Customers satisfaction towards online banking services of public sector banks
- Title
- Customers satisfaction towards online banking services of public sector banks
- Creator
- Kiran G.; Appasaba L.V.; Raja M.; Muthu Gopalakrishnan M.; Chotai N.
- Description
- At present the banking industry around the world has been undergoing a rapid transformation. The deepening of information technology has facilitated better tracking and fulfillment of commitments, multiple delivery channels for online customers and faster resolution of issues. Customer satisfaction is important criteria for banks sustenance, now banks are offers online banking services according to the customer needs and requirements. This study analysed customers satisfactions towards online banking services of public sector banks in Tiruchirappalli district. It is understand from the present study that bank websites and technology platforms has to offer various knowledge features on financial services. To retain the existing customers, banks has to conduct regular surveys on the customer satisfaction. The results of the study shows that variables like prompt response, security and Website design and ease of use are top three factors affected customer satisfaction. IJSTR 2020.
- Source
- International Journal of Scientific and Technology Research, Vol-9, No. 4, pp. 3368-3372.
- Date
- 2020-01-01
- Publisher
- International Journal of Scientific and Technology Research
- Subject
- Banking services; Customer preference; Customer satisfactions; Online banking
- Coverage
- Kiran G., Welingkar Institute of Management, India; Appasaba L.V., Department of MBA, VTU Belagavi, India; Raja M., Research Department of Commerce, Bharathidasan University Constituent College, Tiruchirappalli, Kumulur, Lalgudi, India; Muthu Gopalakrishnan M., School of Business Studies and Social Sciences Christ (Deemed to be University, Bengaluru, 567006, India; Chotai N., Jain University, Bengaluru, India
- Rights
- Restricted Access
- Relation
- ISSN: 22778616
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Kiran G.; Appasaba L.V.; Raja M.; Muthu Gopalakrishnan M.; Chotai N., “Customers satisfaction towards online banking services of public sector banks,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 28, 2025, https://archives.christuniversity.in/items/show/16312.