Enhancing the digital consumer experience: The role of artificial intelligence

Title

Enhancing the digital consumer experience: The role of artificial intelligence

Creator

Jaiwant S.V.; Vazirani K.

Description

In the era of rapid technological advancement, the integration of artificial intelligence (AI) and digital consumerism has created new trends in business. Consumers are able to communicate with brands in new ways owing to developments in digital media. AI-powered recommendation systems, chatbots and virtual assistants are the main drivers of this change. It allows businesses to offer product recommendations, customer support, and personalized content to increase user engagement and satisfaction. This chapter provides real-world examples of AI applications across industries, highlighting success stories of companies using AI to create better value and customer satisfaction. Finally, the integration of artificial intelligence and digital customer experience has the potential to transform the future of e-commerce, marketing, and customer service, opening new horizons for both businesses and consumers. 2024, IGI Global. All rights reserved.

Source

Enhancing and Predicting Digital Consumer Behavior with AI, pp. 173-185.

Date

2024-01-01

Publisher

IGI Global

Coverage

Jaiwant S.V., Christ University, India; Vazirani K., Christ University, India

Rights

Restricted Access

Relation

ISBN: 979-836934454-5; 979-836934453-8

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-4453-8.ch010

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195767667&doi=10.4018%2f979-8-3693-4453-8.ch010&partnerID=40&md5=64bea4d689d7f97c8f468fb2cfd488d7