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The Impact of Cryptocurrency Trading on Economic Growth in GCC Countries: An Empirical Analysis
This study explores the impact of cryptocurrency trading on economic growth in Gulf Cooperation Council (GCC) countries from 2016 to 2019, with GDP as the measure of economic growth. The analysis reveals a substantial positive relationship between cryptocurrency trading volume and GDP using Ordinary Least Squares (OLS) and Generalized Linear Models (GLM) regression techniques. The analysis underscores the role of increased cryptocurrency market activity in fostering economic growth and advancing the GCC economies integration into global financial frameworks. This highlights the transformative potential of cryptocurrencies as a driver of economic progress within the region. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025. -
The Impact of Digital Marketing Strategies on Customer Attitude and Purchase Intention Towards Electronic Gadgets: A Study on Indian Students
A portion of a companys long-term strategy should be devoted to digital marketing transformation. It is a challenging task to select the effective marketing strategy when conducting business in modern digital world. This study seeks to elucidate the influences of digital marketing strategy forms on customer attitude and purchase intention of students towards electronic gadgets. The relationship between four digital marketing strategies such as search engine advertising, social media, content marketing and email marketing towards customer attitudes and purchase intention was investigated in accordance with hypotheses, 225 students from Bangalore city, India, who had experience in online purchase of electronic gadgets comprised as a research sample. The relationship among the selected variables are tested with help of Correlation, ANOVA and regression analysis. The study conclude that there is an impact of various forms of digital marketing strategies on customers attitude and the purchase intention of young (Students) customer. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025. -
The Impact of Digital Marketing Strategies on Customer Attitude and Purchase Intention Towards Electronic Gadgets: A Study on Indian Students
A portion of a companys long-term strategy should be devoted to digital marketing transformation. It is a challenging task to select the effective marketing strategy when conducting business in modern digital world. This study seeks to elucidate the influences of digital marketing strategy forms on customer attitude and purchase intention of students towards electronic gadgets. The relationship between four digital marketing strategies such as search engine advertising, social media, content marketing and email marketing towards customer attitudes and purchase intention was investigated in accordance with hypotheses, 225 students from Bangalore city, India, who had experience in online purchase of electronic gadgets comprised as a research sample. The relationship among the selected variables are tested with help of Correlation, ANOVA and regression analysis. The study conclude that there is an impact of various forms of digital marketing strategies on customers attitude and the purchase intention of young (Students) customer. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025. -
The impact of eco-innovation ongreen buying behaviour: the moderating effect of emotional loyalty and generation
Purpose: This study intends to contribute to the literature of eco-innovation by examining the pro-environmental intentions and behaviour among consumers through their understanding of eco-innovation. Thus, the relationship among eco-innovation, general pro-social attitude, generativity, environmental concern, purchasing intentions and buying environmentally friendly products and the differences of the relationship between high and low emotional loyalty and Generation Y and Z were investigated via structural equation modelling (SEM). Design/methodology/approach: Data were collected through an online questionnaire directed to Indian consumers, and analysis was done through partial least square structural equation modelling (PLS-SEM) in two stages, i.e. measurement model and structural model. Findings: Results confirm the relationships established in the proposed model, and some differences were found between the levels of emotional loyalty and the Generations Y and Z. The research shows that individualistic norms and perceived marketplace influence play a purposeful role in transforming environmental concerns into buying behaviour towards eco-innovation-driven products. Practical implications: From a policy and management perspective, the results not only imply the importance of continuous performance and environmental improvement but also those policies hindering diffusion and adoption need to be addressed. Green buying is an elusive task but can be opportunely attained by marketers by adding elements of eco-innovations and understanding mindsets of consumers to create winwin situations for themselves and consumers. Originality/value: The results reinforced that emotional loyalty and Generations Y and Z vitally impact consumers' green buying decision within the framework of eco-innovation and cognitive factors. 2022, Emerald Publishing Limited. -
