Browse Items (11810 total)
Sort by:
-
Decision-making using regression analysis: a case study on Top Tier Holidays LLP
Research methodology: This study aims to investigate the factors that contribute to the overall tour experience and services provided by Top Tier Holidays. The study is mixed in nature, and the researchers have used analytical tools to analyse the data factually. Multiple regression using MS Excel is used in the study. Case overview/synopsis: This case is based on the experiences of a real-life travel and tour company located in New Delhi, India. The case helps understand regression analysis to identify independent variables significantly impacting the tour experience. The CEO of the company is focused on improving the overall customer experience. The CEO has identified six principal determinants (variables) applicable to tour companies success. These variables are hotel experience, transportation, cab driver, on-tour support, itinerary planning and pricing. Multiple regression analysis using Microsoft Excel is conducted on the above determinants (the independent variables) and the overall tour experience (the dependent variable). This analysis would help identify the relationship between the independent and dependent variables and find the variables that significantly impact the dependent variable. This case also helps us appreciate the importance of various parameters that affect the overall customer tour experience and the challenges a tour operator company faces in the current competitive business environment. Complexity academic level: This case is designed for discussion with the undergraduate courses in business management, commerce and tourism management programmes. The case will build up readers understanding of linear regression with multiple variables. It shows how multiple linear regression can help companies identify the significant variables affecting business outcomes. 2023, Emerald Publishing Limited. -
DECLINE OF TIBETAN MUSIC AND THE INVASION OF CHINA
This study explores the forms and features of Tibetan music that existed in the past and its gradual change to the present. It looks at the traditional music that Tibetans followed and the amalgamation of the same with other forms and genres of music as it altered during and after the Chinese invasion of 1949. The study will be working under the idea that the Tibetan music has lost its traditional trace as the prominence of commercial marketing of music have escalated and how this was brought on by the mentioned invasion: the political, social, cultural and economical aspects which directly or indirectly changed the musical culture of Tibet. It envelopes the idea that the musical tradition of Tibet has been lost due to the strong administrative control of the Chinese government and how that led to the failure of the native Tibetans to safeguard the Tibetan traditional forms and genres of music. -
Decoding Big Data: The Essential Elements Shaping Business Intelligence
In today's Business Intelligence (BI) world, Big Data Analytics integration has become critical, transforming company strategy and decision-making processes. This study investigates the complex influence of Big Data on business intelligence, focusing on important drivers of this transition. It investigates how Big Data's improved data processing capabilities, integration of advanced analytics techniques such as machine learning, and real-time data insights enable businesses to make more informed decisions and achieve a competitive advantage. Furthermore, the paper emphasizes the importance of personalized consumer insights, operational savings, and strategic benefits obtained from predictive analytics when adopting Big Data for BI. 2024 IEEE. -
Decoding boomerang hiring: A suggestive framework to improve organizational efficiency
In an ever changing, volatile and dynamic business environment, efforts put by the human resources reflect the organizational efficiency. Organizations should always focus on maintaining smooth relations with the Alumni and Boomerangs as they play a crucial role in the expanding horizons of business. A positive word of mouth also helps in improving the goodwill and image of the company. It will encourage the prospective employees to view the organization in a positive light. Rehiring former employees is one of the mechanisms for recruitment used by a large number of corporations primarily because of the inherent advantage of added experience as well as savings in terms of cost of recruitment and training. The present study attempts to give an overview of Boomerang Hiring, the possible value additions being made in terms of Human Capital and Social Capital on basis of the type of respective organizations they are returning from. Additionally, the perspective of the rehired employee is also presented. The study is further enriched by quoting a few instances from the corporate world. The Rehiring Strategies tailored as per organizational requirements will lead towards holistic growth and development of the entity. 2020 SERSC. -
Decoding Cognitive Control and Cognitive Flexibility as Concomitants for Experiential Avoidance in Social Anxiety
