reserved. -
Technology-Enabled Smart Healthcare toward Smart Society 5.0
The emerging technologies such as artificial intelligence (AI), the Internet of Things (IoT), blockchain, 3D printing, and 5G networking (referred as AIB35) in the context of smart healthcare are being greatly explored by smart healthcare providers to move forward in an all-encompassing manner. The field of healthcare requires scientists to implement intelligent solutions into the daily routines of smart aging patients to improve the efficiency and precision of diagnostic and therapeutic procedures. The concept of smart aging refers to a program that makes it possible for elders to have a superior quality of life by embracing high-end technology solutions to diagnosis and disease. Healthcare technologies are a wide range of innovations, including connected devices, appliances, and procedures, as well as drugs, medicine, and vaccine that improve the level and quality of care provided at economic cost structures. The purpose of this study is to first present a listing of the principal technologies that underpin smart healthcare, and then to present it in several significant domains. After that, we elaborate on the issues that now exist with smart healthcare and attempt to provide potential solutions to these issues. In the final part of this chapter, we take a glance into the road ahead and assess the prospects of smart healthcare toward building a smart society 5.0. 2026 by Apple Academic Press, Inc. -
Decoding impermanent narratives: A study of transient migrants as digital influencers on YouTube
Students migrate from India annually for higher education in large numbers. Social media has become an essential network for disseminating information related to aspects of migration like student visas, college applications, residence and finances. YouTube engages vigorously in this dispersion of information. Many times, the sources of these kinds of information are found to be transient migrants themselves. YouTubers and influencers like Tushar Bareja, Nidhi Nagori, Gursahib Singh, Bani Singh and Saloni Verma, among others, have made a niche, creating content and sharing information about the experience of being a transient migrant. Much like the status of being transient, creating ones brand on social media is both dynamic and fleeting, which cannot be defined in a sense of permanence. The analysis of content created by YouTube influencers enables an insight into the definition of transient migrant identity. The topics that are covered in the content showcase the particular components of international student life that add to the concept of a transient migrant identity. The article attempts to ask the question of how the YouTube videos made by student migrants end up contributing to the transient migrant identity. It also attempts to decipher how the transient identity itself is packaged as a commodity to be monetized by these student migrant influencers on YouTube. Using theoretical frameworks of influencer culture, social media and migration, the article attempts to unravel the workings of YouTube in commodifying the transient migrant experience. 2025 Intellect Ltd. -
An ARDL approach: case study of COVID-19 death and insurance stock returns
The movement of investment vehicles helps investors communicate as a stock market shield via a diverse portfolio. The COVID-19 outbreak had impacted the India along with other countries across the globe. The diseases progression and economic impact are highly uncertain. The current study is a novel effort to untangle the dynamic relationship between COVID-19 death and returns of NSE-listed life insurance stocks. We look at COVID-19 death data as well as returns from SBI Life, HDFC Life, and ICICI PRU from April 2020 to July 2021, when pandemic was the leading cause of death. Using the autoregressive distributed lag (ARDL) model technique, we discover that COVID-19 death has no dynamic relationship with the returns of selected life insurance stocks. In conclusion, our findings will provide stockholders, investment advisors, and policy experts with significant foresight into guaranteeing returns on life insurance stocks free from uncertain calamities such as COVID-19. Copyright 2025 Inderscience Enterprises Ltd. -
Cancer-associated mutation at glycine 400 in TIP60 disrupt its phase separation property and catalytic activity resulting in compromised DNA damage repair function of the cell
TIP60 is a tumor suppressor with histone acetyltransferase (HAT) activity, playing a crucial role in regulating chromatin architecture by acetylating histones to enhance accessibility for other regulatory factors. Its function is vital for several key cellular processes, including DNA damage repair, apoptosis, and autophagy. While the downregulation of TIP60 has been associated with various cancers, the effects of naturally occurring mutations in TIP60 on its function in malignancies remain poorly understood. In this study, we explored how cancer-related mutations in TIP60 impact its structure and function. Several deleterious and destabilizing missense mutations were identified and analyzed for structural changes. Molecular dynamics simulations revealed alterations in protein conformational stability and radius of gyration due to these mutations, supported by significant changes in TIP60's solvent accessibility and intramolecular hydrogen bonding. Biochemical assays with recombinant proteins showed a loss of catalytic activity in the G400W mutant. Live cell imaging indicated abnormal localization of the G400W mutant within the nucleus. Additionally, we observed aberrant phase separation of TIP60 caused by the G400W mutation. Notably, the G400W mutation impairs TIP60's catalytic function, preventing effective DNA repair and leaving the genome vulnerable to further mutations. Our findings highlight cancer-associated mutations in TIP60 that may contribute to the molecular mechanisms underlying cancer initiation and progression. 2025 Elsevier Inc. -
The Impact of International Brand Positioning Strategies on Meeting Consumer Expectations in Emerging Markets
International brand positioning is a crucial determinant of success for businesses expanding into emerging markets. This chapter examines how multinational companies develop and implement brand positioning strategies that align with consumer expectations in these dynamic and culturally diverse regions. It explores key frameworks, challenges, and opportunities associated with brand positioning, supported by case studies of successful and unsuccessful international brand strategies. The chapter concludes with recommendations for businesses seeking sustainable growth in emerging markets. 2026, IGI Global Scientific Publishing. All rights reserved.