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Influence of Business Analytics Usage on Operational Efficiency of Information Technology Infrastructure Management
Organizations today depend and thrive on timely, accurate and strategically relevant information. Business analytics (BA) holds the key to many of these issues. This paper validates a model on how the usage of BA leads to operational efficiency. We identified the factors of basic analytical usage from the Business Capacity Maturity Model (BCMM). The scope of the study is restricted to the Information Technology Infrastructure and Application management domain. A survey was conducted among the managers of the IT companies in Bengaluru, India. The results showed a significant influence of data-oriented culture and BA tools and infrastructure on BA usage. We found a significant influence of BA usage and pervasive use on operational efficiency. The speed to insight is still not practised in organizations. The awareness level of analytical skills in organizations is very low. 2022, Asia Pacific Journal of Information Systems. All Rights Reserved. -
Influence of career re-entry enablers on job search outcomes: COVID strengthening the disparity virus?
Women in India when faced with the predicament of managing their homes and work, many a times are forced to take a break from their job. On completion of their personal responsibilities when they contemplate re-entering work, they face numerous hindrances. Covid has only raised additional concerns in their career landscape. In this context based on the social cognitive career theory that adopts human agency perspective we theorize that women are not mere bystanders but themselves contribute to their life outcomes through their self-efficacy and resultant job search efforts. Using the components in the SCCT model (Social cognitive career theory) of career self-management (CSM), data from 385 respondents was analysed using Exploratory Factor Analysis, Confirmatory Factor Analysis and Structure Equation Modeling. The study confirmed the direct and indirect relationship between self-efficacy in job search behaviour, outcome expectations, search goals, search actions and the final job search outcome measured through the number of offers received. Implications of this study to the managers, family and society are also discussed. 2021 Ecological Society of India. All rights reserved. -
Influence of Celebrity Endorsement on Women Consumers Purchase Decision of Lifestyle Product - A Study with Reference to the City of Bangalore
Companies have been using celebrities to promote their product and entice the consumers to buy eventually. Since decades this strategy is used by the marketers extensively to attract the consumers to buy the products. Many studies have been done in this area of marketing and most of them talk about celebrity endorsement as a consumer attention seeker. This research talks about the consumer perception about the celebrity in the advertisement and how far do the huge amount of money pumped into celebrity endorsement can be justified? The questionnaires were given to 300 women falling in the age group of 20-40 years residing in the city of Bangalore. By analyzing the data, it strongly came out that celebrity endorsers do not have any effect on the women consumers purchase decision of lifestyle products in the city of Bangalore. It was found that even if the celebrity advertisements get the attention of the women consumer, it may not necessarily convert the attention into purchase decision which depends on many other factors like quality, quantity, experience, price etc. and also one of the most important variables, it depends on the type of product. As a whole the crores of money invested celebrity endorsements cannot be justified in terms of the returns i.e. it may or may not bring a positive impact on the buying behavior of the consumers. In chapter one, the study presents an overview of marketing and consumer behavior. It explains the marketing trends and it is in this century. Then the concept of marketing gave way to the concept advertising and celebrity endorsements. It also talks about celebrity and consumer perception. Chapter two discusses about the various literature reviews relating to the current study. Many studies are citied both by foreign and Indian researchers pertaining to the present study. However, all the possible studies relating to celebrity endorsements are cited. Journals, e-magazines and books were referred. Chapter three discusses about the Research design. The questionnaires were given to 300 women falling in the age group of 20-40 years residing in the city of Bangalore. The sampling technique used here is partially judgmental convenient sampling. Chapter four discusses the analysis and interpretation of the data collected for the research with the help of different statistical and analytical tool. Chi square, F-test and Anova are the statistical tools used for this study Chapter five talk about the findings, suggestions and conclusions for the study. Scope for further study is also given in this chapter. -
Influence of celebrity source credibility and celebrity-fan relationship on Fan's attitude towards social cause
Celebrities hold a special place in popular imagination. Their power to inspire fashion, choice of vacation, dictate food preferences and a host of other services is an interesting field of study. Over the years, celebrity endorsement has appeared as a leading advertisement format in developing successful brand campaigns. Celebrity endorsements are grounded on a common belief that endorsers can increase advertisement credibility thereby increasing brand image, awareness, and purchase behaviour. Understanding the nature of celebrities as sources in advertisements and promotions is a widely researched topic. There is an abundance of literature on the use of celebrities in commercial advertising with the end goal being sales and profits realised through intermediate outcomes such as brand image, attitude change, brand awareness and many others. Several celebrities across the world have endorsed social cause campaigns sponsored by governments and not-for-profit organizations. -