Background and objectives: Avoidance is regarded as a central hallmark of social anxiety. Experiential avoidance is perilous for social anxiety, specifically among university students (young adults). Additionally, cognitive control and cognitive flexibility are crucial components of executive functions for a fulfilling and healthy lifestyle. The current research is a modest attempt to understand how cognitive flexibility and cognitive control affect the emergence of experiential avoidance in social anxiety in young adults. Methods: Using an ex-post facto design, the Social Phobia Inventory was employed to screen university students with social anxiety based on which one hundred and ninety-five were identified. Thereafter, participants completed the standardized measures on experiential avoidance, cognitive control and cognitive flexibility. Results: A stepwise multiple regression analysis was computed wherein the cognitive control predicts an amount of 5% of variance towards experiential avoidance, whereas a 10% of additional variance has been contributed by cognitive flexibility. Interpretation and Conclusions: The statistical outcome indicated that cognitive control is positively associated with experiential avoidance which is a negative correlate to cognitive flexibility among university students. Both also emerged as significant predictors of experiential avoidance and add a cumulative variance of 15% towards the same. This conclusion supports the need for improved and efficient management techniques in counseling and clinical settings. The Author(s) 2024. -
Decoding Customer Lifetime Value to Unlock Business Success with Predictive Machine Learning Approach
This study highlights how crucial customers are for a company's success who directly impacts revenue and overall business value. This study focuses on analysis of customer lifetime value, the research uses data from 5000 customers with 8 important features with the main goal of predicting customer lifetime value. Business leaders often face choices about where to invest in marketing, like loyalty programs, incentives and ads or nothing. The study suggests that customer lifetime value is a key metric for making smart decisions, which measures how much a customer spends over their time with a company. To predict this value, the research explored different machine learning models - linear regression, decision tree regressor, random forest, and AutoML regressor. Each model is checked for how well it predicts customer spending habits. The results show that AutoML regression stands out for its accuracy without overcomplicating things. This study offers insights for businesses looking to improve their customer-focused strategies and long-term success. 2024 IEEE. -
Decoding HERO: Predicting psychological capital with subjective well-being
The positive psychology movement has gained momentum in recent years and organizations have ascribed great importance to employee well-being in light of the favorable outcomes associated with it. The widely researched Psychological Capital (PsyCap) has been consistently linked to well-being across a variety of contexts but a gap still exists in literature about what lies to the 'left' of psychological capital. The present study attempts to fill this gap by examining subjective well being components- positive and negative affect and life satisfaction, as potential antecedents of PsyCap. The Academic PsyCap questionnaire, the Positive and Negative Affect Schedule (PANAS) and the Satisfaction with Life Scale (SWLS) were administered to participants. Results confirmed the expected associations between affect and PsyCap-positive affect positively predicted PsyCap and its four constituents whereas negative affect emerged as a negative predictor of PsyCap and its dimensions. Life satisfaction positively predicted only individuals' total hope scores. Thus, highlighting the role of subjective well-being components as antecedents of PsyCap, these findings suggest that promoting higher positive affect and lower negative affect can do more than just make individuals feel good, rather, it can bolster their reservoirs of crucial psychological resources as well. 2021 Ecological Society of India. All rights reserved. -
DECODING INTENTIONS TO PURCHASE ORGANIC FOOD PRODUCTS IN AN EMERGING ECONOMY VIA ARTIFICIAL NEURAL NETWORKS
Purpose. This study investigates the factors influencing consumers intentions to purchase organic food products in an emerging economy. It addresses the knowledge gap regarding the slower growth of the organic food market in these regions despite the global trend toward environmental sustainability. Methodology / approach. A survey approach involving 350 participants was used. Structural equation modeling (SEM) with SmartPLS 4 and Artificial Neural Network (ANN) with IBM SPSS 28 were used to analyse the impact of awareness of need, personal norms, environmental concern, and health consciousness on the intention to purchase organic food products. Results. The study found significant positive influences of awareness of need, personal norms, environmental concern, and health consciousness on the intention to purchase organic food products, explaining 63.1 % of the variance. Both the analysis approaches (PLS-SEM & ANN) revealed that, health consciousness, followed by awareness of need, emerged as the most important factor related to the intention to purchase organic food products. The results highlight the importance of awareness and personal values in driving pro-environmental behaviour. Originality / scientific novelty. This research offers essential insights into the determinants of organic food purchase intentions in an emerging economy. It emphasises the significance of awareness and personal values in fostering sustainable consumption behaviour, addressing a less explored area in existing literature. Practical value / implications. The findings have important implications for policymakers and marketers. Strategies focused on consumer education about the benefits of organic food can enhance awareness and appeal. Understanding core psychological needs and beliefs that shape consumer motivations can guide the development of effective marketing strategies. The study highlights the strong environmental consciousness among consumers and their desire to protect the environment. 2024, Institute of Eastern European Research and Consulting. All rights reserved. -
Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy
