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Role of E-Shopping Orientation and Trust in predicting Impulsive Buying Behaviour. A Study Based on members of Generation Y in India; [El papel de la orientaci y la confianza en las compras electricas en la predicci del comportamiento de compra impulsiva. Un estudio basado en miembros de la Generaci Y en la India]
Impulse Buying and the drivers of similar consumer behaviours have captured the interest of researchers for quite some time now. The construct was first explored in the context of offline or brick and mortar stores. However, with the growing popularity of online retail stores has led to the concept being included in studies on customer behaviour, specifically in the online context. In the current study, the researchers attempt to contribute to literature on customer behaviour in the online environment by exploring the relationship between E-Shopping Orientation, Trust and Impulsive Buying Behaviour. The focus of the currents study is the members of Generation Y. The scope was limited to this specific section, given that each generation differs from the other in terms of their behaviour, needs and drivers. While the direct impact of E-shopping Orientation on Impulsive Buying Behaviour was found to be not statistically significant, the indirect effect was found to be significant. This suggests that Trust fully mediates the relationship between E-Shopping Orientation and Impulsive Buying Behaviour. In addition to contributing to literature in the area of customer behaviour, the findings also add to our understanding of a major section of the Indian customer base. (2024), (Universidad Pablo de Olavide). All Rights Reserved. -
Role of emerging technologies in smart marketing and smart business for modern society
In the digital age, the fusion of emerging technologies with marketing and business strategies has become imperative for staying competitive and meeting evolving consumer demands. This chapter explores the pivotal role of emerging technologies in facilitating smart marketing and business practices in modern society. Through a comprehensive review of literature and case studies, this chapter examines the impact of technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, internet of things (IoT), augmented reality (AR), and blockchain on reshaping marketing and business landscapes. The integration of AI and ML algorithms enables predictive analytics, personalized marketing, and enhanced customer experience through precise targeting and recommendation systems. Big data analytics empowers businesses to derive actionable insights from vast datasets, enabling data-driven decision-making and dynamic market segmentation. 2024, IGI Global. All rights reserved. -
Role of employee resource groups (ERGs) in fostering workforce diversity in information technology (IT) organizations after COVID-19
This chapter discovers how employee resource groups play an important role in fostering organizational diversity within information technology organizations. It examines the activities and practices to improve employee behaviour and also focuses on challenges faced by employees in spite of stress and mental health related issues during the COVID-19 pandemic. The data has been collected from secondary sources. The authors have used desk research and gray literature. The findings showcase increased employee engagement, improvements in diversity and inclusion, and an overall improvement in the inventive and creative skills of employees. It also helps the organization to brand itself better along with better recruitment strategies and practices. The key emphasis of the paper looks at the employees working within information technology organizations and how employee resource groups function to balance, motivate, and empower employees during COVID-19 Pandemic. 2023, IGI Global. All rights reserved. -
Role of energy sources in promotion of sustainable development: moderating implications of globalisation
This study empirically investigates the impact of renewable and non-renewable energy generation on sustainable development for a balancedpanel of 68 developed and developing economies from 1990 to 2019. This is done to scrutinise the intricate interplay between energy sources and sustainable development outcomes at the global level. The estimated models also control for the effects of globalisation, urbanisation, and government expenditure. The Westerlund cointegration establishes a significant long-run relationship between the variables under consideration. In this regard, the two-step dynamic system-generalised moment method (system GMM) demonstrates a positive impact of renewable energy, globalisation, and government expenditure on sustainable development. In contrast, non-renewable energy and urbanisation exert detrimental influences on it. However, both the energy sources demonstrate an amplified positive impact on sustainable development under the moderating influence of globalisation. The Feasible Generalised Least Squares estimation also confirms the long-run reliability of these baseline findings. Furthermore, Granger based non-causality test establishes a significant causal relationship between the variables under consideration. Potential policy suggestions for promoting the sustainable development are also discussed. The Author(s), under exclusive licence to Springer Nature B.V. 2024. -
