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Marketer Behavior and Digital Ethics: Responsibility, Intrusion, and Accountability in AI Marketing
Digital marketing today is shaped by automated decision systems and data- driven personalization, which expand customer engagement but also amplify intrusions into private and professional spaces. This chapter introduces marketer behavior as a lens to study how professional intentions and practices affect digital consumer experience. Moving beyond technical and consumer- centric analyses, it highlights marketer agency in strategies that alternate between value creation and intrusive persistence. A conceptual framework is proposed to classify marketer behavior by ethical orientation and intrusiveness, supported by an ethical calibration index to assess autonomy, transparency, and contextual sensitivity. The discussion critiques current tendencies and advances responsible digital engagement by promoting ethical accountability. It argues that enduring loyalty depends not on predictive precision alone but on evolving ethics of marketer conduct that are aligned with consumer trust. 2026 by IGI Global Scientific Publishing. All rights reserved. -
AI-Driven Policy Frameworks and Decision Support Systems for Invasive Species Management and Biodiversity Conservation
Invasive species pose significant threats to biodiversity and ecosystem health. AI-driven policy frameworks and decision support systems can enhance invasive species management and biodiversity conservation efforts. By integrating machine learning algorithms and big data analysis, these systems provide real-time insights, enabling stakeholders to make informed decisions quickly. AI can identify patterns in species distribution, predict invasion potential, and assess ecological impacts. Additionally, these tools facilitate collaboration among policymakers, scientists, and conservationists, ensuring that strategies are evidence-based and tailored to local contexts. Effective implementation requires considering socio-economic factors and stakeholder engagement. As climate change continues to alter ecosystems, AI-driven systems can adapt to new challenges, promoting resilience. By harnessing technology, we can develop proactive strategies that balance human interests with ecological health, ultimately leading to sustainable environmental management. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Globalization, Transnational Actors, and Questions on State Sovereignty: Prospects and Challenges
The two consecutive world wars and the subsequent economic recession significantly challenged the global socioeconomic and political landscape. The postwar society thus concentrated on improving economic growth. To energize this inspirational project, the globe promoted the widespread development of transnational actors. They include international institutions such as the UN, multinational and transnational corporations, Nongovernmental Organizations, and private actors. They are supposed to prioritize human rights, human security, and sustainable development. However, experiences affirm that they prioritize profit over protection and personal gains over sustainability. Furthermore, the unnecessary involvement of international organizations and corporations from developed countries in the affairs of developing countries creates complications and confusion regarding state sovereignty. From this perspective, this chapter uses qualitative methodology's analytical and critical methods to examine and evaluate the impact of globalization and transnational actors on state sovereignty. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Techpreneurial Resilience Strategic Innovation and Business Continuity in the Digital Age: A Case-Based Analysis
In the wake of rapid technological disruption and global uncertainty, entrepre-neurs who build their businesses around innovative technologies are emerging as pivotal actors in ensuring organizational resilience and sustainable growth. This study aims to examine how techpreneurs strategically leverage digital innovation to maintain business continuity and competitiveness in the digital age. The research adopts a qualitative, case-based methodology, analyzing four dynamic tech-driven companies across varied geographies. Using thematic analysis, content coding, and secondary data triangulation, the study explores each firm's strategic use of digital tools, crisis management techniques, and innovation ecosystems.The analysis reveals that techpreneurs who integrate AI, automation, cloud infrastructure, and agile decision-making frameworks exhibit significantly higher resilience and adaptive capacity during crises such as the COVID-19 pandemic and economic downturns. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Reimagining Consumer Experience in the Digital Age: A Strategic and Technological Perspective
In the contemporary digital landscape, consumer experience has emerged as a strategic differentiator and a critical determinant of organizational success. This chapter is intended to elaborate the changing face of customer experience in the digital era, especially with emerging technologies, data- driven strategies, and changing consumer expectations, radically changing traditional business to consumer interactions. Advanced tools like artificial intelligence, machine learning, big data analytics, and augmented reality are changing methods of designing, delivering, and managing customer interactions across digital and physical environments is, therefore, pertinent. In emphasizing aspects of personalization, immediacy, and engagement in real time, all these have dramatically changed consumer expectations and call for a rethink for omnichannel consistency and seamless integration. This chapter presents a realistic and future oriented picture of how an organization can strategically reinvent consumer experience in the digital age. 2026 by IGI Global Scientific Publishing. All rights reserved.. -