The traditional retail landscape in Indian metropolises has changed significantly in the last several decades, mostly due to the modern retail economy's growth, including corporate chain stores and e-commerce sites. Small merchants have been gradually displaced as a result of this paradigm shift, which has been exacerbated by changed Foreign Direct Investment (FDI) laws that have brought significant money into the Indian market, as well as a rise in consumer disposable income and the wave of digitalization. This study explores small merchants' consequences as they contend with the growing power of organized retail and e-commerce behemoths. Despite earlier research studies mostly focusing on the organized trade's exponential rise due to changing customer behavior, this paper fills this gap by illuminating the traditional retailers perspective towards the contemporary retail landscape and highlighting the threats to small businesses with a traditional focus. The study uses empirical analysis using tools like SPSS and SEM models to examine the initial troubles faced by small retailers of fast-moving consumer goods (FMCG), highlighting the difficulties they face in competing with the powerful forces of deep discounting, massive sales events, and evolving consumer tastes. This exploratory research analyzed the undermining factors like utilitarian and hedonic, purchasing patterns, menaces, hindrances, pecuniary and location as reasons for the retail paradigm from traditional to modern trade. The outcome emphasized that utilitarian factors like ambience, experience, status, variety, payment modes, single-store distribution and assortment are the drivers behind the explosion of traditional trade by the modern trade in retail economy. 2024 The Author(s). -
Decoding the alchemy of employee retention: A case of the manufacturing sector of the National Capital Region, India
The ability of a company to retain its staff is referred to as employee retention. It may also be referred to as a decrease in employee attrition or employee turnover rate. Employee retention is one such mechanism which ensures that the human capital stays with the organisation for a longer duration. The study focusses on identifying the drivers of employee retention in the manufacturing industry with respect to certain factors such as mentoring, career development, work environment, job autonomy, and compensation. This research has used the descriptive research design with some elements of exploratory research design. The sample size for the study was 122. Primary data has been collected with the help of a prevalidated questionnaire with multiple-choice closed-ended questions on a five-point Likert scale. The collected data was analysed using Excel and SPSS with statistical tools like T-test, ANOVA, multiple linear regression, etc. A direct positive relation has been found between mentoring, work environment and compensation, and the employees' intention to stay. 2024, IGI Global. -
Decoding the X-Ray Flare from MAXI J0709-159 Using Optical Spectroscopy and Multiepoch Photometry
We present a follow-up study on the recent detection of two X-ray flaring events by MAXI/Gas Slit Camera observations in soft and hard X-rays from MAXI J0709-159 in the direction of HD 54786 (LY CMa), on 2022 January 25. The X-ray luminosity during the flare was around 1037 erg s-1 (MAXI), which got reduced to 1032 erg s-1 (NuSTAR) after the flare. We took low-resolution spectra of HD 54786 from the 2.01 m Himalayan Chandra Telescope and the 2.34 m Vainu Bappu Telescope (VBT) facilities in India, on 2022 February 1 and 2. In addition to H? emission, we found emission lines of He i in the optical spectrum of this star. By comparing our spectrum of the object with those from the literature we found that He i lines show variability. Using photometric studies we estimate that the star has an effective temperature of 20,000 K. Although HD 54786 is reported as a supergiant in previous studies, our analysis favors it to be evolving off the main sequence in the color-magnitude diagram. We could not detect any infrared excess, ruling out the possibility of IR emission from a dusty circumstellar disk. Our present study suggests that HD 54786 is a Be/X-ray binary system with a compact object companion, possibly a neutron star. 2022. The Author(s). Published by the American Astronomical Society. -
Decolonising Caste in the Indian Context: The Psyche of the Oppressor
Caste is a social construct as well as a psychological phenomenon. So far, it has been predominantly viewed, understood and researched through the lens of anthropology, sociology, economics and political science. However, very little understanding has been gained in the domain of psychological science with respect to caste in the Indian context. The population of the Global South (includes the regions of Asia, Africa, Latin America and Oceania) cannot be understood with the frameworks and research undertaken by the Global North (Europe and North America, known as the West, the industrialised world) because the knowledge production centres of psychology have predominantly been Euro-American centric, as many critics have pointed out. Although research has been scarce in relation to caste and psychology, it has mostly revolved around the oppressed. Therefore, this article aims to shift the focus from the oppressed to the oppressor. To understand Indian human behaviour and thought, it is essential to view it through the lens of the colonial past, the caste system and religion, which are intertwined with each other. This article aims to look at the psychology of the oppressor in the Indian context through the psychological frameworks of purity and pollution. It also stems from the premise that casteism is inculcated through modelling and intergenerational learning. Hence, the above-mentioned factors help to understand unequal power relations and discrimination, which facilitate the decolonisation of the Indian psyche. It also highlights the influence of colonisation on the mind and behaviour with respect to caste. 2023 Department of Psychology, University of Allahabad. -