Role of energy sources in promotion of sustainable development: moderating implications of globalisation
This study empirically investigates the impact of renewable and non-renewable energy generation on sustainable development for a balancedpanel of 68 developed and developing economies from 1990 to 2019. This is done to scrutinise the intricate interplay between energy sources and sustainable development outcomes at the global level. The estimated models also control for the effects of globalisation, urbanisation, and government expenditure. The Westerlund cointegration establishes a significant long-run relationship between the variables under consideration. In this regard, the two-step dynamic system-generalised moment method (system GMM) demonstrates a positive impact of renewable energy, globalisation, and government expenditure on sustainable development. In contrast, non-renewable energy and urbanisation exert detrimental influences on it. However, both the energy sources demonstrate an amplified positive impact on sustainable development under the moderating influence of globalisation. The Feasible Generalised Least Squares estimation also confirms the long-run reliability of these baseline findings. Furthermore, Granger based non-causality test establishes a significant causal relationship between the variables under consideration. Potential policy suggestions for promoting the sustainable development are also discussed. The Author(s), under exclusive licence to Springer Nature B.V. 2024. -
Role of Experiential Learning Program on Business Writing Skills of Management Students
Purpose: Writing has been identified as an important skill. Business writing refers to the form of writing that is used to communicate in formal settings in various corporations and organizations. A number of research studies have identified writing as a crucial skill that needs to be developed by students. The purpose of the study is therefore to understand how an experiential learning module on business writing can improve the email-writing and report-writing skills of management postgraduates. Design/Methodology/Approach: The study uses an experimental research methodology based on experiential learning pedagogy to obtain the results of the intervention on the business writing skills of the management postgraduate students. The module was developed by the researcher and then was taught to the students through the online platform Zoom. Pretest, posttest, and delayed posttest analysis was conducted to find the impact of the intervention. The students were evaluated by an industry expert to avoid bias as they were trained by the researcher. Findings: The results of the study indicated that the intervention had a significant impact on the business writing skills of the participants. The results of the component analysis also indicated a large effect on the content, persuasive abilities, lateral thinking abilities, and the interpersonal skills of the participants in written communication. The analysis of the test scores revealed that an initial training based on the experiential learning methods can have a long-term impact on the improvement of the skills of the students, as the delayed posttest results were more than the posttest results. Originality/value: The study will be beneficial to educators, trainers, as well as students in understanding how experiential learning can impact the business writing skills of the students. 2024 by the Association for Business Communication. -
Role of Experiential Learning Program on Business Writing Skills of Management Students
Purpose: Writing has been identified as an important skill. Business writing refers to the form of writing that is used to communicate in formal settings in various corporations and organizations. A number of research studies have identified writing as a crucial skill that needs to be developed by students. The purpose of the study is therefore to understand how an experiential learning module on business writing can improve the email-writing and report-writing skills of management postgraduates. Design/Methodology/Approach: The study uses an experimental research methodology based on experiential learning pedagogy to obtain the results of the intervention on the business writing skills of the management postgraduate students. The module was developed by the researcher and then was taught to the students through the online platform Zoom. Pretest, posttest, and delayed posttest analysis was conducted to find the impact of the intervention. The students were evaluated by an industry expert to avoid bias as they were trained by the researcher. Findings: The results of the study indicated that the intervention had a significant impact on the business writing skills of the participants. The results of the component analysis also indicated a large effect on the content, persuasive abilities, lateral thinking abilities, and the interpersonal skills of the participants in written communication. The analysis of the test scores revealed that an initial training based on the experiential learning methods can have a long-term impact on the improvement of the skills of the students, as the delayed posttest results were more than the posttest results. Originality/value: The study will be beneficial to educators, trainers, as well as students in understanding how experiential learning can impact the business writing skills of the students. 2024 by the Association for Business Communication -
