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Impact of advertising slogans as a connecting medium between brands and consumers in India /
Advertising Slogans are short memorable words or phrases used in different advertisement campaigns. These have a lot of Impact on the consumers when they think of buying a product. They are the main means of attraction to an aspect of a product. Advertisers use it as an essential tool for the marketing of the brands. In a way these help in connecting people irrespective / respective of their class, creed, culture etc. -
Factors influencing family reintegration of children in conflict with law
The Children in Conflict with Law (CCL) is one of the two categories of children under the Juvenile Justice Act, 2015 (JJA, 2015). The behaviour formation of the CCL is significant because it could help the children: (a) from being a possible threat to society, and (b) being disciplined at all stages of their growth. The failure of behaviour correction of CCL may lead to severe recidivism, and can potentially
transform them into experienced criminals who would not be tolerated by any society. Reintegration of CCL back into their family is the best solution for the problem. The research “Factors influencing family reintegration of CCL” is an attempt to find the factors influencing these children, their family environment, and the society as a whole for reintegration. This fact-finding study has been completed with an explanatory sequential method in a mixed-research approach. The child offender’s demographic details, personality, family environment, social support, and protective factors were part of this research’s study. The data were collected both quantitativelyand qualitatively. The self-made interview schedules and a standardised tool of the Big Five Personality Inventory were used quantitatively. Case studies through indepth interviews and observations were applied qualitatively to collect data. Simple frequency analysis and cross-case study with thematic analysis have been used for analysing the data. Though many powerful social support systems like the Juvenile Justice Board (JJB), District Child Protection Unit (DCPU), Police and Non Governmental Organisations (NGO) supported the reintegration of CCL actively, the personality of the children and their family environment with its’ traditions had created adverse effects on the attempts towards reintegration. -
Factors influencing family reintergration of children in conflict with law
The Children in Conflict with Law (CCL) is one of the two categories of children under the Juvenile Justice Act, 2015 (JJA, 2015). The behaviour formation of the CCL is significant because it could help the children: (a) from being a possible threat to society, and (b) being disciplined at all stages of their growth. The failure of newlinebehaviour correction of CCL may lead to severe recidivism, and can potentially newlinetransform them into experienced criminals who would not be tolerated by any society. newlineReintegration of CCL back into their family is the best solution for the problem. The newlineresearch Factors influencing family reintegration of CCL is an attempt to find the factors influencing these children, their family environment, and the society as a newlinewhole for reintegration. This fact-finding study has been completed with an explanatory sequential method in a mixed-research approach. The child offender s demographic details, personality, family environment, social support, and protective factors were part of this research s study. The data were collected both quantitatively and qualitatively. The self-made interview schedules and a standardised tool of the newlineBig Five Personality Inventory were used quantitatively. Case studies through in depth interviews and observations were applied qualitatively to collect data. Simple newlinefrequency analysis and cross-case study with thematic analysis have been used for newlineanalysing the data. Though many powerful social support systems like the Juvenile newlineJustice Board (JJB), District Child Protection Unit (DCPU), Police and Non Governmental Organisations (NGO) supported the reintegration of CCL actively, the newlinepersonality of the children and their family environment with its traditions had created adverse effects on the attempts towards reintegration. Twenty to thirty per cent newlineof successful reintegration proves that a scientific and timely intervention can solve newlinethe problems of juvenile delinquency to a great extent. -
A critical analysis of the contemporary popular malayalam motion pictures as compared to the malayalam movies of 1980s /
