Effectiveness of anti-smoking PSAa: A comparative study /

Effectiveness of anti-smoking PSAa: A comparative study /

Media Studies

The purpose of the study is to find out whether anti-smoking Public Service Advertisements are well strategized attempts to create and spread awareness about a public issue that could affect deeply seated public attitudes and behaviour. The study also highlights the ways in which anti-smoking PSAs are produced in different parts of the world and how it has brought changes in the public behaviour.

Guha, Indrasish. - 1537110

Master of Arts in Media and Communication Studies

CHRIST (Deemed To Be University)

2017

Department of Media Studies

PDF

English

Masters Dissertation