Influence of Celebrity Source Credibility and Celebrity-Fan Relationship on Fan's Attitude Towards Social Cause
Celebrities hold a special place in popular imagination. Their power to inspire fashion, choice of vacation, dictate food preferences and a host of other services is an interesting field of study. Over the years, celebrity endorsement has appeared as a leading advertisement format in developing newlinesuccessful brand campaigns. Celebrity endorsements are grounded on a common belief that endorsers can increase advertisement credibility thereby increasing brand image, awareness, and purchase behaviour. newlineUnderstanding the nature of celebrities as sources in advertisements and promotions is a widely researched topic. There is an abundance of literature on the use of celebrities in commercial advertising with the end goal being sales and profits realised through intermediate outcomes such as brand newlineimage, attitude change, brand awareness and many others. Several celebrities across the world have endorsed social cause campaigns sponsored by governments and not-for-profit organizations. However, the impact of the newlinecelebrity in such campaigns is an under-studied topic. Furthermore, celebrity newlineendorsement studies in the past have largely focused on celebrity endorsement mechanisms related to celebrity s characteristics and the outcomes related to the brand. Not much is being mentioned about fans. This study introduces a new audience-related factor the celebrity-fan para social relationship newlinemeasured using celebrity attitude scale (CAS). Thus, this study extends its context beyond commercial products and positions in the backdrop of social marketing. To achieve the purpose of the study and answer the research questions, the National Anti-Tobacco Campaign endorsed by former cricketer, newlineRahul Dravid was considered for the study. The chosen campaign had high visibility with the social advertisement being aired in movie halls and television channels across several Indian languages. The study focused on newlineunderstanding the influence of source credibility factors on attitude towards newlinesocial cause. -
Influence of ChatGPT in professional communication moderating role of perceived innovativeness
Purpose: ChatGPT, a cutting-edge language model, stands as an unparalleled, unmatched conversational ally, showcasing novel versatility and intelligence in its responses. This research delves into the incorporation of ChatGPT, a powerful generative AI tool, into professional communication. This study utilizes the information system success model (ISSM) to examine the role of ChatGPTs in strengthening information quality (IQ), system quality (SQ) and service quality (SEQ) for improving customer usage intention (UI) and satisfaction (SAT). The study also investigates the moderating impact of perceived innovativeness between these relationships. Design/methodology/approach: The research collected data from a sample of 400 customers through an online survey and validated the hypothesized relationships using structural equation modelling (SEM). Process Macros 4.1 in SPSS 22.0 is used to test the moderating role of perceived innovation between IQ, SQ and SEQ and UI and SAT. Findings: The results of SEM analysis indicate that IQ, SQ and SEQ all positively support UI to use ChatGPT for professional communication with SAT. The result also establishes that perceived innovativeness positively moderates the relationship between IQ, SQ and SEQ and UI and SAT. Originality/value: This research study offers novel contributions to the literature and body of knowledge by establishing the moderating role of perceived innovativeness in strengthening the relationship between IQ, SQ and SEQ and UI and SAT. Further, this study also proposes a 2*2 matrix to segment the UI and SAT of ChatGPT users in professional communication with varying degrees of perceived innovativeness. 2024, Emerald Publishing Limited. -
Influence of composite mixtures between nematic liquid crystal and porous carbon nanoparticles towards photoluminescence and UV absorbance
The optical parameters of the liquid crystalline materials can be tuned by the dispersion of nanoparticles. Concentration of dopant in the host LC material affects its optical properties significantly, which makes the dispersed system suitable for LC-based devices. In the present investigation, we have studied the effect of different concentrations of nanoparticles on the optical properties of LC, as a guesthost system, where PCNP is guest material and NLC is host material. Porous carbon nanoparticles (PCNPs) were dispersed into the nematic liquid crystal (NLC) in three different concentrations. Optical parameters were measured for pure NLC and NLC-PCNP composites. Photoluminescence (PL) study was performed and it was found that the PL intensity increased for the PCNP dispersed system. High photoluminescence has much importance in the luminescent displays. Full width half maxima (FWHM) were also determined by the Gaussian fitting of PL intensity data. UV absorbance was also measured which gets increased for the PCNP dispersed NLC system when compared to pure NLC. Optical bandgap was found to be reduced after the dispersion of PCNP into NLC. Several other parameters such as absorption coefficient and optical density were also determined. The proposed work may be significant for the liquid crystal displays (LCDs) and other devices which require less bandgap materials. This work may also put some light on the effect of dopants on the LC material in the research based on guesthost system. Increasing the photoluminescence and creating less bandgap materials using carbon nanoparticles is a real challenge, and porous nanoparticles used here overcome this challenge. 2023, The Author(s), under exclusive licence to Springer-Verlag GmbH, DE part of Springer Nature. -
