Effectiveness of anti-smoking PSAa: A comparative study /

Title

Effectiveness of anti-smoking PSAa: A comparative study /

Creator

Guha, Indrasish. - 1537110

Contributor

Department of Media Studies

Description

The purpose of the study is to find out whether anti-smoking Public Service Advertisements are well strategized attempts to create and spread awareness about a public issue that could affect deeply seated public attitudes and behaviour. The study also highlights the ways in which anti-smoking PSAs are produced in different parts of the world and how it has brought changes in the public behaviour.

Source

Master of Arts in Media and Communication Studies

Date

2017-02-03

Publisher

CHRIST (Deemed To Be University)

Subject

Media Studies

Format

PDF

Language

English

Type

Masters Dissertation