Decolonising the Gateway of India
This article interrogates how a colonial monument, the Gateway of India in Mumbai, former Bombay, continues to carry and be endowed with a title that is a misplaced embodiment of Indian social histories. Built in the 1920s, this monument, definitely a work of architectural grandeur, continues to carry its erroneous rendition and confines Indias vast social histories to the colonial moment, with an anglo-centric focus. As the monument symbolises the memory of the colonial regime, it also signifies its oppression as well as its exit from the subcontinent, rather than witnessing anyone coming to India, except King George in 1911, as the monuments title seems to suggest. A mnemonic device of colonialism, this misleading label needs to be seriously revisited, for it not only romanticises the colonial past but also fails to lead our memories back to certain crucial episodes in earlier social histories, from which the monument and its specific place, Mumbai, are more or less fully absent. 2023 The Author(s). -
Decolonizing Open Science: Southern Interventions
Hegemonic Open Science, emergent from the circuits of knowledge production in the Global North and serving the economic interests of platform capitalism, systematically erase the voices of the subaltern margins from the Global South and the Southern margins inhabiting the North. Framed within an overarching emancipatory narrative of creating access for and empowering the margins through data exchanged on the global free market, hegemonic Open Science processes co-opt and erase Southern epistemologies, working to create and reproduce new enclosures of extraction that serve data colonialism-capitalism. In this essay, drawing on our ongoing negotiations of community-led culture-centered advocacy and activist strategies that resist the racist, gendered, and classed structures of neocolonial knowledge production in the metropole in the North, we attend to Southern practices of Openness that radically disrupt the whiteness of hegemonic Open Science. These decolonizing practices foreground data sovereignty, community ownership, and public ownership of knowledge resources as the bases of resistance to the colonial-capitalist interests of hegemonic Open Science. The Author(s) 2021. -
Decolonizing social psychology in India: Exploring its role as emancipatory social science /
Psychology & Society, Vol.8, Issue 1, pp.57-74, ISSN: 2041-5893. -
Decolonizing the Home at Home in the Pandemic: Articulating Women's Experience
Feminism bears the promise of liberation of and equality for women. Reading and teaching feminist texts, within the academia and in activist spaces, has provided the opportunity to explore what it means to become and be a woman. This article explores the experience of teaching a course on women's writing at the undergraduate level during the COVID-19 pandemic. Normally, a course on feminist writings is an occasion for self-reflection, thereby providing an opportunity to establish a dialogue between the domestic and the public. Such dialogues took place in secure institutional spaces such as classrooms or conference halls, without the intrusion of the domestic. However, as the teacher-student interaction shifted to an online mode during the pandemic, all the participants in this dialogue, including the instructor and the students, found themselves in domestic spaces, with family members listening. The article chronicles the anxieties of a woman instructor, as she teaches feminist texts from home to learners who are sitting behind computer screen in their homes and the possible impact of feminist ideas on the domestic spaces of all participants. 2022 The Author(s). Published by Oxford University Press on behalf of the English Association. All rights reserved. -
Decolonizing the Mind: Invoking the Vernacular Experience in a Postcolonial Language Classroom
This chapter attempts to understand the teaching-learning practices, programmes, courses, and pedagogies of an English department that recently co-opted cultural studies as a means of decolonisation in a private university in India to understand how cultural diversity, learner diversity, teacher experiences, and learner interests became considered factors in language learning pedagogies and selection of learning content. The research will employ mixed methods of qualitative and quantitative techniques of course content analysis, student interviews to gauge the impact of the learning on the decolonisation process, teacher interviews to understand approaches to task design, and the intended outcome and the strategies and perception changes in material production and task development when the learning shifted to the online mode as a result of the pandemic disruption. 2023 by IGI Global. All rights reserved. -
Decomposition of graphs into induced paths and cycles
A decomposition of a graph G is a collection ? of subgraphs H1,H2,..., Hr of G such that every edge of G belongs to exactly one Hi. If each Hi is either an induced path or an induced cycle in G, then ? is called an induced path decomposition of G. The minimum cardinality of an induced path decomposition of G is called the induced path decomposition number of G and is denoted by ?i(G). In this paper we initiate a study of this parameter. -
Decomposition of graphs into induced paths and cycles
A decomposition of a graph G is a collection ? of subgraphs H1,H2,...,Hr of G such that every edge of G belongs to exactly one Hi. If each Hi is either an induced path or an induced cycle in G, then ? is called an induced path decomposition of G. The minimum cardinality of an induced path decomposition of G is called the induced path decomposition number of G and is denoted by ?i(G). In this paper we initiate a study of this parameter. -
Decomposition of Graphs into Paths and Cycles
Journal of Discrete Mathematics Vol.2013 Article ID 721051 ISSN No. 2090-9845