Influence of Consumers Self Perception on Devaluation of Ugly Produce Marketing Strategies to Reduce Food Waste in the Indian Context
Ugly produce refers to aesthetically imperfect fruits and vegetables and also fruits and vegetables with minor blemishes. Ugly produce does not refer to spoilt, rotten, or germ-infected fruits and vegetables. The basic premise of this study is from self-signaling and self-perception theories. The self-signaling theory states that when people make a choice, they disclose something of their character and personality not just to others, but also to themselves. Self-perception theory (SPT) developed by psychologist Daryl Bem asserts that people develop their attitudes by observing their own behavior and further concluding what attitudes must have caused it. Classically, consumers undervalue ugly produce because of altered self-perceptions; simply visualizing the consumption of imperfect produce acts as a self-indicative signal that negatively affects how consumers view themselves. Due to this, the unattractive produce, even though perfectly edible and with the same taste and nutritional value, is rejected by consumers merely based on shape or some other cosmetic blemish. We discussed the strategies adopted by Indian startups and organizations to reduce food waste. Deep discounting is the strategy followed by food retailers worldwide to sell ugly produce, however, this is not the best strategy as it leads to losses for both the retailers as well as the farmers. We suggested alternative strategies successfully followed by foreign retailers, such as spreading awareness, boosting self-confidence and esteem among consumers, attracting kids, etc., which can be followed by Indian food retailers for selling ugly fruits and vegetables. 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved. -
Influence of Coronavirus Disease 2019 on human biological timekeeping
To stay in sync with environmental cues, the body's metabolic activities must be rhythmic, and these rhythmic functions are known as circadian rhythms, which repeat every 24 h. People's sleep-wake and eating patterns were interrupted as a result of house confinement, making them more vulnerable to noncommunicable chronic diseases during the coronavirus disease 2019 (COVID-19) period. During the epidemic, there was a greater degree of misalignment with this synchronization. The effects of severe acute respiratory syndrome coronavirus 2 (COVID-19) on the human circadian clock are studied in depth. The literature review was conducted fully online, with the website utilized to collect all of the papers from PubMed, and duplicates were handled only in the first phase. Researchers found that individuals of all ages who are pushed to adjust their daily routines shift to the later chronotype, resulting in lifestyle modifications and an altered biological timing system that contributes to noncommunicable chronic illnesses. Chronic illnesses have bidirectional conductance, which means they can be caused by both environmental and self-modification in daily activity, as was the case during the COVID-19 outbreak, which forced people to stay at home. This review comes to the conclusion that fighting the pandemic may be best done by changing medications and focusing on immune health. 2023 Wolters Kluwer Medknow Publications. All rights reserved. -
Influence of cryogenic treatment of cutting tool inserts on tool wear and surface roughness during milling of Inconel 718
Inconel 718 is a superalloy which is a hard to difficult machining material. It is widely used in industries such as aerospace, defence, energy production, biomechanical and marine. It is used at elevated temperatures and areas where thermal and fatigue stress is high. Due to its superior quality and hard surface, machining of this material becomes a challenge. Cutting tools have failed enormously in milling this material. However, tungsten carbide and ceramics have found some effective features in creating a better machinability. In this paper, microstructure of the inserts have been studied during machining to determine low surface roughness on the material. Cryogenic treatment of the inserts has been carried out to improve tool life and compared with the untreated inserts. 2020 Author(s). -
Influence of Customer Relationship Management for the Success of E-Business
Customer relationship management has recently been one of the key factors in the success of many organizations. Organizations have realized the importance of customer satisfaction and are integrating their operations with that of customer relationship to serve the customers in a better way. This paper seeks to understand the importance of CRM in e-business. It also talks about the importance of customer relationship for an organization in its growth. Relationship marketing has been studied to show how customer relationship management software can be made use of for the benefit of an organization. 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
Influence of e-service quality on customer retention in commercial banks