The Impact of Economically Weaker Section Reservation in India: A Study on the Syro Malabar Community in Kerala, India
India is renowned for its multifaceted unity amid diversity, which proves the harmonious fusion of different communities. This harmony is rooted in the Indian Constitution by ensuring social justice to all citizens regardless of their individual differences and unique characteristics. It is crafted with empathy and foresight to benefit the most disadvantaged sections of society. It includes provisions for reservation programs under Articles 15 and 16 to combat discrimination and promote inclusiveness in the present Indian societal scenario. The 103rd amendment to the Indian constitution expanded the concept of backwardness to include more marginalized and disadvantaged sections of society. It reflects the United Nations sustainable development goals (SDG 10) in India to reduce inequalities. The amendment introduced a 10% reservation in government employment and education for the Economically Weaker Sections (EWS) ensuring equitable development of all the sections of society. The study examines the impacts of the economically weaker sections (EWS) reservation in India by analyzing data collected from the Syro Malabar Community in Kerala, India. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025. -
The Impact of Economically Weaker Section Reservation in India: A Study on the Syro Malabar Community in Kerala, India
India is renowned for its multifaceted unity amid diversity, which proves the harmonious fusion of different communities. This harmony is rooted in the Indian Constitution by ensuring social justice to all citizens regardless of their individual differences and unique characteristics. It is crafted with empathy and foresight to benefit the most disadvantaged sections of society. It includes provisions for reservation programs under Articles 15 and 16 to combat discrimination and promote inclusiveness in the present Indian societal scenario. The 103rd amendment to the Indian constitution expanded the concept of backwardness to include more marginalized and disadvantaged sections of society. It reflects the United Nations sustainable development goals (SDG 10) in India to reduce inequalities. The amendment introduced a 10% reservation in government employment and education for the Economically Weaker Sections (EWS) ensuring equitable development of all the sections of society. The study examines the impacts of the economically weaker sections (EWS) reservation in India by analyzing data collected from the Syro Malabar Community in Kerala, India. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025. -
The impact of entrepreneurship on the resilience of remote rural communities: Transforming challenges into opportunities
Entrepreneurship has a long history associated with economic development, innovation, and social transformation. Its value is more heightened in remote rural communities where some traditional economic sectors like agriculture, forestry, or fishing are primarily practiced but insufficient to ensure continued sustainable development in such areas. This chapter discusses how entrepreneurship is very crucial in ensuring the resilience of remote rural areas. It utilizes a comprehensive review of academic literature, journals, and research papers. Entrepreneurship is a crucial motor for strengthening the resilience of remote rural populations. Through the stimulation of economic stability, the creation of social cohesion, and the fostering of adaptive capacity, it provides an entry road to sustainable development. However, there is a strong need to resolve the unique problems that rural entrepreneurs face and have an ecosystem to foster innovation and growth. 2025, IGI Global Scientific Publishing. -
The Impact of Environmental Attributes on Purchase Intention Towards Sustainable Housing
The increasing environmental issues have remoulded consumer behaviour, forcing a shift towards sustainable consumption in the real estate sector. Prior research has focused more on demographic factors and environmental awareness as the main factors for eco-friendly purchases. However, there still exist gaps in acknowledging how certain specific environmental attributes impact purchase intention and, more specifically, the mediating role of consumer attitude towards behaviour concerning real estate sector. This current study uses the Theory of Planned Behavior framework to examine the influence of environmental attributes on purchase intentions for sustainable housing. The analysis has been performed using IBM SPSS Statistic Version 30 and JMP software. The findings show a significant impact of environmental attributes on purchase intention, and the mediation effect of attitude towards behaviour also leaves a significant impact between environmental attributes and purchase intention. These findings will also help contribute to the literature on sustainable housing by linking environmental attributes with consumer behavioural theory. The Author(s), under exclusive license to Springer Nature Switzerland AG 2026. -