Malayalam new wave films prominently made by Adoor Gopalakrishnan and Aravindan bagged several national awards which helped to make a mark in the history of Indian cinema. But these movies were not reaching the wavelength of general audience who found it difficult to relate to it. Later the types of movies were produced which was a synthesis of art films and commercial films. It was called middle stream cinema because it contained the aspect of realistic portrayal of human life and social issues. It was also easy for the general audience to grasp the content of those movies. So the period of 1980s where the middle stream films flourished was a mile stone in Malayalam cinema. The movies which were produced after 2000 in Malayalam also showed a sense of social reality in it compared to the previous decade. With the kind of technical advancement filmmakers of current era are able to experiment in the narratives maintaining the realistic feel of movies. The analysis showcases changing trends of the movies from the Malayalam movie industry taking into consideration the technological advancements, socio-economic and cultural factors. -
Educate, enable and empower future leaders: A model for community development through the child sponsorship program
The Child Sponsorship Program is an attempt by development organizations to reinstate the rights of a child to education, focusing on the overall well-being of a child and the community. The Sustainable Development Goals view Child Sponsorship Program as a tool for contributing towards development goals and targets. While the conventional models of the Child Sponsorship Program focused on the scholastic performance of children up to the elementary level, several progressive sponsorship programs aim at the whole personal development of the children and their community by ensuring community participation and a development-based approach targeting education, livelihood, empowerment, etc. This program channelized by the Centre for Social Action (CSA), CHRIST (Deemed to be) University), Bengaluru, is a child development program that engages with the goals of holistic development of the child and community development through the Child Sponsorship Program in two urban slum communities in Bengaluru. The research aims to study the change brought in the indicators, such as education, behaviour and attitude change, leadership and their holistic development, by the program. It also intends to assess the impact of the program on the development of the family, community and participation of the community members in the academic development of children. The study follows a qualitative study employing in-depth interviewing and Focused Group Discussions with parents and child participants of the communities where the Child Sponsorship Program is implemented. The data is analyzed through qualitative and quantitative software. 2024 Nova Science Publishers, Inc. -
Systematic Review of Interparental Conflict and Intimate Relationship Satisfaction of Adult Offspring
Purpose: The objective of this paper is to synthesize a systematic review and showcase the findings of how interparental conflict affects the adult offsprings relationship satisfaction. Approach: The paper follows a systematic review approach adhering to PRISMA Guidelines. Findings: Three major themes were identified by the researcher that explained the consequences of interparental conflict on adult offspring. The themes are-Offspring Factors, Offspring factors feature the significant components and factors of offspring that highlight the differences in impact of interparental conflict on ones own romantic relationship; Consequences of Interparental Conflict on Offspring, which highlights the various corollaries on offspring of divorce; and Parent Factors help understand the different parental elements that affect relationship satisfaction of adult offspring. Limitations: 4 full text articles could not be accessed by the author, and hence were not accounted for in the study. Practical Implications: The study helps practitioners comprehend the extensive effects of interparental conflict for usage in therapeutic setups. It also highlights research gaps in existing literature such as lack of studies focusing on men, LGBTQ+ population, children from polygamous families and multicultural cohorts. Value/Originality: Despite the numerous studies published on the topic interparental conflict and its effects on adult offspring, no review has been done to the authors knowledge, thereby limiting the accessibility of precise information. The research aims to bridge this gap, and make comprehensive findings easily accessible. 2022 RESTORATIVE JUSTICE FOR ALL. -
AI-Driven Home Climate Optimization: The Role of ChatGPT in Enhancing AC Efficiency
The convergence of Internet of Things (IoT) and Artificial Intelligence (AI) has revolutionized home automation, yet traditional air-conditioning (AC) systems still struggle with energy inefficiency. Our research presents a novel solution, integrating AI, IoT, and user-centric design with ChatGPT, to optimize AC systems responsively to occupants' needs. Our methodology employs ChatGPT's capability to analyze historical data, discern patterns, and provide intelligent recommendations for AC operation. This transcends the functions of standard smart thermostats through AI-driven decision-making, optimizing every AC operational moment for both comfort and energy conservation. The system's foundation in data-driven decisions ensures alignment with external and internal conditions, enhancing energy efficiency and user comfort. 2024 IEEE. -
