Browse Items (14421 total)
Sort by:
-
Strategic framework to analyze critical success factors of marketing 4.0 operations: evidence from an emerging economy
Purpose This research study aims to develop a strategic framework that identifies, classifies and prioritizes the critical success factors (CSFs) essential for implementing Marketing 4.0 in emerging economies. It seeks to bridge the gap between theoretical discourse and operational realities in digitally transforming markets. Design/methodology/approach Following an elaborate review of the extant literature, 38 such CSFs emerged, which were then segmented using principal component analysis into seven relevant dimensions. The constructs were validated using confirmatory factor analysis (CFA). Thereafter, the fuzzy-decision-making trial and evaluation laboratory (DEMATEL) was used to map the cause-and-effect relationship among the reduced component factors. Findings The results demonstrate that digital marketing (S2), channel cohesiveness (S3), driving technologies (S5) and mutual value proposition (S7) are found to be cause factors, while customer engagement (S1), market dynamism (S4) and strategic marketing (S6) are identified as effect factors. Originality/value The novelty of this study is embedded in integrating multianalytical approaches like principal component analysis, CFA and Fuzzy-DEMATEL to empirically validate and rank the CSFs of Marketing 4.0. This study also extends the theoretical understanding of Marketing 4.0 by aligning critical enablers with the dynamics of emerging markets. 2026 Emerald Publishing Limited -
Strategic Innovation and Sustainable Customer-Centric Growth
Strategic innovation and sustainable customer-centric growth drive long-term success in today's evolving business landscape. Organizations that prioritize innovation adapt to changing market demands while ensuring they stay ahead. By placing the customer at the core of their strategies, businesses can create lasting value, build brand loyalty, and drive meaningful growth that balances profitability with long-term sustainability. This approach requires a continuous alignment of innovative efforts with customer needs, emerging technologies, and environmental and social responsibility. The convergence of strategy, innovation, and a customer-centric mindset may build resilient and future-ready organizations. Strategic Innovation and Sustainable Customer-Centric Growth explores how organizations can leverage strategic innovation to develop sustainable, customer-centric business models that drive long-term growth. It examines the integration of customer insights, technological advancements, and sustainability practices into core strategies to create competitive advantage and lasting value. This book covers topics such as business strategy, circular economics, and digital marketing, and is a useful resource for business owners, academicians, researchers, and scientists. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Strategic Integration of AI in Modern Data Management
The exponential growth of data from sources such as social media, IoT, and enterprise systems has catalyzed a transformative shift in data management practices. This paper explores the integration of artificial intelligence (AI), edge computing, cloud-native frameworks, and graph-based techniques to support intelligent, low-latency, and scalable data processing across complex ecosystems. It presents a comparative analysis of classical versus modern data architectures, highlighting how technologies like Graph Neural Networks (GNN4TS), reinforcement learning, and large language models (LLMs) enable more adaptive, interpretable, and automated pipelines. The study also addresses challenges in legacy system modernization, time-series modeling, and cyber threat detection while underscoring the role of AI in autonomous database management and metadata enrichment. Further, it examines critical risks - including explainability, adversarial vulnerabilities, concept drift, and privacy preservation - associated with AI-integrated data workflows. A structured overview of emerging paradigms such as neuro-symbolic AI, adaptive governance in multi-agent systems, and the potential of quantum computing provides a future-focused lens on intelligent data ecosystems. The insights presented aim to assist researchers, data engineers, and decision-makers in navigating the evolving landscape of AI-driven data management. 2025 IEEE. -
Strategic Integration of HR, Organizational Management, Big Data, IoT, and AI: A Comprehensive Framework for Future-Ready Enterprises
This exploration paper proposes a comprehensive frame aimed at fostering unborn-ready enterprises through the strategic integration of Human coffers(HR), Organizational Management, Big Data, the Internet of Things (IoT), and Artificial Intelligence(AI). By synthesizing these critical factors, the frame seeks to optimize organizational effectiveness, enhance decision-making processes, and acclimatize proactively to evolving request dynamics. Through a methodical review of being literature and empirical substantiation, the paper delineates the interconnectedness of these rudiments and elucidates their collaborative impact on organizational performance and dexterity. likewise, it explores perpetration strategies and implicit challenges associated with espousing such an intertwined approach. This paper not only contributes to the theoretical understanding of strategic operation but also provides practical perceptivity for directors and directors seeking to navigate the complications of the contemporary business geography and place their associations for sustained success in a decreasingly digitized and competitive terrain. 2024 IEEE. -
Strategic Management During a Pandemic