Aritificial intelligence in investment and wealth management
Artificial Intelligence (AI) has emerged as a transformative force in various industries, revolutionizing the fields of investment and wealth management. This study explores how AI technologies, including machine learning, natural language processing, and robotic process automation, have enhanced decision-making processes, risk management, and portfolio optimization within financial services. Early developments in AI were limited by rule-based systems, but advancements in deep learning and access to large datasets have enabled sophisticated real-time analysis and personalized financial solutions. However, challenges related to data privacy, algorithmic bias, and ethical considerations persist, necessitating ongoing innovation in AI system transparency and accountability. This research analyzes the impact of AI on investment strategies, compares AI-driven portfolios with traditional approaches, and evaluates AI's role in reducing market volatility and improving return on investment. 2025, IGI Global Scientific Publishing. -
Exploring Narrative Constructions of Market Sentiment: A Systematic Literature Review of Media Influence on Financial Behaviors and Economic Outcomes
This systematic literature review (1990-2024) of 120 peer-reviewed articles addresses a gap in understanding how media discourse shapes market sentiment through narrative mechanisms. Employing PRISMA guidelines, the study synthesizes the influence of linguistic framing, behavioral pathways, and systemic feedback loops on financial behaviors and macroeconomic outcomes. Findings indicate media both reflects and molds sentiment, disproportionately impacting non-expert investors and influencing algorithmic trading. The review proposes a narrative resilience framework to mitigate destabilizing discourse, bridging behavioral economics, communication, and computational social science. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Fostering Growth and Prosperity Through Sustainable Resource Management and Environmental Conservation: Co-Creating Economic Transformation via Enterprise, Narratives, and Systematic Design
Sustainable resource management and environmental conservation are essential for fostering economic growth and long-term prosperity. By adopting eco-friendly practices, businesses can minimize ecological impacts while maximizing resource efficiency. This approach not only ensures a healthier planet but also drives innovation and opens new markets. Collaborating with local communities and stakeholders promotes shared narratives that highlight the importance of sustainability, creating a collective vision for the future. Systematic design principles can guide enterprises in implementing sustainable solutions, enhancing their competitive edge. As organizations co-create impactful strategies, they contribute to an economic transformation that aligns profit with purpose. Ultimately, by embracing sustainability, we can nurture ecosystems, empower communities, and create resilient economies that thrive. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Strategic competency development in indian tourism: Harnessing digital transformation, sustainability, and human capital
The Indian tourism sector is experiencing a significant transformation influenced by technology, sustainability, and changing consumer expectations. This chapter examines how competency marketing can enhance the industry's competitiveness, particularly in digital transformation, sustainability, and human capital development. Drawing on global tourism leaders, it highlights the use of digital tools like big data, AI, and ML to offer personalized experiences. The chapter underscores sustainability as a marketing competency and the importance of continuous professional development. It advocates for industry-academia partnerships and regional training programs to support mid-career professionals. India is poised to lead in digital tourism marketing by aligning competencies with emerging technologies and sustainability goals. Key performance indicators such as digital literacy and sustainable tourism engagement are proposed to guide the sector's growth over the next decade. 2025, IGI Global Scientific Publishing. All rights reserved. -
Using Internal Resources for Transition From Temporary to Sustained Competitive Advantage
Since the conception of these terms, 'Competitive advantage' and 'sustainable competitive advantage' have been used interchangeably by many. The focus here is to answer the question, whether competitive advantage is always temporary, owing to the dynamic environment all around, or it can be sustained. In this chapter we also discuss if competitive advantage be measured without the time factor being a constrain. In this chapter, we discuss at length the meaning of Competitive advantage, the different researchers' viewpoints on Sustainability of competitive advantage, role of internal resources in transitioning from temporary to sustained Competitive advantage and how human resource plays an important role in encashing its intangible heterogeneity to sustain competitive advantage. 2025, IGI Global Scientific Publishing. All rights reserved. -
Integrating sustainability principles into human resource management: An emerging trend
