Impact of advertising slogans as a connecting medium between brands and consumers in India /
- Title
- Impact of advertising slogans as a connecting medium between brands and consumers in India /
- Creator
- Paul, Diponmesh. - 1537108
- Contributor
- Department of Media Studies
- Description
- Advertising Slogans are short memorable words or phrases used in different advertisement campaigns. These have a lot of Impact on the consumers when they think of buying a product. They are the main means of attraction to an aspect of a product. Advertisers use it as an essential tool for the marketing of the brands. In a way these help in connecting people irrespective / respective of their class, creed, culture etc.
- Source
- Master of Arts in Media and Communication Studies
- Date
- 2017-02-03
- Publisher
- CHRIST (Deemed To Be University)
- Subject
- Media Studies
- Format
- Language
- English
- Type
- Masters Dissertation
Files
Collection
Citation
Paul, Diponmesh. - 1537108, “Impact of advertising slogans as a connecting medium between brands and consumers in India /,” CHRIST (Deemed To Be University) Institutional Repository, accessed March 11, 2025, https://archives.christuniversity.in/items/show/2186.