The COVID- 19 pandemic changed world dynamics, working scenarios, as well as professional and emotional dimensions. The virus has emerged as a significant threat for the continuity of business. Keeping the gravity of the problem in mind, companies must understand the need for change and must now update their strategy to account for pandemics. The next pandemic may be more severe than the current one, meaning that organizations need to devise mechanisms and business models to fight with these situations and maintain business continuity. They should not only look forward to saving plants, machinery and infrastructure, but also concentrate on employee welfare, customer engagement and satisfaction during this crisis time. The book will not only present the evidence of various effective solutions to run a business in the time of a pandemic, but also put forward the new models and practices of business being followed by people at the time of crisis. It aims to create a bridge between existing business models and proposed business solutions, focusing on existing theories and most importantly case studies from the recent happenings. This rich collection of chapters will provide insights regarding the business challenges, opportunities and practices during pandemic situations like COVID- 19, making it particularly valuable to researchers, academics and students in the fields of strategic management, leadership and disaster management. 2022 selection and editorial matter, Vikas Kumar and Gaurav Gupta. -
Strategic Management Practices for Sustainability: A Study of Micro-entrepreneurs of Wellness Industry in Mysore District
The global wellness industry is seeing a major shift in its relevance and growth post COVID-19. The fast-growing wellness industry is driven by organizations of all sizes and scope: large, medium, small and micro enterprises offering a range of services from holistic wellness offerings to focused services, such as beauty, spa, alternative therapy, gym and physical fitness. While we have heterogeneous businesses on the supply side, we have the entire global population on the demand side. Due to the size of the market and growth potential, the competition in wellness service space is intense. In such a situation, it is a challenge to register growth and sustain the same. The challenge is more pronounced for micro-entrepreneurs due to their limited resources and reach. It calls for a strategic approach to managing the businesses to endure the competition and succeed. Hence, wellness businesses are adopting Strategic Management Practices (SMPs) in greater numbers. However, not all strategies work. The purpose of this study is to analyze the impact of significant SMPs adopted by micro-entrepreneurs on business sustainability in the wellness industry. Responses of 392 microentrepreneurs from the wellness industry are recorded and analyzed for the SMPs adopted by them for the economic, environmental and social sustainability of their businesses. The study identified various strategic approaches that are implemented by micro-entrepreneurs in Mysore District and studied the impact SMPs had on sustainability factors of the wellness industry. A model is proposed to support the study. The results conclude that the application of a good amount of SMPs in the form of strategic entrepreneurship enhances the sustainability of a venture as well as the industry, aiding transformation from an unorganized to an organized sector and better regulations. 2024 by World Scientific Publishing Co. Pte. Ltd. -
STRATEGIC PARTNERSHIPS AND REGIONAL RESILIENCE: Exploring the Evolving Landscape of India-Southeast Asia Relations
India and Southeast Asia share an elusive sphere of influence, yet face formidable challenges in realising ambitious goals set for the region. Over the years, Indias foreign policy has progressed from being principled to goal driven and objective oriented. Based on analysis of secondary sources of literature, this chapter traces through the relationship between India and Southeast Asia, highlighting a shared landscape of experiences, weaving socio-cultural practices and further boosting economic and international relations. These historical references have found avenues for remodelling in contemporary times in the form of diplomatic success in varied dimensions of engagements. Drawing from these developments and taking the transformations in the geopolitics of Indo-Pacific region into cognizance, this chapter envisions the future prospects for India and Southeast Asia through the lens of building community resilience, promoting its potential to guide regional development and explore the sustainability of social, economic and environmental systems to manage change. This renewed line of thought supports a new analytic of governance which advocates that the local define the configurations and prospects for sustainability of policy frameworks and agreements in the global system. Thus, in the background of the rising traditional and non-traditional challenges, this chapter contributes to a better understanding of change and complexity through a revitalised scope for coordination, cooperation and pragmatism in partnership between the countries. 2024 Taylor & Francis. -
Strategic perspective of internal branding: A critical review /
European Journal of Business and Management, Vol.6, Issue 34, pp.98-105, ISSN No: 2222-1905 (Print), 2222-2839 (Online). -
Strategic positioning of tourist destinations- analyzing the role of perceived meaningfulness