Keeping in mind the dynamic changes that have been taking place in the Indian banking scenario, since the introduction of technology and the advancement of the internet even into the remote regions of the country, the proposed study is designed to determine the impact of e-service quality newlineon the retention of banking customers in the city of Bangalore. Most of the existing studies are based on conceptual understanding and are not based on model testing. The proposed study is relevant to Bangalore as it is a tier one city with a dynamic and fast-paced lifestyle having the best newlinetechnological facilities among the tier one cities in India. The literature review initiates an exhaustive discussion of various newlineconstructs that are outcomes of e-service quality and determinants of customer retention. Based on references from the literature review,constructs identified for e-service quality are customer satisfaction, newlinecustomer commitment and customer retention. The constructs that are outcomes of customer satisfaction were identified as customer trust, commitment and loyalty, which in turn influences customer retention. Thus, commitment, loyalty, commitment and e-service quality were concluded to be influencers of customer retention, with commitment being newlinea construct that mediates the relationship between e-service quality and customer retention. Through extensive literature review, hypotheses were derived and the proposed conceptual model is developed. newlineObjectives of the proposed study are to empirically validate a model to establish the relationship between e-service quality and customer retention, linking customer satisfaction, commitment, trust and loyalty with select antecedents. Research methodology gives an explanation of the population newlinefrom which the samples are collected, the justification for using the particular sampling technique and also the tool employed for data collection. Detailed explanations have also been given for checking the newlinereliability and validity of the tool and pilot data. -
Influence of Economic Benefits and Social Interaction on Buyer Participation in a Rural Retail Institution: Study of an Indian Periodic Market
Retail institutions offer economic and social benefits to the participants in a market. It is expected that in a less developed economy the social factors influence economic behaviour much more than in developed economies. The rural markets offer increased opportunities for the influence of social factors on economic transactions. This study examined the case of a rural periodic market. To ensure reliability the case study protocol questions reflected propositions developed on the research questions. It was expected that the participants would exhibit the influence of social relations in their market transactions. The results indicated that the economic benefits than social considerations influenced participant behaviour in the rural periodic market. Contrary to expectations not all consumers in a less developed economy exhibit social embeddedness in economic behaviour. Implications are for policymakers involved in planning and regulating rural markets. They need to take into consideration the differing behaviour of consumer groups in designing or regulating retail markets. This study examining the social embeddedness of buyer behaviour in the rural retail context of a less developed economy is presumably the first. 2021 Institute of Rural Management, Anand, Gujarat, India. -
Influence of electrochemical co-deposition of bimetallic Pt-Pd nanoclusters on polypyrrole modified ITO for enhanced oxidation of 4-(hydroxymethyl) pyridine
Bimetallic Pt-Pd nanoparticles were dispersed on polypyrrole coated indium-tin oxide coated polyethylene terephthalate sheets (ITO-PET sheets). The excellent filming property of pyrrole gives a high porous uniform active area for the proper adsorption of bimetallic transition metal nanoparticles. Electrochemical behavior of the modified electrodes was determined using cyclic voltammetry and impedance studies. The physicochemical properties of the modified electrodes were analyzed by scanning electron microscopy, X-ray diffraction spectroscopy, X-ray photoelectron spectroscopy and Fourier transform infrared spectroscopy. To study the electrochemical oxidation of 4-(hydroxymethyl) pyridine in the presence of sodium nitrate in aqueous acidic medium, the modified electrode was used. It is evident from the study that the modified electrode shows better electrochemical activity towards the oxidation of 4-(hydroxymethyl) pyridine. 2022 The Royal Society of Chemistry. -
Influence of electronic word of mouth on high value products purchase decision
Zenith International Journal of Business Economics & Management Vol 3 No.1, pp. 34-42 ISSN No. 2249-8826 -
Influence of emotional intelligence as mediator between workplace spirituality and organisational citizenship behaviour
Spirituality at work has developed as a research discipline over the last decade. There have been a few theoretical studies emphasizing on the significance of the construct. The external and internal factors affecting the relationship of this construct need to be analysed for enabling its implementation in the business world. The construct needs further empirical studies to establish itself as an implementable HR practice, contributing significantly to the bottom line. Organisational citizenship behaviour is critical for performance amidst uncertainty. Emotional intelligence has become more critical in overcoming the challenges faced by the Information Technology (IT) sector in India. This study fills the gap in the current literature studying the influence of emotional intelligence in the relationship between workplace spirituality and organisational citizenship behaviour in the Indian IT sector context. The challenges faced by the Indian IT sector are unique and needs alternative solution to avoid a downfall in the sector contributing majorly to the national GDP. The sample is 800 IT sector employees selected through judgmental sampling. The data is collected by using online survey instruments. SEM modelling has been used to analyse the data and use the same for development of an implementable model relating the dependent and the independent variables. -
Influence of emotional intelligence as mediator between workplace spirituality and organisational citizenship behaviour