The Impact of Environmental, Social, and Governance (ESG) Objectives Effect on Investment Decisions: Retail Investors Knowledge and Views on Sector-Specific ESG Factors
Following the global financial crisis, Environmental, Social, and Governance discretion in stock market investment decisions has become necessary for sustainable development. Environmental, Social, and Governance consider investing qualities such as accountability, risk minimization, and long-term return. This study investigates how individual stock market investors perceive and are aware of Environmental, Social, and Governance concerns, as well as how the purpose of an investment influences how judgments are made regarding it. The studys sequential mixed research methodology begins with an interview and progresses to a cluster and snowball sampling procedure for a survey of stock market investors. The studys findings show how the Environmental, Social, and Governance factor moderates investment decisions, with implications for managers, investors, and regulators. Investors will be assured a long-term return on investment as well as accountability to the environment, society, and economic equilibrium, which could lead to sustainable development. It is also recommended that future research be performed in various states and countries with diverse causes and conceptions. 2025 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
The impact of ESG inclusion on price, liquidity and financial performance of Indian stocks: Evidence from stocks listed in BSE and NSE ESG indices
In recent years, investors have perceived that Environmental, Social, and Governance (ESG) practices significantly increase the value of companies' stocks. This study investigates the impact of ESG inclusion on the price, liquidity and financial performance of stocks listed in the Indian ESG indices. Two major Indian benchmark ESG Indices, the BSE100 ESG and Nifty 100 ESG, were considered for the study. A total sample of 64 firms from the BSE100 ESG index and 86 firms from the Nifty100 ESG index were selected. The market model of the event study methodology was employed to measure AAR and CAAR and to demonstrate the effect before and after the inclusion of the stocks in the ESG indices. The empirical results show a highly significant negative AAR on the announcement day, i.e., on (day = 0) for BSE100 ESG index stocks and an insignificant positive AAR for Nifty100 ESG index stocks. In addition, the results also document a significant negative CAAR for BSE 100 ESG stocks and a positive insignificant CAAR for Nifty100 ESG stocks. Moreover, the liquidity test results revealed a considerable liquidity enhancement in the stocks posts their inclusion in the BSE100 ESG. At the same time, there were no significant changes in the liquidity ratio of stocks after being included in the Nifty100 ESG index. This study concludes that there will be a substantial improvement in the companies' financial performance as indicated by EPS and market capitalization after their inclusion in the ESG indices. Suresha B., Srinidhi V. R., Dippi Verma, Manu K. S., Krishna T. A., 2022. -
The impact of excess CSR expenditure on firm value anddividend payout in India: ananalysis using firm age andsize dynamics
Purpose: The paper looks at the impact of excess amount of CSR expenditure (CSRE) in relation to mandatory CSRE in an Indian context on dividend payout (DP) and firm value (FV) where CSRE is mandatory, as well as how this relationship varies between firms based on their age and size. Design/methodology/approach: A sample of the 657 companies listed on the National Stock Exchange (NSE) from 201415 to 202021 is used in the study, for which spending on CSR was mandatory. A two-step generalised method of the moment is employed to examine the relationship between the variables of interest. Findings: The results show that excess CSREs neither increase the firms valuation nor benefit shareholders' economic benefits, i.e. dividend distribution. However, a deeper analysis reveals that excess CSRE is positively associated with FV in the case of smaller firms and also positively corresponds with DP in the case of younger firms. Originality/value: The present study explicitly considers the excess CSR spending beyond the mandated requirements. It investigates whether such spending contributes to firms improving their valuation and explores its connection to DPs. Peer review: The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-02-2024-0136. 2024, Emerald Publishing Limited. -
The impact of excess CSR expenditure on firm value anddividend payout in India: ananalysis using firm age andsize dynamics