This study analyzed the cognitive and affective components of destination image in the perception of foreign tourists visiting Indian destinations by exploring conceptual constructs, namely Post-visit Destination Image and Perceived Meaningfulness. The exploratory factor analysis of the responses of foreign tourists (n = 242) on items related to the major constructs significant in tourist behavior such as destination quality, perceived meaningfulness, and post-visit destination image confirmed the existence of multi-dimensional structure. Additionally, the empirical validation of the theoretical framework developed on the tenents of stimulus-organism-response paradigm with the constructs using structural equation modeling established significant relationships helpful to understand many new travel motivations. The study established that perceived meaningfulness has a significant mediating role in predicting tourist referral/revisit intentions from positive perceptions about destination quality and post-visit destination image. The observations from the study helped to identify six types of travel motivations useful in developing niche markets for positioning Indian destinations. The identified travel motivations, namely physical meaningfulness seeking, eternal meaningfulness seeking, social meaningfulness seeking, nature-loving, hospitality appreciating, and uniqueness exploring, offer directions to destination marketers to revamp destination attributes for destination marketing. 2021 The Authors -
Strategic Power Factor Management for Elevated Lift and Hoist Performance
The paper outlines the design and simulation of active power factor correction for a 100 hp induction motor using MATLAB/Simulink. In this system, the induction motor functions as the primary load, operating with a low power factor. Different load scenarios are simulated to examine the motor's performance. The current drawn from the supply is verified under varying conditions, both with and without the implementation of a variable capacitance bank. The power system network comprises apparatus such as Induction Motors, Power Transformers, and Induction Furnaces, contributing to a low power factor. The resultant low power factor leads to elevated energy consumption. To mitigate this, power factor correction is imperative. Utilizing a variable capacitance proves instrumental in enhancing the power factor. The capacitor compensates for a portion of the reactive power, consequently reducing the total reactive power drawn from the source. This reduction in reactive power contributes to an overall decrease in power consumption. The research focus is on the effective correction of the power factor for a 100 hp induction motor through comprehensive design and simulation using MATLAB/Simulink, providing valuable insights into the impact of variable capacitance on current draw under diverse load conditions. 2024 IEEE. -
Strategic retention for sustainable growth: Integrating employee retention with long-term organizational success
The research investigates how employee retention approaches fuel business expansion through their contribution to operational sustainability and market solidity and organizational endurance. Businesses that adopt official retention strategies diminish turnover rates and develop innovative approaches to expand global markets. Businesses which merge HR and leadership insights with data analytics make workforce management match organizational goals thus creating an environment where retention acts as a performance driver. Active retention programs in dynamic business environments produce operational improvements along with enhanced innovation because they empower workers to address business challenges successfully. Through this study researchers demonstrate why organizations need full-scale support measures that include workforce development alongside mentoring services along with workplace flexibility policies for maintaining employee involvement. 2026, IGI Global Scientific Publishing. All rights reserved. -
Strategic Stewardship: Indias Role in Balancing Maritime Power in the Indo-Pacific Region
This chapter examines Indias Indo- Pacific maritime vision through soft balancing theory, analyzing how New Delhi navigates Chinas regional assertiveness while managing internal capability constraints. Indias approach integrates normative leadership through UNCLOS advocacy and the evolution from SAGAR to MAHASAGAR doctrine with strategic partnerships via the QUAD, bilateral engagements with Japan and Australia, and ASEAN- centric diplomacy. These frameworks collectively demonstrate Indias commitment to a rules- based, free, and open Indo- Pacific order. However, critical gaps exist between ambition and capability: Indias naval modernization faces delays, budgetary constraints limit fleet expansion, and defense-i ndustrial weaknesses persist. The study reveals that while India successfully positions itself as a responsible regional actor and norm-s etter, realizing its Indo- Pacific vision requires bridging this capability gap through increased naval investment, indigenous defense production, and sustained strategic partnerships. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Strategic teaching in the hybrid classroom: Pedagogical wellness
This book is a comprehensive guide designed to equip educators with the knowledge and strategies needed to explore the evolving landscape of hybrid education. This indispensable resource emphasizes the integration of wellness into educational practices, ensuring that both educators and students thrive in supportive and nurturing environments. Structured into carefully written evidence-based chapters, this book provides a blend of theoretical perspectives as well as practical strategies. This book begins by tracing the evolution and importance of hybrid teaching, emphasizing a flexible, student-centered, and wellness-oriented approach. Educators will find detailed guidance on designing and implementing engaging hybrid learning experiences that leverage technology to enhance interaction and learning. Key topics include fostering collaboration and community within hybrid classrooms, promoting digital literacy among educators, and addressing the critical aspects of diversity, equity, and inclusion. This book also highlights the future trends in hybrid education, such as gamification and learning analytics, and offers strategies for continuous professional development. By addressing both the logistical and human elements of teaching, "Strategic Teaching in the Hybrid Classroom" stands as a vital resource for educators, administrators, and policymakers. It advocates for dynamic, student-focused educational practices aligned with the realities of the 21st century, aiming to create an educational ecosystem where everyone can thrive. 2024 by Nova Science Publishers, Inc. All rights reserved. -