Creating a positive school culture through new educational practices
There is an increase in rates of depression and anxiety globally. Schools have moved from a traditional approach of learning and teaching to contemporary forms which includes technology. New revolution has taken place in the world of schooling, with the entry of positive education. Positive education is the application of principles in positive psychology to schooling to enhance the well-being of students and schools. The objective of this review-based chapter is to bring to light the use of various strategies of positive education in classrooms, for middle school students, in order to create a positive learning environment. An evidence-based learning approach is used in this chapter. This chapter address issues and concerns regarding the challenges in applying the strategies of positive education. The main aim of creating a positive school culture in middle school is to enhance the happiness and well-being of students The chapter brings out the need for positive education in the current generation and discusses the implications of the further scope of positive education in India. 2021, IGI Global. -
The wellbeing van: A strength-based model for student engagement and promoting student wellbeing
This book chapter takes a proactive approach to address stress by introducing a preventive measure, a relatively new approach implemented on college students in Bangalore, India called the "wellbeing van." The chapter emphasizes the importance of not only managing and coping with stress, but also implementing strategies that promote overall well-being by tapping into the intrinsic factors of the student. The well-being van has shown promising results in reducing stress levels among students in academic institutions. Additionally, the chapter delves into the difficulties students face in maintaining social relationships, conforming to societal expectations, and finding their place. It provides valuable insights on how to foster healthy social dynamics and create supportive environments for students. 2024, IGI Global. All rights reserved. -
Prevention and Mitigation of Intrusion Using an Efficient Ensemble Classification in Fog Computing
Cloud services in fog network is a platform that inherits software services to a network to handle cloud-specific problems. A significant component of the security paradigm that supports service quality is represented by intrusion detection systems (IDSs). This work develops an optimization environment to mitigate intrusion using RSLO classifier on a cloud-based fog networks. Here, a three-layer approach namely the cloud, end point, and fog layers is used as a trio to carry out all of the processing. In the cloud layer, three layers of processing are required for handling the dataset metrics which are data transformation metrics, feature selection metrics, and classification processes. With log transformation, data is transformed using KS correlation-based filter which is used to choose a feature. The classification using an ensemble methodology of RideNN classifiers which is a Rider Sea Lion Optimization (RSLO), a created classifier, is used to tune the ensemble classifier. Physical work is carried out at another layer called an end point layer. A trained ensemble classifier is used for intrusion detection in the fog layer. A greater precision, recall, and F-measure were obtained with an accuracy approximately 95%, with all benefits of the suggested RSLO-based ensemble strategy. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024. -
A privatised approach in enhanced spam filtering techniques using TSAS over cloud networks
Major problem over cloud networks is the effect of malicious code that protrudes its own activity without intend of network user in resource sharing. One such activity is the spam-filtering techniques which assumes the data with training and testing sets and also rely on fundamental classification through distribution. A privatised spam filtering approach is a classic problem which automatically recognises user context and incoming mail information relevance. To filter mail contents learning based methods, probabilistic based method trying to improve their accuracy but they cannot attain an improvement in identifying suspicious contents and also in segregating legitimate mail entries. Here a novel representation of structured abstraction scheme (SAS) used to generate abstraction in e-mail process using HTML tag content in e-mail and its algorithm for filtering such process of spam filtering is depicted. In this SAS methodology near duplicate matching process with HTML tag ordering will be processed and newly assigned position ordering were deliberated. The experimental setup shows that there will be a great improvement while filtering spam in accuracy of e-mail content while sharing in cloud networks. Copyright 2022 Inderscience Enterprises Ltd. -