Purpose: The paper looks at the impact of excess amount of CSR expenditure (CSRE) in relation to mandatory CSRE in an Indian context on dividend payout (DP) and firm value (FV) where CSRE is mandatory, as well as how this relationship varies between firms based on their age and size. Design/methodology/approach: A sample of the 657 companies listed on the National Stock Exchange (NSE) from 201415 to 202021 is used in the study, for which spending on CSR was mandatory. A two-step generalised method of the moment is employed to examine the relationship between the variables of interest. Findings: The results show that excess CSREs neither increase the firms valuation nor benefit shareholders' economic benefits, i.e. dividend distribution. However, a deeper analysis reveals that excess CSRE is positively associated with FV in the case of smaller firms and also positively corresponds with DP in the case of younger firms. Originality/value: The present study explicitly considers the excess CSR spending beyond the mandated requirements. It investigates whether such spending contributes to firms improving their valuation and explores its connection to DPs. Peer review: The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-02-2024-0136 2024, Emerald Publishing Limited. -
The impact of feedback mechanisms on RayleighBard penetrative convection in micro-polar fluids
This study examines the effects of feedback control and internal heat sources on the onset criterion of RayleighBard convection (RBC) in a horizontal Boussinesq micropolar fluid layer. A linear stability analysis, employing the Chebyshev pseudospectral method, is conducted to compute the eigenvalues and assess the stability of the system under varying conditions. The analysis considers several parameters, including heat conduction, coupling, couple stress, scalar controller gain, and internal heat sources. The findings reveal that the introduction of internal heat sources destabilizes the system, while the scalar controller gain significantly delays the onset of convection, thereby enhancing system stability. Additionally, it is demonstrated that an increase in both the coupling and heat conduction parameters contributes positively to system stabilization, whereas an increase in the couple stress parameter hastens the onset of convection. Notably, the investigation indicates that the system demonstrates greater stability when the boundary is heated from above as opposed to from below. These results provide crucial insights for the control of heat transfer in micropolar fluids and suggest that optimizing the scalar controller gain, along with careful tuning of other system parameters, can significantly enhance stability. The implications of this research are substantial for the design of efficient fluid dynamical systems, particularly in scenarios requiring precise control over temperature, pressure, and flow, such as those encountered in chemical processing, power generation, and manufacturing. 2025 Elsevier Ltd -
The Impact of Financial Inclusion on Social and Political Empowerment: Mediating Role of Economic Empowerment
The primary purpose of this paper is to examine the impact of financial inclusion on womens social and political empowerment through the mediation of economic empowerment. A multidimensional index is created, using methodology by UNDP, to measure financial inclusion. Womens empowerment is measured through economic, social, and political dimensions. The datacollected from 545 women in slums through a structured schedule on a 5-point Likert scale. Exploratory and confirmatory factor analysis was performed to measure the construct. Multivariate statistical techniques such as regression were used to test the relationship between financial inclusion and women empowerment. The findings underscore a discernibly modest representation of women attaining high financial inclusion in slum settings. It is essential to recognise the pivotal role of economic empowerment as a partial mediator within the intricate interplay linking financial inclusion to social and political empowerment.This investigation is grounded in an examination of urban slums but has the potential for broader applicability, encompassing rural regions and locales proximate to financial centers within metropolitan areas to formulate a comprehensive framework for the empowerment of women. The findings underscore the impact of socio-economic and politico-economic factors on the incorporation of marginalized communities into the formal financial system. The current investigation results have implications for policymakers in developing countries that can serve as a valuable resource to enhance womens participation in the formal financial system. 2023, The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature. -
The Impact of Fintech and Financial Inclusion on SMEs Growth and Development
[No abstract available] -
The Impact of Flexible Work Policies on Employee Well-Being and Retention in Modern Organizations
Flexible work policies have become foundational to contemporary organizational strategy, particularly in light of the transformative shifts triggered by the COVID-19 pandemic. This chapter investigates the multifaceted impact of such policies on employee well-being and organizational retention. Drawing from an integrative lens, it incorporates four major theoretical frameworksJob Demands-Resources (JD-R), Self-Determination Theory (SDT), Conservation of Resources (COR), and Social Exchange Theory (SET)to provide a comprehensive understanding of how flexible work arrangements influence employee engagement, satisfaction, and organizational loyalty. In addition to synthesizing existing scholarship, this chapter contributes a novel cross-t heoretical model that bridges motivational psychology and organizational behavior. It also proposes a suite of policy evaluation tools that blend qualitative and quantitative metrics, enabling organizations to monitor and. 2025 by IGI Global Scientific Publishing. All rights reserved. -