Strategically designed multiwalled carbon nanotube/bismuth ferrite/polyaniline nanocomposites and unlocking their potential for advanced supercapacitors
Bismuth ferrite (BF) serves a potential electrode-active material due to its peculiar characteristics such as wide voltage window and high specific capacitance, excellent stability, facile synthesis routes, etc. to name a few. Herein we report the strategic design and facile synthesis of multiwalled carbon nanotubes (MWCNT)/BF/polyaniline (PANI) nanocomposites, particularly for application in advanced supercapacitors. The MWCNT/BF/PANI nanocomposite architecture is a strategic design in which the maximum available surface area is utilized for the electrode nanostructure with increased porosity that allows easy movement of electrolyte-ions through it. The uniform arrangement of BF on MWCNTs helps in mitigating the possible agglomeration, further augmenting the surface area for an enhanced charge storage. The strategic layout of PANI on BF-decorated MWCNTs has given a coral-like structure for the nanocomposite electrode which significantly increased the surface area, reduced ion pathways and facilitating better access to electrolytic K+ ions. The MWCNT/BF/PANI nanocomposite electrode exhibits a specific capacitance of 3640 F g?1 at a current density of 5 A g?1. The innovative design as well as the synergy between the individual components of the nanocomposite electrode play a pivotal role in attaining the enhanced electrochemical performance. 2024 Elsevier B.V. -
Strategically fabricated Ag loaded Fe-g-C3N4 nanosheet for photocatalytic removal of aqueous organic pollutant
The efficiency of the photocatalyst towards the degradation of organic pollutants depends on the harvesting of the visible light and inhibiting the recombination rate of electron-hole pairs to create a large number of charge carriers to drive the redox reaction. Most charge carriers recombine in 2D photocatalyst like g-C3N4 through the bulk process within the stacked layered structure. The recombination through bulk can be suppressed through nanosheet formation, while surface recombination can be inhibited via fast interfacial photogenerated charge transfer. In the present work, Ag-loaded Fe-doped g-C3N4 nanosheet (Ag/Fe-g-C3N4 NS) photocatalyst was synthesized by combining three effective strategies i.e., Fe doping, nanostructuring, and Ag loading. Various analytical techniques have been employed to characterize all the prepared samples. The results indicate that Fe doping influences visible light absorption by modifying the electronic and optical properties. In contrast, nanosheet formation leads to a significant increment in the number of active sites due to the increased surface area. Ag anchoring over Fe-g-C3N4 NS favors charge separation at the interface of Fe-g-C3N4 and Ag due to the presence of the Schottky barrier. Integration of all the three strategies in Ag/Fe-g-C3N4 NS creates a synergistic effect to add beneficial properties and displays a 5-fold improvement in photocatalytic degradation of organic pollutants, as compared to pure g-C3N4. The present study provides a novel and facile approach for realizing an efficient photocatalyst for environmental remediation. 2022 Elsevier B.V. -
Strategies and Consumer Psychology in Luxury Brand Marketing: A Literature Review
This chapter explores the intricate dynamics between consumer psychology and marketing strategies within the luxury brand sector. Luxury consumption is deeply rooted in both symbolic value and experiential satisfaction, transcending functional utility and embedding itself within consumers selfconcept and social identity. This review synthesizes recent research on the emotional, psychological, and cultural drivers behind luxury purchasing behaviors. It examines strategic approaches in luxury brand positioning, consumer perception, and the growing impact of digital and social media in shaping brand identity and loyalty. By highlighting evolving consumer motivations and emerging trends such as experiential luxury and sustainable branding, this chapter aims to provide a comprehensive overview of effective luxury marketing strategies, thereby offering insights into future opportunities and challenges in the field. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Strategies for facilitating listening skills among foreign language learners in US Universities
Developing from the thesis that understanding is the key to any and all meaningful conversation/s, this study focuses on the facilitation of listening skills among foreign language learners. It is conducted with the objective to find out the most effective ways in which an instructor can enable the development of listening skills among the learners of a foreign language. This paper reports the findings of an empirical study which followed a cross-sectional research design and employed a survey method to elicit the data. Twenty-seven Foreign Language Instructors/ Associate Instructors teaching around thirteen different foreign languages across sixteen different universities in the United States of America participated and reported to a survey on effective pre-listening, listening, and post-listening tasks, activities, and strategies which they found to be the most powerful in their respective classrooms. Thirteen of the Seventeen strategies and or/ tasks which were provided in the Strategies for Facilitating Listening (SFL) questionnaire were rated to be highly effective in the facilitation of the development of listening skills among the learners. The paper after discussing the efficacies of the strategies and tasks at hand ends by analyzing the pedagogical implications of the findings. 2020 The authors and IJLTER.ORG. All rights reserved. -
