Impact of advertising slogans as a connecting medium between brands and consumers in India /

Impact of advertising slogans as a connecting medium between brands and consumers in India /

Media Studies

Advertising Slogans are short memorable words or phrases used in different advertisement campaigns. These have a lot of Impact on the consumers when they think of buying a product. They are the main means of attraction to an aspect of a product. Advertisers use it as an essential tool for the marketing of the brands. In a way these help in connecting people irrespective / respective of their class, creed, culture etc.

Paul, Diponmesh. - 1537108

Master of Arts in Media and Communication Studies

CHRIST (Deemed To Be University)

2017

Department of Media Studies

PDF

English

Masters Dissertation