The Impact of Government Initiatives on Sustainable Business Practices
This paper examines the evolving role of government initiatives in fostering sustainable business practices, with a focus on Corporate Social Responsibility (CSR) as a critical tool for aligning economic growth, social equity, and environmental sustainability. By analyzing the historical evolution of CSR and its current framework in India, including its mandatory implementation under the Companies Act, 2013, this study highlights the multidimensional aspects of CSR: environmental, ethical, philanthropic, and economic responsibilities. It also explores the strategic integration of CSR to meet stakeholder expectations, enhance competitiveness, and mitigate risks, illustrating its potential as a driver for sustainable development. The research further addresses mechanisms for legal compliance, inspection, and enforcement, offering insights into the challenges and opportunities for businesses in adhering to CSR norms while contributing to broader societal goals. 2025 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
The Impact of Helicobacter Pylori Infection on Renal and Hepatic Function Parameters in Saudi Arabia, A Case-Control Study
Helicobacter pylori (H. pylori) is a common gastric pathogen that is linked to peptic ulcers, gastric cancer and systemic disorders. There is emerging evidence of an association between infection with H. pylori and chronic kidney disease and non-alcoholic hepatic steatosis, and possible renal and hepatic involvement. This study was conducted to assess the relationship between H. pylori and kidney and liver function changes in Saudi Arabian people. Blood samples were collected from 82 participants divided into two groups, namely H. pylori-infected and non-infected. Biochemical analyses were done to determine kidney (creatinine, urea, sodium and potassium) and liver function (ALT, AST, ALP, total protein and albumin). A total of 82 participants were included in the study, of whom 42 (51.2%) tested positive for Helicobacter pylori infection, while 40 (48.8%) were non-infected and served as the control group. Liver enzyme levels (ALP (64.00), AST (21.40), ALT (21.26) and GGT (20.78)) were normal and did not differ significantly between groups (p > 0.05). Regression analysis showed a significant relationship between H. pylori infection and high creatinine (OR = 6.38, p = 0.018). Borderline correlations were found for GGT (OR = 1.179, p = 0.092), uric acid (OR = 2.661, p = 0.061), and the electrolytes and lipid profiles showed no significant variation. H. pylori infection was significantly related to elevated creatinine levels, and may be affecting renal function. Most liver and electrolyte parameters were not affected. Further studies with larger cohorts are required in order to confirm these findings. Oriental Scientific Publishing Company 2026. -
The Impact of Influencer Marketing on Consumer Buying Behavior
Influencer marketing has emerged as a transformative force in the digital landscape, significantly shaping consumer buying behaviour. This abstract explores the multifaceted impact of influencer marketing on consumer purchasing decisions, emphasizing its role in fostering trust, enhancing brand awareness, and driving sales. Influencers, who are perceived as relatable and authentic figures, cultivate a sense of trust among their followers, making their endorsements more credible than traditional advertising methods. Research indicates that 61% of consumers are more likely to trust recommendations from influencers compared to brand- produced content. This trust not only influences immediate purchase decisions but also contributes to long- term brand loyalty. Moreover, influencer marketing effectively utilizes social proof, where consumers are motivated to purchase products endorsed by influencers they admire, often driven by a Fear of Missing Out (FOMO). The targeted nature of influencer campaigns allows brands to reach niche audiences, thereby increasing engagement and conversion rates 2026 by IGI Global Scientific Publishing. All rights reserved. -
The Impact of International Brand Positioning Strategies on Meeting Consumer Expectations in Emerging Markets
International brand positioning is a crucial determinant of success for businesses expanding into emerging markets. This chapter examines how multinational companies develop and implement brand positioning strategies that align with consumer expectations in these dynamic and culturally diverse regions. It explores key frameworks, challenges, and opportunities associated with brand positioning, supported by case studies of successful and unsuccessful international brand strategies. The chapter concludes with recommendations for businesses seeking sustainable growth in emerging markets. 2026, IGI Global Scientific Publishing. All rights reserved.