Review of Neuropsychological and Electrophysiological Correlates of Callous-unemotional Traits in Children: Implications for EEG Neurofeedback Intervention
Conduct disorder is a significant psychiatric disorder of childhood and adolescence. The Diagnostic and Statistical Manual of Mental Disorders, fifth version (DSM-5), added the limited prosocial specifier to identify those individuals who exhibit a more severe pattern of behavior characterized by a callous and unemotional (CU) interpersonal style across multiple settings and relationships. This review has attempted to summarize the relevant research focusing on the significance of CU interpersonal style in the development of psychopathy. The primary focus was on the electrophysiological and neuropsychological correlates of CU traits and their implication on the treatment protocol using neurofeedback training for children with such traits. The source of the literature search was PubMed, which majorly uses the MEDLINE database. The keywords used included CU traits, conduct disorder, child psychopathy, empathy, electrophysiology, criminal behavior, neuropsychology, neurofeedback training, and so on. Studies from the last 15 years were considered for the review. This review revealed that children with conduct disorder and high-CU traits with a combination of reactive and proactive aggression are more likely to develop psychopathy. Evidence suggests that these children have distinct forms of electrophysiological and neuropsychological correlates. However, research in this area is still not conclusive as they yield variation in findings. Studies on the efficacy of neurofeedback training on reducing symptoms such as impulsivity, hostility, and psychopathy indicate that neurofeedback training can be a promising treatment alternative for children with severe conduct disorder. EEG and Clinical Neuroscience Society (ECNS) 2021. -
Hybrid Approach for Predicting Heart Disease Using Optimization Clustering and Image Processing
Heart disease (cardiovascular disease) is one of the core issues prevalent in this generation. Every year, millions of people die due to various heart diseases. The problem occurs due to hereditary or changes in life styles. Various data mining techniques are used in order to predict heart diseases. Data mining increases the accuracy, precision, and sensitivity of the model being used. In the proposed hybrid approach for predicting heart disease using optimization clustering and image processing (Hy-OCIP) model, a hybrid approach is used to predict heart diseases with the help of optimization, clustering, and image processing. After the heart image is being processed, centroid clustering is used for clustering the processed imaged into a set of chromosomes for optimization. The optimization method used for our model is genetic algorithm. The same methods are performed for both, a healthy and a heart patient. As a result, the model used in this research is able to distinguish between a normal patient and a heart patient by a hybrid combination of image processing, clustering, and optimization. 2021, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
Quantum tasks using six qubit cluster states
The usefulness of the recent experimentally realized six photon cluster state by C. Y. Lu et al. (Nature 3:91, 2007) is investigated for quantum communication protocols like quantum teleportation and quantum information splitting (QIS) and dense coding. We show that the present state can be used for the teleportation of an arbitrary two qubit state deterministically. Later, we devise two distinct protocols for the QIS of an arbitrary two qubit state among two parties. We construct sixteen orthogonal measurement basis on the cluster state, which will lock an arbitrary two qubit state among two parties. The capability of the state for dense coding is investigated and it is shown that one can send five classical bits by sending only three qubits using this state as a shared entangled resource.We finally show that this state can also be utilised in the remote state preparation of an arbitrary two qubit state. Springer Science+Business Media, LLC 2010. -
NIR properties of Be stars in star clusters in the Magellanic Clouds