Spirituality at work has developed as a research discipline over the last decade. There have been a few theoretical studies emphasizing on the significance of the construct. The external and internal factors affecting the relationship of this construct need to be analysed for enabling its newlineimplementation in the business world. The construct needs further empirical studies to establish itself as an implementable HR practice, contributing significantly to the bottom line. Organisational citizenship behaviour is critical for performance amidst uncertainty. Emotional intelligence has newlinebecome more critical in overcoming the challenges faced by the Information Technology (IT) sector in India. This study fills the gap in the current literature studying the influence of emotional intelligence in the relationship between workplace spirituality and organisational citizenship behaviour in the Indian IT sector context. The challenges faced by the Indian IT sector are unique and needs alternative solution to avoid a downfall in the sector contributing majorly to the national GDP. The sample is 800 IT sector employees selected through judgmental sampling. The data is collected by using online survey newlineinstruments. SEM modelling has been used to analyse the data and use the same for development of an implementable model relating the dependent and the independent variables. The findings state that there is a direct and positive relationship between newlineworkplace spirituality and organisational citizenship behaviour. In addition, newlineemotional intelligence mediates the relationship between workplace spirituality and organisational citizenship behaviour. Longitudinal testing of the relationships has been left as the scope for further studies. -
Influence of Emotional Labour on General Health of Cabin Crew and Airline Ground Employees
The purpose of this study is to examine the influence of emotional labour and its two forms ?? deep acting and surface acting on the general health of airline employees. Further, the study aims to find if there is any influence of emotional labour and its two forms deep acting and surface acting across demographics. The demographics that are included in the study are gender, age, marital status, and work tenure. This study adopts a quantitative research design. Survey forms are distributed among airline employees. A total of 295 airline employees participated in this study. Out of the 295 participants, 190 works as cabin crew and 105 as airline ground employees. The study finds that emotional labour does not significantly influence the general health of airline employees. Also, deep and surface acting do not show any significant influence on the general health of employees. The study reveals that emotional labour-deep and surface acting vary across demographics. The female employees experience more emotional labour than the male employees. Also the female employees engage in deep acting than their counterparts. The employees belonging to the age group of 31 to 35 years and with 11 to 15 years of work experience are seen to experience more emotional labour than their respective counterparts. This study has major implications in the HRM department of industries and also in Aviation Psychology in India. However, the study is not free from limitations. One of the major limitations is that the study only included airline cabin crew and airline ground employees and hence cannot be generalized to other population. Keywords: emotional labour, deep acting, surface acting, general health -
Influence of employees' perception on the use of flexible work arrangements
The study aims to explore the factors that influence the perception of employees on the usability of flexible work arrangements and to predict whether those factors induce them to opt for such flexible practices. The data was collected from 239 Indian employees working across different sectors of the country. The study employed a quantitative approach for data collection by using a structured questionnaire consisting of close-ended questions. The data was analyzed using factor analysis, binomial logistic regression and Analysis of Variance on SPSS Statistics 25. The study identified five major factors that influenced the employees perception about using flexible work options. Among them two factors namely, FWA perquisites and FWA anxiety were found significant in predicting the employees use of flexible work options. Further, it was found that married employees recognized strong benefits from using flexible options. This study contributes to the existing literature by unveiling the mindset of Indian employees towards flexible work arrangement and suggests that the employers, society and the government should create favorable environment for deploying flexible work practices. 2020 IJSTR. -
Influence of family-work conflict on career break decision among Indian women: when family ties, tie you down!
The study is an attempt to understand the influence of the constructs in the family domain on the career break decision of women employed in the service sector in India a country facing a conundrum of rising female literacy and falling workforce participation. This study proposes a model that explores the direct and indirect relationship between the antecedents of family-work conflict and intention to quit. Data from a sample of 346 women, who had experienced career-break in service sector, was collected through purposive sampling. The researchers probed the relationship between family-work-conflict and intention to quit and mediating influence of job and life satisfaction. Hypotheses were tested though structural equation modelling. Results confirmed that role-overload and gender-stereotyped beliefs were found to be the most significant constructs. Job satisfaction came across as having mediating effect. Stakeholders need to facilitate a path that permits her to continue to nurture her family without having to give up her dreams. 2024 Inderscience Enterprises Ltd.