Strategies for Sustainable Practices in a Post-Pandemic World
We know from experience that possessions dont better themselves with time. In order to generate income, we must work. So, what do sustainability experts in the global business-school community recommend companies do when calamity begins to subside and some kind of reality is restored? Companies worldwide have suffered greatly from the COVID-19 pandemic. As a result of the epidemic, businesses are being forced to develop long-term strategies that are both profitable and sustainable in terms of society, the economy, and the environment. There is little doubt that businesses contribute significantly to the overall gross domestic product (GDP) of any nation. Because of the pandemic, businesses had to work even harder to reduce waste, adapt to changing demands from customers in record speed, and achieve peak performance alone. This has further raised the status of sustainability to one of moderate significance. Businesses must develop novel and cutting-edge approaches to ensure economic, environmental, and social longevity. Scholars have yet to settle on a single definition due to the business model's complexity. A study found that COVID-19 had both positive and negative impacts on educational technology (edtech) companies. As a result of the pandemic, businesses in the edtech sector no longer needed to make the case for the importance of their products in classrooms. Second, there was a rise in the acceptance of online education among educators. Also, edtech companies grew rapidly and benefited greatly from user feedback, and investors showed a lot of interest in the sector. However, due to the obstacles, sales discussions were either put on hold or cancelled. Edtech companies were unable to expand into new areas as a result of travel limitations. The purpose of this research is to investigate the link between the elements of sustainable development that contribute to the occurrence of enterprises and edtech enterprise employment and interest. 2024 selection and editorial matter, Vandana Sharma, Balamurugan Balusamy, Munish Sabharwal, and Mariya Ouaissa. -
Strategies to achieve carbon neutrality and foster sustainability in data centers
Data centers and transmission networks are crucial in the digital age, with the market expected to grow from $50 billion in 2021 to $120 billion by 2030. However, their extensive computing infrastructure and continuous operation generate significant heat, necessitating energy-intensive cooling systems. The IEA report revealed that data center power consumption surged by over 60% between 2015 and 2021, with transmission networks experiencing a 60% usage increase. Addressing these growing energy demands poses significant challenges for the industry, with some countries considering restrictions on new data center licenses due to environmental concerns. To mitigate the climate impact, the industry must prioritize the procurement of low-carbon or carbon-free electricity to reduce Scope 2 emissions related to electricity, heating, and cooling. Tech giants like AWS, Google, and Meta/Facebook have already adopted ambitious public targets, either running on carbon-free electricity or investing in global projects for cost-effective and large-scale emissions reduction. 2024, IGI Global. -
Strategising Algorithm: The Prospects and Perils of Artificial Intelligence (Al) in Criminal Justice Reformation
The criminal justice system relies significantly on human decision-making, with the parole system primarily responsible for addressing convicted criminals' rehabilitation. A paradigm change in prisoner rehabilitation and reintegration is underway with the introduction of artificial intelligence ( Al) into correctional institutions. A specific approach to alleviate the effects of human error is by utilising artificial intelligence to enhance human decision-making. Algorithms are being utilised in several jurisdictions to offer judges guidance on the appropriate type and level of punishment that should be imposed on convicted criminals. While human judgement has long played a crucial part in criminal justice systems, technological advancements are progressively augmenting the ability to make decisions. This paper examines the necessity of establishing broad restrictions on the application of algorithms in sentencing determinations. Critique plays a vital role in criminal sentencing; however, the implementation of algorithms in advisory capacities may compromise this significance. To uphold condemnatory sentencing, it is essential to recognise a principle of 'meaningful public control', which necessitates ethical accountability from representatives of the wider political community. This principle does not prohibit the use of algorithms; still it does impose restrictions on their implementation. The review posits that Al has the potential to improve fairness and efficiency in pretrial and jail systems within the criminal justice framework through the application of risk assessment software. The research envisages Al's potential to enhance the rehabilitative, compassionate, and effective aspects of the penal system, thereby facilitating societal reintegration and decreasing rates of recidivism. 2025 Sofia Khatun and Sivananda Kumar K. All rights reserved.