This chapter "Integrating Sustainability into Human resource management" talks about the fact that Sustainability has emerged as a critical concern for organizations worldwide, demanding a holistic approach that integrates environmental, social, and economic considerations. This abstract discusses the essential role that Human Resource Management plays in achieving sustainable business practices, especially in a competitive environment, such as that of tourism. Human capital, comprising knowledge, skills, abilities, and experience, is the core of an organization's success. Tourism being a people-intensive business, the quality and dedication of the workforce will determine the degree of customer satisfaction, reputation of the brand, and competitiveness. It is not just a normative issue but also a strategic issue where sustainability integration into HRM is essential for the long-term survival of the organizations. 2025, IGI Global Scientific Publishing. All rights reserved. -
The Algorithmic Gaze: Power, Surveillance, and Despotism in the Digital Workplace
This chapter investigates the ways that algorithmic technologies reconfigure workplace authority by changing how we think about surveillance, evaluation, and control in data- driven management practices. Drawing from and reconceptualising Foucaults Panopticon and Zuboffs Surveillance Capitalism, it contends that the algorithmic gaze creates an invisible governance system, where trust and autonomy are replaced by quantification. Through case studies in service, fintech, and logistics sectors, the analysis highlights how discourses of efficiency and performance sustainability legitimise digital despotism, bias, and workers self- monitoring. The chapter concludes with a framework for digital humanism, which articulates ethical, transparent, and participatory governance and management, which can restore human dignity and agency in algorithmically mediated labour. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Digital Feminism: Reclaiming Power and Identity in the Algorithmic Age
In the algorithmic age, digital platforms are vital for visibility, expression, and agency, making feminism crucial at empowerment and control intersections. Digital Feminism transcends an online movement; its an evolving ideological space challenging patriarchy in data systems, algorithmic design, and AI. This chapter as per the author, explores gender bias in digital infrastructures, marginalizing feminist voices while offering resistance and solidarity tools. Using feminist theory, digital humanities, and media studies, it views Digital Feminism as critiquing and reconstructing algorithmic culture. Interdisciplinary reflection examines feminist activism in digital spaces, algorithmic patriarchy implications, and feminist data ethics. The chapter advocates inclusive, transparent, feminist- aligned digital futures where technology aligns with equity, accountability, and care. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Watching the Watchers: Digital Panopticism in the Age of Algorithmic Culture
The chapter deals with the ideology of Digital Panopticism as basically one of the major features of the algorithmic culture where power is exercised through the routine surveillance, data extraction, and predictive analytics. Using Michel Foucaults idea of the Panopticon as a starting point, the authors suggest that digital systems - for example, social media and algorithmic governance - are control structures that are spread out and therefore it is difficult to distinguish the zones where one is being observed and the zones where one is participating. The chapter links the concept of Digital Panopticism with the theories of the radical surveillance and digital capitalism and also examining the impact of the phenomena on subjectivity, autonomy, and behavior. The authors end the chapter by looking at moral theories and resistance movements to facilitate openness, taking responsibility, and the peoples control in the age of digital technology. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Revolutionizing Education: Evaluating the Impact of AI and Ed Tech Tools on Learning Outcomes
The rapid evolution of artificial intelligence (AI) and educational technology (EdTech) tools is significantly transforming teaching and learning processes across the globe. This chapter seeks to critically examine the impact of Al-driven platforms and digi-tal learning tools on educational outcomes, learner engagement, and pedagogicalpractices. By exploring empirical evidence, theoretical frameworks, and real-world implementations, this chapter aims to provide a comprehensive understanding of how Al and EdTech tools are reshaping personalized learning, assessment, student support, and teacher facilitation. Particular emphasis will be given to the effectiveness of these tools in diverse educational contexts, including challenges related to accessibility, ethical considerations, and the digital divide. The chapter will also present recommendations for integrating Al and EdTech in ways that are pedagog-ically sound, inclusive, and outcome-focused. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Investigating Funding Inequities, Resource Allocation, and Institutional Biases Impacting Marginalized K- 12 Students
Investigating funding inequities in K- 12 education reveals how resource allocation and institutional biases disproportionately affect marginalized students. Many schools serving low- income and minority populations often receive significantly fewer financial resources than their wealthier counterparts. This stark disparity not only imcts the quality of education but also limits access to essential programs and support services. Additionally, institutional biases, both implicit and explicit, can further exacerbate these inequities, influencing decisions related to student discipline, curricular offerings, and support services. It is crucial to analyze how these systemic issues perpetuate cycles of disadvantage, affecting student achievement and overall well- being. Efforts focused on reforming funding formulas, enhancing community engagement, and promoting equitable practices within schools must be foundational to ensuring all students have the opportunity to thrive academically.. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Emerging Technologies Driving Sustainability in Automotive Supply Networks and Smart Mobility