Role of Factoring in Financing SMEs in India
The International Journals Research Journal of Social Science and Management, Vol. 2, No. 5, pp 165-172, ISSN No. 2251-1571 -
Role of Filters in Speckle Reduction in Medical Ultrasound Images- A Comparative Study
To diagnose and predict complex disorders in human body, various Medical Imaging Techniques are used. Widely accepted technique among them is the Ultrasound imaging modality, because of its low cost and noninvasive nature. But the images produced by ultrasound scanning are of low quality and amenable to faster degradation due to the presence of speckle noise. This led to various studies for effectively removing speckle noise from ultrasound images. In this paper, an endeavor is made for a comparative analysis of chosen set of post filtering methods for Speckle reduction, VIZ Anisotropic Diffusion, Wavelet, Adaptive Median Filter, Hybrid Algorithm, Modified Fourier Transform and Sparse Code Shrinkage using ICA. The different methods are tested on a collection of ultrasound images and their performance evaluated with the Normalized Cross Correlation metric (NCC), Peak Signal to Noise Ratio (PSNR), Structural Content (SC), Universal Quality Index (UQI), Edge Preservation Index (EPI) and Structural Similarity Index (SSI). Further relative execution time of different approaches are also analyzed. On analysis of the values of different metrics and execution time, Wavelet Based Hybrid Thresholding is found to outperform the other filters considered. 2019 IEEE. -
Role of formal restructuring in post-bankruptcy performance of companies: Case study from India
The resolution of distressed assets/NPAs is among the greatest challenges faced by banks in India. Corporate restructuring is a popular method of revival of distressed companies wherein changes are proposed across financial, operational & portfolio & managerial restructuring. This chapter delves into the intricate landscape of court driven corporate restructuring actions and post-bankruptcy performance, particularly within the context of India's dynamic market. Leveraging empirical evidence, the chapter explores the effects of restructuring actions on post-bankruptcy performance. This is also in the background of emerging use of AI tools and technologies in corporate distress resolution. By examining the actual performance data of companies undergoing insolvency resolution process (CIRP) under IBC in India, the chapter offers valuable insights into the efficacy of different restructuring actions and their implications for post-bankruptcy performance. This chapter provides an important contribution in understanding the complexities and effectiveness of bankruptcy resolution processes. 2024, IGI Global. All rights reserved. -
Role of Globalization and Innovation Pattern in Growth of Bank Credit: Evidence From Emerging and Advanced Asia
This study examines the role of globalization and innovation pattern (i.e., innovation by the residents and non-residents) in the growth of domestic bank credit across emerging and advanced Asian economies spanning from 1996 to 2022. The bank credit growth model includes economic growth and real interest rate as important control variables. This study employs Cross Sectional-Autoregressive Distributed Lag (CS-ARDL) as an appropriate baseline method because of the cointegration, endogeneity, and cross-sectional dependency present in the data. The long-run results for emerging Asian economies indicate that globalization exhibits a negative impact on banking credit, contrasting with the positive influence observed in advanced Asian economies due to heightened economic growth and increased credit demand. Residential innovation consistently bolsters banking credit in both sets of economies, albeit with mixed effects stemming from non-resident innovation. The long-run results further indicate the positive (negative) impact of economic growth (real interest rate) on bank credit in emerging and advanced Asian economies. These findings are reliable due to the similar results obtained from using Driscoll-Kraay Robust Standard Errors (DKSEs) as robust method. For policymakers in emerging economies, the imperative policy lies in striking a delicate balance between economic openness and bank credit, while counterparts in advanced economies are poised to bolster bank credit accessibility through foreign innovation while upholding stringent regulatory oversight. 2024 John Wiley & Sons Ltd. -
Role of Globalization and Innovation Pattern in Growth of Bank Credit: Evidence From Emerging and Advanced Asia