Magellanic Clouds are the nearby galaxies which are ideal to study the properties of metal poor stellar population. In this study, we explore the near-IR properties of optically identified classical Be stars in 19 star clusters in the Magellanic Clouds. From an optically identified sample of 835 Be stars we obtained the J, H, K magnitudes of 389 stars from the IRSF MCPS catalog. Among these, 247 stars (36.4%) are found in 9 clusters in the Large Magellanic Cloud and 142 stars (55.5%) in 10 clusters in the Small Magellanic Cloud. After correcting for reddening, we studied their NIR properties in the (HK)0 vs (JH)0 diagram. We identified 14 stars with abnormally large near IR excesses, which were removed from the analysis, there by restricting our study to 355 classical Be stars. We propose an extended area in the near-IR (H-K)0 vs (J-H)0 diagram as the diagnostic location of Classical Be stars in the Magellanic Clouds. We identified 14 stars to have near-IR excess, higher than those seen in classical Be stars. From the analysis based on spectral energy distribution and luminosity estimate, we found that 8 candidate Be stars may be Herbig Ae/Be stars. We identified a new sample of 6 sgB[e] stars, which when added to the sparse existing sample of 15 sgB[e] stars in the Magellanic Clouds can provide insight to understand the evolutionary link between sgB[e] stars and Luminous Blue variables. 2017 Elsevier B.V. -
Photometric and spectroscopic study of candidate be stars in the magellanic clouds
[No abstract available] -
Study of candidate Be stars in the Magellanic Clouds using near-infrared photometry and optical spectroscopy
Mennickent et al. and Sabogal et al. identified a large number of classical Be (CBe) candidates (?3500) in the Large and Small Magellanic Clouds (LMC and SMC) based on their photometric variability using the OGLEII data base. They classified these stars into four different groups based on the appearance of their variability. In order to refine and understand the nature of this large number of stars, we studied the infrared properties of the sample and the spectroscopic properties of a subsample. We cross-correlated the optical sample with the IRSF-MCPS catalogue to obtain the J, H, K s magnitudes of all the four types of stars (?2500) in the LMC and SMC. Spectra of 120 stars belonging to the types 1, 2 and 3 were analysed to study their spectral properties. Among the four types, the type 4 stars are the dominant group, with ?60 and ?65 per cent of the total sample in the LMC and SMC, respectively. The near-infrared (NIR) colour-colour diagrams suggest that the type 4 stars in the LMC have a subclass, which is not found in our Galaxy or in the SMC. This subclass is ?18 per cent of the type 4 sample. The main type 4 sample which is ?49 per cent of the total sample has NIR properties similar to the Galactic CBe stars and the SMC type 4 stars. Though the new subclass of type 4 stars have high E(B-V) ? 0.75, they are not located close to regions with high reddening. The type 3 stars (?6 per cent and 7.3 per cent in the LMC and SMC) are found to have large H? equivalent width (EW) in the SMC and some are found to have large NIR excess. This small fraction of stars are unlikely to be CBe stars. Three stars among the type 3 stars in the LMC are found to be double periodic variables. The type 2 stars are found in larger fraction in the SMC (?14.5 per cent), when compared to the LMC (?6 per cent). The spectroscopic and the NIR properties suggest that these could be CBe stars. The type 1 stars are relatively more in the LMC (?24 per cent) when compared to the SMC (?13 per cent). The SMC type 1 stars have relatively large H? EW and this class has properties similar to CBe stars. The spectroscopic sample of type 1 stars which show H? in emission and are confirmed as CBe stars are more abundant in the SMC by a factor of 2.6. If the effect of metallicity is to cause more CBe stars in the SMC, when compared to the LMC, then type 1, type 2 and type 4 stars follow this rule, with an enhancement of 2.6, 2.4 and 1.3, respectively. 2012 The Authors Monthly Notices of the Royal Astronomical Society 2012 RAS. -
Short-Term H ? Line Variations in Classical Be Stars: 59 Cyg and OT Gem
We present the optical spectroscopic study of two classical Be stars, 59 Cyg and OT Gem obtained over a period of few months in 2009. We detected a rare triple-peak H ? emission phase in 59 Cyg and a rapid decrease in the emission strength of H ? in OT Gem, which are used to understand their circumstellar disks. We find that 59 Cyg is likely to be rapid rotator, rotating at a fractional critical rotation of ?0.80. The radius of the H ? emission region for 59 Cyg is estimated to be Rd/R? ? 10.0, assuming a Keplerian disk, suggesting that it has a large disk. We classify stars which have shown triple-peaks into two groups and find that the triple-peak emission in 59 Cyg is similar to ? Tau. OT Gem is found to have a fractional critical rotation of ?0.30, suggesting that it is either a slow rotator or viewed in low inclination. In OT Gem, we observed a large reduction in the radius of the H ? emission region from ?6.9 to ?1.7 in a period of three months, along with the reduction in the emission strength. Our observations suggest that the disk is lost from outside to inside during this disk loss phase in OT Gem. 2017, Indian Academy of Sciences. -
Study of Candidate be Stars in the Magellanic Clouds using near-Infrared Photometry and Optical Spectroscopy
Monthly Notices of the Royal Astronomical Society Vol. 421, Issue 4, pp. 3622-3640, ISSN No. 1365-2966