With environmental, social, and governance (ESG) standards at the center of the international business strategies, there is an ever- growing pressure on the automotive industry to be able to guarantee ethical procurement sound carbon footprints and supply chain transparency. This paper examines the lucrative way in which Artificial Intelligence (AI) and Blockchain are soon to transform the sphere of ESG compliance and become the source of end- to- end supply chain visibility. It explores existing issues, namely, fragmentation of data, the lack of its traceability, and the inappropriateness of regulations. The study states the importance of AI to forecast sustainability threats, and the ability of the Blockchain to deliver immutable records of sourcing, logistics, and emissions. It also assesses regulatory bodies, the scale- related problems, and proposes a road map towards incorporation of such technologies, and finally, gives a model of how digital change can be implemented in the creation of responsible, sustainable, and smart networks of automobiles. 2026, IGI Global Scientific Publishing. -
Strategic Stewardship: Indias Role in Balancing Maritime Power in the Indo-Pacific Region
This chapter examines Indias Indo- Pacific maritime vision through soft balancing theory, analyzing how New Delhi navigates Chinas regional assertiveness while managing internal capability constraints. Indias approach integrates normative leadership through UNCLOS advocacy and the evolution from SAGAR to MAHASAGAR doctrine with strategic partnerships via the QUAD, bilateral engagements with Japan and Australia, and ASEAN- centric diplomacy. These frameworks collectively demonstrate Indias commitment to a rules- based, free, and open Indo- Pacific order. However, critical gaps exist between ambition and capability: Indias naval modernization faces delays, budgetary constraints limit fleet expansion, and defense-i ndustrial weaknesses persist. The study reveals that while India successfully positions itself as a responsible regional actor and norm-s etter, realizing its Indo- Pacific vision requires bridging this capability gap through increased naval investment, indigenous defense production, and sustained strategic partnerships. 2026 by IGI Global Scientific Publishing. All rights reserved. -
From Advisory to Authentic Co-Creation: Rethinking Employer-University Partnerships for Future-Ready Graduates
As the future of work becomes increasingly dynamic, higher education faces pressure better to align academic programs with the evolving demands of industry. Traditional employer engagement approaches, such as advisory boards or guest lectures, often remain surface-level, failing to bridge the persistent disconnect between academic curricula and workplace expectations. This chapter introduces the COACT Model as a transformative framework that redefines employeruniversity collaboration through authentic co-creation. Grounded in stakeholder theory, participatory curriculum design, and experiential learning, COACT comprises five iterative phases: Collaborate, Orchestrate, Apply, Co-Evaluate, and Transform. Each phase outlines actionable strategies for embedding employers into curriculum development, delivery, and evaluation at the program level. The model emphasizes mutual accountability, shared pedagogical ownership, and contextual adaptability, enabling institutions to reform curricula without overburdening faculty or marginalizing employer contributions incrementally. By positioning employers as co-educators and co-evaluators, COACT facilitates meaningful integration of real-world insights into academic learning, thus enhancing graduate employability, confidence, and readiness. The chapter also provides practical guidelines, implementation structures, and evaluative feedback loops that support continuous improvement and institutional learning. Ultimately, the COACT Model reframes curriculum not as a fixed academic product, but as a dynamic, co-authored space where diverse knowledge sources converge. In doing so, it offers a scalable pathway for universities to develop future-ready graduates through enduring, responsive, and equitable partnerships with industry. 2026 by IGI Global Scientific Publishing. -
Strengthening Business Defenses With Quantum AI- Driven Cybersecurity
In todays competitive world, businesses are under constant pressure and are racing against each other to protect their systems from any attacks that may cause the loss of their data assets. One of the most rapidly growing advancements in this domain is the combination of quantum computing and artificial intelligence, which together form what experts now call quantum AI. This technology doesnt just give promises on stronger cyber security but also redefines it. Quantum AI provides faster threat detection, adaptive responses, and the development of encryption methods to fight even quantum- powered attacks. Recent reviews, including the QUASAR framework and quantum- safe protocols, emphasize how organizations can prepare now by mapping their cryptographic assets, adopting post- quantum algorithms, and integrating AI- driven monitoring tools. Both technical security and strategic and regulatory advantages in an increasingly complex threat landscape. 2026 by IGI Global Scientific Publishing. All rights reserved.