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A study on effect of branding on customer buying behaviour with reference to Vellore
We set out to discover how consumers really feel about different branded items by conducting this study. This research aims to examine what variables impact consumers when they buy a product. There are a lot of aspects that affect a product's brand value these days, but consumers are especially sensitive to the product's reputation when making purchases. Another important factor in how people perceive a brand is advertisements. The study was conducted with a sample size of 50 and was confined to the Chennai area. All of the tests performed here made use of SPSS statistical software, and the data used is primary data. 2024 AIP Publishing LLC. -
A Study on Emotion Identification from Music Lyrics
The widespread availability of digital music on the internet has led to the development of intelligent tools for browsing and searching for music databases. Music emotion recognition (MER) is gaining significant attention nowadays in the scientific community. Emotion Analysis in music lyrics is analyzing a piece of text and determining the meaning or thought behind the songs. The focus of the paper is on Emotion Recognition from music lyrics through text processing. The fundamental concepts in emotion analysis from music lyrics (text) are described. An overview of emotion models, music features, and data sets used in different studies is given. The features of ANEW, a widely used corpus in emotion analysis, are highlighted and related to the music emotion analysis. A comprehensive review of some of the prominent work in emotion analysis from music lyrics is also included. 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG. -
A study on employees' engagement level in travel organisations with reference to Karnataka /
Indian Journal of Commerce and Management Studies, Vol.5, Issue 3, pp.134-141, ISSN No: 2249-0310. -
A Study on Enhancing E-Governance Applications Through Semantic Web Technologies
International Journal of Web Technology, Vol-1 (2), pp. 53-59. ISSN-2278-2389 -
A study on entropy generation and heat transfer in a magnetohydrodynamic flow of a couple-stress fluid through a thermal nonequilibrium vertical porous channel
The effect of local thermal nonequilibrium (LTNE) on the entropy generation and heat transfer characteristics in the magnetohydrodynamic flow of a couple-stress fluid through a high-porosity vertical channel is studied numerically using the higher-order Galerkin technique. The Boussinesq approximation is assumed to be valid and the porous medium is considered to be isotropic and homogeneous. Two energy equations are considered one each for solid and fluid phases. The term involving the heat transfer coefficient in both equations renders them mutually coupled. Thermal radiation and an internal heat source are considered only in the fluid phase. The influence of inverse Darcy number, Hartmann number, couple-stress fluid parameter, Grashof number, thermal radiation parameter, and interphase heat transfer coefficient on velocity and temperature profiles is depicted graphically and discussed. The entropy generation, friction factor, and Nusselt number are determined, and outcomes are presented via plots. The effect of LTNE on the temperature profile is found to cease when the value of the interphase heat transfer coefficient is high, and in this case, we get the temperature profiles of fluid and solid phases are uniform. The physical significance of LTNE is discussed in detail for different parameters' values. It is found that heat transport and friction drag are maximum in the case of LTNE and minimum in the case of local thermal equilibrium. We observe that LTNE opposes the irreversibility of the system. The corresponding results of a fluid-saturated densely packed porous medium can be obtained as a limiting case of the current study. 2021 Wiley Periodicals LLC -
A Study on Experimental Analysis of Best Fit Machine Learning Approach for Smart Agriculture
By 2050, the population is projected to exceed nine billion, necessitating a 70% increase in agricultural output to meet the need. Land, water, and other resources are running out due to the growing world population, making it impossible to maintain the demandsupply cycle. The yield of cultivation is also declining as a result of people's ignorance of the growing crop illnesses. Given that food is the most basic human requirement, future research should focus on revitalizing the agricultural sector. Farming may be made more productive for farmers by applying the right artificial intelligence technologies and datasets. Agronomics can benefit greatly from artificial intelligence. So that we can farm more effectively and be as productive as possible, we need to adopt a better strategy. The objective of this paper is to experimentally analyze the machine learning algorithms and methods already in use and forecast the most effective approach to use in each agricultural sector. In this article, we will present the challenges farmers face when using traditional farming methods and how artificial intelligence is revolutionizing agriculture by replacing the traditional methods. 2023, The Author(s), under exclusive licence to Springer Nature Singapore Pte Ltd. -
A Study on Factors Enhancing Immersive Virtual Reality Experiences
The objective of this study is to identify the various influential factors of immersive virtual reality (VR) experiences and examine the relationship between the immersion factors (technology, visuals, sound, interaction, and sound) and virtual reality experiential outcomes (satisfaction and loyalty). The survey comprises 412 participants who experienced VR games at the Orion Mall in Bangalore. The study has identified the prominent factors for enhancing the immersive experience. The factors are technology, visuals, sound, interaction, and sound. It also identified that there exists a positive association between VR experiential satisfaction and technology, visuals, sound, interaction, and sound. The results imply that service providers should focus on elevating immersive experience as it is closely associated with VR experiential satisfaction and VR experiential loyalty. This will increase the revisit intention and spread positive word of mouth about the virtual experiences. This paper provided valuable insights that pay way to analyze the association between immersion factors and VR experiential outcomes. 2024 IEEE. -
A study on factors impeding online buying of household items in Bangalore city