This study examines the role of globalization and innovation pattern (i.e., innovation by the residents and non-residents) in the growth of domestic bank credit across emerging and advanced Asian economies spanning from 1996 to 2022. The bank credit growth model includes economic growth and real interest rate as important control variables. This study employs Cross Sectional-Autoregressive Distributed Lag (CS-ARDL) as an appropriate baseline method because of the cointegration, endogeneity, and cross-sectional dependency present in the data. The long-run results for emerging Asian economies indicate that globalization exhibits a negative impact on banking credit, contrasting with the positive influence observed in advanced Asian economies due to heightened economic growth and increased credit demand. Residential innovation consistently bolsters banking credit in both sets of economies, albeit with mixed effects stemming from non-resident innovation. The long-run results further indicate the positive (negative) impact of economic growth (real interest rate) on bank credit in emerging and advanced Asian economies. These findings are reliable due to the similar results obtained from using Driscoll-Kraay Robust Standard Errors (DKSEs) as robust method. For policymakers in emerging economies, the imperative policy lies in striking a delicate balance between economic openness and bank credit, while counterparts in advanced economies are poised to bolster bank credit accessibility through foreign innovation while upholding stringent regulatory oversight. 2024 John Wiley & Sons Ltd. -
Role of Graph Convolutional Neural Networks (GCNN) in Computer Vision Applications
Graph Convolution Neural Networks (GCNNs) are an important concept in advancing computer vision by transforming the understanding and modeling of graph-structured data. They have a unique capability to capture intricate relations along with the visual content that goes beyond the traditional and usual convolutional neural networks, it also empowers computers to observe and interpret the complex interconnection between the elements in images, which enhances the depth and nuance of visual dentata analysis. As a revolutionary study in computer vision, GCNNs are poised to transform various industries by unleashing new frontiers in the visual information domains analysis and interpretation. Their multifaceted applications promise to reshape the landscape of computer vision. 2026 Scrivener Publishing LLC. -
Role of ICT in economic empowerment of women by being an effective facilitator for women entrepreneurship
Information and communication technology (ICT) is steadily gaining dominance over other channels as a standalone medium for gaining and sharing knowledge, hybrid working environment, network strengthening and funding, business collaborations, new venture set-up, marketing and branding. ICT being most effectively featured with accessibility and omnipresence has been capable of empowering a lot of developing and talent-rich areas, and women empowerment is one among them. This chapter makes an attempt to bring out the efficient role played by ICT in enhancing the lifestyle of women. It proposes to provide a detailed description of how ICT has empowered women, and entrepreneurs, to set up and develop their business ventures giving them access to required resources and making them more competent through information and wider access to the market. This chapter presents its findings based on a systematic review of different case analyses by using secondary data. The findings will be also supported by the evidence and information gathered from credible reports, articles, and publications. 2023, IGI Global. -
Role of ICT in harnessing poverty reduction: An empirical study using an ARDL approach
The catalytic role of Information and Communication Technology (ICT) in poverty reduction has been examined in this chapter, in line with the United Nation's first Sustainable Development Goal (SDG-1). This study focuses on the impact of ICT variables such as individuals using the internet, population covered by a mobile-cellular network, mobile-cellular telephone subscriptions, and international bandwidth usage, on poverty alleviation using relevant data covering countries worldwide from 2010 to 2022. Employing the Auto Regressive Distributed Lag (ARDL) method, the study examines both short-run dynamics and long-run effects of ICT interventions towards achieving SDG-1. Results reveal a stronger relationship between internet usage and poverty reduction, alongside a counterintuitive finding showing a negative coefficient for international bandwidth usage. The findings of the study emphasize the pivotal role of internet usage and international bandwidth usage in poverty mitigation. Further, as evidenced by data findings, any immediate changes in the ICT indicators such as international bandwidth usage, population covered by a mobile network, mobile telephone subscriptions may not affect the poverty levels in the short term. The results of the study posit the policymakers to acknowledge the impact of internet usage in alleviating poverty among the world countries. The study reckons that improvement of internet infrastructure and enhancement of digital literacy initiatives via increased internet usage has the potential to harness poverty reduction. 2025 A. Jose Anand and Saravanan Krishnan. All rights reserved. -
Role of incorporated transition metal on surface properties and catalytic activity of mesoporous vanadium aluminophosphates in the synthesis of tetrahydroquinolin-5-(1H)-ones
Aluminophosphate incorporated with transition metals (Co, Cu, Fe, V) were synthesized by co-precipitation method. The synthesized materials were characterized by different techniques (pXRD, FT-IR, N2 adsorption-desorption, NH3-TPD) to understand the structural and textural properties. The incorporation of transition metal into aluminophosphate plays an important role in designing the surface properties like pore size, surface area, and surface acidity. The materials were studied as a catalyst for the synthesis of tetrahydroquinolin-5-(1H)-ones by a one-pot cyclocondensation reaction of dimedone, substituted benzaldehydes, 4-fluoro/4-nitro phenyl acetonitrile, and ammonium acetate in ethanol at 25 C. The structures of the compounds were identified and confirmed by FT-IR, 1H NMR, 13C NMR and ESI-MS spectral data. The mesoporous nature of vanadium aluminophosphate (VAlP) along with a uniform pore size distribution, high surface acidity, surface area attributes to its high catalytic activity when compared to pure aluminophosphates. 2020 -
Role of Individualistic and Collectivistic Orientations in the Happy Life of Kharwar Adivasi Community
Following globalization, westernized cultural values, ideas, and practices have rapidly spread. Cultures are in flux, and indigenous communities are not free from the influence of the outside world. In this research, we investigated how the psychological tendencies of indigenous communities might be affected by such socio-cultural changes in a predominantly collectivist nation. A community-based study was conducted with 150 Kharwar Adivasi individuals residing in 10 villages of Naugarh block, Chandauli, Uttar Pradesh. The participants, aged 25-50 years, were given the measures of Individualism-Collectivism Orientations and Happy Life. Using an exploratory factor analysis, a five-factor structure emerged, explaining 57% of the variance in happy life. The results indicated that 59% of the sample had a collectivistic orientation. Individuals with a collectivistic orientation fared better in overall happiness and its sub-domains than individuals with an individualistic orientation. It is suggested that even though there is a gradual increase in individualism, for the Adivasi community, happiness is still enhanced by tendencies of interdependence. The findings have important implications for understanding the happiness of the under-researched Adivasi population. (2025), (School of Management Sciences). All rights reserved. -
Role of infinity in shaping financial reality from a quantum finance perspective: A bibliometric analysis on scopus
In this literature survey, we seek after the manner in which the idea of boundlessness adjusts the universe of money. Utilizing bibliometric information of around 37 examination articles from the Scopus data set alongside different books on Quantum finance and the development of money, this survey reveals insight into the main writers, nations, organizations, outlets, articles, and subjects of different logical ways to deal with get into the quantum domain of money involving Vastness as the center base that gives us numerous ways of characterizing our ongoing economy and how it can change and adjust to the ongoing situation and how we can manage future possibilities of reforming Money in general. Discoveries of this audit recommend that there is a roundabout connection among money and boundlessness. Future exploration headings for The Job of Endlessness in Molding Monetary Reality finish up this survey. 2025, IGI Global Scientific Publishing. All rights reserved. -
Role of Influencer Marketing in the Indian Retail Business Sector: A Qualitative Study
The enhancement of technology has increased social media usage among internet consumers. As the people from young to old generations people are addicted to social media and it turns out to be an opportunity for marketers to attract potential customers. A qualitative study with an in-depth interview and a structured questionnaire was conducted with the establishment managers and owners of the retail outlets who are endorsing their retail outlets with social media influencers. The study has established a framework "CARE" for social media Influencers (Content & Campaign, Awareness, Reach & review, engagement) identified as the key indicators in Influencer promotions. The paper provides an understanding on influencer marketing, endorsements & promotions at low cost while reviewing the product performance to users benefiting the social society. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Role of information and communication technologies in the sustainable clothing and textile industry
Information and communication technology (ICT) has an important role to play in every sector globally. These opportunities will derive from the ability of ICTs to open up parts of the supply chain (other than basic manufacturing and processing) in clothing and textile industry as well. ICT technology is used at various stages of the design process. Presently, it is rapidly changing the textile industry. Employee at- tendance (clocking in) to shipment dispatching are dependent on information technology. The garment industry is fully depended on IT or ERP. This chapter presents the latest trends of companies that have successfully used ICTs to move, for example, into higher-value activities such as design and logistics, or to access niche markets. The study aims to investigate the uses of information and communication technology in the clothing and textile industry and examine the recent trends of ICT usage in companies within the textile industry and identify the factors to be considered by companies in the textile industry before investing in ICT. 2023, IGI Global. All rights reserved.