The tremendous growth of the Internet in India has fuelled the growth of e-commerce in the country. The retail business has been affected like all other businesses. This research paper attempted to study the factors responsible for impeding the online buying of household items by customers. The study was limited to Bangalore city only. The study was conducted during June 2013 and December 2014. The data was collected through questionnaires which were distributed among 500 respondents. Among these, 25 questionnaires were partially filled, and were not included as final responses; 280 completely filled questionnaires were utilized for this study. The non online respondents' profile and descriptive statistics were analyzed. Factor analysis was carried out to find the important factors involved in the non online buying decisions of customers. Some recommendations have been made on the strategies which online retailers can adopt to convert non - online buyers to online buyers of household items by addressing some of their concerns. 2016. -
A Study on Factors Impeding Online Buying of Households in Bangalore City
Indian Journal of Marketing, Vol. 46, Issue 4, pp. 7-23, ISSN No. 0973-8703 -
A Study on Financing of SMES in Bangalore
Ushus Journal of Business Management, Vol-10 (2), pp. 20-52. ISSN-0975-3311 -
A study on graph topology
The concept of topology defined on a set can be extended to the field of graph theory by defining the notion of graph topologies on graphs where we consider a collection of subgraphs of a graph G in such a way that this collection satisfies the three conditions stated similarly to that of the three axioms of point-set topology. This paper discusses an introduction and basic concepts to the graph topology. A subgraph of G is said to be open if it is in the graph topology TG. The paper also introduces the concept of the closed graph and the closure of graph topology in graph topological space using the ideas of decomposition-complement and neighborhood-complement. 2023 Azarbaijan Shahid Madani University. -
A study on heat transfer in three-dimensional nonlinear convective boundary layer flow of nanomaterial considering the aggregation of nanoparticles
Thermal systems of solar collectors, electronic cooling, nuclear reactors, and combustion operate at high thermal conditions, and in such circumstances, the density relation of the working fluids with the thermal field may not be linear. The working fluid features are significantly affected by nonlinear density temperature fluctuations. Therefore, a theoretical study of the quadratic Boussinesq approximation (with quadratic density temperature [QDT] variation) and quadratic Rosseland radiation on the three-dimensional boundary layer dynamics and heat transport of ethylene glycol-based titania nanomaterial is carried out. The phenomenon of the kinematics of nanoparticle aggregation is also analyzed by considering modified models proposed by MaxwellBruggeman and KriegerDougherty for thermal conductivity and dynamic viscosity. The flow is induced by the elongation of a flexible flat plate in two directions. A comparison of heat transfer features of linear elongation of the plate and nonlinear elongation of the plate is conducted. The Rosseland radiative heat flux is studied in three different forms. The governing nonlinear equations are treated using apt nondimensionalization, stretching transformation, and then by using the Richardson extrapolation method. The results are presented via plots to analyze the impact of key parameters involved in the model. The magnitude of the nanomaterial temperature is enhanced due to the kinematics of nanoparticle aggregation. Among linear, quadratic, and nonlinear forms of Rosseland radiative heat flux, the quadratic radiative heat is more suitable when QDT is considered. A positive relationship is found between heat transfer and volume fraction and a positive relationship is observed between heat transfer and the QDT factor. The magnitude of the velocities and thermal field is higher for flow driven due to the linear elongation of the plate than the nonlinear case. 2021 Wiley Periodicals LLC -
A study on impact of Green human resource management practice on its sector - Chennai
The implementation of important plans and choices is a crucial part of the function that Human Resource Management plays in the operation of an organisation throughout its life. This makes it possible for the organisation to continue to cultivate and sustain its culture of supportability. In order to bring about sustainable success via Human Resource Management, the fundamental thinking process behind Green Human Resource Management is to motivate it. Green HRM (Green Human Resource Management) initiatives are currently in progress and are gaining traction among workers and representatives. These initiatives are embracing new work methodologies such as energy conservation, the implementation of E-HRM, telecommuting, and, most importantly, avoiding potential risks to protect the mother climate. Over the course of the last several years, the rate of worry on a worldwide scale has begun to quicken. 2024 Author(s). -
A Study on Impact of Team Work, Work Culture, Leadership and Compensation on Engegement Level of Employees in MSMES in India
International Journal of Advanced Research in Management and Social Sciences, Vol-2 (8), pp. 175-184. ISSN-2278-6236 -
A Study on Indian Foriegn Exchange Market Efficiency - Application of Random Walk Hypothesis
International Journal of Research in Computer Application & Management Vol. 2, Issue 10, pp. 138-142, ISSN No. 2231-1009 -
A study on IT enabled crowd sourcing /
International Journal of Trend in Research and Development, Special Issue, pp.12-14, ISSN: 2394-9333. -
A Study on Laptop Brand Preferences in B-Schools
Volume : 2 | Issue : 12 | Dec 2013 • ISSN No 2277 - 8160 -
A Study on Machine Learning Techniques for Internet of Things in Societal Applications
Until recent years, monitoring and analysing system inputs, responses were merely based on Sensor Systems. Gradually, Embedded Systems and other Data Resources including Remote Monitoring Units started gaining momentum. But, with advent of Internet of Things (IoT), the outlook and expectations are broadened. IoT introduced incredible volumes of structured and unstructured data of different formats. There is a need to investigate, the underlying concepts of Machine Learning, Internet of Things (IoT) and Embedded Systems. These domains grow and expand its frontiers at a very fast pace. This paper attempts to throw light on possibilities of combining different technological domains, for design and development of Smarter and Context Aware Intelligent Electronics Systems for Societal Utility. Effective implementation and realization of such systems by suitable fusion of essential inter-disciplinary concepts is expected to have considerable potential for societal impact in the years to come. 2019 IEEE. -
A Study on Motivating Factors Determining the Reasons for Entering into Poultry Farming by Farmers with Special Reference to Suguna Broiler Contract Farms in Coimbatore District
The International Journal's Research Journal of Economics & Business Studies, Vol-3 (5), pp. 61-68. ISSN-2251-1555 -
A Study on Music Recognition Technology-Shazam
International Journal of Advanced Research in Computer Science and Software Engineering, Vol-4 (2), ISSN-2277-128X